SensorInsight

What SensorInsight does

SensorInsight LLC is a privately held Houston-based Industrial Internet of Things company that builds a precision irrigation and environmental monitoring platform targeted primarily at vineyard operators in the United States. The solution combines proprietary solid-state soil sensors, weather stations, and integrated irrigation sensors that measure 22 parameters and transmit data up to six times per hour, with a SaaS web dashboard at app.sensorinsight.io and a mobile app distributed via the Apple App Store and Google Play Store. The platform enables vineyard operators to move from traditional 30-day manual data collection cycles to 15-minute decision cycles, supporting irrigation tuning, spray application timing, threshold-based alerts, and seasonal and hourly comparisons. The company employs 51-100 people and is led by a team that cites more than 20 years of software systems integration experience alongside direct vineyard operations expertise.

SensorInsight monetizes through a bundled subscription model that pairs hardware sensor kits with a SaaS application subscription and bundled professional services covering installation, configuration, and ongoing expert consultation. Hardware installation is completed by the SensorInsight team, typically in under an hour, and support is delivered via phone, email, and in-app channels. Pricing is quote-based and not publicly disclosed; the mobile app is positioned as a free companion to the paid service. Distribution is primarily direct enterprise field sales with assisted onboarding, supported by content marketing, organic social on LinkedIn and X, and customer testimonial assets from named accounts including Desert Mountain, True Harvest, and Westover Vineyard Advising.

The company markets itself as serving both vineyard operations (primary segment) and broader agriculture and farming interests (secondary segment), and positions its value proposition around sustainability, water conservation, and data-driven crop management. No institutional venture funding rounds, acquisitions, partnerships, certifications, patents, regulatory actions, or leadership changes are documented in the available source material, and ownership remains founder-backed with no disclosed parent company or external investors.

Name

SensorInsight

Legal name

SensorInsight LLC

Website

https://sensorinsight.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

SensorInsight is a Houston-based IIoT company that sells bundled soil, weather, and irrigation sensor hardware with a SaaS dashboard and mobile app for precision irrigation, primarily serving vineyard operators in the United States.

Ownership category

akta.pro rank

Product category

Precision Agriculture Software

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Water Supply and Irrigation Systems (22131)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)

akta.pro secondary industries

In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA), Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF), Irrigation Scheduling & Water Optimization Analytics (AFABAMAG), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ)

Keywords

• Precision irrigation
• Vineyard sensors
• Agricultural IoT
• Soil moisture monitoring
• Weather analytics

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Application Subscription: SensorInsight is a SaaS application subscription accessible from desktop web browser or mobile phone. The subscription includes access to the dashboard, analytics, and ongoing support via phone and email, including expert consultation.
2. Sensor Hardware Kits: Pre-configured agriculture kits (solid-state soil sensors, weather stations, irrigation sensors) are provided as part of the solution. The hardware is bundled with the SaaS subscription, suggesting hardware may be sold outright or as part of a bundled package.
3. Professional Services (Installation, Configuration, Support): Expert advice, system installation, configuration services, and complete system management are included in the service offering. Installation is completed by the SensorInsight team and typically takes under an hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SensorInsight provides a precision irrigation solution for vineyards combining pre-configured hardware sensor kits (industrial solid-state soil sensors, weather stations, integrated irrigation sensors measuring 22 parameters) with a SaaS analytics platform (mobile app and web dashboard). The integrated solution delivers real-time soil moisture, weather, and irrigation analytics with high-frequency data collection (up to 6 times/hour) enabling 15-minute decision cycles versus traditional 30-day data collection, with expert-led installation completed in under an hour.

Product overview

SensorInsight offers a precision irrigation solution for vineyards consisting of a unified SaaS platform combining a mobile app and web dashboard with hardware sensor systems. The core product portfolio includes the SensorInsight Mobile App and Dashboard for data visualization and sensor network management, pre-configured solid-state sensor systems (soil sensors and weather stations measuring 22 parameters, plus integrated irrigation sensors), and expert consultation services. Additional features include spray forecasting charts for application timing optimization. The subscription-based service is accessible via desktop browser or mobile phone, with installation completed by the SensorInsight team.

Differentiator

Problem solved

Functional benefit

Products and services

• SensorInsight Platform A user-friendly SaaS application accessible via desktop web browser or mobile phone (iOS and Android) that enables vineyard operators to visualize sensor data, manage and view their sensor network, see at-a-glance vineyard status, view individual sensor measurements, and compare seasonal and hourly details. Targeted at vineyard owners and agricultural operations.
• Sensor Systems Pre-configured hardware kits comprising industrial solid-state soil sensors, weather stations measuring 22 parameters, and integrated irrigation sensors that combine watering set data with rain events. Hardware is configured by SensorInsight and installed by their team, typically under an hour, sending data to the SaaS platform in real-time. For vineyard and agricultural operations.
• Expert Consultation and Installation Services Professional services providing expert advice, system design, configuration, installation (typically under one hour), and complete system management delivered by SensorInsight's team of experts with vineyard operations and software system integration experience.

Quantifiable outcome

• Data collection frequency of up to 6 times per hour (24 hours/day), enabling decisions within 15 minutes vs. traditional 30-day cycles
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Davis Instruments: Davis Instruments manufactures Vantage Pro weather stations and EnviroMonitor soil sensor systems commonly deployed on farms and vineyards. They overlap with SensorInsight in weather and soil sensing hardware, though typically with less integrated SaaS analytics.
• AquaSpy: AquaSpy manufactures in-ground soil moisture and salinity sensors with a cloud platform for irrigation scheduling, serving row crops and specialty crops. It is comparable to SensorInsight's soil sensor and irrigation analytics offering.
• CropX: CropX provides soil sensor hardware and a cloud analytics platform for irrigation and nutrient management across multiple crops including vineyards. It is one of the most direct hardware-plus-SaaS comparables to SensorInsight's offering.
• Tule Technologies: Tule directly competes with SensorInsight in precision irrigation for vineyards, offering canopy and soil moisture sensors plus analytics tailored to wine grape growers, with very similar customer personas (viticulturists and vineyard managers).
• Semios: Semios is an IoT agriculture platform offering in-field sensors, weather stations, and analytics for specialty crops including tree nuts, fruits, and vineyards, combining similar sensor categories with a broader pest and disease management suite.
• Hortau: Hortau provides soil moisture tension-based irrigation management sensors and a SaaS platform, serving specialty crops including orchards and vineyards. It is a direct comparable in the soil-sensor-plus-irrigation-analytics category.

Broad incumbents

• Pessl Instruments (METOS): Pessl Instruments offers the METOS brand of weather stations, soil moisture sensors, and farm management platforms globally across many crop types. It competes more broadly than SensorInsight and represents a larger incumbent in the same IoT agriculture category.
• Trimble Agriculture: Trimble provides precision agriculture hardware, software, and services across the farming lifecycle, including soil and water monitoring components. It represents a broad incumbent in the precision agriculture space where SensorInsight operates.

Emerging players

• Arable: Arable builds compact all-in-one weather and crop sensing devices with a SaaS analytics platform used in specialty crops and vineyards. Its integrated device-plus-software approach mirrors SensorInsight's bundled offering, though with a different sensor form factor.
• Sentera: Sentera provides sensors and analytics for agriculture, including field sensors and aerial imagery for crop monitoring. It overlaps with SensorInsight in crop sensing and analytics but adds an imagery-based remote sensing angle.

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sensorinsight
• LinkedInlinkedin.com/company/10403493
• Facebookfacebook.com/sensorinsight

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SensorInsight