Edra spa
Edra spa is a Milan-based Italian healthcare publishing and communications company that provides medical books, eBooks, accredited continuing medical education (ECM) courses, scientific journals, and B2B healthcare communication services to healthcare professionals and pharmaceutical companies through proprietary platforms including the Medikey HCP database and the ECM33 training platform.
- Company typePrivate
- Founded1991
- HeadquartersMilan, Italy
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Edra spa does
Edra S.p.A. (also doing business as Edra Media) is an Italian healthcare publishing and communications company headquartered in Milan, founded in 1986. The company provides digital solutions and services for the healthcare sector, operating as a multi-platform publisher serving two primary customer segments: individual healthcare professionals (doctors, pharmacists, nurses, veterinarians, dentists) and pharmaceutical companies requiring healthcare communication, medical writing, and professional outreach. The company also serves healthcare institutions (hospitals, universities) as a secondary segment.
Edra's core technology and product stack is anchored by Medikey, a certified proprietary database of over 200,000 active healthcare professionals segmented by specialty and profession, used for targeted communications and interest analysis; ECM33, a digital platform for accredited Continuing Medical Education (ECM) courses; a six-portal professional network covering each major healthcare specialty (Dica33 for general medicine, Doctor33 for physicians, Farmacista33 for pharmacists, Sanitá33 for health policy, Odontoiatria33 for dental, Vet33 for veterinary); Shop Edra (shop.edraspa.it), the e-commerce storefront for medical books, eBooks, and ECM courses; and a portfolio of scientific journals (Annals of Research in Oncology, Dental Cadmos, Punto Effe). Edra also operates Job In Pharma, a job portal for the pharmaceutical industry.
The business model blends four revenue streams: (1) one-time publication sales of medical textbooks and scientific journals in print and DRM-protected eBook formats through Shop Edra and traditional distribution; (2) individual and bundled ECM course sales priced by credit value (e.g., 7 ECM credits at €43.31, 25 ECM credits at €40.00); (3) B2B healthcare communication and professional services for pharmaceutical companies, including sponsored publications, advisory boards, medical writing, and market access support; and (4) e-commerce subscriptions. The go-to-market combines direct sales to pharmaceutical enterprises, sales-led engagement with healthcare professionals through the Medikey database and portal network, event-driven participation in healthcare conferences, and B2B content marketing. In 2021 Edra expanded internationally by acquiring a 51% stake in Madrid-based Luzán 5 Health Consulting, extending operations into Spain and Latin America. No public funding rounds, no AI capabilities, and no disclosed revenue figures are evidenced.
Edra spa firmographics
Firmographics- Name
- Edra spa
- Legal name
- Edra Media
- Website
- https://edraspa.it
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Edra spa is a Milan-based Italian healthcare publishing and communications company that provides medical books, eBooks, accredited continuing medical education (ECM) courses, scientific journals, and B2B healthcare communication services to healthcare professionals and pharmaceutical companies through proprietary platforms including the Medikey HCP database and the ECM33 training platform.
- Ownership category
- akta.pro rank
Where Edra spa is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Edra spa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Publication Sales: Sale of medical textbooks, scientific books, and journals in printed and digital (eBook) formats through the Edra shop platform and traditional distribution.
- ECM Courses: Continuing Medical Education (ECM) courses providing credits for healthcare professionals, sold as individual courses or bundled packages.
- Healthcare Communication Services: Scientific communication, consulting, and training services for pharmaceutical companies, including sponsored publications, advisory boards, and medical writing.
- E-commerce Platform: Online sales of books, eBooks, and ECM courses through shop.edraspa.it, including subscription models for publications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard book pricing with volume discounts |
| Unit Pricing | Pay-as-you-go | eBook pricing (DRM protected ePub format) |
| Subscription | Pay-as-you-go | ECM Course pricing with ECM credits |
| Other | Pay-as-you-go | Shipping policy |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Edra spa product offering
Product offeringCore offering
Edra spa is an Italian healthcare publishing and services company that publishes medical textbooks, scientific journals and eBooks (print and DRM-protected ePub) and operates an e-commerce storefront for direct sales to healthcare professionals. It runs the ECM33 platform for accredited Continuing Medical Education (ECM) courses, maintains the Medikey database of certified healthcare professionals, and provides sponsored medical-communication, medical-writing, advisory-board and health-policy services to pharmaceutical companies across a seven-portal specialty network.
Product overview
Edra spa is an Italian healthcare publishing and services company operating as a multi-platform publisher with a portfolio of digital portals (Dica33, Doctor33, Farmacista33, Sanità33, Odontoiatria33, Vet33), professional platforms (ECM33 for continuing medical education, Medikey for healthcare professional databases), and e-commerce (Shop Edra). The company publishes medical textbooks, scientific journals (Annals of Research in Oncology, Dental Cadmos, Punto Effe), and provides ECM courses. Core competencies span Digital solutions, Education, Editorial, Communication & PR, Health Policies, Publications, and Omnichannel services. The company also developed the PassioneMetodoAscolto digital hub for medically assisted reproduction support.
Differentiator
Problem solved
Functional benefit
Products and services
- Shop Edra e-commerce platform Online marketplace operated by Edra to sell medical textbooks, scientific journals and ECM courses in print and eBook formats directly to healthcare professionals, with credit-card purchasing and a €39 free-shipping threshold.
- ECM33 Continuing Medical Education platform Continuing Medical Education (ECM/CPD) platform providing accredited, individually priced courses with ECM credit values (e.g., 7 and 25 ECM credits). Serves healthcare professionals needing recurring license-to-practice credits.
- Medikey certified HCP database service Data services for targeted, specialty-segmented communication with certified healthcare professionals, used by pharmaceutical sponsors for medical communications and engagement analytics.
- Dental Cadmos journal Subscription-based scientific journal in dentistry sold through the Edra shop platform.
- Punto Effe journal Subscription scientific journal for the pharmacy profession sold through the Edra shop platform.
- Annals of Research in Oncology (ARO) Scientific journal focused on oncology research, sold via subscription through Edra's channels.
- Job In Pharma job board Recruitment / job-listing portal for the pharmaceutical industry, serving employers and job seekers in the pharma sector.
- PassioneMetodoAscolto digital hub Digital hub for medically assisted reproduction (PMA/ART) professionals providing scientific updates, couple-management resources, practical tools and regulatory content; targets fertility specialists and gynaecologists.
- Healthcare Communication and Medical Writing services Professional services for pharmaceutical sponsors covering scientific communication, consulting, training, sponsored publications, advisory-board facilitation and medical writing, delivered via Edra's portal network and editorial staff.
Quantifiable outcome
- Over 200,000 active healthcare professionals reached through Medikey database
- +1 more outcomes
Companies that use Edra spa
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Edra spa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Edra spa partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AbbViecoreAbbVie provided non-conditional contribution for the development of 'Il Futuro dell'Emicrania 2.0' document, a policy paper on migraine management. Edra realized the document with editorial expertise.
- Gedeon RichtercoreGedeon Richter collaborated with Edra to create PassioneMetodoAscolto, a digital platform designed to support healthcare professionals in all phases of Medically Assisted Reproduction (PMA/ART) pathways. Edra provided digital expertise for the platform development.
- Luzán 5 Health ConsultingcoreEdra acquired a 51% stake in Luzán 5 Health Consulting, a Madrid-based healthcare communication, consulting, and training company. The acquisition strengthens Edra's scientific leadership in health and medicine, especially in the Spanish-speaking market, expanding presence in Spain and Latin America.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Edra spa competitors and assessment
Company assessmentDirect peers
- Wolters Kluwer Health: Wolters Kluwer's Health division publishes medical textbooks, journals, and clinical decision tools (e.g., Lippincott, Ovid, UpToDate) and runs healthcare professional education and drug information services. Like Edra, it combines proprietary content, HCP-facing digital platforms, and pharma-services revenue, but at significantly larger global scale.
- Elsevier Health (RELX): Elsevier's Health division publishes medical reference works, journals, and clinical solutions (e.g., ClinicalKey, Netter, Robbins Pathology — titles Edra also carries in Italian). It targets the same HCP audience and pharma customers and operates analogous pharma-sponsored content and education programs globally.
- Springer Healthcare (Springer Nature): Springer Healthcare is the medical communications and publications arm of Springer Nature, providing medical writing, publications, CME, and digital solutions to pharma and HCPs. It is a direct peer to Edra's sponsored publications, advisory boards, and CME offerings, with broader geographic reach.
- John Wiley & Sons (Wiley): Wiley publishes scientific and medical journals, reference works, and offers society partnerships and research-communications services. It overlaps with Edra on scientific publishing, healthcare professional content, and pharma-services-adjacent work.
- Thieme Medical Publishers: Thieme is a German-based independent medical publisher producing textbooks, journals, and digital platforms for HCPs across multiple specialties. Its mix of translated clinical reference works and proprietary HCP portals closely mirrors Edra's product set.
- Informa Health (Informa Group): Informa's Health division combines medical publishing, healthcare events (e.g., pharma congresses), and professional education — a portfolio very similar to Edra's emphasis on events, CME, and pharma-sponsored content. Comparable in combining publishing, education, and pharma services.
- Karger Publishers: Karger is an independent medical and scientific publisher focused on HCP-facing journals, books, and continuing education across specialties. It is a close comparable to Edra's scientific publishing and journal business (e.g., Annals of Research in Oncology).
Emerging players
- M3 (M3, Inc.): M3 operates MDLinx, Doctors.net.uk, M3 Global Research, and other HCP portals and market-research platforms. While Japan-headquartered, its model of monetising verified physician databases overlaps directly with Edra's Medikey/multi-portal network play.
Broad incumbents
- Cegedim: Cegedim provides healthcare-professional databases (OneKey), CRM, and pharma-promotional services globally. It is a broader-incumbent peer to Edra's Medikey and pharma healthcare-communication services, with deeper enterprise software and global data assets.
Others
- Veeva Systems: Veeva provides CRM, content management, and medical-affairs platforms to the life-sciences industry. It is not a direct publisher or ECM competitor, but its role as enabling infrastructure for pharma HCP engagement makes it an adjacent player in the same ecosystem Edra serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Edra spa social profiles
Digital presenceEdra spa compliance and trust
Trust signalCompliance1 record
Edra spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edra spa leadership team
Management profileNumber of profiles
Edra spa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Edra spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edra spa M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edra spa
What does Edra spa do?
Edra spa is an Italian healthcare publishing and services company that publishes medical textbooks, scientific journals and eBooks (print and DRM-protected ePub) and operates an e-commerce storefront for direct sales to healthcare professionals. It runs the ECM33 platform for accredited Continuing Medical Education (ECM) courses, maintains the Medikey database of certified healthcare professionals, and provides sponsored medical-communication, medical-writing, advisory-board and health-policy services to pharmaceutical companies across a seven-portal specialty network.
Is Edra spa a public or private company?
Edra spa is a private company. It is classified as unknown and is currently operating.
When was Edra spa founded?
Edra spa was founded in 1991. It employs 101 to 250 people.
Where is Edra spa based?
Edra spa is headquartered in Milan, Italy, in the Europe region.
How does Edra spa make money?
Four revenue lines are on record. Publication Sales are the primary driver. The others are ECM Courses, healthcare Communication Services and E-commerce Platform.
Who are Edra spa's main competitors?
Direct peers on record are Wolters Kluwer Health, Elsevier Health (RELX), Springer Healthcare (Springer Nature), John Wiley & Sons (Wiley), Thieme Medical Publishers, Informa Health (Informa Group) and Karger Publishers. M3 (M3, Inc.) is listed as an emerging player. Cegedim is listed as a broad incumbent. Veeva Systems is listed as an others.
Does Edra spa have an API?
No public API is recorded for Edra spa.