21Cake Food Co.
21Cake Food Co. is a Chinese premium cake and pastry e-commerce brand founded in 2008, operating centralized production across five cities with same-day delivery in eight metros and retail showrooms in Beijing and Shanghai, serving individual consumers and corporate clients for birthdays and gifting occasions.
- Company typePrivate
- Founded2008
- HeadquartersBeijing, China
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What 21Cake Food Co. does
21Cake Food Co. (北京廿一客食品有限公司, registered February 14, 2008) is a privately held Chinese premium cake and pastry e-commerce and delivery company headquartered in Beijing. It operates a vertically integrated model that spans centralized production in five regional facilities (Beijing, Shanghai, Hangzhou, Guangzhou, Tianjin), direct-to-consumer online ordering via its website and WeChat mini-program, and a same-day delivery network covering eight major Chinese cities — Beijing, Shanghai, Tianjin, Hangzhou, Suzhou, Wuxi, Guangzhou, and Shenzhen — with city-specific cutoff windows ranging from 2-hour express pickup to 8-hour advance booking. The company also runs 17 physical retail/showroom locations concentrated in Beijing and Shanghai for self-pickup, with an additional Tongzhou (Beijing) store listed as upcoming.
Its core product offering is custom designer birthday cakes, complemented by afternoon tea items, artisan bread, and ice cream. 21Cake positions itself as a premium label using imported ingredients with exclusive proprietary recipes. Order economics are anchored by a 58-yuan free-delivery threshold (orders below that carry an 8 yuan delivery fee as of April 2025), and city-specific same-day order cutoffs as early as 14:30 in Beijing and Shanghai. The business also operates a B2B enterprise vertical through a dedicated corporate ordering platform (b.21cake.com) targeting Fortune 500 corporate clients for customized cake cards, client gifting, and employee-benefit programs. The company is structured through a parent entity and more than ten wholly-owned regional subsidiaries spanning production, e-commerce operations, catering management, and trading functions across China. To date, the company has disclosed only one funding round — a Series A of approximately $1.46 million in January 2010 from Legend Capital and Zero2IPO Ventures — and no revenue, GMV, or recent financial metrics have been disclosed in the available source data.
21Cake Food Co. firmographics
Firmographics- Name
- 21Cake Food Co.
- Legal name
- 北京廿一客食品有限公司
- Website
- https://21cake.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 21Cake Food Co. is a Chinese premium cake and pastry e-commerce brand founded in 2008, operating centralized production across five cities with same-day delivery in eight metros and retail showrooms in Beijing and Shanghai, serving individual consumers and corporate clients for birthdays and gifting occasions.
- Ownership category
- akta.pro rank
21Cake Food Co. industry classification
Industry- Product category
- Premium Bakery and Cake Delivery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Online Bakery & Desserts Delivery (CRAHAIAK)
- akta.pro secondary industries
- DTC Bakery & Desserts Delivery (AFAIANAF), Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)
Keywords
Where 21Cake Food Co. is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices21 records
Markets served
21Cake Food Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Cake and Pastry Sales: Online ordering through website and WeChat mini-program, with delivery to customers in major Chinese cities. Products include birthday cakes, afternoon tea, bread, and ice cream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard delivery (single order under 58 yuan) |
Distribution channels3 records
Marketing channels4 records
21Cake Food Co. product offering
Product offeringCore offering
21Cake Food Co. is an e-commerce platform that integrates food R&D, production, marketing, and delivery. It designs, manufactures, and sells premium custom birthday cakes, afternoon tea, bread, and ice cream, and delivers them same-day through its website, WeChat mini-program, and a dedicated corporate platform to customers across eight major Chinese cities. It also provides B2B customized cake cards and bulk gifting services for corporate clients.
Product overview
21Cake Food Co. operates as a premium online cake and food delivery platform with a unified product portfolio centered around custom birthday cakes. The company offers a unified online ordering system supporting eight major Chinese cities, along with afternoon tea, bread, and ice cream products. They also provide enterprise B2B services including customized cake cards and corporate gift solutions for business clients such as major corporations.
Differentiator
Problem solved
Functional benefit
Products and services
- Birthday Cakes (生日蛋糕) Premium custom designer cakes for birthdays and other celebrations, produced daily from premium imported ingredients. Available for online ordering with same-day delivery and store self-pickup across 8 major Chinese cities.
- Afternoon Tea (下午茶) Afternoon tea products and desserts sold as part of 21Cake's food and beverage portfolio, available for online ordering and same-day delivery alongside the core cake line.
- Bread (面包) Artisan bread products sold alongside 21Cake's custom cakes and other baked goods through the online platform and same-day delivery network.
- Ice Cream (冰淇淋) Premium ice cream products available for purchase through 21Cake's online platform and same-day delivery service.
- Nationwide Delivery Service (全国送) Same-day and scheduled delivery service for 21Cake products covering 8 major Chinese cities, with tiered pricing (8 yuan delivery fee under 58 yuan orders, free delivery at 58 yuan and above) and city-specific order cutoff times.
- Enterprise Customization Service (企业专区) B2B corporate service offering customized cake cards, bulk ordering, and dedicated IT platform ordering for enterprise clients (including Fortune 500 companies) for client gifting, employee welfare, and business event catering across 8 Chinese cities with free delivery coverage.
Companies that use 21Cake Food Co.
Customer profileSegments2 records
Ideal customer profiles2 records
21Cake Food Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
21Cake Food Co. partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
21Cake Food Co. competitors and assessment
Company assessmentEmerging players
- Sadaharu AOKI (青木定治): Japanese-French premium patisserie with boutiques in Shanghai and other Chinese cities; overlaps with 21Cake on premium imported-ingredient designer cake segment targeting affluent urban consumers.
- Lady M: Premium New York-born mille-crepe cake brand with selective mainland China store presence; comparable on ultra-premium designer cake positioning and gifting occasions.
Direct peers
- Wedomé (味多美): Beijing-headquartered Chinese bakery chain with online cake ordering and same-day delivery in tier-1 cities — directly overlaps 21Cake on premium cake category, urban footprint, and DTC delivery model.
- Holiland (好利来): Leading premium Chinese bakery chain operating across multiple cities with both retail stores and online ordering; most direct domestic comparable to 21Cake's premium designer-cake positioning and multi-city footprint.
- Christine (克莉丝汀): Hong Kong-listed Chinese bakery chain that operated retail stores across mainland China; directly comparable historically on premium cake retail model, though currently undergoing restructuring.
Broad incumbents
- BreadTalk (面包新语): Singapore-headquartered international bakery chain with significant China presence offering premium bread, cakes, and pastries through retail stores; comparable premium positioning and multi-city operations, though broader assortment than 21Cake.
- Paris Baguette (巴黎贝甜): SPC Group's premium international bakery chain with extensive China footprint; competes in the premium cake and pastry category across Chinese tier-1 cities with both retail and online ordering.
- Mrs. Fields: Global premium cookies and dessert cake brand; comparable on premium gifting dessert positioning and corporate/B2B gifting channel though broader product mix.
Others
- Eleme (饿了么): Alibaba-affiliated on-demand food delivery platform competing with Meituan in China; increasingly carries multi-brand bakery offerings, applying competitive pressure on DTC premium cake brands like 21Cake.
- Meituan (美团): China's dominant on-demand food delivery and local services platform that aggregates bakery offerings including third-party cake sellers; a key channel and competitive force shaping 21Cake's DTC delivery economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
21Cake Food Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
21Cake Food Co. leadership team
Management profileNumber of profiles
21Cake Food Co. subsidiaries and ownership
Company hierarchySubsidiaries15 records
21Cake Food Co. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
21Cake Food Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 21Cake Food Co.
What does 21Cake Food Co. do?
21Cake Food Co. is an e-commerce platform that integrates food R&D, production, marketing, and delivery. It designs, manufactures, and sells premium custom birthday cakes, afternoon tea, bread, and ice cream, and delivers them same-day through its website, WeChat mini-program, and a dedicated corporate platform to customers across eight major Chinese cities. It also provides B2B customized cake cards and bulk gifting services for corporate clients.
Is 21Cake Food Co. a public or private company?
21Cake Food Co. is a private company. It is classified as venture growth investor backed and is currently operating.
When was 21Cake Food Co. founded?
21Cake Food Co. was founded in 2008. It employs 11 to 50 people.
Where is 21Cake Food Co. based?
21Cake Food Co. is headquartered in Beijing, China, in the Asia region.
How does 21Cake Food Co. make money?
One revenue line is on record: direct-to-Consumer Cake and Pastry Sales.
Who are 21Cake Food Co.'s main competitors?
Emerging players on record are Sadaharu AOKI (青木定治) and Lady M. Direct peers are Wedomé (味多美), Holiland (好利来) and Christine (克莉丝汀). Broad incumbents are BreadTalk (面包新语), Paris Baguette (巴黎贝甜) and Mrs. Fields. Others are Eleme (饿了么) and Meituan (美团).
Does 21Cake Food Co. have an API?
No public API is recorded for 21Cake Food Co..
What industry is 21Cake Food Co. in?
21Cake Food Co.'s product category is Premium Bakery and Cake Delivery. Its primary akta.pro industry code is CRAHAIAK, Online Bakery & Desserts Delivery, with a secondary code of AFAIANAF, DTC Bakery & Desserts Delivery. Its NAICS code is 311811 and its SIC code is 2050.