Home Builders Association of Greenville

What Home Builders Association of Greenville does

The Home Builders Association of Greenville is a regional nonprofit trade association founded in 1960 that serves as the collective voice for home builders, developers, remodelers, and trade partners in the residential construction industry across five Upstate South Carolina counties (Greenville, Anderson, Pickens, Laurens, and Spartanburg). The organization operates a membership-based model serving approximately 600 member companies, with revenue derived from annual membership dues, event booth rentals and sponsorships (Southern Home & Garden Show, Parade of Homes, Golf Tournaments, etc.), and online directory advertising. Its product portfolio includes signature consumer-facing events, professional development councils (Sales & Marketing Council, Professional Women in Building Council, Design Creative Council), the Approved Professional Builder certification program, and member discount programs delivered through National Purchasing Partners.

The HBA is affiliated with the National Association of Home Builders (since 1960) and the Home Builders Association of South Carolina, providing a multi-tiered advocacy channel for housing-related legislation and regulatory matters at federal, state, and local levels. The association is governed by a 12-member Board of Directors and led by Executive Vice President Michael Dey since 2007. Operations are supported by a small staff of 1-10 employees using a WordPress website and GrowthZone event management platform.

The association's underlying technology footprint is conventional: a standard CMS-driven public website, an event calendar integrated with GrowthZone, an online member directory for consumer search, and organic social media presence on Facebook and Instagram. There is no proprietary technology, mobile application, API offering, or AI-enabled service; the HBA competes on relationships, events, and advocacy rather than technology.

Name

Home Builders Association of Greenville

Legal name

Home Builders Association of Greenville

Website

https://hbaofgreenville.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

The Home Builders Association of Greenville is a nonprofit regional trade association founded in 1960 serving approximately 600 member companies across the residential construction industry in five Upstate South Carolina counties through membership dues, signature events, professional councils, and government advocacy.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

New Housing For-Sale Builders (236117), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Trade association membership
• Residential construction industry
• Professional certification programs
• Industry advocacy services
• Consumer home shows

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Revenue from annual membership dues from builder, associate, and affiliate members. Multiple membership tiers including Primary Contact and Affiliate memberships at different price points.
2. Event Revenue: Revenue from signature events including Southern Home & Garden Show vendor booths, sponsorships, and registrations. Also includes Golf Tournaments, Sporting Clays, Cornhole tournaments, and educational events.
3. Directory Advertising: Online directory advertising opportunities for members through the association's website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Home Builders Association of Greenville is a regional trade association that provides annual membership subscriptions, professional development councils, government affairs advocacy, networking events, and consumer-facing home shows to approximately 600 member companies in the Upstate South Carolina residential construction industry. Its core deliverables are builder/associate/affiliate memberships, the Approved Professional Builder certification program, signature events such as the Southern Home & Garden Show and Parade of Homes, and industry advocacy through its affiliations with the National Association of Home Builders and Home Builders Association of South Carolina.

Product overview

The Home Builders Association of Greenville operates as a professional trade association offering a portfolio of signature consumer-facing events (Southern Home & Garden Show, Upstate Parade of Homes, Luxury Tour of Homes, Bridge Awards), professional development councils (Sales and Marketing Council, Professional Women in Building Council, Design Creative Council), membership networking events (Golf Tournaments, Sporting Clays, Cornhole Tournament, Annual Meeting), and industry education events (Housing Market Update, Housing Market Forecast). The association also administers the Approved Professional Builder certification program and offers member discount programs through National Purchasing Partners. The organization serves approximately 600 member companies and is affiliated with the National Association of Home Builders and Home Builders Association of South Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• Professional Women in Building Council: Council established in 2016 to maintain professionalism for women in the building industry through continuing education, professional development, interchange of ideas, and networking. Empower, Enhance, Encourage is the motto.
• Sales & Marketing Council
• Design Creative Council
• Southern Home & Garden Show
• Bridge Awards
• Upstate Parade of Homes
• Luxury Tour of Homes
• Approved Professional Builder

Products and services

• Annual Membership (Builder, Associate, Affiliate) Annual subscription membership offering builder, associate, and affiliate tiers for residential construction industry professionals and trade partners in the Upstate South Carolina region. Members gain access to networking events, professional development, advocacy representation, and signature events.
• Sales and Marketing Council Membership Annual $57 council sub-membership supporting new home sales and marketing professionals through educational training, networking, and recognition. Affiliated with the National Association of Home Builders.
• Professional Women in Building Council Membership Annual $57 council sub-membership for women in the building industry focusing on continuing education, professional development, interchange of ideas, and networking under the motto Empower, Enhance, and Encourage. Includes affiliation with the National Association of Home Builders.
• Design Creative Council Membership Annual $40 council sub-membership for creative professionals in the building process including architects, marketing professionals, cabinet designers, interior designers, and landscape designers. Mission to inspire and empower creative professionals through collaboration and ethical practices.
• Approved Professional Builder (APB) Program Certification program that distinguishes members as verified professional builders meeting quality standards, providing credibility and recognition for professional builders in the Upstate South Carolina region.
• Southern Home & Garden Show Annual consumer expo featuring home building, garden, and remodeling exhibits and displays, with vendor booths and sponsorships available for members.
• Upstate Parade of Homes Annual showcase of new homes built by member builders open to the public for tours in the Upstate South Carolina area.
• Luxury Tour of Homes Exclusive annual showcase featuring high-end luxury homes in the Greenville, SC area, open to the public for tours.
• Bridge Awards Annual recognition program honoring excellence in sales and marketing in the home building industry.
• Member Discounts Program Discount program offering members savings on hotels, car rentals, office products, insurance, and other business needs through National Purchasing Partners.
• Online Service Provider Directory Online searchable directory of approved professional builders, remodelers, and home improvement specialists, allowing consumers to find qualified member professionals in the Upstate region. Includes directory advertising opportunities for members.
• Government Affairs Advocacy Regulatory advocacy and government affairs representation at local, state, and national levels protecting member interests on housing-related regulations and legislation, including activities through SC Builders PAC and BuildPAC.

Quantifiable outcome

• Grown from a few founding members in 1960 to 600 current members

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• National Association of Home BuilderscoreStrategic or Co-development Partner · 16 January 1960The HBA of Greenville was officially organized and chartered as an affiliate of the National Association of Home Builders on January 16, 1960. This affiliation provides members access to national recognition programs, scholarships, travel grants, and NAHB resources.
• Home Builders Association of South CarolinacoreStrategic or Co-development PartnerState-level affiliation for legislative advocacy and resources at the South Carolina state level. The HBA of SC partners with local HBAs including Greenville for statewide political action.
• SC Builders PACcoreGTM or Marketing PartnerSouth Carolina Builders PAC is a partnership between the Home Builders Association of South Carolina, Home Builders Association of Greenville, and other local HBAs in South Carolina. Its scope is local, statewide, and legislative races.
• BuildPACcoreGTM or Marketing PartnerA PAC organized under Federal Election Laws and managed by the National Association of Home Builders. Its scope is Congressional races. Does not take a position on the Presidency.
• GBS Building SupplymajorGTM or Marketing PartnerDiamond level sponsor of the HBA. Sponsors the annual Chili Cook-Off and Oyster Roast event along with Clarks Termite and Pest Control and Jeff Lynch TV and Appliance Center.
• Greenville News LocaliQmajorGTM or Marketing PartnerDiamond level sponsor providing media partnership and local news coverage.
• National Purchasing PartnersminorGTM or Marketing PartnerProvides member discount program offering savings on hotels, car rentals, office products, and insurance through the association.
• Greater Greenville Association of REALTORSminorStrategic or Co-development PartnerPartner in the annual Housing Market Forecast event along with Upstate Mortgage Lenders Association and Sales and Marketing Council of the Upstate.
• Upstate Mortgage Lenders AssociationminorStrategic or Co-development PartnerPartner in the annual Housing Market Forecast event.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• National Association of Home Builders: National federation of home builders, remodelers, and trade partners. NAHB is the parent affiliate of the HBA of Greenville and provides the institutional framework, advocacy resources, and national programs that the local HBA extends to its members.
• NAHB Remodelers: National remodeling-focused arm of NAHB. Comparable council/membership structure for the remodeler segment of the HBA's membership, providing a programmatic parallel for specialty councils like the Design Creative Council.
• Upstate Mortgage Lenders Association: Local mortgage industry trade group co-hosting the Housing Market Forecast with HBA of Greenville. Operates a similar small-staff, member-driven association model serving overlapping Upstate professionals.
• Greater Greenville Association of REALTORS: Regional real estate trade association serving the same Upstate South Carolina geography. The two organizations co-host the Housing Market Forecast and serve overlapping member bases across the home-buying value chain.
• Home Builders Association of South Carolina: State-level HBA providing legislative advocacy, education, and member services across South Carolina. HBA of SC is a direct strategic affiliate and partners with HBA of Greenville on statewide political action and shared advocacy priorities.

Regional players

• Building Industry Association of San Diego: Large regional building industry association in Southern California. Comparable operating model (membership dues, signature events, advocacy, councils) at meaningfully larger scale, illustrating both structural similarity and the upper-bound scalability of the HBA of Greenville model.
• Home Builders Association of Charlotte: Regional HBA serving the Charlotte metro and parts of the Carolinas. Comparable mission, governance, and signature events but larger scale and a different geography, providing a useful benchmark for what a successful adjacent regional HBA can grow into.
• Home Builders Association of Greater Columbia: Mid-South Carolina regional HBA. Operates the same trade association model — events, advocacy, councils — for builders in the Columbia market, providing a like-for-like comparison point on membership pricing and event programming.
• Home Builders Association of Raleigh-Wake County: Regional HBA serving the Raleigh-Durham market. Operates the same model — membership dues, signature home show, advocacy, councils — but in a different regional market, making it a comparable organizational benchmark.
• Charleston Home Builders Association: South Carolina regional HBA serving the Charleston metro. Comparable operating model — member dues, signature events, advocacy, councils — but in a different geographic market, making it a structural peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HBAofGreenville
• Instagraminstagram.com/hbaofgreenville
• Xx.com/hbaofgreenville

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Builders Association of Greenville