Prex

What Prex does

Prex S.r.l. is an Italian healthcare training and consulting company founded in 1994 and headquartered in Milan. The company operates as a nationally accredited ECM (Educazione Continua in Medicina / Continuing Medical Education) Provider, holding Provider N°75 status since 2010 and the highest C1 quality rating from Age.na.s. Prex delivers continuing education programs to Italian healthcare professionals — including doctors, pharmacists, nurses, and biologists — across therapeutic areas such as oncology, endocrinology, dermatology, hematology, rheumatology, and neurology, running more than 600 training activities annually in residential, field, blended, and distance-learning formats.

The company's product portfolio spans the Prex Learning digital platform (offering video, podcasts, infographics, mini-games, and interactive clinical cases), the MyPrex user portal for course management and credit tracking, and complementary services including advisory board facilitation, congress and event organization, scientific communication, interactive technology installations (touch tables, AR), video and 3D production, and medical-scientific publishing. Group entities include Micuro.it (a public health reporting portal for citizens) and 3DClouds (a motion graphics and video game development studio). Prex holds ISO 9001 (since 2004) and ISO 27001 (since 2024) certifications.

Prex generates revenue through a hybrid B2B/B2C model. Pharma-sponsored events and professional services (advisory boards, congress organization, communication) form the primary revenue stream, with a network of 70+ pharmaceutical company sponsors — including Roche, Novartis, Pfizer, AstraZeneca, Sanofi, and others — providing demand. A secondary stream consists of per-course fees on the Prex Learning platform (e.g., €49.90 per paid FAD course) paid by individual healthcare professionals, with most courses offered free under pharma sponsorship. Distribution is primarily direct via the Prex.it website, the MyPrex portal, social media (LinkedIn), and on-site events across Italian regions.

Name

Prex

Legal name

Prex S.r.l.

Website

https://prex.it

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Prex S.r.l. is an Italian healthcare training and consultancy that delivers accredited continuing medical education (ECM) courses, events, and advisory services to healthcare professionals, funded primarily by pharmaceutical company sponsors across 70+ partners.

Ownership category

akta.pro rank

Product category

Continuing Medical Education and Healthcare Training Services

NAICS

Professional and Management Development Training (611430), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

akta.pro secondary industries

Medicine & Allied Health (Clinical) (EDAGABAG), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)

Keywords

• Continuing medical education
• Healthcare training services
• Medical event management
• ECM accreditation provider
• Pharmaceutical education sponsorship

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. ECM Course Fees: Prex generates revenue through paid ECM courses offered on its Prex Learning platform and at in-person events. Courses range from free to paid (e.g., 49.90 EUR per course), with payment processed via credit card.
2. Pharmaceutical Company Sponsorships: Prex organizes educational events and training programs sponsored by pharmaceutical companies, providing advisory board facilitation, congress organization, and communication services for healthcare industry clients.
3. Publishing Services: Prex publishes medical and scientific journals including Medicina Per, Quaderni dell'Italian Journal of Public Health, and Oncology Trends, generating revenue through editorial and publishing activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Prex S.r.l. is an Italian healthcare training and consulting company that organizes accredited continuing medical education (ECM) courses, advisory boards, congresses, and marketing projects for healthcare professionals and pharmaceutical clients. It operates the proprietary Prex Learning digital platform for distance learning alongside in-person events across Italy. Services span ECM training, event management, advisory board facilitation, healthcare-sector communication, interactive educational technology, video/3D/AR/gaming production, and medical-scientific publishing.

Product overview

Prex S.r.l. is a healthcare training and consulting company operating as a certified ECM Provider (N°75) since 2001, offering a comprehensive portfolio of services for the healthcare sector. The core offerings include the Prex Learning platform for ECM distance learning, the MyPrex user portal for professionals, and four types of ECM training courses (RES, FAD, FSC, and blended). The company also provides complementary services including Advisory Board facilitation, Congress and Event organization, Communication services, Technology and Setups (interactive educational hardware/software), Video/Web/Gaming production, and Publishing. Prex operates alongside related brands Micuro.it (public health reporting) and 3DClouds (motion graphics and gaming). The company has over 25 years of experience and conducts more than 600 training activities annually for medical professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Prex Learning: An e-learning platform for ECM (Continuing Medical Education) courses for healthcare professionals, offering innovative, quality, and practical learning experiences.

Products and services

• Prex (Core Brand - ECM Training & Healthcare Consulting) Prex S.r.l. is a healthcare training and consulting company, operating as a certified ECM Provider (N°75) since 2001. It offers integrated communication, training project management, and event organization services for the healthcare sector, serving pharmaceutical companies, scientific societies, hospitals, and individual healthcare professionals in Italy.
• Prex Learning An e-learning platform for ECM distance learning (FAD) offering accredited courses for healthcare professionals. Features video, infographics, clinical cases, podcasts, mini games, and interactive content for professional development. Available 24/7 with multiple format learning options.
• MyPrex Personalized user portal for healthcare professionals to access training courses, view ECM credits, download certificates, and manage their educational profile on the Prex platform.
• ECM Courses (Formazione ECM) Continuing medical education courses including Formazione residenziale (RES), Formazione a distanza (FAD), Formazione sul campo (FSC), and Formazione blended modalities, covering disciplines such as oncology, hematology, dermatology, endocrinology, diabetes, nephrology, rheumatology, radiology, and more.
• Advisory Board e Tavole Rotonde Scientific and relational advisory services with Key Opinion Leaders (KOLs) in therapeutic areas including oncology, ophthalmology, neurology, hematology, rare diseases, pulmonology, cardio-metabolic, diabetes, autoimmune diseases, and infectious diseases.
• Congressi ed Eventi Complete event organization services including venue selection, facilitator selection, set design, educational management, and participant coordination for medical conferences and healthcare events across Italy.
• Comunicazione Digital and traditional healthcare-sector communication services including editorial plans, communication strategies, branding with logos and payoffs, social media management, and email campaigns.
• Tecnologia e Allestimenti Interactive educational technology including proprietary hardware and software for touch tables and tablets, with leap motion integration. Includes scenic studios, event setups, and lighting design for medical training events.
• Video, Web e Gaming Video production services including double interviews, walk-in videos, 3D and hyperrealistic videos, augmented reality, and custom educational games and web-apps. Also includes website and portal development.
• Editoria (Publishing) Publishing services for medical-scientific content including print and online journals such as Medicina Per, Quaderni dell'Italian Journal of Public Health, and Oncology Trends. Includes medical writing coordination and journal indexing services.
• Micuro.it Italy's first public health reporting portal, offering free and comprehensive health information to citizens with institutional evaluations. Operates as Prex Group's citizen-facing health search engine.
• 3DClouds Motion graphics and video game development company within the Prex Group that launched its first two worldwide titles in 2018, capable of creating realistic renders and hyperrealistic videos for educational content.

Quantifiable outcome

• Over 600 training activities delivered annually for healthcare professionals
• +2 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered major, core and minor.

• Boehringer IngelheimmajorGTM or Marketing PartnerPharmaceutical company sponsoring Prex ECM training events and courses for healthcare professionals.
• SanofimajorGTM or Marketing PartnerPharmaceutical company partner sponsoring healthcare professional education and training events.
• RochemajorGTM or Marketing PartnerPharmaceutical company sponsoring medical education events and ECM courses.
• NovartismajorGTM or Marketing PartnerHealthcare company partner for medical training and professional education sponsorship.
• PfizermajorGTM or Marketing PartnerPharmaceutical sponsor of healthcare professional training and education events.
• AstraZenecamajorGTM or Marketing PartnerPharmaceutical company partner for ECM course sponsorship and medical education.
• Bristol Myers Squibb (BMS)majorGTM or Marketing PartnerPharma company sponsor for healthcare professional education programs.
• AbbViemajorGTM or Marketing PartnerPharmaceutical sponsor of medical training events and courses.
• Eli LillymajorGTM or Marketing PartnerHealthcare company partner for pharmaceutical education sponsorship.
• Johnson & JohnsonmajorGTM or Marketing PartnerHealthcare company sponsoring medical education and professional training.
• TakedamajorGTM or Marketing PartnerPharmaceutical company partner for healthcare education sponsorship.
• GileadmajorGTM or Marketing PartnerBiopharmaceutical company sponsoring medical education events.
• AmgenmajorGTM or Marketing PartnerBiotechnology company partner for healthcare professional education.
• SIR - Società Italiana di ReumatologiacoreStrategic or Co-development PartnerItalian Rheumatology Society - scientific partner for rheumatology training programs and ECM courses.
• SID - Società Italiana di DiabetologiacoreStrategic or Co-development PartnerItalian Diabetes Society - scientific partner for diabetes-focused medical education.
• SIRM - Società Italiana di Radiologia MedicacoreStrategic or Co-development PartnerItalian Medical Radiology Society - scientific society partner for radiology training.
• SIAMS - Società Italiana di Andrologia e Medicina della SessualitàminorStrategic or Co-development PartnerItalian Andrology Society partner for specialized medical education.
• SIdEM - Società Italiana di Emaferesi e Manipolazione CellulareminorStrategic or Co-development PartnerItalian Apheresis Society - scientific partner for specialized training.
• Spedali Civili BresciaminorStrategic or Co-development PartnerLeading hospital in Brescia, Italy - partner for medical training events and clinical education.
• Ospedale San Raffaele di MilanominorStrategic or Co-development PartnerMajor Milan hospital - host partner for neurological training programs.
• Policlinico Gemelli RomaminorStrategic or Co-development PartnerMajor Roman hospital - partner for medical education and training events.
• Humanitas RozzanominorStrategic or Co-development PartnerLeading private hospital group - partner for healthcare professional training.
• Università Campus Biomedico RomaminorStrategic or Co-development PartnerUniversity partner for academic medical education and research collaboration.
• MicurominorStrategic or Co-development PartnerPrex Group brand - Italian public health reporting portal and health search engine.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DOC Congress: Italian medical congress and CME event organizer that competes directly with Prex in the Italian ECM training and medical conference market. Provides comparable event management, scientific program design, and accredited continuing education services to healthcare professionals.
• Planning Congressi: Established Italian provider of medical congress organization, CME-accredited training, and scientific events for healthcare professionals. Directly comparable to Prex in scope of medical education event services and Italian-market focus.
• Edra: Italian medical-scientific publisher and ECM provider offering journals, books, and accredited continuing education for healthcare professionals. Comparable to Prex's publishing services (Medicina Per, Oncology Trends) and CME training delivery.
• Eikon: Italian healthcare communications and training agency offering CME courses, medical communications, and event services. Competes with Prex in delivering accredited continuing medical education and pharmaceutical-sponsored programs in Italy.
• Akesios: Italian ECM provider and medical education company that organizes accredited training courses, congresses, and scientific events for healthcare professionals. Direct competitor to Prex in the Italian CME market with overlapping service portfolio.

Emerging players

• SiSalute: Italian digital health information and consumer-facing health platform. Comparable to Prex's Micuro.it brand as a citizen-focused health information portal with overlap in publishing/communications within the Italian healthcare ecosystem.

Broad incumbents

• Adnkronos Salute: Italian health-news and communications service operated by the Adnkronos group, providing health journalism, communications services, and healthcare professional content. Comparable to Prex's communication and publishing services in the Italian healthcare media space.
• Medscape Education: Global leader in online CME/CE for healthcare professionals, owned by WebMD. While not Italy-focused, it competes for digital CME attention and represents the global benchmark for online medical education platforms like Prex Learning.
• Springer Healthcare Italy: Italian arm of Springer Healthcare, a global medical communications and education provider offering CME, medical writing, and congress services. Operates as a broader incumbent with international scale, partially overlapping with Prex's pharma-sponsored education and publishing.

Regional players

• Clinical Education Alliance: US-based accredited CME provider delivering continuing education to healthcare professionals. Operates in a different geography than Prex but offers a comparable business model of accredited CME delivery, illustrating the global addressable model for Italian ECM specialists like Prex.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prexservizieformazione
• LinkedInlinkedin.com/company/prex-srl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prex