My Vet Animal Hospital - Waterloo

What My Vet Animal Hospital - Waterloo does

My Vet Animal Hospital is a privately-held, owner-operated veterinary practice headquartered in Sydney, New South Wales, Australia, serving pet owners across Sydney's eastern suburbs from two clinic locations in Waterloo and Zetland. The practice delivers a full primary-care veterinary offering for dogs and cats, including consultations and wellness exams, preventative care and vaccinations, dental care and dental surgery, surgical services (desexing, soft tissue, orthopaedic, and ocular surgery), and ancillary offerings such as Puppy Pre-School and Doggy Day Care. On-site specialist capability is provided through a partnership with a board-certified veterinary cardiologist (Dr Damon Leeder), and physiotherapy/acupuncture referrals are made to a partner practice (Whole Family Health / Dr Helen Nicholson), reducing the need for external specialist visits.

The business is supported by a branded mobile application, My Vet AH App, which provides online appointment requests, two-way chat with clinic staff, online reminders, prescription and food ordering, and a loyalty/rewards program - functioning as an owned retention channel. Customer acquisition is driven primarily by direct-to-consumer local marketing (Facebook, Instagram), an educational content blog, and earned media coverage across major Australian outlets including Nine Network, Daily Telegraph, Sunrise, Sydney Morning Herald, news.com.au, and Network Ten. Pricing is quote-based rather than publicly disclosed, and revenue derives from professional-services fees across consultations, surgery, dental, and ancillary offerings.

The practice is led by Dr Cherlene (lead veterinarian), operates with 1-10 employees, and shows no disclosed institutional ownership, funding, M&A activity, or plans for geographic expansion beyond the existing two Sydney sites. The operating model is consistent with a profitable, bootstrapped small business reinvesting in incremental capability (mobile app, day care, specialist access) rather than scaling aggressively.

Name

My Vet Animal Hospital - Waterloo

Legal name

My Vet Animal Hospital

Website

https://myvetanimalhospital.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

My Vet Animal Hospital is a privately-held Sydney veterinary practice operating two clinics in Waterloo and Zetland, delivering primary-care consultations, surgery, dental, and ancillary services for dogs and cats, supported by a branded mobile app and on-site specialist cardiology access.

Ownership category

akta.pro rank

Headquarters

HQ city

Waterloo

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Veterinary Consultations and Medical Services: Revenue generated from consultations, wellness exams, medical treatments, vaccinations, and preventative care services for dogs and cats.
2. Surgical Procedures: Revenue from surgical services including desexing, dental surgeries, lump removal, soft tissue surgery, orthopaedic surgery, and ocular surgery.
3. Puppy Pre-School: Revenue from puppy socialization and training classes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

My Vet Animal Hospital - Waterloo provides veterinary healthcare services for dogs and cats, including consultations, surgery, dental care, and puppy school. The clinic operates as a neighborhood pet healthcare provider in Waterloo, NSW, complemented by a dedicated mobile application (My Vet AH App) for client engagement, appointment booking, and access to medical records.

Product overview

My Vet Animal Hospital is a veterinary practice offering comprehensive pet healthcare services through a single unified offering. The primary services include the My Vet AH App (a mobile application for appointment management, 2-way chat, prescription ordering, and loyalty rewards), general consultations and wellness exams, dental care services, comprehensive surgery services (desexing, orthopaedic, soft tissue, ocular, and dental surgeries), puppy pre-school training, and doggy day care. The hospital serves pets (primarily dogs and cats) in the Zetland and Waterloo areas of Sydney.

Differentiator

Problem solved

Functional benefit

Brands

• My Vet AH App: Mobile application featuring online appointment requests, 2-way chat, set reminders online, order prescriptions and food, loyalty program and rewards.

Products and services

• Veterinary Consultations
• Veterinary Surgery
• Pet Dental Care
• Puppy School
• My Vet AH App

Quantifiable outcome

• Over 10 years of veterinary experience serving Sydney pets

Named customers5 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Whole Family Health - Dr Helen NicholsonminorStrategic or Co-development PartnerMy Vet Animal Hospital recommends Whole Family Health, led by Dr Helen Nicholson, for pet physiotherapy services. The partnership involves referral of patients requiring rehabilitation services including hydrotherapy, acupuncture, and therapeutic laser treatments.
• Veterinary Cardiac Imaging - Dr Damon LeedercoreStrategic or Co-development PartnerMy Vet Animal Hospital works closely with Dr Damon Leeder, a Board Certified Veterinary Cardiologist, for echocardiogram services. The specialist visits the clinic to perform cardiac imaging rather than requiring pet owners to travel to a specialist hospital.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Petstock Vet: Vertically integrated pet retailer and veterinary clinic operator across Australia; competes with My Vet for pet-owner veterinary spend and offers a similar mix of consults, surgery, and retail.
• VetPartners Australia: PE-backed consolidator of independent veterinary clinics in Australia; directly competes with My Vet for clinic acquisitions and talent in the Sydney market.
• Greencross Vets: Australia's largest veterinary chain with hundreds of clinics nationwide; comparable to My Vet as a full-service small-animal practice operator targeting pet owners, but at vastly greater scale and with corporate backing.

Emerging players

• Small Friends Veterinary Hospital: Independent, owner-operated small-animal hospital in a Sydney suburb with comparable consult/dental/surgery mix and a similar boutique, personalized-service positioning to My Vet.

Direct peers

• North Shore Veterinary Hospital: Multi-vet practice on Sydney's North Shore offering consultations, surgery, and dental care — the same service mix My Vet provides in the east, and a clinic some My Vet testimonials cite driving past.
• Sydney Animal Hospitals (Inner West): Network of Sydney veterinary clinics delivering general practice, surgery, and emergency care; competes for inner-Sydney pet owners on similar services and hours.
• Paddington Cat Hospital: Inner-Sydney feline-focused veterinary practice offering consultations, dental, and surgery; competes for the same urban cat-owner segment My Vet serves in Waterloo/Zetland.
• Animal Referral Hospital (ARH) Sydney: Sydney-based multi-specialty veterinary hospital offering advanced surgery, internal medicine, and emergency services; overlaps with My Vet's surgical capabilities and is a referral destination for Sydney pet owners.

Others

• PetSure Australia: Leading Australian pet-health insurance provider; relevant ecosystem partner that influences demand for veterinary services like those offered by My Vet and is often integrated into vet practice workflows.

Regional players

• Bondi Vet (double bay area practices): Eastern-suburbs Sydney veterinary practices with full-service medical and surgical offerings; directly comparable in catchment and service mix to My Vet's Waterloo/Zetland locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myvethospital
• Instagraminstagram.com/myvetanimalhospital
• Xx.com/myvet2017

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Vet Animal Hospital - Waterloo