DanceMedia

What DanceMedia does

Dance Media is a New York-based, privately held niche-vertical media company that operates a portfolio of six dance-focused publication brands — Dance Magazine, Dance Spirit, Pointe, Dance Teacher, Dance Retailer News, and The Dance Edit — collectively reaching an audience of 16 million across digital, social, print, and event channels. The company serves professional dancers, dance students, teachers, studio owners, retailers, parents, and enthusiasts with editorial content, industry news, educational resources, and professional development material. In January 2023, Dance Media merged with Hollywood.com, expanding its scope into broader entertainment coverage.

Name

DanceMedia

Legal name

Dance Media

Website

https://dancemedia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dance Media is a New York-based niche-vertical media company operating six dance-focused publication brands — Dance Magazine, Dance Spirit, Pointe, Dance Teacher, Dance Retailer News, and The Dance Edit — reaching 16 million dancers, students, teachers, and enthusiasts globally through subscriptions, advertising, newsletters, and events.

Ownership category

akta.pro rank

Product category

Dance Media Publishing

NAICS

Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Contemporary & Modern Dance (MPAGADAB)

akta.pro secondary industries

Ballroom & Latin Dance Shows (MPAGADAE), Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Dance media publishing
• Special interest magazines
• Digital content publishing
• Newsletter subscriptions
• Advertising media sales

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscriptions: Subscription-based revenue from magazine subscriptions including Dance Magazine, Pointe+, and Dance Teacher+ memberships with premium content access
2. Advertising: Advertising revenue from brands seeking to reach the dance community through display ads, media kits, and promotional partnerships

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Dance Media operates a portfolio of six multichannel dance-focused brands—Dance Magazine, Dance Spirit, Pointe, Dance Teacher, Dance Retailer News, and The Dance Edit—delivering editorial content across digital, social, print, and event channels. The company also offers premium subscription tiers (Dance Teacher+ and Pointe+), email newsletter suites, an industry events calendar, and an e-commerce store for merchandise and specialty publications.

Product overview

Dance Media operates a portfolio of six core dance media brands—Dance Magazine, Dance Spirit, Pointe, Dance Teacher, Dance Retailer News, and The Dance Edit—reaching a combined audience of 16 million across digital, social, print, and event channels. The company also offers premium subscription tiers (Dance Teacher+ and Pointe+) and maintains an events calendar platform. This is a unified media company with multiple branded publications and subscription products rather than a single platform with modular add-ons.

Differentiator

Problem solved

Functional benefit

Brands

• Dance Magazine: Flagship publication delivering dance content to dancers and audiences
• Dance Spirit
• Pointe
• Dance Teacher
• Dance Retailer News
• The Dance Edit

Products and services

• Dance Magazine Flagship publication delivering comprehensive dance content including reviews, features, interviews, and industry news for professional dancers, dance students, and dance enthusiasts.
• Dance Spirit Magazine focused on dance culture, lifestyle, and trends targeting dance students and young dancers.
• Pointe Publication dedicated to ballet and pointe work, serving professional ballet dancers and ballet enthusiasts.
• Dance Teacher Resource for dance educators, offering teaching techniques, curriculum resources, and professional development content.
• Dance Retailer News Trade publication serving dance retail and business owners with industry news, market trends, and business insights.
• The Dance Edit Daily newsletter providing bite-sized dance news and updates for industry professionals and dance enthusiasts.
• Pointe+ Premium standalone subscription product providing exclusive editorial content, ballet-focused deep dives, and enhanced reader experience beyond the standard Pointe magazine offering.
• Dance Teacher+ Premium standalone subscription product for dance educators offering exclusive content, live events, and enhanced membership benefits, also available as a Corporate Account tier.
• Dance Media Newsletter Suite Email newsletter suite including Dance Magazine, Dance Spirit, Pointe, Dance Retailer News, and The Dance Edit newsletters serving different audience segments of the dance community.
• DanceMedia Events Calendar Standalone calendar platform listing dance events, auditions, competitions, and workshops across the dance industry.

Quantifiable outcome

• 16 million total audience reach across all channels

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hollywood.commajorStrategic or Co-development Partner · 12 January 2023Dance Media merged with Hollywood.com on January 12, 2023. This merger combined Dance Media's dance-focused content properties with Hollywood.com's entertainment coverage, expanding the company's reach into broader entertainment media.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• CLI Studios: Online dance education platform featuring world-class instructors and choreography training. Adjacent to DanceMedia's Dance Teacher+ offering, serving the same dance education segment but through video courses rather than editorial content.
• STEEZY: Digital dance education platform offering online dance classes and tutorials. Comparable to DanceMedia as a dance-focused platform serving dancers and learners, but operating in digital education rather than editorial publishing.

Broad incumbents

• Billboard: Iconic music industry trade publication covering the global music business. Comparable to DanceMedia as a long-standing vertical publishing brand that combines editorial authority with advertising and event monetization in a single entertainment niche.
• Variety: Major entertainment industry trade publication covering film, TV, and digital media. Comparable to DanceMedia as a vertical entertainment publisher monetized through advertising, subscriptions, and events, but operating at much greater scale across broader entertainment verticals.
• The Hollywood Reporter: Leading entertainment industry news brand covering film, TV, and entertainment business. Similar business model to DanceMedia in advertising-driven entertainment media, but operating in a broader, more lucrative vertical—directly relevant given DanceMedia's 2023 merger with Hollywood.com.

Direct peers

• Playbill: The leading performing arts media brand, publishing programs, editorial content, and digital coverage for theater audiences and professionals. Highly comparable to DanceMedia as a vertical publishing company monetizing through subscriptions, advertising, and live events within a performing arts niche.
• Backstage: Performing arts industry publication serving actors and the broader entertainment community with casting notices, training resources, and editorial content. Directly comparable to DanceMedia in monetizing a niche performing-arts audience via advertising, subscriptions, and digital content.
• American Theatre Magazine: The national publication of Theatre Communications Group covering theater makers and audiences in the U.S. Similar to DanceMedia's role as a vertical performing-arts publisher, combining editorial content, membership, and events for a defined performing arts community.
• Bachtrack: International performing arts review and listings platform covering classical music, opera, and dance. Directly comparable to DanceMedia as a content-driven platform serving dance audiences globally through reviews, listings, and editorial.
• DanceTabs: Independent dance criticism and reviews platform covering ballet, contemporary, and other dance forms. Closely aligned with DanceMedia's editorial mission of serving dance audiences through quality journalism and criticism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DanceMedia