IMV Publishing
IMV Publishing, a brand of Science and Medicine Group, is a B2B market research firm founded in 1977 that delivers diagnostic imaging and clinical diagnostic market intelligence, syndicated reports, installed base databases, and custom research to medical imaging OEMs and private equity investors.
- Company typePrivate
- Founded1977
- HeadquartersGreenbelt, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IMV Publishing does
IMV Publishing is a U.S.-based B2B market research and online publishing firm that has supplied intelligence on the diagnostic imaging and clinical diagnostic instruments markets since 1977. Operating as a brand under Science and Medicine Group from its headquarters in Arlington, Virginia, IMV serves a narrowly defined customer base consisting primarily of medical imaging OEMs (Canon Medical Systems, GE HealthCare, Philips Healthcare, Siemens Healthineers), clinical diagnostic instrument manufacturers, and private equity investors evaluating healthcare and medical technology targets.
The company's product portfolio rests on four pillars: Custom Market Research engagements, syndicated Market Reports delivered as fixed-price downloadable PDFs (priced at $10,850-$15,500 per report), the MasterFile Installed Base proprietary database tracking diagnostic imaging equipment across healthcare facilities, and ServiceTrak customer-satisfaction and service-tracking solutions. Its competitive position is anchored by decades of primary research conducted directly with healthcare providers, modality-specific domain expertise built over more than 45 years, and the proprietary equipment installed base datasets that competitors in adjacent verticals do not replicate.
IMV monetizes through a mix of one-time report licensing, custom research professional services engagements, and recurring subscription access to MasterFile and ServiceTrak solutions. The go-to-market motion is sales-led enterprise outreach supplemented by content marketing through the Resource Hub and cross-promotion via sister Science and Medicine Group brands (AuntMinnie, AuntMinnieEurope, DrBicuspid, BioInformatics, IBO, Kalorama, SDI). The firm operates with a small (11-50) employee footprint and has no disclosed funding events, M&A activity, or public capital markets presence.
IMV Publishing firmographics
Firmographics- Name
- IMV Publishing
- Legal name
- Science and Medicine Group
- Website
- https://imvinfo.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IMV Publishing, a brand of Science and Medicine Group, is a B2B market research firm founded in 1977 that delivers diagnostic imaging and clinical diagnostic market intelligence, syndicated reports, installed base databases, and custom research to medical imaging OEMs and private equity investors.
- Ownership category
- akta.pro rank
IMV Publishing industry classification
Industry- Product category
- Healthcare Market Research
- NAICS
- Marketing Research and Public Opinion Polling (541910), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
- akta.pro secondary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where IMV Publishing is headquartered
LocationHeadquarters
- HQ city
- Greenbelt
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IMV Publishing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Syndicated Market Reports: Pre-packaged market research reports covering diagnostic imaging modalities (X-ray, nuclear medicine, PET imaging). Reports are sold at fixed price points and delivered as downloadable PDF documents.
- Custom Market Research: Bespoke research engagements tailored to specific client needs, including custom surveys, interviews, and analysis.
- MasterFile Database Subscriptions: Access to proprietary installed base databases for diagnostic imaging equipment, likely sold as recurring subscriptions.
- ServiceTrak Solutions: Customer insights and service tracking solutions for medical device companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard market report pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
IMV Publishing product offering
Product offeringCore offering
IMV Publishing delivers syndicated market intelligence reports, custom market research engagements, and proprietary installed-base database subscriptions for the medical imaging and clinical diagnostic instruments markets. Built on decades of primary research conducted directly with healthcare providers and diagnostic imaging facilities since 1977, the offerings equip manufacturers and vendors with market sizing, competitive intelligence, customer purchasing behavior, and equipment trend data for strategic planning, product development, and go-to-market execution.
Product overview
IMV Publishing, a brand of Science and Medicine Group, delivers market intelligence across diagnostic imaging and clinical diagnostic markets since 1977. The product portfolio consists of Custom Market Research (tailored research services), Market Reports (syndicated reports including annual outlook reports for Diagnostic X-ray, Nuclear Medicine, and PET Imaging), MasterFile Installed Base databases (proprietary equipment installed base data), and ServiceTrak (service tracking solutions). Together, these offerings provide primary research and proprietary provider data to help clients understand market dynamics, customer behavior, and equipment trends.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Market Research
Companies that use IMV Publishing
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
IMV Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IMV Publishing partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
IMV Publishing competitors and assessment
Company assessmentDirect peers
- Signify Research: Independent medical imaging and clinical diagnostics market research firm publishing syndicated reports and custom research. Closest direct competitor to IMV in the same niche, with overlapping coverage of modalities such as X-ray, nuclear medicine, and PET.
- KLAS Research: Healthcare IT and medical imaging vendor research firm producing buyer-side evaluations and market intelligence using similar primary research methodology. Comparable in vertical expertise and B2B enterprise sales motion, with adjacent coverage in imaging and diagnostics.
- Kalorama Information: Sister brand under Science and Medicine Group publishing syndicated and custom market research in medical devices and life sciences. Overlapping publishing platforms, audience, and operational infrastructure make it an obvious direct peer and internal portfolio comparator.
- Instrument Business Outlook (IBO): Sister brand under Science and Medicine Group delivering syndicated market intelligence on clinical and analytical instruments. Closely aligned product model and customer base make it a directly comparable peer within the same parent portfolio.
- BioInformatics (Science and Medicine Group): Sister brand providing market research for life sciences tools and reagents. Comparable in business model (syndicated + custom + database subscriptions), customer motion, and technology stack, and serves as an internal peer within the Science and Medicine Group portfolio.
Broad incumbents
- Frost & Sullivan: Large global market research and consulting firm with a dedicated healthcare and medical imaging practice. Wide portfolio across many verticals makes IMV a niche specialist within Frost & Sullivan's coverage; overlaps significantly on enterprise customer base and syndicated reporting model.
- Omdia: Technology-focused market research firm with healthcare and digital health coverage. Overlaps with IMV on enterprise customers and syndicated subscription model but operates at broader scope across multiple technology verticals.
- IDC: Global market intelligence firm covering IT, healthcare technology, and adjacent sectors. Competes for the same healthcare enterprise research budgets as IMV but addresses a much broader range of topics with similar subscription and custom research deliverables.
Emerging players
- Chilmark Research: Niche advisory and market research firm focused on healthcare IT and digital health. Comparable in size and primary-research methodology, but more concentrated in clinical software and digital health adjacencies rather than imaging equipment itself.
Others
- AuntMinnie: Major online media community for medical imaging professionals, also a sister brand under Science and Medicine Group. Not a research competitor but an ecosystem partner that delivers top-of-funnel audience and content marketing for IMV's reports and custom research services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
IMV Publishing social profiles
Digital presenceIMV Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMV Publishing leadership team
Management profileNumber of profiles
Profiles1 record
IMV Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMV Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMV Publishing
What does IMV Publishing do?
IMV Publishing delivers syndicated market intelligence reports, custom market research engagements, and proprietary installed-base database subscriptions for the medical imaging and clinical diagnostic instruments markets. Built on decades of primary research conducted directly with healthcare providers and diagnostic imaging facilities since 1977, the offerings equip manufacturers and vendors with market sizing, competitive intelligence, customer purchasing behavior, and equipment trend data for strategic planning, product development, and go-to-market execution.
Is IMV Publishing a public or private company?
IMV Publishing is a private company. It is classified as corporate owned and is currently operating.
When was IMV Publishing founded?
IMV Publishing was founded in 1977. It employs 11 to 50 people.
Where is IMV Publishing based?
IMV Publishing is headquartered in Greenbelt, United States, in the North America region.
How does IMV Publishing make money?
Four revenue lines are on record. Syndicated Market Reports are the primary driver. The others are custom Market Research, masterFile Database Subscriptions and serviceTrak Solutions.
Who are IMV Publishing's main competitors?
Direct peers on record are Signify Research, KLAS Research, Kalorama Information, Instrument Business Outlook (IBO) and BioInformatics (Science and Medicine Group). Broad incumbents are Frost & Sullivan, Omdia and IDC. Chilmark Research is listed as an emerging player. AuntMinnie is listed as an others.
Does IMV Publishing have an API?
No public API is recorded for IMV Publishing.
What industry is IMV Publishing in?
IMV Publishing's product category is Healthcare Market Research. Its primary akta.pro industry code is MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies), with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 541910 and its SIC code is 2741.