Lerong
Lerong Group (乐融集团) is a China-based internet technology firm that operates the LeTV brand's consumer e-commerce channels — the proprietary Lemall storefront and a JD.com flagship store — selling consumer electronics and related products to Chinese end consumers.
- Company typePrivate
- Founded2013
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Lerong firmographics
Firmographics- Name
- Lerong
- Legal name
- 乐融集团 (Lerong Group)
- Website
- https://letv.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lerong Group (乐融集团) is a China-based internet technology firm that operates the LeTV brand's consumer e-commerce channels — the proprietary Lemall storefront and a JD.com flagship store — selling consumer electronics and related products to Chinese end consumers.
- Ownership category
- akta.pro rank
Where Lerong is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Lerong business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Distribution channels2 records
Lerong product offering
Product offeringCore offering
Lerong Group (乐融集团) is a Chinese technology company operating within the LeTV ecosystem that focuses on internet intelligent equipment manufacturing, software, and content entertainment services. The company sells its consumer-facing smart hardware and related products directly to Chinese consumers through its proprietary LeTV Mall (lemall.com) e-commerce platform and an official flagship store on JD.com, supplemented by a 24/7 customer service hotline and an official WeChat public account.
Differentiator
Problem solved
Functional benefit
Products and services
- LeTV Mall (乐融商城) Lerong's proprietary e-commerce shopping platform (lemall.com) that serves as a direct-to-consumer storefront for the company's internet intelligent equipment, software, and content entertainment offerings targeted at Chinese consumers.
- JD.com Official Flagship Store (京东旗舰店) Lerong's official flagship store on the JD.com third-party marketplace, used as an additional sales channel to reach Chinese consumers shopping for the company's smart hardware and related consumer electronics products.
Companies that use Lerong
Customer profileIdeal customer profiles1 record
Lerong technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lerong competitors and assessment
Company assessmentDirect peers
- Xiaomi: Chinese smart-device and IoT platform company selling phones, smart TVs, and ecosystem products through its own e-commerce storefront plus JD.com/Tmall — directly comparable to Lerong's hardware-plus-online-retail model.
- Hisense Visual Technology: Major Chinese smart-TV and consumer-electronics manufacturer with online retail presence and content partnerships; competes with Lerong in the connected-TV category.
- Skyworth Group: Chinese smart-TV and home appliance manufacturer with direct-to-consumer e-commerce and content services — comparable hardware-software-content bundle.
- TCL Electronics: Global Chinese smart-TV and connected-device maker with proprietary content platforms and online sales channels, overlapping with Lerong's smart-equipment-plus-content positioning.
Broad incumbents
- LeEco (LeTV Group, predecessor entity): Predecessor ecosystem entity whose brand and content assets Lerong continues to operate under; comparable scope of hardware-software-content but at much larger historical scale.
- Samsung Electronics: Global consumer electronics incumbent with smart TVs, IoT, and content/services — a broader-portfolio benchmark for Lerong's intelligent-equipment-plus-content ambitions.
- LG Electronics: Global smart-TV and home-appliance maker with webOS content platform — analogous business model of monetizing hardware through attached software/content.
Others
- JD.com: One of Lerong's primary third-party sales channels; included as a platform/ecosystem counterpart rather than a direct competitor.
Emerging players
- Huawei Device (HarmonyOS / Smart Screen): Chinese smart-device ecosystem with growing smart-TV/screen presence and proprietary operating system; an emerging challenger with overlapping intelligent-equipment-plus-content narrative.
Regional players
- Konka Group: Shenzhen-based smart-TV and consumer electronics maker focused on the China market; comparable regional scale and product overlap to Lerong.
Market position
Customer concentration
Lerong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lerong leadership team
Management profileNumber of profiles
Lerong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lerong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lerong
What does Lerong do?
Lerong Group (乐融集团) is a Chinese technology company operating within the LeTV ecosystem that focuses on internet intelligent equipment manufacturing, software, and content entertainment services. The company sells its consumer-facing smart hardware and related products directly to Chinese consumers through its proprietary LeTV Mall (lemall.com) e-commerce platform and an official flagship store on JD.com, supplemented by a 24/7 customer service hotline and an official WeChat public account.
Is Lerong a public or private company?
Lerong is a private company. It is classified as unknown and is currently operating.
When was Lerong founded?
Lerong was founded in 2013. It employs 101 to 250 people.
Where is Lerong based?
Lerong is headquartered in Boston, United States, in the North America region.
Who are Lerong's main competitors?
Direct peers on record are Xiaomi, Hisense Visual Technology, Skyworth Group and TCL Electronics. Broad incumbents are LeEco (LeTV Group, predecessor entity), Samsung Electronics and LG Electronics. JD.com is listed as an others. Huawei Device (HarmonyOS / Smart Screen) is listed as an emerging player. Konka Group is listed as a regional player.
Does Lerong have an API?
No public API is recorded for Lerong.