What Great Wall Fund does

Great Wall Fund Management Co., Ltd. (长城基金管理有限公司) is a Shenzhen-headquartered Chinese asset management company founded on December 27, 2001 as the 15th firm approved by the China Securities Regulatory Commission to conduct public fund management. The company serves retail and institutional investors across China through a multi-product platform spanning money market, bond, equity, index, QDII (offshore), pension, and specialized account management (专户理财) strategies. As of March 31, 2026, Great Wall Fund manages approximately 376.4 billion RMB in public fund AUM and has served 88.51 million cumulative customers, distributing 57.5 billion RMB in cumulative dividends over its operating history.

The company's product architecture is organized around four core investment pillars: a fixed income franchise (money market, pure debt, primary/secondary bond funds); an equity franchise covering consumer, technology, healthcare, and manufacturing sectors; an index investment matrix built since 2004 with offerings tracking CSI 300, CSI 500 Enhanced, ChiNext, and STAR Board indices; and discretionary account management for qualified investors with 10M RMB minimums, spanning index enhancement, quantitative hedging, FOF, fixed income plus, QDII, and IPO strategies. Underlying investment capabilities include passive index tracking, enhanced index management, quantitative investment methodologies, fixed income management, and multi-asset allocation approaches for pension products. The technology stack includes proprietary digital channels (e-trading platform at etrade.ccfund.com.cn, mobile app, three WeChat accounts) and specialized tools such as the Cross-Market ETF Bond Supplement Information Query System.

Great Wall Fund generates revenue primarily through recurring AUM-based management fees, with fee rates varying by fund type: 0.15-0.33% for money market funds, 0.3-0.7% for bond funds, 0.8-1.5% for mixed/stock funds, and 0.5-1.0% for index funds. Additional revenue streams include custody fees (0.1-0.25%), front-end subscription fees (0.3-1.5%), redemption fees, and specialized account management fees. The go-to-market combines direct digital channels with a distribution network spanning 60+ third-party sales institutions including major state-owned banks (Construction Bank, ICBC, ABC), securities firms (CITIC, GF, Haitong, Huatai), and independent platforms (Tiantian Fund, Ant Fortune, Xueqiu Fund). Ownership is stable, with Great Wall Securities holding 47.059% and Orient Securities holding 17.647% since establishment, supplemented by minority stakes from Northern International Trust and Zhongyuan Trust.

Name

Great Wall Fund

Legal name

长城基金管理有限公司

Website

https://ccfund.com.cn

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Great Wall Fund Management Co., Ltd. is a Shenzhen-headquartered Chinese asset manager founded in 2001, managing 376.4 billion RMB in public fund AUM across equity, bond, index, money market, QDII, pension, and specialized account strategies for retail and institutional investors.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Open-End Investment Funds (525910), Pension Funds (525110)

SIC

Investment Advice (6282)

akta.pro primary industry

Fund of Funds & Multi-Manager Mutual Funds (FSAAAEAL)

akta.pro secondary industries

Money Market Funds (FSAAAEAC), Corporate & Public Pension Funds (DB/DC Sponsors) (FSAAAGAA)

Keywords

• Mutual fund management
• Asset management services
• Fixed income funds
• Equity fund products
• Pension fund investments

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 基金管理费 (Fund Management Fees): The primary revenue stream comes from management fees charged on public fund AUM. Fee rates vary by fund type: bond funds typically 0.3%-0.7% annually, hybrid funds 0.8%-1.5%, stock funds 1.0%-1.5%, index funds 0.5%-1.0%, and money market funds 0.15%-0.33%.
2. 基金托管费 (Fund Custody Fees): Fees charged by custodian banks for asset custody services, typically 0.1%-0.25% annually, which is collected by the custodian bank from the fund assets.
3. 特定客户资产管理 (Specific Customer Asset Management): Revenue from专户理财 (specialized account management) services for qualified investors, including various investment strategies such as index enhancement, quantitative hedging, active equity, FOF, fixed income plus, pure bonds, QDII, IPO strategies, and directional增发 strategies.
4. 认申购赎回费 (Subscription/Redemption Fees): Front-end subscription fees (typically 0.3%-1.5% for stock funds) and redemption fees based on holding period. Some funds have back-end fees for specific share classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Great Wall Fund is a Chinese fund management company that operates public mutual funds, discretionary account management (专户理财) for qualified investors, and personal pension target funds. Its product lineup spans money market funds, bond funds, mixed funds, equity funds, index/ETF funds, QDII funds, and pension FOFs, distributed through its own digital platforms and over 60 third-party sales institutions including major banks, securities firms, and independent fund platforms. The company holds licenses for fund management, specific customer asset management, insurance fund management, and QDII operations, and manages 376.4 billion RMB in public fund AUM serving 88.51 million cumulative customers.

Product overview

Great Wall Fund Management Co., Ltd. operates as a comprehensive fund management company with a multi-product platform. The company offers seven major product lines: Fixed Income Family (货币型、纯债型、一级债基、二级债基), Stock Selection Experts (权益类、混合类产品覆盖大消费、大科技、大健康、大制造), Index Investment (指数投资, since 2004), Discretionary Account Management (专户理财 for qualified investors with strategies including index enhancement, quantitative hedging, FOF, QDII), Pension Planning (个人养老金 with Y-class shares), and Special Dollar-Cost Averaging. The company provides digital channels including mobile APP, WeChat service accounts, and online trading platform (etrade.ccfund.com.cn), along with specialized tools like the Cross-Market ETF Bond Supplement Information Query System for institutional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Great Wall Fixed Income Family (长城固收家族) Fixed income product lineup including money market funds, pure bond funds, primary bond funds, and secondary bond funds, serving investors seeking stable returns across the wealth management risk-return spectrum.
• Great Wall Stock Selection Experts (长城选股专家) Equity and mixed-asset fund lineup covering large consumption, technology, healthcare, manufacturing, and all-market investment sectors based on fundamental research, serving investors seeking capital appreciation.
• Great Wall Index Investment (长城指数投资) Index fund product matrix covering multiple markets, assets, and strategies including CSI 500 Enhanced, ChiNext Index Enhanced, CSI 300, and Science and Technology Innovation Board indices, providing passive and enhanced index exposure to investors.
• Great Wall Discretionary Account Management (长城专户理财) Private asset management service for qualified investors offering single and collective account plans with strategies including index enhancement, quantitative hedging, active equity, FOF, fixed income+, pure bonds, QDII, new share strategies, and directional 增发 placements. Minimum investment is 10 million RMB for single-asset plans.
• Great Wall Pension Planning (长城养老规划) Personal pension investment fund products including Y-class shares designated for individual pension accounts, serving Chinese individual taxpayers participating in the personal pension scheme with tax-advantaged retirement savings.

Quantifiable outcome

• 376.4 billion RMB public fund AUM as of March 2026
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered major.

• China Construction Bank (建设银行)majorChannel Partner/ Reseller/ DistributorMajor banking partner and fund custodian. Serves as custodian bank for bond funds like 长城久悦债券A, providing fund distribution and custody services.
• Industrial Bank (兴业银行)majorChannel Partner/ Reseller/ DistributorFund custodian for index funds including 长城上证科创板芯片设计指数发起A, providing custody and distribution services.
• Ningbo Bank (宁波银行)majorChannel Partner/ Reseller/ DistributorFund custodian for short-term bond funds like 长城鑫利30天滚动持有中短债A, providing custody services.
• Tiantian Fund Network (天天基金)majorChannel Partner/ Reseller/ DistributorLeading independent fund sales platform (fund code: 1234567.com.cn, hotline: 95021) distributing Great Wall Fund products to retail investors nationwide.
• Ant Fortune (蚂蚁基金)majorChannel Partner/ Reseller/ DistributorAlibaba-affiliated fund sales platform (www.fund123.cn, hotline: 95188-8) distributing Great Wall Fund products through the Ant Group ecosystem.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• E Fund Management Co., Ltd. China's largest mutual fund manager by AUM, offering a full suite of money market, bond, equity, index, ETF, QDII, and pension products. Direct competitor to Great Wall Fund with similar retail distribution model and CSRC-regulated public fund business.
• China Asset Management Co., Ltd. (China AMC): One of China's first and largest mutual fund managers, a pioneer in QDII and ETF products. Direct competitor to Great Wall Fund across the full public fund product spectrum with extensive bank-channel distribution.
• Bosera Asset Management Co., Ltd. Among the earliest Chinese mutual fund managers, with strong fixed income and equity capabilities. Great Wall Fund's fixed income head (Zhang Yong) and bond team previously worked at Bosera, reflecting deep industry overlap and similar product positioning.
• Southern Asset Management Co., Ltd. Top-tier Chinese mutual fund manager offering money market, bond, equity, index, QDII, and pension products. Direct peer with overlapping retail and institutional distribution through banks and independent platforms.
• Harvest Fund Management Co., Ltd. Major Chinese mutual fund manager with broad equity, fixed income, and index capabilities, including QDII. Comparable multi-strategy product lineup and bank-led distribution footprint to Great Wall Fund.
• GF Fund Management Co., Ltd. Top-10 Chinese mutual fund manager with strong equity, fixed income, and ETF franchises. Direct competitor to Great Wall Fund in retail mutual fund and discretionary account management.
• Yinhua Fund Management Co., Ltd. Mid-to-large Chinese mutual fund manager known for index/ETF capabilities and active equity strategies. Comparable scale and product mix to Great Wall Fund, with similar dependence on bank distribution.
• China Universal Asset Management Co., Ltd. Mid-tier Chinese mutual fund manager with comparable AUM scale to Great Wall Fund and similar pension, fixed income, and equity product offerings.
• Penghua Fund Management Co., Ltd. Established Chinese mutual fund manager with broad equity, bond, and index/ETF product lines, competing head-to-head with Great Wall Fund for retail and institutional mandates through the same bank and third-party channels.
• China Merchants Fund Management Co., Ltd. Mid-to-large Chinese mutual fund manager affiliated with China Merchants Bank, with a similarly diversified product shelf across fixed income, equity, and pension. Direct peer in mutual fund and discretionary account management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Wall Fund