Heavenly

Video Streaming Platformheavenly.tv

Heavenly is a South Korean direct-to-consumer streaming platform offering BL dramas, webtoons, and audio content from Korean, Thai, Japanese, and Taiwanese partners, monetized via per-content purchases and monthly memberships.

Company typePrivate
Founded-
HeadquartersSeoul, South Korea
Headcount—
GTM typeB2C
OfferingDigital Commerce or Content

What Heavenly does

Heavenly Inc. is a South Korea-based direct-to-consumer streaming platform specializing in BL (Boys' Love) content, with secondary offerings in GL (Girl Love) and broader LGBTQ content. Incorporated in Seoul under Representative JIHYE CHANG (with an E-commerce permit issued in 2022), the company targets a global audience of fans seeking region-specific BL dramas, webtoons, and audio content sourced from Korean, Thai, Japanese, and Taiwanese partners. The legal entity operates from a single headquarters in Gangnam-gu, Seoul, and the business is registered under South Korean business number 431-81-02555.

The platform is built on Amazon Web Services Korea infrastructure and is accessible via web (heavenly.tv) and native iOS and Android applications. Core product features include multi-language translation, a keyword/tag-based search system, and a proprietary monthly curation engine that bundles new BL releases, content discounts, and themed collections. Beyond on-demand content, the platform adds fan meetings, live talks, and making-of material as ancillary engagement offerings. Discovery is supported through the keyword system and monthly thematic curation.

Revenue is generated through two self-serve models: Individual Purchase (one-time per-content transactions) and Membership (recurring monthly subscription granting full library access and early access to new episodes). Go-to-market is fully self-serve and product-led, distributing globally through web and mobile with no intermediary channel partners. Marketing is primarily organic, leveraging Twitter/X, Instagram, YouTube, blog content, and Korean-language SEO. No parent company, institutional investors, external funding rounds, or subsidiary structure are disclosed in the available data.

Heavenly firmographics

Firmographics

Name: Heavenly
Legal name: Heavenly Inc.
Website: https://heavenly.tv
Company type: Private
Operating status: Operating
Short description: Heavenly is a South Korean direct-to-consumer streaming platform offering BL dramas, webtoons, and audio content from Korean, Thai, Japanese, and Taiwanese partners, monetized via per-content purchases and monthly memberships.
Ownership category
akta.pro rank

Heavenly industry classification

Industry

Product category: Video Streaming Platform
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC: Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Transactional Video Platforms (TVOD/EST) (MPACAAAJ)

Keywords

Boys Love streaming
Webtoon streaming platform
Asian drama streaming
LGBTQ content streaming
Digital content subscription

Where Heavenly is headquartered

Location

Headquarters

HQ city: Seoul
HQ country: South Korea
HQ region: Asia

Offices1 record

Markets served

Heavenly business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

Individual Purchase: One-time purchase transactions for individual content items. Users pay per episode or per series.
Membership Subscription: Recurring subscription providing access to exclusive member content including new episode releases. Members receive early access to Episodes 5 & 6 and other exclusive content.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Individual Purchase
Subscription	Monthly	Membership

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Heavenly product offering

Product offering

Core offering

Heavenly operates a direct-to-consumer streaming platform specializing in BL (Boys' Love) and related LGBTQ content including dramas, webtoons, and audio series sourced from global partners across Korea, Thailand, Japan, and Taiwan. The platform provides two access models: a one-time Individual Purchase option for individual content items and a recurring Membership Subscription offering full library access with early access to new episodes.

Product overview

Heavenly is a streaming platform specializing in BL (Boys' Love) content, offering dramas, webtoons, and audio content through two primary access models: Individual Purchase for one-off buying and Membership for full library access. The platform sources content from global partners across Korea, Thailand, Japan, and Taiwan, and also features GL (Girl Love) and LGBTQ content categories. Additional offerings include fan meetings, live talks, and behind-the-scenes content. Discovery is facilitated through a monthly curation system and tag-based keyword search functionality.

Differentiator

Problem solved

Functional benefit

Products and services

Individual Purchase

Companies that use Heavenly

Customer profile

Segments3 records

Ideal customer profiles3 records

Heavenly technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Heavenly partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Amazon Web Services Korea LLCcoreTechnology or IntegrationAWS Korea provides cloud hosting infrastructure for Heavenly's streaming platform, enabling global content delivery and platform scalability.

Recent moves6 records

Expansion highlights6 records

Heavenly competitors and assessment

Company assessment

Direct peers

Rakuten Viki: Global streaming platform specializing in Asian dramas with community subtitling and multi-language support. Comparable to Heavenly through its Asian-drama focus, multi-language accessibility, and BL-adjacent romance catalog.
GagaOOLala: Taiwan-based LGBTQ-focused streaming service operated by Portico Media, distributing BL, GL, and queer films and series globally. Direct competitor to Heavenly in the niche BL/LGBTQ OTT category with overlapping content sourcing from Asian territories.

Regional players

Viu: PCCW-led Asian OTT streaming platform serving Hong Kong, Southeast Asia, and the Middle East with Korean, Japanese, and Chinese drama catalogs. Comparable to Heavenly through multi-territory Asian content distribution and D2C streaming model.
Kocowa: Korean drama streaming service jointly operated by Korean broadcasters (KBS, MBC, SBS). Comparable to Heavenly on Korean-source drama distribution and Korean-market origin, though it focuses on mainstream K-dramas rather than BL.

Broad incumbents

WeTV: International streaming arm of Tencent offering Asian drama, anime, and original content including Thai BL titles. Comparable through Asian drama streaming and D2C model, with substantially broader content portfolio and Tencent backing.
Crunchyroll: Sony-owned global anime streaming platform with a vast library and simulcast capability. Comparable to Heavenly as a niche-specialist Asian content streamer with global D2C reach, though focused on anime rather than BL.
iQiyi International: International arm of China's iQiyi streaming major, distributing Asian dramas and originals across global markets. Comparable through multi-territory Asian drama streaming, though at much larger scale and with a different content focus.
Bilibili: Chinese video and anime platform with international reach and a strong anime/ACG content catalog. Comparable to Heavenly through anime/manga adjacency, mobile-first community engagement, and Asian content focus.
Netflix: Global streaming incumbent that has increasingly licensed and produced BL/Asian romance content (e.g., Thai BL originals). Comparable as a D2C streaming platform competing for the same audience attention, though serving a vastly broader content portfolio.

Emerging players

Lezhin Comics: Korean webtoon platform with a strong BL/mature-content catalog and per-episode monetization model. Comparable to Heavenly through BL content specialization and per-content purchasing, though webtoon-first rather than video-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Heavenly financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Heavenly leadership team

Management profile

Number of profiles

Profiles1 record

Heavenly funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Heavenly M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heavenly

What does Heavenly do?

Is Heavenly a public or private company?

Heavenly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Heavenly founded?

Heavenly was founded in -1.

Where is Heavenly based?

Heavenly is headquartered in Seoul, South Korea, in the Asia region.

How does Heavenly make money?

Two revenue lines are on record. Individual Purchase is the primary driver. The others are membership Subscription.

Who are Heavenly's main competitors?

Direct peers on record are Rakuten Viki and GagaOOLala. Regional players are Viu and Kocowa. Broad incumbents are WeTV, Crunchyroll, iQiyi International, Bilibili and Netflix. Lezhin Comics is listed as an emerging player.

Does Heavenly have an API?

No public API is recorded for Heavenly.

What industry is Heavenly in?

Heavenly's product category is Video Streaming Platform. Its primary akta.pro industry code is MPACAAAJ, Transactional Video Platforms (TVOD/EST). Its NAICS code is 51621 and its SIC code is 7990.