Name

Outdoorchef

Legal name

Outdoorchef

Website

https://de.outdoorchef.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Outdoorchef is a Swiss outdoor cooking equipment manufacturer that designs and sells premium grills, BBQ stations, modular outdoor kitchens, and smart grilling accessories exclusively through a European dealer network serving consumer and premium residential customers.

Ownership category

akta.pro rank

Product category

Outdoor Cooking Equipment

NAICS

Major Household Appliance Manufacturing (33522)

SIC

Household Appliances (3630)

akta.pro primary industry

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

akta.pro secondary industries

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Outdoor Kitchens & Built-In BBQ Construction (HSAPALAE), Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF), Outdoor Kitchens & Built-In BBQ Islands (HSAIACAF)

Keywords

• Outdoor cooking equipment
• Gas kettle grills
• Modular outdoor kitchens
• BBQ accessories
• Wireless grill thermometers

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. BBQ Stations: HEAT-X and HEAT-C grill stations sold as complete units. Features multiple burners, blazing zones, side cookers, and rear burners. Price range €1,499-€1,999.
2. Gas Kettle Grills: Lugano, Arosa, Davos, and City gas kettle grills. Simple, easy-to-use design with ring burners and modular upgrade options. Mid-range pricing.
3. Outdoor Kitchens: Complete modular outdoor kitchen sets including built-in gas grills, cabinets, and worktops (HPL, stainless steel, granite options). Premium pricing €7,099-€7,299.
4. Smart Accessories: Easy Check thermometers (€79.95-€119), Easy BBQ Vac vacuum sealer (€199), Easy BBQ Box starter set (€179), smoking accessories, and general accessories. Consumables and replacement parts also available.
5. Consumables and Specialty Products: Smoking chips in various flavors (Beech, Cherry, Whiskey, Red Wine, Olive), cleaning supplies, storage bags, and replacement parts for all product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Outdoorchef designs, manufactures, and distributes premium Swiss-engineered outdoor cooking equipment including gas kettle grills, HEAT-series BBQ stations, modular outdoor kitchens, ceramic grills, pizza ovens, and accessories (thermometers, vacuum sealers, cold smoke generators, covers, and consumables). Products are sold exclusively through an authorized dealer network spanning Germany, Austria, Switzerland, and international markets, with pricing ranging from entry-level accessories (~€9.95) to premium outdoor kitchen configurations (~€7,299).

Product overview

Outdoorchef is a Swiss outdoor cooking equipment manufacturer offering a unified portfolio of premium grilling products. The core offering consists of HEAT-series BBQ stations (X and C models) and modular HEAT outdoor kitchens with built-in gas grills featuring temperatures from 80°C to 900°C. The gas kettle grill line (Lugano, Arosa, Ascona, Davos, City) provides easy-to-use grilling where food never contacts flames. Supporting products include ceramic grills, pizza ovens, and specialty accessories like the SMOKE cold smoke generator, Blazinglass infrared burner cover, and Easy Check wireless Bluetooth thermometers with smartphone app integration. The recently introduced 'EASY BBQ' product line (Easy BBQ Box, Easy BBQ Vac) simplifies the grilling experience with starter sets and vacuum sealing. Products are sold across gas kettles, BBQ stations, outdoor kitchens, and comprehensive accessory categories.

Differentiator

Problem solved

Functional benefit

Brands

• HEAT: HEAT outdoor kitchens and BBQ stations featuring modularity, high grill area, power, infrared burners, side cookers, and rear burners in Swiss made quality.
• QUBE
• Easy Check
• Easy BBQ Vac
• Blazinglass
• Smoke

Products and services

• HEAT X Series BBQ Stations Premium gas grill stations with Swiss design engineering, featuring temperature ranges from 80°C to 900°C, multiple burners, infrared blazing zones, side burners, and rear burners. Models include X-345 (3 burners, €1,499), X-445 (4 burners, €1,799), and X-545 (5 burners, €1,999). Designed for outdoor cooking enthusiasts seeking professional-grade grilling at home.
• HEAT C Series BBQ Stations Compact gas grill stations with the same Swiss engineering as the HEAT X series, offering high-temperature grilling capabilities in a smaller footprint for consumers with limited outdoor space.
• HEAT Outdoor Kitchens Modular outdoor kitchen systems based on HEAT grill stations, combining large grill areas, infrared burners, side cookers, rear burners, storage cabinets, and worktops in various materials (HPL, stainless steel, granite). Pre-configured variants or fully customizable module combinations. Pricing €7,099-€7,299 for complete configurations.
• Gas Kettle Grills (Lugano, Arosa, Ascona, Davos, City) Easy-to-use gas kettle grills featuring a proprietary system where food never contacts flames. Includes models with adjustable ring burners, temperature ranges from 80°C to 900°C, and modular upgrade options. The Arosa and Davos feature EVO PLUS and PRO variants respectively. Designed for consumers who want simple, low-effort grilling with consistent results.
• QUBE Compact Grill Station Compact grill station product line for consumers seeking portable, space-efficient grilling solutions.
• Ceramic Grill Premium ceramic grills for superior heat retention and even cooking distribution for outdoor grilling enthusiasts who value kamado-style cooking performance.
• Pizza Oven Outdoor pizza ovens designed for high-temperature pizza cooking with professional results for consumers building complete outdoor cooking stations.
• SMOKE Cold Smoke Generator Electric cold smoke smoker providing flavouring and smoking for meat, fish, vegetables, cheese, and drinks. Features intuitive rotary control for intensity adjustment and compatibility with various smoking chip flavours. Designed for users who want cold-smoked flavors without charcoal management.
• Blazinglass Infrared Burner Cover Revolutionary glass accessory for infrared burners priced €109-€139 that protects grilled food from flames while allowing high temperatures to pass through, ensuring brilliant branding without burning or bitter taste. Available in XL, L, and model-specific sizes.
• Easy Check Wireless Bluetooth Barbecue Thermometers Bluetooth-enabled wireless barbecue thermometers with smartphone app integration available in Single (€79.95), Dual (€119), and Quadro variants. Features up to 200m range, 30+ hour battery life, multifunctional dock with repeater function, and temperature ranges from -10°C to 300°C. Compatible with iOS and Android apps.
• Easy BBQ Vac Vacuum Sealer Fully automatic vacuum sealer priced at €199 that keeps food fresh up to 8x longer. Includes 4 glass containers, 18 ZIP bags, 3 wine bottle caps, and charging station (USB-A and USB-C). Features 12 litres/min pump with 85-minute battery runtime.
• Easy BBQ Box Starter Set Starter set for ambitious grill masters priced at €179, containing an Easy Check BBQ wireless grill thermometer, high-quality stainless steel barbecue tool set (grill turner, tongs, brush with brass bristles), grill gloves with silicone coating, and Outdoorchef-branded grill apron. Suitable for all grill types.
• Smoking Chips Sustainably produced smoking chips in various flavours (Red Wine, Whiskey, Cherry, Beech, Olive) made from reclaimed wine and spirit barrels and natural tree prunings. Available in 750g packages at €9.95 per package, optimized for the SMOKE cold smoke generator.
• Grilling Accessories Range Comprehensive range of grilling accessories including protective covers, stainless steel grill tools (tongs, turners, brushes), grill grids, cleaning supplies, Plancha plates, fireplaces, and miscellaneous items that complement the core grill and outdoor kitchen product lines.

Quantifiable outcome

• Temperature range from 80°C to 900°C
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weber (Weber-Stephen Products): Weber is the global market leader in outdoor gas, charcoal, and electric grills, with a comparable product range across gas kettles, BBQ stations, and accessories. It competes directly with Outdoorchef across all major product categories and across the DACH region.
• Napoleon: Napoleon is a Canadian manufacturer of premium gas grills, infrared grills, and outdoor kitchen products with strong European distribution. It competes head-to-head with Outdoorchef in premium gas BBQ stations and modular outdoor kitchens.
• Traeger Grills: Traeger is a leading manufacturer of wood-pellet grills and smokers with proprietary smart technology and connected app ecosystems. It is highly comparable to Outdoorchef in the grill and smart accessory intersection, though Traeger leads in pellet smokers versus Outdoorchef's gas focus.
• Char-Broil: Char-Broil is a US-based mass-market grill manufacturer covering gas, charcoal, electric, and portable grills plus accessories. It overlaps with Outdoorchef in gas grills and accessories but skews to broader price points.
• Broil King: Broil King is a Canadian premium gas grill manufacturer known for high-BTU output and stainless steel construction. It competes with Outdoorchef in premium gas BBQ stations and is sold through similar independent dealer channels.
• Campingaz: Campingaz is a European-focused outdoor cooking brand offering portable gas grills, BBQs, and outdoor cooking accessories. It overlaps directly with Outdoorchef's European dealer footprint and product range, particularly in compact and family gas grills.
• Landmann: Landmann is a German outdoor cooking equipment manufacturer producing gas, charcoal, and electric grills plus outdoor kitchens. It is a close regional peer to Outdoorchef, sharing the DACH-focused dealer distribution model and comparable product categories.
• Big Green Egg: Big Green Egg is the leading ceramic kamado grill brand, known for premium positioning, loyal enthusiast community, and extensive accessory ecosystem. It competes directly with Outdoorchef in the ceramic grill category and in the premium enthusiast segment.
• Kamado Joe: Kamado Joe is a US-based premium ceramic grill maker with a strong accessory ecosystem and dealer network expansion into Europe. It directly competes with Outdoorchef's ceramic grill offering and accessory category.

Emerging players

• Ofyr: Ofyr is a European premium outdoor cooking brand known for its distinctive cone-shaped fireplated grills and outdoor kitchen modules. It is comparable to Outdoorchef in the outdoor cooking premium segment and modular outdoor kitchen adjacent category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Outdoorchef_com
• Facebookfacebook.com/outdoorchef.official
• Instagraminstagram.com/outdoorchef_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoorchef