Plazza

What Plazza does

PLAZZA AG is a Swiss real estate company listed on the SIX Swiss Exchange (ticker: PLAN) since June 2015 and headquartered in Zürich. It plans, develops, markets, and manages residential and commercial properties in Swiss economic centers, primarily Zürich and Lausanne, operating both for its own portfolio and on a third-party services basis. The vertically integrated model combines portfolio management, development project execution (notably the L'Orée project in Crissier and developments in Regensdorf and Affoltern am Albis), and rental operations under a single platform with a small headcount of 11–50 employees.

The portfolio was valued at CHF 1.3 billion in fixed assets at year-end 2025 (up from CHF 1.1 billion in 2024) and is concentrated in centrally-located, well-connected sites. Operating performance has strengthened: the operating result before depreciation and revaluation reached CHF 31.3 million in FY2025 (+19% year-over-year), and FY2025 profit of CHF 60.7 million included a CHF 44.5 million revaluation gain. Vacancy in existing properties stood at 2.7–2.9%, and portfolio-level greenhouse gas intensity of 6.1 kgCO2eq/m² was below the industry average.

The business model is anchored in recurring rental income supplemented by episodic development sales and third-party property services. PLAZZA finances growth through Swiss capital markets, having placed two CHF 100 million bonds (1.775% coupon in October 2024; 1.25% coupon in January 2031 maturity) and acquired A. Schönbächler & Co AG in 2025 to add 140 apartments to the Zürich-canton portfolio. Shareholder returns are emphasized via annual dividends (proposed CHF 10.00/share A and CHF 2.00/share B for 2026). There is no disclosed AI, proprietary technology stack, or software product; the company relies on standard enterprise IT for property and portfolio management.

Name

Plazza

Legal name

PLAZZA AG

Website

https://plazza.ch

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PLAZZA AG is a Zürich-based, SIX Swiss Exchange-listed Swiss real estate company that plans, develops, manages, and markets residential and commercial properties in Zürich and Lausanne, operating a CHF 1.3 billion portfolio for its own account and for third parties.

Ownership category

akta.pro rank

Product category

Real Estate Development & Management

NAICS

Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

akta.pro secondary industries

Commercial Real Estate Asset Management (BPAJAMAB), Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

Keywords

• Real estate development
• Property management
• Residential properties
• Commercial real estate
• Swiss real estate

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Rental Income: Rental income from residential and commercial properties in the company's portfolio. Properties are located in Swiss economic centers, primarily Zürich and Lausanne.
2. Property Sales: Occasional sales of properties at market prices, as evidenced by the sale of office/activity spaces in Brig-Glis and Wallisellen.
3. Development Services: Planning, realization, and marketing of real estate development projects, including services for third parties.
4. Development Project Revenue: Revenue from development projects such as Crissier (L'Orée) and Regensdorf, including sold construction fields and completed developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PLAZZA AG plans, develops, markets, and manages residential and commercial properties and real estate projects in Switzerland, with a geographic focus on the economic centers of Zürich and Lausanne. Beyond managing its own portfolio, the company also provides property development and management services for third-party property owners.

Product overview

PLAZZA AG operates as a vertically integrated real estate company offering a unified platform of property-related services. The core offering encompasses portfolio management of residential and commercial properties (Portfolio Management), the planning and execution of development projects (Immobilienprojekte), and rental property services (Mietobjekte). The company also extends property management services to third parties. The portfolio focuses on residential and commercial properties in the economic centers of Zurich and Lausanne, with development projects including the 'L'Orée' residential complex in Crissier, Regensdorf, and Affoltern am Albis. The company is listed on SIX Swiss Exchange (Ticker: PLAN) and maintains a CHF 1.3 billion property portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• PLAZZA Portfolio Management Comprehensive management of residential and commercial properties in Zürich and Lausanne, including portfolio administration, tenant management, and property optimization for the company's own portfolio.
• Immobilienprojekte (Development Projects) Planning, realization, and marketing of real estate development projects in Switzerland, including residential complexes such as the 'L'Orée' project in Crissier and developments in Regensdorf and Affoltern am Albis.
• Mietobjekte (Rental Properties) Rental property services offering residential and commercial spaces at centrally-located, well-connected sites in Swiss economic centers, serving individual tenants and businesses.
• Third-Party Property Services Property development, marketing, and management services provided to third-party property owners, complementing the company's own property operations.

Quantifiable outcome

• Portfolio value growth from CHF 1.0 billion to CHF 1.3 billion over recent years
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• A. Schönbächler & Co AGcoreStrategic or Co-development Partner · 27 May 2025PLAZZA acquired 100% of A. Schönbächler & Co AG shares, based in Affoltern am Albis. The acquisition added a property portfolio of approximately 14,500 m² with 48 apartments and development land for 92 additional units.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mobimo Holding AG: Swiss listed real estate company with a comparable mix of commercial and residential properties in prime Swiss economic centers, including development projects. Closest direct peer to PLAZZA in scale and business model.
• PSP Swiss Property AG: Swiss listed real estate company specializing in prime commercial properties in major Swiss economic centers, with active portfolio management. Highly comparable in Swiss prime-location strategy and SIX-listed REIT-like structure.
• Allreal Holding AG: Swiss listed real estate company combining real estate development with a residential and commercial portfolio in Swiss economic centers. Closely comparable development-plus-rental model and Swiss focus.
• Fundamenta Real Estate AG: Swiss listed real estate company focused on residential and mixed-use properties in German-speaking Switzerland, with a development pipeline. Comparable residential and mid-size scale to PLAZZA.
• Warteck Invest AG: Small-cap Swiss listed real estate company with a residential and commercial portfolio and active development in the Basel region. Comparable in size, listed structure, and Swiss-focused portfolio approach.
• HIAG Immobilien Holding AG: Swiss listed real estate company with a portfolio of commercial and industrial properties plus development projects across German-speaking Switzerland. Comparable active development pipeline and SIX listing.
• Intershop Holdings AG: Swiss listed real estate company focused on commercial properties with development pipeline in German-speaking Switzerland. Comparable size, listed structure, and Swiss prime real estate development focus.

Broad incumbents

• Swiss Prime Site AG: Switzerland's largest listed real estate company with a diversified prime Swiss portfolio across commercial, retail, and residential. Larger, broader incumbent in the same Swiss prime real estate space.

Regional players

• Zug Estates AG: Swiss listed real estate company developing and managing premium properties primarily in the Zug region, adjacent to PLAZZA's Zürich focus. Comparable small-cap listed Swiss real estate developer with mixed-use and residential focus.

Emerging players

• Peach Property Group AG: German-speaking residential real estate company focused on mid-price housing in Switzerland and Germany, with active development. Comparable residential focus and similar end-tenant segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plazza-immobilien-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plazza