Boost
BOOST is a Nestlé Health Science U.S. brand selling adult nutritional drinks and dietary supplements in the United States through DTC e-commerce, mass retail, Amazon, and healthcare professional referrals, targeting general wellness, high-protein, and condition-specific needs including diabetes, oncology, and women's health.
- Company typePrivate
- Founded1990
- HeadquartersFremont, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Boost does
BOOST is an adult nutritional drinks and dietary supplements brand owned and operated by Nestlé HealthCare Nutrition, Inc., a subsidiary of Nestlé Health Science U.S. Founded around 1990 and headquartered in Bridgewater, New Jersey, with a corporate presence in Fremont, California, the brand sells a portfolio of ready-to-drink nutritional shakes and capsule supplements through boost.com, Amazon, and major US grocery, pharmacy, and convenience retailers. The product line spans general nutrition (Original, Plus, Advanced, Max), high-protein (20–30g) and high-calorie (up to 600+ calories) SKUs, and condition-specific formulations including Glucose Control and Glucose Control MAX for people with type 2 diabetes, Soothe for cancer patients experiencing taste changes, Breeze for clear-liquid diets, Women for women aged 50+, and Very High Calorie for weight gain/maintenance, with a 2024 launch of a Pre-Meal Hunger Support drink positioned around GLP-1 hormone response.
Underlying technology centers on clinical nutritional formulation rather than software or AI: key technical claims include clinically studied whey protein (Power Protein), specialized protein blends clinically shown to produce a lower blood sugar response in type 2 diabetes, and formulation choices (e.g., removing vitamins/minerals with metallic aftertaste for oncology patients). BOOST also maintains a dedicated healthcare professional portal, a Registered Dietitian Connect program, and a GLP-1 nutrition resource hub, positioning the brand for condition-specific recommendation channels.
The business model combines direct-to-consumer e-commerce (Subscribe & Save subscription with 10% recurring discount and free shipping over $49.95), mass-market retail distribution, Amazon marketplace, and healthcare professional referrals as a hybrid go-to-market. Revenue is generated through unit pricing of multi-pack SKUs ($9–$58 range), subscription recurring orders, and shipping fees for sub-threshold orders, with promotional mechanics including 20%-off campaigns, a $10 referral reward, and a tiered BOOST Rewards loyalty program. The brand targets general adults needing nutrition support as its primary segment, with secondary condition-specific segments including women 50+, people with type 2 diabetes, cancer patients, and post-surgical/liquid-diet patients. The brand is certified B Corp, ranked #4 in a 2025 Business Insider review of high-protein drinks, and operates exclusively in the continental United States.
Boost firmographics
Firmographics- Name
- Boost
- Legal name
- Nestlé HealthCare Nutrition, Inc.
- Website
- https://boost.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BOOST is a Nestlé Health Science U.S. brand selling adult nutritional drinks and dietary supplements in the United States through DTC e-commerce, mass retail, Amazon, and healthcare professional referrals, targeting general wellness, high-protein, and condition-specific needs including diabetes, oncology, and women's health.
- Ownership category
- akta.pro rank
Boost industry classification
Industry- Product category
- Medical & Adult Nutritional Beverages
- NAICS
- Soft Drink Manufacturing (312111), Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD)
- akta.pro secondary industries
- Medical & Clinical Nutrition Beverage Production (Oral Nutritional Supplements) (AFAFAFAJ), Weight Management & Metabolic Supplements (CRADAGAG)
Keywords
Where Boost is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boost business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Nutritional Drink Product Sales: Boost generates revenue primarily through direct sales of nutritional drinks and shakes. Products are sold as single purchases or through Subscribe & Save subscription program offering 10% discount. Available via e-commerce (boost.com), Amazon, and retail stores.
- Shipping Services: Revenue includes shipping fees for orders under $49.95 ($7.95 flat rate in continental US, $29.95 for Alaska/Hawaii), plus premium shipping options (UPS Next Day, UPS Second Day) at published rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save - 10% recurring discount |
| Unit Pricing | Pay-as-you-go | One-time purchase pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Boost product offering
Product offeringCore offering
Boost manufactures and distributes a portfolio of ready-to-drink nutritional shakes and dietary supplements for adults. The product line addresses everyday nutrition, high-protein and high-calorie needs, diabetes management, women's health (50+), oncology nutrition support, pre-meal hunger/GLP-1 support, and clear liquid nutrition. Products are sold direct-to-consumer via boost.com subscriptions, through major US retail and pharmacy chains, and via Amazon, with additional endorsements through healthcare professionals.
Product overview
BOOST® is a portfolio of nutritional drinks and dietary supplements sold as ready-to-drink beverages and capsules. The core product line centers on shelf-stable nutritional shakes available in multiple variants targeting different health needs: everyday nutrition (Original), high protein (20-30g), high calorie (360+ calories), and condition-specific formulas (Glucose Control for diabetes, Women for women's health, Soothe for cancer patients). Additional products include the Pre-Meal Hunger Support drink for weight management, Breeze clear liquid nutrition, and the Glucose Control Daily Support cinnamon/chromium supplement. All products are positioned as dietary supplements to complement a balanced diet, not meal replacements or medical treatments.
Differentiator
Problem solved
Functional benefit
Brands
- BOOST® Advanced Nutritional Shake: Nutritional shake for maintaining muscle health during weight loss
- BOOST® Max Nutritional Shake
- BOOST® High Protein Nutritional Drink
- BOOST® Very High Calorie Nutritional Drink
- BOOST® Original Nutritional Drink
- BOOST Plus® Nutritional Drink
- BOOST Glucose Control® Nutritional Drink
- BOOST Breeze® Nutritional Drink
- BOOST Soothe Nutritional Drink
- BOOST Women Nutritional Drink
- BOOST Glucose Control® MAX 30g Protein Nutritional Drink
- BOOST Glucose Control® Daily Support Supplement
- BOOST® PRE-MEAL HUNGER SUPPORT NUTRITIONAL DRINK
Products and services
- BOOST® Advanced Nutritional Shake Nutritional shake designed for individuals focused on maintaining muscle health with diet and exercise during weight loss.
- BOOST® Max Nutritional Shake
- BOOST® High Protein Nutritional Drink
- BOOST® Very High Calorie Nutritional Drink Nutrient-dense nutritional shake delivering high calories and high-quality protein for those who struggle to gain or maintain weight.
- BOOST® Original Nutritional Drink
- BOOST Plus® Nutritional Drink
- BOOST Glucose Control® Nutritional Drink
- BOOST Glucose Control® MAX 30g Protein Nutritional Drink
- BOOST Glucose Control® Daily Support Supplement
- BOOST® Pre-Meal Hunger Support Nutritional Drink Pre-meal nutritional drink consumed 10-30 minutes before a meal to help manage hunger and promote feelings of satisfaction, with 10g clinically studied whey protein promoting natural GLP-1 hormone production.
- BOOST Breeze® Nutritional Drink
- BOOST® Soothe Nutritional Drink
- BOOST® Women Nutritional Drink
Quantifiable outcome
- Clinically shown to produce a lower blood sugar response vs. standard nutritional drink in people with type 2 diabetes
- +3 more outcomes
Companies that use Boost
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Boost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Boost partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Diabetes Association (ADA)coreBOOST and ADA announced a collaboration during American Diabetes Month to raise awareness about early detection and nutrition management for diabetes. The initiative involves promoting a diabetes risk test and emphasizing the importance of proper nutrition support for adults managing diabetes. The partnership redirects users to ADA's diabetes risk test on diabetes.org.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Boost competitors and assessment
Company assessmentDirect peers
- Ensure (Abbott): Abbott's Ensure is the most direct competitor to Boost in the oral nutritional supplement (ONS) category, offering similar ready-to-drink nutritional shakes for adults with comparable protein, calorie, and condition-specific (diabetes, cancer, women's health) variants targeting the same healthcare professional channel.
- Premier Protein: Premier Protein is a leading RTD high-protein shake brand sold across mass retail (Costco, Walmart, grocery, convenience) targeting similar adult consumers seeking convenient protein supplementation, directly competing with Boost Max and Boost High Protein on shelf.
- Glucerna (Abbott): Glucerna is Abbott's diabetes-friendly nutritional shake brand with similar blood-sugar-management positioning, fiber content, and HCP endorsement, directly competing with Boost Glucose Control and Boost Glucose Control MAX for the same diabetes segment.
- Orgain: Orgain offers organic nutritional shakes and protein drinks across grocery, mass retail, and DTC, overlapping Boost's everyday-nutrition and women's-health segments with plant- and dairy-based formulations and a similar premium-brand positioning.
- Carnation Breakfast Essentials (Nestlé): Carnation Breakfast Essentials is a sister brand under Nestlé Health Science / Nestlé USA targeting similar adult nutritional-drink occasions (everyday nutrition, high protein, women 50+), competing with Boost on the same shelves while sharing parent-company infrastructure.
- SlimFast: SlimFast is a long-standing meal-replacement and weight-management RTD shake brand overlapping with Boost Advanced and the new Boost Pre-Meal Hunger Support product in the weight-management consumer segment.
- Fairlife Core Power: Fairlife Core Power is a high-protein RTD shake sold in convenience and grocery channels aimed at active adults, competing with Boost Max and Boost High Protein on protein content and on-the-go positioning.
Emerging players
- Kate Farms: Kate Farms is a plant-based medical nutrition brand used in hospitals and for tube feeding, addressing oncology, diabetes, and pediatric patients — direct competition for Boost Soothe in the oncology segment via healthcare professional and institutional channels.
- Garden of Life (Sports): Garden of Life offers USDA Organic nutritional shakes and protein powders in natural/specialty retail, overlapping Boost's mass-market grocery presence with an organic positioning that captures a different but adjacent consumer segment.
- Muscle Milk (Hormel/Abbott): Muscle Milk is a high-protein RTD shake brand historically targeting fitness/active-lifestyle consumers, competing with Boost Max in the sports-nutrition crossover segment at convenience and grocery retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Boost social profiles
Digital presenceBoost compliance and trust
Trust signalCompliance2 records
Boost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boost leadership team
Management profileNumber of profiles
Boost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boost
What does Boost do?
Boost manufactures and distributes a portfolio of ready-to-drink nutritional shakes and dietary supplements for adults. The product line addresses everyday nutrition, high-protein and high-calorie needs, diabetes management, women's health (50+), oncology nutrition support, pre-meal hunger/GLP-1 support, and clear liquid nutrition. Products are sold direct-to-consumer via boost.com subscriptions, through major US retail and pharmacy chains, and via Amazon, with additional endorsements through healthcare professionals.
Is Boost a public or private company?
Boost is a private company. It is classified as corporate owned and is currently operating.
When was Boost founded?
Boost was founded in 1990. It employs 1 to 10 people.
Where is Boost based?
Boost is headquartered in Fremont, United States, in the North America region.
How does Boost make money?
Two revenue lines are on record. Nutritional Drink Product Sales are the primary driver. The others are shipping Services.
Who are Boost's main competitors?
Direct peers on record are Ensure (Abbott), Premier Protein, Glucerna (Abbott), Orgain, Carnation Breakfast Essentials (Nestlé), SlimFast and Fairlife Core Power. Emerging players are Kate Farms, Garden of Life (Sports) and Muscle Milk (Hormel/Abbott).
Does Boost have an API?
No public API is recorded for Boost.
What industry is Boost in?
Boost's product category is Medical & Adult Nutritional Beverages. Its primary akta.pro industry code is AFAFAFAD, Protein & Meal-Replacement Beverage Production (RTD Shakes), with a secondary code of AFAFAFAJ, Medical & Clinical Nutrition Beverage Production (Oral Nutritional Supplements). Its NAICS code is 312111 and its SIC code is 2090.