Helping A Hero
Helping A Hero is a 501(c)(3) nonprofit founded in 2006 that builds specially adapted homes for post-9/11 combat veterans who are 100% permanently disabled, delivering 100+ homes across 24+ U.S. states via builder-developer partnerships and charitable donations.
- Company typePrivate
- Founded2006
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Helping A Hero does
Helping A Hero is a 501(c)(3) nonprofit organization founded in 2006 and headquartered in Conroe, Texas (with a Houston mailing address), that provides specially adapted homes for military personnel severely injured in the post-9/11 Global War on Terror. Its core product, the Wounded Hero Home Program, delivers wheelchair-accessible homes with injury-specific modifications such as roll-in showers, roll-under sinks, adapted toilet areas, burn-safety features, and hospital-quality master bedrooms with lift systems and 24/7 telemedicine support for traumatic brain injury patients. Homes average $300,000-$400,000 in value and are built by partnering builders and developers at cost, on lots donated within master-planned communities, with recipients contributing $50,000 and committing to a 10-year residency. To date, the organization has awarded more than 100 homes across 24-26 states.
The organization's business model is charitable donations-driven, with three identified streams: individual donations via the website, corporate sponsorships (notably the 100 Homes Challenge backed by Johnny Morris / Bass Pro Shops pledging 25% of the next 100 home costs), and broader fundraising campaigns (cumulative $30M+ raised). Revenue is not disclosed; headcount is 1-10 employees. Distribution is direct to qualifying beneficiaries through community-led engagement, supplemented by ancillary programs including Marriage Retreats, Caregiver Programs, Helping A Hero Outdoors (recreational outings for 300+ wounded warriors), Operation Merry Christmas, and the Lee Greenwood Patriot Award.
Leadership is provided by Founder and Chairman Emeritus Meredith Iler, Chairman Chris Daniel, and Executive Director/General Counsel Rhonda Walls Kerby (in role since February 1, 2022). The Advisory Board includes wounded veteran home recipients as co-chairs (Shilo Harris, Dan Moran, Phillips Casey) and civic leaders. Strategic partnerships span Bass Pro Shops (flagship), ABC's Extreme Makeover: Home Edition, Lee Greenwood, Rotary District 5890, and a network of builders and developers. The organization operates exclusively within the United States and shows no AI, technology platform, or recurring-revenue product; its growth lever is the 100 Homes Challenge initiated in 2021.
Helping A Hero firmographics
Firmographics- Name
- Helping A Hero
- Legal name
- Helping A Hero
- Website
- https://helpingahero.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Helping A Hero is a 501(c)(3) nonprofit founded in 2006 that builds specially adapted homes for post-9/11 combat veterans who are 100% permanently disabled, delivering 100+ homes across 24+ U.S. states via builder-developer partnerships and charitable donations.
- Ownership category
- akta.pro rank
Helping A Hero industry classification
Industry- Product category
- Veteran Housing and Support Services
- NAICS
- Emergency and Other Relief Services (624230), Community Housing Services (62422)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industry
- Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)
Keywords
Where Helping A Hero is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Helping A Hero business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Individual Donations: Direct charitable donations from individuals to support the construction of specially adapted homes for wounded veterans. The organization encourages donations through its website platform.
- Corporate Sponsorship: Corporate sponsors contribute to the 100 Homes Challenge, with partners like Johnny Morris of Bass Pro Shops pledging percentage-based contributions toward home construction costs.
- Fundraising Campaigns: The organization conducts fundraising campaigns including the $30 million dollar fundraising campaign that has funded over 100 homes for wounded heroes.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Helping A Hero product offering
Product offeringCore offering
Helping A Hero is a 501(c)(3) nonprofit organization that provides specially adapted homes for military personnel severely injured in the post-9/11 Global War on Terror. Homes include accessibility features such as roll-in showers, roll-under sinks, adapted toilet areas, hospital-quality master bedrooms for TBI patients, and lift systems, with average home values exceeding $300,000. The organization also runs support programs including marriage retreats, caregiver programs, recreational activities, Operation Merry Christmas, and the Lee Greenwood Patriot Award.
Product overview
Helping A Hero is a 501(c)(3) non-profit organization founded in 2006 that provides support for military personnel severely injured in the Global War on Terror. The organization operates primarily through its Wounded Hero Home Program, which provides specially adapted homes for qualifying service members. Additional programs include the 100 Homes Challenge initiative, Marriage Retreats and Caregiver Programs, Helping A Hero Outdoors recreational programs, Operation Merry Christmas, and the Lee Greenwood Patriot Award. To date, the organization has awarded more than 100 homes across 24-26 states. Veterans must be 100% permanently disabled and injured in combat during the post 9/11 Global War on Terror to qualify.
Differentiator
Problem solved
Functional benefit
Brands
- Lee Greenwood Patriot Award: An award established to honor leaders who support veterans and military, named after country music artist Lee Greenwood.
Products and services
- Wounded Hero Home Program Helping A Hero's signature program that provides specially adapted homes for veterans severely injured in the post-9/11 Global War on Terror. Homes include accessibility features such as roll-in showers, roll-under sinks, adapted toilet areas, air protections for burn victims, and safety features. Homes average over $300,000 in value and are built in master-planned communities for veteran support networks.
- 100 Homes Challenge A national initiative launched by Johnny Morris, Founder of Bass Pro Shops, pledging 25% of the cost of the next 100 specially adapted homes for wounded heroes. Part of the Wounded Hero Home Program.
- Nominate a Hero Program Nationwide program allowing citizens to nominate deserving veterans for specially adapted homes. Veterans must be 100% permanently disabled, injured in combat during post-9/11 Global War on Terror.
- Marriage Retreats and Caregiver Programs Support programs partnering with Dr. Gary & Barb Rosberg of America's Family Coaches to equip wounded warrior families with communication skills and support for successful marriages. Also provides caregiver retreats with encouragement, fun, pampering, and camaraderie, addressing the 85% divorce rate among the most severely wounded.
- Helping A Hero Outdoors (Recreational Programs) Recreational support including golf tournaments, fishing and hunting outings, rodeos, and other sports events. Priority given to home recipients with over 300 wounded warriors receiving assistance.
- Operation Merry Christmas Holiday support program providing Christmas assistance to wounded warriors and their families.
Quantifiable outcome
- Over 100 homes awarded to wounded veterans in 24+ states
- +3 more outcomes
Companies that use Helping A Hero
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Helping A Hero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Helping A Hero partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Johnny Morris / Bass Pro ShopsflagshipJohnny Morris, Founder of Bass Pro Shops, launched the 100 Homes Challenge and pledged 25% of the cost of the next 100 homes. This flagship partnership has enabled the organization to accelerate home construction for wounded veterans.
- ABC's Extreme Makeover: Home EditioncoreHelping a Hero partnered with ABC's Extreme Makeover: Home Edition to nominate the Shilo Harris family for a home in 2012. The partnership helped secure a specially adapted home equipped for his unique medical and physical circumstances.
- Dr. Gary & Barb Rosberg / America's Family CoachescoreHelpingaHero.org partners with Dr. Gary & Barb Rosberg of America's Family Coaches to equip wounded warrior families with communication skills and support for successful marriages and life transitions.
- Rotary District 5890coreInitial partnership with Mayor Bill White, area Congressional members, and Rotary District 5890 launched the first 15 homes. Rotary District Conference Golf Tournament benefits Helping a Hero.
- Building PartnerscoreVarious builders and developers partner with Helping A Hero. Developers donate lots in master-planned communities and builders construct homes at cost, significantly reducing the overall home cost for wounded veteran recipients.
- Lee GreenwoodflagshipLee Greenwood, country music icon known for 'God Bless the USA', has been an ardent supporter of Helping a Hero. The Lee Greenwood Patriot Award was established to honor leaders who support veterans and military. He received the Point of Light award in 2017 nominated by Helping a Hero.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
Helping A Hero competitors and assessment
Company assessmentDirect peers
- Homes for Our Troops: National nonprofit that builds specially adapted homes for severely injured post-9/11 veterans at no cost to them, sharing Helping A Hero's core mission, beneficiary profile, and adapted-housing product.
- Building Homes for Heroes: Funds and builds mortgage-free, specially adapted homes for wounded, injured, and ill U.S. military veterans, directly overlapping on adapted-housing delivery and corporate-sponsor fundraising model.
- Purple Heart Homes: Provides housing solutions, home modifications, and accessibility upgrades for service-connected disabled veterans, sharing the adapted-housing and veteran-only beneficiary focus.
- Gary Sinise Foundation: Supports defenders, veterans, first responders, and their families through entertainment, wellness, and specially adapted smart-home programs for severely wounded veterans (Restoring Independence Supporting Empowerment).
- Operation Finally Home: Builds custom, mortgage-free homes for wounded, ill, and injured veterans and first responders using a builder-partner network model very similar to Helping A Hero's approach.
Broad incumbents
- Tunnel to Towers Foundation: Large veteran-focused nonprofit that funds mortgage-free homes for catastrophically injured veterans and Gold Star families, among other programs. Strong brand and broader veteran-services scope.
- Wounded Warrior Project: One of the largest direct-service veteran nonprofits, offering mental health, career, and physical wellness programs for post-9/11 wounded veterans; not a housing builder but a major overlapping beneficiary.
- Semper Fi & America's Fund: Provides immediate financial assistance and ongoing support to wounded, critically ill, and injured service members and veterans; overlaps on severely wounded post-9/11 beneficiary and holistic support services.
- Fisher House Foundation: Provides free temporary lodging for military and veteran families near major military and VA medical facilities; complementary in the military-family support ecosystem.
Regional players
- Boot Campaign: Texas-rooted nonprofit supporting post-9/11 veterans through housing, employment, and wellness programs, sharing geographic and beneficiary overlap with Helping A Hero but operating at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Helping A Hero social profiles
Digital presenceHelping A Hero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helping A Hero leadership team
Management profileNumber of profiles
Profiles14 records
Helping A Hero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helping A Hero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helping A Hero
What does Helping A Hero do?
Helping A Hero is a 501(c)(3) nonprofit organization that provides specially adapted homes for military personnel severely injured in the post-9/11 Global War on Terror. Homes include accessibility features such as roll-in showers, roll-under sinks, adapted toilet areas, hospital-quality master bedrooms for TBI patients, and lift systems, with average home values exceeding $300,000. The organization also runs support programs including marriage retreats, caregiver programs, recreational activities, Operation Merry Christmas, and the Lee Greenwood Patriot Award.
Is Helping A Hero a public or private company?
Helping A Hero is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Helping A Hero founded?
Helping A Hero was founded in 2006. It employs 1 to 10 people.
Where is Helping A Hero based?
Helping A Hero is headquartered in Houston, United States, in the North America region.
How does Helping A Hero make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorship and fundraising Campaigns.
Who are Helping A Hero's main competitors?
Direct peers on record are Homes for Our Troops, Building Homes for Heroes, Purple Heart Homes, Gary Sinise Foundation and Operation Finally Home. Broad incumbents are Tunnel to Towers Foundation, Wounded Warrior Project, Semper Fi & America's Fund and Fisher House Foundation. Boot Campaign is listed as a regional player.
Does Helping A Hero have an API?
No public API is recorded for Helping A Hero.
What industry is Helping A Hero in?
Helping A Hero's product category is Veteran Housing and Support Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of BPAGAAAK, Disaster Recovery, Reconstruction & Resilience Programs. Its NAICS code is 624230 and its SIC code is 8300.