Atp Media Holdings Ltd.

What Atp Media Holdings Ltd. does

ATP Media Holdings Ltd. is the global sales, broadcast production, and distribution arm of the ATP Tour, founded in 1999 and headquartered in Wimbledon, London. The company holds exclusive centralized rights to ATP Tour broadcast and digital media across 57 tournaments annually, producing 200,000+ hours of content distributed to 70+ broadcasters across 220+ territories reaching 885 million viewers. It also operates Tennis TV, a direct-to-consumer streaming service launched in 2006, providing subscription-based access to live and on-demand tennis content.

The company operates a centralized production model anchored by ATP Media Studios, a remote production hub in White City, London opened in 2023 that consolidates end-to-end broadcast production capabilities. Its technology stack integrates third-party AI/computer-vision systems including Hawk-Eye ball and player tracking (now under Sony), Deltatre's automated data-driven broadcast graphics, and 5G-connected camera workflows. ATP Media also co-owns Tennis Data Innovations (TDI), a joint venture with the ATP that commercializes official tennis data from 14,500+ matches per year.

ATP Media's revenue model is hybrid: B2B broadcast rights licensing to global media companies (including Sky, Eurosport, Tennis Channel, U-NEXT, and FanCode), B2C subscriptions via Tennis TV, and social media content services. The company has roughly doubled its headcount from approximately 50 to 100+ employees since 2021, reflecting expansion of production, commercial, and technology functions to support new geographies (Japan, India), new distribution channels (OEM automotive via Volkswagen), and new product surfaces (interactive experiences via Ease Live, a new mobile app via Sony).

Name

Atp Media Holdings Ltd.

Legal name

ATP Media Holdings Ltd.

Website

https://atpmedia.tv

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

ATP Media is the global broadcast production and distribution arm of the ATP Tour, centralizing media rights for 57 tournaments to 70+ broadcasters in 220+ territories while operating Tennis TV as its direct-to-consumer streaming platform.

Ownership category

akta.pro rank

Product category

Sports Broadcasting Services

NAICS

Motion Picture and Video Distribution (51212), Spectator Sports (7112)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Cable & Other Pay Television Services (4841)

akta.pro primary industry

International Sports Broadcasters & Rights Networks (MPABAJAE)

akta.pro secondary industries

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), International Sports Broadcasters & Rights Channels (MPABAEAE)

Keywords

• Sports broadcast production
• Media rights distribution
• Live tennis streaming
• Broadcast rights licensing
• Sports OTT platform

Headquarters

HQ city

Esher

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Broadcast Rights Sales: ATP Media's primary revenue stream comes from selling exclusive and non-exclusive television and digital broadcast rights for ATP Tour events to media companies and streaming platforms globally. Rights packages cover 57 annual tournaments including ATP Masters 1000, ATP 500, ATP 250, Nitto ATP Finals, and Next Gen ATP Finals, distributed across 70+ broadcasters in 220+ territories.
2. Tennis TV Direct-to-Consumer Subscriptions: Tennis TV is a subscription-based direct-to-consumer streaming service (first launched in 2006) offering live and on-demand ATP Tour coverage, match replays, classic matches, and highlights to subscribers globally. Available across streaming devices, desktops, mobile, tablets, smart TVs, and in-vehicle entertainment systems.
3. Social Media Content Services: ATP Media creates bespoke social media content for its broadcast partners to drive fan engagement and tune-in across social media channels, serving as an additional revenue-generating service for media partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

ATP Media is the global sales, broadcast production, and distribution arm of the ATP Tour, providing centralized host broadcast production and rights exploitation across 57 annual tournaments. The company licenses television and digital broadcast rights to 70+ broadcasters in 220+ territories, and operates Tennis TV, its direct-to-consumer subscription streaming service delivering live and on-demand ATP Tour coverage globally.

Product overview

ATP Media operates as the global sales, broadcast, media, and distribution arm of the ATP Tour, providing an end-to-end solution for 70+ broadcasters worldwide. The core product portfolio centres on Tennis TV, a direct-to-consumer streaming service launched in 2006, supplemented by comprehensive Broadcast Production Services covering 57-62 annual tournaments (ATP Masters 1000, ATP 500, ATP 250, Nitto ATP Finals, and Next Gen ATP Finals). Supporting products include the Media Portal for broadcast partner communications, the ATP World Tour Archive for historical content access dating to 1990, Social Media Content Services for broadcaster engagement, and ATP Media Studios—a state-of-the-art remote production facility in London. The company delivers over 200,000 hours of content annually to 885 million worldwide audience across 220+ broadcast territories.

Differentiator

Problem solved

Functional benefit

Brands

• Tennis TV: Direct-to-consumer digital subscription service for ATP Tour content, launched in 2006, delivering live and on-demand tennis streaming globally.

Products and services

• Tennis TV Direct-to-consumer subscription streaming service delivering live and on-demand ATP Tour coverage including all tournament matches, full match replays, classic matches, highlights, and real-time live scores to global tennis fans. Available across streaming devices, desktops, mobile, tablets, smart TVs, and in-vehicle entertainment systems including Volkswagen Group vehicles.
• Broadcast Production Services Centralized host broadcast production for worldwide television and digital broadcast rights across ATP Tour tournaments annually, incorporating rights sales, multi-platform production, and worldwide fibre/satellite delivery into an end-to-end solution for broadcasters and media companies.
• ATP World Tour Archive Archive service providing rights holders and partners access to historical ATP Tour content dating back to 1990, delivered via the ATP World Tour Archive platform for use in broadcast and editorial applications.
• Social Media Content Service Bespoke social media content service provided to broadcast partners to drive fan engagement and tune-in across social media channels, including highlights and snackable social video content tailored for partner audiences.

Quantifiable outcome

• 885 million worldwide audience reach across all ATP Tour coverage distributed by ATP Media.
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature8 records

Partnerships

14 partnerships are on record, tiered minor, core and flagship.

• IMG TennisminorGTM or Marketing Partner · 25 June 2026Andy and Jamie Murray are launching a new YouTube channel called 'The Set' produced by Prodigy Studios in partnership with IMG Tennis, with backing from ATP Media and the All England Lawn Tennis Club. ATP Media will provide archival footage. BBC Sport is lined up as a broadcast partner for Wimbledon coverage. Long-term plans include live events, podcasts, and sponsor-led content.
• All England Lawn Tennis Club (Wimbledon)minorGTM or Marketing Partner · 25 June 2026The All England Lawn Tennis Club is providing archival footage for 'The Set' YouTube channel (produced with ATP Media backing) and has BBC Sport as a broadcast partner for Wimbledon coverage. ATP Media also previously enabled Tennis TV to stream Wimbledon in New Zealand.
• DeltatrecoreTechnology or Integration · 18 March 2026ATP Media expanded its partnership with Deltatre for the entire 2026 ATP Tour season, covering broadcast graphics, data, and production. Deltatre deployed automated data-driven TV graphics, a new broadcast graphics package, and Drone AR technology controlled remotely from London. The agreement builds on a partnership that began in 2017 and is delivered across ATP Finals, ATP Masters 1000, ATP 500, and Next Gen ATP Finals events.
• FanCodeflagshipChannel Partner/ Reseller/ Distributor · 5 January 2026FanCode secured exclusive multi-year broadcast and streaming rights for the ATP Tour in the Indian Subcontinent through 2028. The deal covers 56 annual events including Nitto ATP Finals, ATP Masters 1000, ATP 500, and ATP 250 tournaments across India, Bangladesh, Sri Lanka, Maldives, and Nepal. FanCode delivers live action along with highlights, features, and a weekly tennis programme tailored for the region.
• Sony (Hawk-Eye Innovations, Pulselive, Beyond Sports, KinaTrax, STATSports)flagshipTechnology or Integration · 11 November 2025Multi-year strategic partnership in which Sony and ATP Media collaborate on next-generation broadcast and fan engagement innovations. Sony's sports tech portfolio including Hawk-Eye Innovations' HawkAR (augmented reality overlays), HawkVISION (immersive camera arrays), and other products are deployed across ATP Tour broadcasts and Tennis TV. The partnership includes development of a new Tennis TV mobile app (launching early 2026) and piloting of 5G-connected camera solutions. Both companies commit to leveraging AI, data, and cutting-edge content formats for next-generation tennis storytelling.
• U-NEXTcoreChannel Partner/ Reseller/ Distributor · 18 December 2024Five-year exclusive broadcast partnership commencing in 2025 making U-NEXT the home of ATP Tour events in Japan. U-NEXT offers extensive live and on-demand coverage of Nitto ATP Finals, ATP Masters 1000, ATP 500, ATP 250, and Next Gen ATP Finals, along with a wide range of engaging ancillary tennis content.
• Play Anywhere / Ease LivecoreTechnology or Integration · 26 September 2024Multi-year strategic partnership making Play Anywhere the exclusive provider of contextual and monetizable interactive experiences across all ATP Media broadcast and streaming distribution worldwide, powered by official data from Tennis Data Innovations. Available to ATP Media's broadcast partners and launched via Tennis TV. Uses Ease Live's award-winning interactive graphics engine.
• CARIAD / Volkswagen GroupminorOEM/ Whitelabel/ Licensing Partner · 3 July 2024ATP Media agreed a deal with CARIAD — the automotive software company of Volkswagen Group — to launch the Tennis TV app in Volkswagen Group vehicles using HARMAN's Ignite Store. Tennis TV is available in more than 70 Volkswagen Group car models depending on the model and market, with Audi integrating the store from model year 2024 onwards.
• Eurosport (Warner Bros. Discovery)coreChannel Partner/ Reseller/ Distributor · 19 December 2023Warner Bros. Discovery and ATP Media renewed their agreement to broadcast the ATP Tour in France for three seasons through 2026. The deal covers 9 ATP Masters 1000 events, Nitto ATP Finals, 13 ATP 500 tournaments, and 33 ATP 250 tournaments on Eurosport 1, Eurosport 2, the Eurosport app, and Eurosport.fr — over 220 days of tennis and 1,500+ hours of live coverage annually.
• Sky SportscoreChannel Partner/ Reseller/ Distributor · 24 November 2023Sky secured new five-year partnerships with ATP Media and WTA Ventures from 2024, covering exclusive ATP and WTA Tour rights in the UK, Ireland, Germany, Austria, Switzerland, and Italy, plus non-exclusive rights in Luxembourg, Liechtenstein, and South Tyrol. Over 80 tournaments comprising 4,000+ matches are available on Sky Sports, NOW, and WOW.
• Network4 Media GroupcoreChannel Partner/ Reseller/ Distributor · 1 November 2023Three-year exclusive ATP Tour broadcasting agreement in Hungary from 1 January 2024 until 31 December 2026. Network4 broadcasts all ATP Masters 1000, ATP 500, ATP 250 tournaments, Nitto ATP Finals, and Next Gen ATP Finals live on NET4+ streaming, with semifinals and finals also on MATCH4 and ARENA4 TV channels.
• Tennis ChannelcoreChannel Partner/ Reseller/ Distributor · 13 October 2020Multi-year television and digital rights deal making Tennis Channel the exclusive US television home of the majority of ATP Tour events from 2021. Tennis Channel holds exclusive live television rights to all 9 ATP Masters 1000 events, 13 ATP 500s, 16 ATP 250 tournaments, and the Nitto ATP Finals — approximately 900 matches and 1,750+ live hours per year.
• ATP Tour (shareholder)flagshipStrategic or Co-development PartnerATP Media is the broadcast arm of the ATP Tour and one of ATP Media's shareholders. ATP Media provides the centralised exploitation and host broadcast production for worldwide television and digital broadcast rights across the ATP Tour.
• Tennis Data Innovations (TDI)coreStrategic or Co-development PartnerTDI was established in 2020 as a joint venture by ATP and ATP Media to centrally manage and exploit tennis match data assets across betting and non-betting markets and live streaming for betting from over 14,500 matches across the ATP Tour and ATP Challenger Tour annually.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Eleven Sports: Global sports streaming and broadcasting service holding rights across multiple sports properties in regional markets. Eleven Sports is a comparable sports-rights aggregator competing for similar distribution deals as ATP Media's broadcast partners.
• NBA Media (NBA League Pass): League-owned media operation that produces, distributes, and directly streams NBA basketball globally. The centralized rights exploitation + DTC subscription model mirrors ATP Media's structure for tennis.
• Tennis Channel: US-based dedicated tennis television network and Tennis Channel Plus streaming service. Tennis Channel is both a customer of ATP Media (exclusive US rights) and a tennis-only media peer with comparable sports-IP-focused programming.
• Formula 1 Media / F1 TV: Formula 1's in-house media operation that produces, sells, and distributes F1 broadcast rights globally and operates the F1 TV direct-to-consumer streaming service. F1's centralized rights + DTC streaming model is the closest structural analogue to ATP Media + Tennis TV.
• Sportradar: Sports data and media rights company that distributes official sports data and content to media companies and sportsbooks. Sportradar's data-distribution model directly parallels ATP Media's TDI joint venture and content distribution to broadcast and betting partners.
• Infront Sports & Media: Global sports marketing and media rights company that distributes rights on behalf of sports properties to broadcasters and brands. Infront operates as a centralized rights exploitation partner for multiple federations, directly analogous to ATP Media's role for the ATP Tour.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment agency that represents rights holders, sells media rights, manages events, and produces content. IMG's media rights and content production business overlaps directly with ATP Media's broadcast sales and host production model.
• DAZN: Global sports subscription streaming service (acquired Perform Group). DAZN is both a buyer of sports rights from properties like ATP Media and a competing direct-to-consumer sports platform, making it a partially overlapping competitor.
• beIN Media Group: Global sports and entertainment broadcaster operating linear TV channels and streaming platforms across MENA, Europe, and Asia. beIN is both a peer buyer of premium sports rights and a competitor in the sports distribution value chain.

Regional players

• Premier Sports: UK and Ireland-focused pay-television sports broadcaster carrying rights to multiple international sports properties. Premier Sports is a regional buyer and competitor in the same broadcast-rights ecosystem ATP Media sells into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ATPMedia
• YouTubeyoutube.com/user/ATP
• Facebookfacebook.com/atpmedia.tennis
• Instagraminstagram.com/tennistv
• LinkedInlinkedin.com/company/atp-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atp Media Holdings Ltd.