Professional by Fama
- Company typePrivate
- Founded1981
- HeadquartersBergamo, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Professional by Fama firmographics
Firmographics- Name
- Professional by Fama
- Legal name
- PROFESSIONAL BY FAMA S.R.L.
- Website
- https://professionalbyfama.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Professional by Fama industry classification
Industry- Product category
- Professional Hair Care Products
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional Hair Color (CRABALAA)
- akta.pro secondary industries
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Professional Hair Styling & Finishing (CRABALAC)
Keywords
Where Professional by Fama is headquartered
LocationHeadquarters
- HQ city
- Bergamo
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Professional by Fama business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Hair Color Products: Sale of professional hair color products including permanent color (Absolute, Luminity), demi-permanent color (Beat), direct color, and bleaching systems (BlondHer) to salons. The company serves 30,000+ salons across 40+ countries with over 200 color nuances.
- Professional Hair Care and Treatment Products: Sale of complementary hair care products including WondHer line (Repair, Salon, Detox, Oil), Scalpforcolor, and styling products (Pro Bubble, Out Of Frizz, Surf's Up, etc.) for professional and retail use.
- Developer and Technical Products: Sale of cream developers (Oxy in various volumes), activators (Instant Blend, Melting Potion), and accessories for color and treatment services.
- Professional Training and Education: Revenue generated through educational programs including EDUREBEL training courses, Academy sessions, and salon growth consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Professional salon pricing for hair color products |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Professional by Fama product offering
Product offeringCore offering
Professional by Fama manufactures and distributes professional hair color, treatment, and styling products to salons and hairdressers globally. The portfolio spans permanent color (Absolute), demi-permanent color (Beat), bleaching systems (BlondHer), complementary WondHer care lines (Salon, Repair, Detox, Oil, color-specific care), styling sprays and pastes, and the ChromaCubes color consultation tool, supported by a 200+ nuance color range.
Product overview
Professional by Fama is a professional hair color and care brand founded in 1981, specializing in products and services for hairstylists. The company offers a comprehensive portfolio organized into four main categories: Color (including permanent color, demi-permanent color, BlondHer bleaching system, direct color, and developers like Oxy), Treatment (spanning WondHer sub-brands including Salon, Repair/Structural, Blonde Care System, Brown Care, Red & Copper Care, Grey & White Care, Scalpforcolor, and Detox lines), Styling (with 11 products including Pro Bubble, Out Of Frizz, Surf's Up, Oh My Curls!, Yo-Yo Curls, Push Up, Strong Touch, Shape It, Galactic Shape, Rebel Space, and Like A Shot), and Forma (Experience permanent wave). The portfolio also includes professional tools like ChromaCubes/Master Color Chart for color consultation. With over 200 color nuances inspired by Italian art, the brand emphasizes integrated color and care systems where treatment products are designed to work alongside color services.
Differentiator
Problem solved
Functional benefit
Products and services
- Absolute Permanent Hair Color Multi-benefit permanent hair coloring system with over 200 nuances, marketed to professional salons and colorists seeking reliable, consistent permanent color results.
- BlondHer Bleaching System Complete bleaching and lightening system for creating all types of blonde shades, used with dedicated Oxy developers. Sold to professional salons and colorists.
- Beat Demi-Permanent Color Demi-permanent color line offering multiple shades for color refresh services. Targeted at salons and colorists performing toning and refresh services.
- Oxy Cream Developer Cream developer with acidic pH for controlled oxidative color processes, available in 5, 7, 10, 20, 30, and 40 volume formulas. Sold to professional salons to pair with BlondHer and Absolute color lines.
- WondHer Salon Color Care System Integrated pre/during/post color care line for in-salon use by colorists delivering color services to clients.
- WondHer Repair (Structural) Bond-strengthening hair repair line featuring Power Bond technology, used by salons on treated and damaged hair.
- WondHer Care Blonde System Blonde-specific color care system with three sub-lines (First Aid, Stay Blonde, True Blonde) for professional use on blonde, highlighted, or bleached hair.
- WondHer Detox Scalp and Hair Treatment Scalp and hair detoxifying line featuring Hydra Peeling Mask, Nutri Chelating Shampoo, Shield Instant Spray, and Calming Treatment for professional salon detox services.
- Scalpforcolor Scalp Care
Quantifiable outcome
- Formulas dermatologically tested non-irritating
- +3 more outcomes
Companies that use Professional by Fama
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Professional by Fama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Professional by Fama partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- OgyrecorePartnership to recover 9,000 kg of plastic from seas and support fishing communities. Ogyre operates ocean cleanup initiatives, and Professional By Fama contributes to environmental sustainability through this collaboration, aligning with the company's values of environmental responsibility.
- Progetto Arca (Women and Children Project)minorSocial initiative dedicated to women and children in difficulty in Milan, continuing the company's commitment to community support started in 2021.
- Progetto ArcaminorPartnership with Progetto Arca to support those in need, marking the company's community engagement initiatives.
- Alperia Green EnergycoreExclusive energy provider using renewable sources (hydroelectric and wind power) from South Tyrol. Partnership ensures the company operates on 100% green energy, contributing to sustainable production with reduced CO2 emissions.
Scale indicators10 records
Recent moves14 records
Expansion highlights5 records
Professional by Fama competitors and assessment
Company assessmentBroad incumbents
- L'Oréal Professionnel: L'Oréal's flagship professional salon division, including Majirel, Inoa, and Série Expert. The dominant global incumbent in professional hair color that PBF competes against for salon counter share.
- Redken: L'Oréal-owned US-originated professional salon brand with Shades EQ demi-permanent color, permanent color, and care lines. Comparable salon-only distribution and education model.
- Schwarzkopf Professional: Henkel-owned professional salon color, care, and styling brand. Global incumbent with comprehensive Igora, BlondMe, Bonacure, and OSIS+ lines; primary competitor across PBF's portfolio categories.
- Wella Professionals: Wella Company's flagship professional color, care, and styling brand. One of the two global benchmark professional color brands alongside Schwarzkopf Professional; broad product portfolio across color, lightening, care, and styling.
Direct peers
- Davines: Italian-founded professional haircare brand selling color, care, and styling products through salons with a strong sustainability story. Highly comparable given shared Italian heritage, salon-only distribution, integrated color+care portfolio, and B-Corp positioning.
- Keune Haircosmetics: Family-owned Dutch professional hair color and care brand with global distribution. Comparable independent/professional salon positioning, integrated color+care portfolio, and strong Academy education model.
- Alfaparf Milano: Italian professional haircare and color brand distributed globally through salons, with a comprehensive color, care, and styling portfolio. Same category, same Italian heritage, same channel-and-distributor-led GTM.
- JOICO: Mid-sized professional color, care, and styling brand serving stylists globally with education-driven GTM. Comparable salon-specialist positioning and product breadth.
- Framesi: Italian professional hair color manufacturer with a global salon distributor network. Closely comparable product mix (permanent color, bleaching, integrated care) and similar 'Italian colorist brand' positioning serving independent salons.
- Goldwell: Kao-owned professional hair color and care brand sold exclusively through salons with a strong colorist education platform (Color Zoom). Comparable specialized salon-color positioning with a deep Academy training model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Professional by Fama social profiles
Digital presenceProfessional by Fama compliance and trust
Trust signalCompliance3 records
Professional by Fama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Professional by Fama leadership team
Management profileNumber of profiles
Profiles2 records
Professional by Fama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Professional by Fama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Professional by Fama
What does Professional by Fama do?
Professional by Fama manufactures and distributes professional hair color, treatment, and styling products to salons and hairdressers globally. The portfolio spans permanent color (Absolute), demi-permanent color (Beat), bleaching systems (BlondHer), complementary WondHer care lines (Salon, Repair, Detox, Oil, color-specific care), styling sprays and pastes, and the ChromaCubes color consultation tool, supported by a 200+ nuance color range.
Is Professional by Fama a public or private company?
Professional by Fama is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Professional by Fama founded?
Professional by Fama was founded in 1981. It employs 51 to 100 people.
Where is Professional by Fama based?
Professional by Fama is headquartered in Bergamo, Italy, in the Europe region.
How does Professional by Fama make money?
Four revenue lines are on record. Professional Hair Color Products are the primary driver. The others are professional Hair Care and Treatment Products, developer and Technical Products and professional Training and Education.
Who are Professional by Fama's main competitors?
Broad incumbents on record are L'Oréal Professionnel, Redken, Schwarzkopf Professional and Wella Professionals. Direct peers are Davines, Keune Haircosmetics, Alfaparf Milano, JOICO, Framesi and Goldwell.
Does Professional by Fama have an API?
No public API is recorded for Professional by Fama.
What industry is Professional by Fama in?
Professional by Fama's product category is Professional Hair Care Products. Its primary akta.pro industry code is CRABALAA, Professional Hair Color, with a secondary code of CRABABAK, Professional/Salon Haircare (Backbar & Retail). Its NAICS code is 32513 and its SIC code is 2844.