FanCode
FanCode is an India-focused digital sports streaming platform offering live and on-demand coverage of cricket, Formula 1, tennis, football, MotoGP, and golf to over 100 million sports fans via tiered subscription passes, exclusive content rights, and partnerships with Dream Sports, JioTV, and Sony Sports Network.
- Company typePrivate
- Founded2019
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What FanCode does
FanCode, operated by Sporta Technologies Private Limited, is a Mumbai-headquartered digital sports streaming platform founded in March 2019 by Yannick Colaco and Prasana Krishnan as a wholly-owned subsidiary of Dream Sports (parent of Dream11). The platform aggregates live and on-demand sports content across cricket, Formula 1, tennis (ATP Tour), football (ISL, LaLiga), MotoGP, and golf majors for Indian and Indian-subcontinent sports fans. FanCode holds exclusive multi-year streaming and broadcast rights for several premium global properties, including ATP Tour through 2028, Formula 1 in India, ISL 2025-26, MotoGP, LaLiga, and the Masters, PGA Championship, and US Open in golf. It monetizes through a tiered subscription model (Match Pass for individual matches, Tour Pass for entire tournaments, Monthly Pass, Annual Pass), with ad-free upgrades and an Amazon Pay voucher-based referral program. Distribution occurs via iOS/Android apps (10M+ downloads), web, Android TV and Fire TV apps, JioTV Premium bundling through Reliance Jio, and sub-licensing of linear TV rights to Sony Sports Network and related broadcast partners.
The platform differentiates through industry-first pass formats, AI-powered real-time commentary translation via Camb.AI for Indian-language accessibility, and a social engagement layer called Watch-Along that enables live chat, reactions, Moments (short videos), and fan-to-fan interaction during live events. FanCode reported 100M+ users and over 3 crore (30 million) sports fans on the platform, with a 4.2 app rating. The company employs 101-250 staff and has received a single disclosed $50 million corporate investment from parent Dream Sports in May 2021, supplemented by an undisclosed acquisition of FanDuniya in October 2020. Sub-licensing arrangements with Sony Sports Network, Zee Entertainment, and Sony Pictures Networks India extend FanCode's content reach to linear TV audiences, while JioTV Premium bundling and PVR INOX cinema partnerships represent novel distribution channels. Strategic content additions through 2025-2026 — including ATP Tour, ISL, golf majors, and Camb.AI translation — indicate an aggressive rights-acquisition and product-expansion strategy under the Dream Sports ecosystem umbrella.
FanCode firmographics
Firmographics- Name
- FanCode
- Legal name
- Sporta Technologies Private Limited
- Website
- https://fancode.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FanCode is an India-focused digital sports streaming platform offering live and on-demand coverage of cricket, Formula 1, tennis, football, MotoGP, and golf to over 100 million sports fans via tiered subscription passes, exclusive content rights, and partnerships with Dream Sports, JioTV, and Sony Sports Network.
- Ownership category
- akta.pro rank
FanCode industry classification
Industry- Product category
- Sports Streaming
- NAICS
- Spectator Sports (71121), Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Streaming Platforms (MPACAAAE)
- akta.pro secondary industries
- Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG), Sports Live Streaming Platforms (MPACACAF)
Keywords
Where FanCode is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
FanCode business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription Streaming: FanCode offers tiered subscription passes including Match Pass (individual match), Tour Pass (entire tournament), Monthly Pass, and Annual Pass. Users can also purchase ad-free upgrades. Revenue generated from recurring subscription fees with various billing cycles.
- Broadcast Rights Licensing: FanCode acquires exclusive broadcast and streaming rights for sports properties (ISL, Formula 1, ATP Tour, LaLiga, MotoGP, golf majors) and sub-licenses linear TV rights to partners like Sony Sports Network.
- Referral Program: FanCode runs a referral program where users earn Amazon Pay vouchers (INR 25-500) based on the subscription value purchased by referred friends.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | F1 Season Pass - Rs 799 |
| Unit Pricing | Pay-as-you-go | Match Pass - Per match access |
| Subscription | Pay-as-you-go | Tour Pass - Entire tournament access |
| Subscription | Monthly | Monthly and Annual Pass |
| Other | Pay-as-you-go | Referral Rewards |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
FanCode product offering
Product offeringCore offering
FanCode is a multi-sport digital streaming platform that aggregates and streams live and on-demand sports content (cricket, Formula 1, ATP tennis, football including ISL and LaLiga, MotoGP, and golf majors) to Indian sports fans through tiered subscription passes. The platform combines exclusive broadcast rights with proprietary features like Watch-Along social viewing and AI-powered real-time multi-language commentary translation, serving over 100 million users via mobile apps, web, and smart TV applications.
Product overview
FanCode is a digital sports streaming platform operated by Sporta Technologies Private Limited (parent company: Dream Sports) that offers live and on-demand sports content to over 100 million users in India. The platform's core offering centers on its streaming service with interactive features, supported by a tiered subscription model comprising Match Pass (individual match access), Tour Pass (full tournament access), Monthly Pass, and Annual Pass. The platform streams diverse sports content including cricket, Formula 1, tennis (ATP Tour), football (ISL, LaLiga), MotoGP, and golf majors. Key differentiating features include the Watch-Along social viewing experience with real-time fan engagement, and AI-powered multi-language commentary translation via Camb.AI for enhanced accessibility. FanCode has established exclusive content rights partnerships with major sporting bodies including ATP Media (through 2028), ISL (AIFF), and various golf major organizers.
Differentiator
Problem solved
Functional benefit
Products and services
- FanCode Platform India's premier digital sports streaming destination offering live and on-demand sports content across multiple sports including cricket, Formula 1, tennis, football, MotoGP, and golf. The platform provides real-time scores, match analysis, video highlights, and interactive features to over 100 million users across mobile apps, web, and smart TV platforms.
- Match Pass A single-match streaming pass providing access to behind-the-paywall content of a specific match. For cricket, covers one match; for Formula 1, includes all sessions in a race weekend including practice, qualifying, sprint, and main race. Priced on pay-as-you-go basis.
- Tour Pass An entire tournament/event pass providing access to all behind-the-paywall streaming content for a complete tournament or series. For Formula 1, the Tour Pass covers the entirety of the F1 season for that year. Priced on pay-as-you-go basis per tournament.
- Monthly Pass A subscription pass providing access to all applicable behind-the-paywall streaming services available on the FanCode platform for one month, with automatic renewal. Offers unlimited monthly access to sports content across all available sports.
- Annual Pass A yearly subscription pass offering access to all applicable behind-the-paywall streaming services available on the FanCode platform for a full year, with cost savings compared to monthly billing. Provides unlimited annual access to all premium sports content.
Companies that use FanCode
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
FanCode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature3 records
FanCode partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, major and core.
- Zee Entertainment Enterprises (ZEEL)minorPartnership between FanCode and ZEE for broadcasting India's tour of Zimbabwe cricket series. FanCode exclusively livestreams matches while ZEEL telecasts on its Unite8 Sports channels.
- PVR INOXminorPVR INOX partnered with FanCode to screen FC Barcelona vs Real Madrid El Clásico live in cinemas across 30 theatres in 14 Indian cities including Mumbai, Delhi, Bengaluru, Pune, Kolkata.
- Unity CupminorFanCode acquired exclusive digital rights for Unity Cup 2026 football tournament in London featuring India's senior men's football team. FanCode co-founder Yannick Colaco stated commitment to supporting Indian football's growth.
- Reliance JiomajorFanCode is included in Jio's Youth and Gaming Plan (Rs 459) bundled with JioTV Premium, along with other digital subscriptions including Snapchat+, JioHotstar, and Gemini Pro.
- Sony Pictures Networks India (SPNI)majorSPNI acquired TV and digital rights sub-license for Indian Football League from FanCode, adding to its existing portfolio including ISL, UEFA competitions, Bundesliga, and FA Cup.
- Sony Sports NetworkmajorFanCode sub-licensed linear TV broadcast rights for ISL 2025-26 to Sony Sports Network (Culver Max Entertainment) after acquiring exclusive rights. Sony Sports Ten 2 holds exclusive TV broadcast rights for all 91 ISL matches.
- All India Football Federation (AIFF)coreFanCode won exclusive broadcast rights for ISL 2025-26 season from AIFF through a structured tender process, selected from seven bidders. KPS Studios was awarded production rights.
- ATP MediacoreFanCode secured exclusive multi-year broadcast and streaming rights for ATP Tour in the Indian subcontinent through 2028. Deal covers 56 annual tournaments including Nitto ATP Finals, ATP Masters 1000, ATP 500, and ATP 250 events across India, Bangladesh, Sri Lanka, Maldives, and Nepal.
- Formula 1coreFanCode is Formula 1's exclusive streaming partner in India. In 2026, FanCode retained exclusive rights to broadcast golf majors (Masters, PGA Championship, US Open) in addition to F1 coverage.
- Sony Sports NetworkmajorFanCode streams Legends League Cricket 2026 with telecast on Sony Sports Network, combining digital and linear distribution for maximum reach.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
FanCode competitors and assessment
Company assessmentDirect peers
- JioStar (JioCinema + Disney+ Hotstar): India's largest sports and entertainment streaming platform following the 2024 merger of Viacom18's JioCinema and Disney+ Hotstar. Direct competitor to FanCode in sports streaming, with far deeper content rights (IPL, ICC cricket), larger subscriber base, and bundled distribution through Reliance Jio.
- Sony LIV: Sony Pictures Networks India's OTT platform that holds rights to major football properties (UEFA, Bundesliga, FA Cup, ISL linear) and is itself a sub-license partner/customer of FanCode for ISL linear TV. Directly competes for Indian sports streaming subscribers and rights bids.
- DAZN: Global sports subscription streaming platform operating across multiple markets. Closest global analog to FanCode in business model — multi-sport subscription pass architecture (monthly/annual) and exclusive rights aggregation.
- FuboTV: US sports-first streaming service (now pivoting toward sports betting and integrated experiences). Comparable in being a sports-centric subscription OTT with multi-league content aggregation, though with different sports portfolio and geography.
Broad incumbents
- ESPN+ (Disney): US sports-focused SVOD service under Disney/ESPN, offering MLB, NHL, UFC, college sports and ESPN studio programming. Comparable in being a dedicated multi-sport subscription service, though serving a different geography and integrated with broader Disney/ESPN linear portfolio.
- Voot (Viacom18/JioStar): Viacom18's general-entertainment OTT (now folded into JioStar ecosystem) that historically held sports-adjacent content and competed in Indian streaming. Comparable as an Indian OTT competitor with sports content ambitions, now part of JioStar.
- Amazon Prime Video: Global OTT giant with growing sports ambitions (NFL Thursday Night Football, Premier League in UK, cricket in India via separate deals). Competes for premium Indian sports rights and broader subscriber wallet share, though sports is a sub-component of a larger entertainment offering.
- Star Sports: Disney's linear sports TV network in India and the dominant cricket broadcaster (IPL, ICC). FanCode sub-licenses some linear rights to Sony Sports Network; comparable as the legacy linear-TV sports competitor that defines incumbent distribution economics.
Regional players
- Willow TV: North America's premier cricket streaming service, owned by Times Internet (also an Indian media group). Directly comparable in focus on premium cricket rights for the diaspora/expat market, but regional to the US/Canada and not competing in India.
Emerging players
- Tata Play Binge: India-based OTT aggregator bundling multiple streaming services (Disney+ Hotstar, Sony LIV, etc.) into a single subscription. Comparable as an Indian sports content distribution/access layer, though positioned as an aggregator rather than a rights-owning streamer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
FanCode social profiles
Digital presenceFanCode financial estimates
Financial estimateRevenue estimate
Valuation estimate
FanCode leadership team
Management profileNumber of profiles
Profiles3 records
FanCode funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FanCode M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FanCode
What does FanCode do?
FanCode is a multi-sport digital streaming platform that aggregates and streams live and on-demand sports content (cricket, Formula 1, ATP tennis, football including ISL and LaLiga, MotoGP, and golf majors) to Indian sports fans through tiered subscription passes. The platform combines exclusive broadcast rights with proprietary features like Watch-Along social viewing and AI-powered real-time multi-language commentary translation, serving over 100 million users via mobile apps, web, and smart TV applications.
Is FanCode a public or private company?
FanCode is a private company. It is classified as corporate owned and is currently operating.
When was FanCode founded?
FanCode was founded in 2019. It employs 101 to 250 people.
Where is FanCode based?
FanCode is headquartered in Mumbai, India, in the Asia region.
How does FanCode make money?
Three revenue lines are on record. Subscription Streaming is the primary driver. The others are broadcast Rights Licensing and referral Program.
Who are FanCode's main competitors?
Direct peers on record are JioStar (JioCinema + Disney+ Hotstar), Sony LIV, DAZN and FuboTV. Broad incumbents are ESPN+ (Disney), Voot (Viacom18/JioStar), Amazon Prime Video and Star Sports. Willow TV is listed as a regional player. Tata Play Binge is listed as an emerging player.
Does FanCode have an API?
No public API is recorded for FanCode.
What industry is FanCode in?
FanCode's product category is Sports Streaming. Its primary akta.pro industry code is MPACAAAE, Sports Streaming Platforms, with a secondary code of MPAKAOAH, Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds). Its NAICS code is 71121 and its SIC code is 7900.