Hidden Springs Maple

What Hidden Springs Maple does

Hidden Springs Maple is a family-owned Vermont maple syrup producer and multi-channel retailer headquartered in Putney, Vermont, and operating under the stewardship of owner Peter Cooper-Ellis. The Cooper-Ellis family has been in the maple business for over 50 years, originally selling under the Cooper-Ellis Sugar Makers label in the 1950s-60s. The company draws from a 1,000-acre sugar bush on Bemis Hill in Westminster West (containing trees over 100 years old) and supplements production through a network of seven Vermont partner farms, making it both a producer and an aggregator/packager. Production follows certified-organic practices, using wild sugar maples and organic-vegetable-oil defoamers (no synthetic defoamers), with every container code-traceable to the specific sugar bush, sugar house, and boiling date.

The product portfolio spans four layers: (1) core organic maple syrup in multiple grades (Golden Delicate, Amber Rich, Dark Robust, Very Dark Strong) and packaging formats (plastic jugs, glass bottles, leaf-shaped containers, bulk); (2) maple confectionery including candy, maple cream, and maple sugar; (3) specialty items such as bourbon barrel-aged syrup, Sugar Bob's smoked syrup, Maple Pepper seasonings, Vermont Maple Sriracha, and Vermont Wild Hot Sauce; and (4) resale products from regional partners including Sidehill Farm jams and True North Granola. Pricing ranges from $5.85 (Maple Candy Fancies 3-pack) to $24.95 (Last Run Very Dark Quart), with free shipping over $64.99 and a 5% discount on orders of six or more of the same syrup item. The company holds USDA-Organic (via VOF), SQF Food Safety, Non-GMO Project, and Kosher certifications.

The business operates three go-to-market channels in parallel: a Shopify-powered DTC e-commerce site shipping nationwide, a seasonal physical farm store in Putney, VT (Thursday-Sunday, Memorial Day through October) that hosts maple tastings, and a wholesale division ([email protected]) supplying restaurants and specialty stores across the US from a couple of boxes to truckloads. Marketing relies on organic social (Twitter, Facebook), email newsletter signup, SEO, and an unusually thorough set of downloadable trust artifacts (spec sheets, certifications, allergen statement, corporate gift template). Customer segments are individual consumers for home use and gifting, restaurants and food-service operators for wholesale supply, and farm-store visitors seeking an authentic Vermont experience. The company is entirely family-owned (Peter and brother Fraser jointly own the separate CE Maple LLC; Fraser also operates Fraser's Vermont Maple), with no institutional investment or external funding disclosed.

Name

Hidden Springs Maple

Legal name

Hidden Springs Maple

Website

https://hiddenspringsmaple.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Hidden Springs Maple is a family-owned Vermont maple syrup producer and multi-channel retailer (DTC e-commerce, seasonal farm store, and wholesale) serving individual consumers, restaurants, and specialty stores nationwide with certified-organic maple products.

Ownership category

akta.pro rank

Product category

Maple Syrup Production

NAICS

Sugar and Confectionery Product Manufacturing (3113), Other Specialty Food Retailers (44529)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Edible Sap, Syrups & Sweeteners (Maple, Birch) Tapping/Processing (AFAMAFAL)

akta.pro secondary industries

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC), Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

• Organic maple syrup
• Maple confectionery
• Vermont specialty foods
• Wholesale maple products
• Maple value-added products

Headquarters

HQ city

Putney

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through their Shopify e-commerce platform. Products shipped directly to customers with free shipping on orders over $64.99. Individual consumers purchase maple syrup, maple candy, maple cream, and specialty products.
2. Wholesale: Bulk maple syrup sales to restaurants and specialty stores throughout the US. The company purchases additional bulk syrup from neighboring Vermont farms to meet wholesale demand, positioning as both a producer and packager.
3. Retail Farm Store: Physical farm store in Putney, VT open Thursday-Sunday, selling maple syrup, products from local maple farms, and Vermont gifts including maple cutting boards, wooden bowls, Vermont honey, and artwork.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hidden Springs Maple produces, packages, and sells Certified Organic Vermont maple syrup and a range of maple-derived specialty foods (candy, cream, sugar, bourbon barrel-aged and smoked syrups, seasonings, hot sauces) sourced from a roughly 1,000-acre family sugar bush in Westminster West, VT and supplemented by purchases from seven neighboring Vermont partner farms. The company sells through three channels: a Shopify e-commerce store shipping nationwide, a seasonal Farm Store in Putney, VT, and a wholesale division supplying restaurants and specialty stores across the US.

Product overview

Hidden Springs Maple offers a diversified portfolio of maple syrup products and Vermont specialty foods. The core offerings center on Certified Organic Vermont maple syrup available in multiple grades (Golden Delicate, Amber Rich, Dark Robust, Very Dark Strong) and packaging formats (plastic jugs, glass bottles, maple leaf shapes, bulk sizes). The product line extends to maple value-added products including maple candy, maple cream, and maple sugar. Specialty products include bourbon barrel-aged maple syrup, smoked maple syrup, maple pepper seasonings (Original, Garlic, Habanero varieties), Vermont Maple Sriracha, and Vermont Wild Hot Sauce. Complementary products include buttermilk pancake mix, maple leaf cookies, and wild Maine blueberries. The company also resells artisan jams from Sidehill Farm (Blueberry, Blackberry, Strawberry Rhubarb, Raspberry Peach, Red Raspberry, Apricot Orange Marmalade, Mango Habanero) and maple apple drizzle. Wholesale bulk maple syrup is offered for retail and commercial applications. All products are available through the online store and the farm store in Putney, Vermont.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Organic Vermont Maple Syrup 100% pure Certified Organic Vermont maple syrup made from wild sugar maple trees, available in multiple grades (Golden Delicate, Amber Rich, Dark Robust, Very Dark Strong) and packaging formats including plastic jugs (pint, quart, half gallon, gallon), glass bottles (8 oz, 12 oz Leone), 100 ml Gallone glass jugs, Last Run Very Dark quart, and decorative maple-leaf-shaped glass containers (3.4 oz and 8.4 oz).
• Maple Candy Fancies Creamy maple candy made from 100% pure maple syrup, available in packs of three, six, or twelve pieces.
• Organic Maple Cream 8.5 oz spreadable pure Organic maple cream made from Grade A Light Amber 100% pure maple syrup, suitable for toast, crepes, or waffles.
• Maple Sugar Pure organic maple sugar in 1 lb bags or metal canisters, positioned as a healthy substitute for refined cane sugar.
• Bourbon Barrel Aged Maple Syrup 100% natural Vermont maple syrup aged in bourbon barrels to add distinct bourbon flavor with a richer, smoky taste.
• Sugar Bob's Smoked Maple Syrup Smoked maple syrup in 8.45 fl oz (250 ml) bottles, distributed via Hidden Springs Maple's online store.
• Maple Pepper Seasonings (Original, Garlic, Habanero) Seasonings combining sweet maple sugar with black pepper (Original), garlic (Garlic), or habanero (Habanero), for sauces, soups, meats, poultry, fish, and vegetables; made by Highland Foods in Newcastle, Maine.
• Vermont Maple Sriracha Hot sauce combining pure Vermont maple syrup with fresh peppers and garlic; gluten-free, preservative-free, and sulfite-free; handmade in Vermont.
• Vermont Wild Hot Sauce All-natural medium-heat hot sauce sweetened with wild-crafted maple syrup (Very Dark Strong), made with hot pepper mash, apple cider vinegar, salt, garlic powder, and onion powder.
• Buttermilk Pancake Mix All-organic-ingredients pancake mix designed to be enjoyed with maple syrup.
• Maple Leaf Cookies Maple-flavored cream filling sandwiched between two maple shortbread cookies, made with real maple syrup.
• Wild Maine Blueberries 3.5 oz tin of wild Maine blueberries, enough for one batch of pancakes, sold through Hidden Springs Maple's online store.
• Sidehill Farm Artisan Jams Artisan jams produced in Brattleboro, Vermont the old-fashioned way with more fruit and flavor and no added pectin, preservatives, or artificial ingredients; varieties include Blueberry, Blackberry, Strawberry Rhubarb, Raspberry Peach, Red Raspberry, Apricot Orange Marmalade, Mango Habanero, and Maple Apple Drizzle; sold through Hidden Springs Maple's online store and farm store as resale items.
• Wholesale Maple Syrup Bulk wholesale maple syrup for both retail and commercial applications, ranging from a couple of boxes to truckloads, supplied to restaurants and specialty stores throughout the US. Hidden Springs Maple also purchases bulk syrup from neighboring Vermont farms to meet wholesale demand, acting as producer and packager.

Quantifiable outcome

• Maple syrup retains flavor best when kept frozen for long-term storage
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Bill Harlow and SonsminorStrategic or Co-development PartnerPartner farm in Putney, Vermont. Hidden Springs Maple purchases bulk maple syrup from Bill Harlow and Sons, providing access to the national market for Vermont maple syrup and a reliable source of income for the partner farm.
• CE MaplecoreStrategic or Co-development PartnerCE Maple LLC is co-owned by Peter Cooper-Ellis (owner of Hidden Springs Maple) and his brother Fraser Cooper-Ellis. Located in Putney, Vermont. Known for producing consistently high-quality Vermont maple syrup. CE Maple is one of the largest and most respected Southern-Vermont maple syrup farms.
• Hidden Mountain MapleminorStrategic or Co-development PartnerPartner farm in Lincoln, Vermont. Hidden Springs Maple purchases bulk maple syrup from Hidden Mountain Maple.
• David Gaudette FarmsminorStrategic or Co-development PartnerPartner farm in Enosburg Falls, Vermont. Hidden Springs Maple purchases bulk maple syrup from David Gaudette Farms.
• Raven Ridge FarmminorStrategic or Co-development PartnerPartner farm in Enosburg, Vermont. Hidden Springs Maple purchases bulk maple syrup from Raven Ridge Farm.
• Sidehill FarmminorChannel Partner/ Reseller/ DistributorPartner farm in Brattleboro, Vermont. Sidehill Farm produces jams and preserves (including Raspberry Peach Jam, Blackberry Jam, Strawberry Rhubarb Jam, Red Raspberry Jam, Apricot Orange Marmalade, Mango Habanero Jam, Maple Apple Drizzle, Blueberry Jam) which are sold through Hidden Springs Maple's online store and farm store.
• True North GranolaminorChannel Partner/ Reseller/ DistributorPartner producer in Brattleboro, Vermont. Products sold through Hidden Springs Maple's online store and farm store.
• Vermont AudubonminorStrategic or Co-development PartnerPartnership promoting bird-friendly habitat in Vermont sugar bushes. Working together on an initiative for bird-friendly syrup production.
• Black Bear Sugar WorksminorChannel Partner/ Reseller/ DistributorPartner farm whose maple products are sold at the Hidden Springs Farm Store in Putney, VT.
• Major MapleminorChannel Partner/ Reseller/ DistributorPartner farm whose maple products are sold at the Hidden Springs Farm Store in Putney, VT.
• Steve GlabachminorChannel Partner/ Reseller/ DistributorPartner farm whose maple products are sold at the Hidden Springs Farm Store in Putney, VT.
• Sidelands SugarbushminorChannel Partner/ Reseller/ DistributorPartner farm whose maple products are sold at the Hidden Springs Farm Store in Putney, VT.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bascom Maple Farms: One of the largest bulk maple syrup packers and dealers in the US, based in New Hampshire. Comparable as a wholesale-oriented Northeast maple operation that competes for foodservice and bulk accounts.
• Maple Grove Farms: Long-established Vermont maple brand owned by B&G Foods, sold broadly across US grocery. Comparable as a packaged maple syrup CPG brand with national distribution, though significantly larger and more mainstream than Hidden Springs.

Direct peers

• Runamok Maple: Vermont-based specialty maple producer known for infused and flavored maple syrups sold DTC and through specialty retail. Comparable as a Vermont maple innovator expanding into value-added specialty products like bourbon barrel and smoked.
• Butternut Mountain Farm: The largest packer of pure maple syrup in the US, based in Morrisville, Vermont. Directly comparable as a Vermont-based maple producer operating in both retail and wholesale foodservice channels.
• Crown Maple: Premium organic maple syrup producer in Dutchess County, NY with a focus on estate-bottled, single-source syrups. Comparable as a premium, organic, single-estate maple brand targeting specialty retail and DTC.
• Coombs Family Farms: Vermont-based organic maple syrup producer with national grocery distribution. Directly comparable as a multi-generation family-owned organic maple brand with both retail and wholesale presence.
• Anderson's Maple Syrup: Wisconsin-based pure maple syrup producer with DTC and wholesale distribution. Comparable as a multi-generation family maple operation selling packaged maple syrup to consumers and foodservice buyers.
• Highland Sugarworks: Vermont-based maple producer owned by Bascom Maple Farms, supplying retail and wholesale customers. Comparable as a regional Vermont maple producer competing in similar grocery and foodservice channels.

Others

• Vermont Maple Sugar Makers Association: Industry trade association representing Vermont maple producers. Comparable as the cooperative/institutional voice of the Vermont maple industry that Hidden Springs operates within for marketing, certification, and distribution support.

Emerging players

• The Maple Guild: Vermont-based maple ingredient supplier producing maple-derived products for food and beverage manufacturers. Comparable as a value-added maple processing business operating in the broader Vermont maple ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HSMaple
• Facebookfacebook.com/hiddenspringsmaple
• LinkedInlinkedin.com/company/hidden-springs-maple

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidden Springs Maple