Auntminnie.com
- Company typePrivate
- Founded2001
- HeadquartersTucson, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Auntminnie.com firmographics
Firmographics- Name
- Auntminnie.com
- Legal name
- Science and Medicine Group
- Website
- https://auntminnie.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Auntminnie.com is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Markets served
Auntminnie.com business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Advertising & Sponsorship: Primary revenue stream. AuntMinnie sells a broad range of advertising formats to medical imaging companies, device manufacturers, pharmaceutical firms, and healthcare technology vendors. Formats include run-of-site banners, content area banners, newsletter banners, branded content (Content Boost), native content, broadcasts, webinars, ShowCast, and special edition newsletters. Advertisers can reach radiology professionals to increase brand awareness, drive website traffic, generate leads, and establish thought leadership.
- Sponsored Webinars: Vendor-sponsored webinar programs where imaging companies present educational content to the AuntMinnie professional audience. These serve as both marketing content and revenue generation, with sponsors receiving branded visibility and lead generation.
- Sponsored Content & Trackers: Sponsored tracker pages (e.g., Radiopharmaceutical Therapy Tracker, sponsored by Siemens Healthineers) and branded editorial sections where vendors underwrite specific content or resource hubs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based advertising packages for medical imaging industry vendors |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels13 records
Auntminnie.com product offering
Product offeringCore offering
AuntMinnie.com operates a free, web-based digital media platform for radiology and medical imaging professionals, delivering daily clinical news, industry news, practice management guidance, imaging informatics coverage, and educational resources across all major radiology subspecialties and modalities. The company monetizes its radiology professional audience primarily through advertising and sponsorships sold to medical imaging device manufacturers, pharmaceutical firms, AI/IT vendors, and healthcare technology firms, offering ad formats including banners, branded content, webinars, podcasts, ShowCast, and sponsored trackers.
Product overview
AuntMinnie.com is a comprehensive web-based medical imaging news and information portal. The platform operates as a content-focused website with multiple integrated content products including the main news website covering clinical news (CT, MRI, Ultrasound, Digital X-Ray, Interventional, Molecular Imaging, Radiation Oncology, Women's Imaging), Imaging Informatics (AI, Advanced Visualization, Enterprise Imaging, Cybersecurity), Industry News (Product News, Regulatory, M&A, Market Analysis), Practice Management, and Subspecialties (Breast Imaging, Cardiovascular, Chest, Emergency, GI, GU, Head & Neck, Interventional, Physics, MSK, Neuro, Nuclear, Pediatric, Radiation Oncology). Supporting products include a Podcast Network featuring subspecialty-specific shows (MinnieCast series, The Invisible Force, The PACSMan Pontificates), Video content, Webinars, Conference coverage for major radiology events (RSNA, SIIM, SNMMI, ECR, ASCO, AIUM, ISMRM), Board Review, CME resources, Cases of the Week, the annual Minnies Awards program recognizing radiology excellence, the Radiopharmaceutical Therapy Tracker tracking 58+ companies in development, and a Vendor Directory. The site also offers advertising services and a Buyer's Guide for the medical imaging industry.
Differentiator
Problem solved
Functional benefit
Brands
- MinnieCast Podcast Network: A podcast network featuring various radiology-themed podcasts including Women's Imaging MinnieCast, Ultrasound MinnieCast, The Invisible Force Podcast, The PACSMan Pontificates, and others.
Products and services
- AuntMinnie.com Website Primary web-based medical imaging news and information portal providing daily coverage of clinical news, imaging informatics, industry news, practice management, and radiology education across multiple subspecialties for radiology professionals.
- Podcast Network (MinnieCast) Multi-series podcast network featuring Women's Imaging MinnieCast, Ultrasound MinnieCast, The Invisible Force, The PACSMan Pontificates, and other subspecialty-specific shows covering radiology topics with expert interviews and clinical discussions.
- Video Content Library Video content library featuring interviews, conference coverage, educational videos, procedure guides, and visual case presentations for the radiology community.
- Webinars Educational webinar content covering AI in radiology, workflow optimization, breast imaging, and various imaging modalities, with both vendor-sponsored and editorial programs.
- Board Review Exam preparation resource for radiology board review, supporting radiology residents and fellows preparing for certification exams.
- CME (Continuing Medical Education) Continuing medical education resources delivering accredited CME content for radiology professionals across subspecialties and modalities.
- Minnies Awards Annual award program recognizing excellence in radiology across multiple categories, now in its 24th year, with semifinalist, finalist, and winner rounds judged by expert panelists.
- Radiopharmaceutical Therapy (RPT) Tracker Interactive tracker monitoring radiopharmaceutical therapy candidates in clinical development, covering 58 companies, 84 indications, multiple targets, and clinical trial phases, with company, target, indication, and phase filters. Sponsored by Siemens Healthineers.
- Vendor Directory Directory of medical imaging vendors categorized by modality and specialty including CT, MRI, Ultrasound, Digital Radiography, Enterprise Imaging, AI, and more, helping radiology professionals evaluate vendors.
- Buyer's Guide Quarterly guide supporting purchasing decisions in medical imaging, distributed to the AuntMinnie radiology audience.
- Advertising Services Advertising opportunities including Brand Boost, Broadcasts, Content Area Banners, Content Boost, Newsletter Banners, Road to RSNA, ShowCast, and Webinars sold as quote-based packages to medical imaging vendors.
- Conference Coverage Editorial coverage of major radiology and imaging informatics conferences including SIIM, SNMMI, ASCO, AIUM, ISMRM, ECR, and RSNA, including Road to RSNA, SIIM ShowCast, news articles, and video interviews.
Quantifiable outcome
- The Radiopharmaceutical Therapy Tracker covers 58 companies and 84 indications in the radiopharmaceutical therapy space.
Companies that use Auntminnie.com
Customer profileSegments3 records
Ideal customer profiles2 records
Auntminnie.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Auntminnie.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Siemens HealthineerscoreSiemens Healthineers is the named sponsor of AuntMinnie's Radiopharmaceutical Therapy Tracker, a comprehensive resource covering radiopharmaceutical therapy companies, drug candidates, targets, indications, and clinical trial phases. The sponsorship includes logo placement at the top of the tracker page, indicating a paid sponsorship arrangement that supports AuntMinnie's editorial resources in the theranostics and nuclear medicine space.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Auntminnie.com competitors and assessment
Company assessmentBroad incumbents
- Medscape: WebMD's flagship professional news, education, and reference platform serving physicians across specialties with ad-supported content — overlapping model and broader audience than AuntMinnie.
- MJH Life Sciences: Large private healthcare professional media conglomerate owning Radiology Business, HCPLive, MJH Life Sciences brands, and many clinical trade titles — multi-specialty comparable to AuntMinnie's B2B healthcare media model at greater scale.
- Doximity: The largest US physician professional network and digital media platform (NYSE: DOCS), comparable as a broader physician-audience ad-supported platform, with radiology as a meaningful but non-exclusive vertical.
Emerging players
- Sermo: Physician social network and community platform with polling and content, monetizing physician attention via market research and advertiser access — comparable as a digital professional audience platform with overlapping advertiser base.
- ReachMD: Digital medical education and podcast platform for physicians across specialties, monetizing via sponsored CME, podcasts, and editorial content — comparable medical professional education and audio/content model.
- Figure 1: Medical case-sharing platform used heavily by radiologists and clinicians, monetizing via professional engagement and advertiser reach — adjacent community-driven medical content platform with partial audience overlap.
Regional players
- AXIS Imaging News: Canada-focused imaging trade news outlet covering diagnostic imaging, with similar advertising-supported content model; geographic complement rather than direct US competitor to AuntMinnie.
Direct peers
- Radiology Business: Trade media outlet owned by MJH Life Sciences covering radiology business, practice management, and imaging industry news — directly comparable to AuntMinnie's clinical and industry coverage with overlapping sponsor universe.
- Imaging Technology News (ITN): Long-running trade publication covering diagnostic imaging equipment, informatics, and radiology industry technology — same vendor-targeting, ad-supported B2B media model as AuntMinnie.
- Health Imaging: B2B trade publication covering diagnostic imaging technology, PACS/IT, and radiology practice management, serving the same medical imaging professional and vendor audience as AuntMinnie.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Auntminnie.com social profiles
Digital presenceAuntminnie.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auntminnie.com leadership team
Management profileNumber of profiles
Profiles3 records
Auntminnie.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auntminnie.com M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auntminnie.com
What does Auntminnie.com do?
AuntMinnie.com operates a free, web-based digital media platform for radiology and medical imaging professionals, delivering daily clinical news, industry news, practice management guidance, imaging informatics coverage, and educational resources across all major radiology subspecialties and modalities. The company monetizes its radiology professional audience primarily through advertising and sponsorships sold to medical imaging device manufacturers, pharmaceutical firms, AI/IT vendors, and healthcare technology firms, offering ad formats including banners, branded content, webinars, podcasts, ShowCast, and sponsored trackers.
Is Auntminnie.com a public or private company?
Auntminnie.com is a private company. It is classified as unknown and is currently operating.
When was Auntminnie.com founded?
Auntminnie.com was founded in 2001. It employs 11 to 50 people.
Where is Auntminnie.com based?
Auntminnie.com is headquartered in Tucson, United States, in the North America region.
How does Auntminnie.com make money?
Three revenue lines are on record. Digital Advertising & Sponsorship is the primary driver. The others are sponsored Webinars and sponsored Content & Trackers.
Who are Auntminnie.com's main competitors?
Broad incumbents on record are Medscape, MJH Life Sciences and Doximity. Emerging players are Sermo, ReachMD and Figure 1. AXIS Imaging News is listed as a regional player. Direct peers are Radiology Business, Imaging Technology News (ITN) and Health Imaging.
Does Auntminnie.com have an API?
No public API is recorded for Auntminnie.com.