What Heavenly does

Heavenly Inc. is a South Korea-based direct-to-consumer streaming platform specializing in BL (Boys' Love) content, with secondary offerings in GL (Girl Love) and broader LGBTQ content. Incorporated in Seoul under Representative JIHYE CHANG (with an E-commerce permit issued in 2022), the company targets a global audience of fans seeking region-specific BL dramas, webtoons, and audio content sourced from Korean, Thai, Japanese, and Taiwanese partners. The legal entity operates from a single headquarters in Gangnam-gu, Seoul, and the business is registered under South Korean business number 431-81-02555.

The platform is built on Amazon Web Services Korea infrastructure and is accessible via web (heavenly.tv) and native iOS and Android applications. Core product features include multi-language translation, a keyword/tag-based search system, and a proprietary monthly curation engine that bundles new BL releases, content discounts, and themed collections. Beyond on-demand content, the platform adds fan meetings, live talks, and making-of material as ancillary engagement offerings. Discovery is supported through the keyword system and monthly thematic curation.

Revenue is generated through two self-serve models: Individual Purchase (one-time per-content transactions) and Membership (recurring monthly subscription granting full library access and early access to new episodes). Go-to-market is fully self-serve and product-led, distributing globally through web and mobile with no intermediary channel partners. Marketing is primarily organic, leveraging Twitter/X, Instagram, YouTube, blog content, and Korean-language SEO. No parent company, institutional investors, external funding rounds, or subsidiary structure are disclosed in the available data.

Name

Heavenly

Legal name

Heavenly Inc.

Website

https://heavenly.tv

Company type

Private

Operating status

Operating

Short description

Heavenly is a South Korean direct-to-consumer streaming platform offering BL dramas, webtoons, and audio content from Korean, Thai, Japanese, and Taiwanese partners, monetized via per-content purchases and monthly memberships.

Ownership category

akta.pro rank

Product category

Video Streaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Transactional Video Platforms (TVOD/EST) (MPACAAAJ)

Keywords

• Boys Love streaming
• Webtoon streaming platform
• Asian drama streaming
• LGBTQ content streaming
• Digital content subscription

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Individual Purchase: One-time purchase transactions for individual content items. Users pay per episode or per series.
2. Membership Subscription: Recurring subscription providing access to exclusive member content including new episode releases. Members receive early access to Episodes 5 & 6 and other exclusive content.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Heavenly operates a direct-to-consumer streaming platform specializing in BL (Boys' Love) and related LGBTQ content including dramas, webtoons, and audio series sourced from global partners across Korea, Thailand, Japan, and Taiwan. The platform provides two access models: a one-time Individual Purchase option for individual content items and a recurring Membership Subscription offering full library access with early access to new episodes.

Product overview

Heavenly is a streaming platform specializing in BL (Boys' Love) content, offering dramas, webtoons, and audio content through two primary access models: Individual Purchase for one-off buying and Membership for full library access. The platform sources content from global partners across Korea, Thailand, Japan, and Taiwan, and also features GL (Girl Love) and LGBTQ content categories. Additional offerings include fan meetings, live talks, and behind-the-scenes content. Discovery is facilitated through a monthly curation system and tag-based keyword search functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Purchase

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Amazon Web Services Korea LLCcoreTechnology or IntegrationAWS Korea provides cloud hosting infrastructure for Heavenly's streaming platform, enabling global content delivery and platform scalability.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rakuten Viki: Global streaming platform specializing in Asian dramas with community subtitling and multi-language support. Comparable to Heavenly through its Asian-drama focus, multi-language accessibility, and BL-adjacent romance catalog.
• GagaOOLala: Taiwan-based LGBTQ-focused streaming service operated by Portico Media, distributing BL, GL, and queer films and series globally. Direct competitor to Heavenly in the niche BL/LGBTQ OTT category with overlapping content sourcing from Asian territories.

Regional players

• Viu: PCCW-led Asian OTT streaming platform serving Hong Kong, Southeast Asia, and the Middle East with Korean, Japanese, and Chinese drama catalogs. Comparable to Heavenly through multi-territory Asian content distribution and D2C streaming model.
• Kocowa: Korean drama streaming service jointly operated by Korean broadcasters (KBS, MBC, SBS). Comparable to Heavenly on Korean-source drama distribution and Korean-market origin, though it focuses on mainstream K-dramas rather than BL.

Broad incumbents

• WeTV: International streaming arm of Tencent offering Asian drama, anime, and original content including Thai BL titles. Comparable through Asian drama streaming and D2C model, with substantially broader content portfolio and Tencent backing.
• Crunchyroll: Sony-owned global anime streaming platform with a vast library and simulcast capability. Comparable to Heavenly as a niche-specialist Asian content streamer with global D2C reach, though focused on anime rather than BL.
• iQiyi International: International arm of China's iQiyi streaming major, distributing Asian dramas and originals across global markets. Comparable through multi-territory Asian drama streaming, though at much larger scale and with a different content focus.
• Bilibili: Chinese video and anime platform with international reach and a strong anime/ACG content catalog. Comparable to Heavenly through anime/manga adjacency, mobile-first community engagement, and Asian content focus.
• Netflix: Global streaming incumbent that has increasingly licensed and produced BL/Asian romance content (e.g., Thai BL originals). Comparable as a D2C streaming platform competing for the same audience attention, though serving a vastly broader content portfolio.

Emerging players

• Lezhin Comics: Korean webtoon platform with a strong BL/mature-content catalog and per-episode monetization model. Comparable to Heavenly through BL content specialization and per-content purchasing, though webtoon-first rather than video-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/heavenly_pick
• YouTubeyoutube.com/c/Heavenlypick/featured
• Instagraminstagram.com/heavenly.tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heavenly