Samara
Samara AG is a Swiss manufacturer and distributor of reinforcement technology accessories—connection systems, spacers, punched shear reinforcement, and masonry reinforcement—serving construction companies and builders across Switzerland from its production facility in Wohlen.
- Company typePrivate
- Founded2017
- HeadquartersWohlen, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Samara does
Samara AG is a Swiss reinforcement-technology company that manufactures and distributes specialized accessories for reinforced concrete and masonry construction. Founded in autumn 2017 by Daniel Oschwald (VR Präsident / Board Chairman) and Sakir Uçar (Geschäftsführer / Inhaber / Managing Director), the firm is headquartered at Industriestrasse 21, CH-5610 Wohlen, where it operates its own production facility for welded 3-D reinforcement, spacers, JDA punched shear reinforcement, and Easy-FIT/EasyBOX screw sleeve systems. The product portfolio comprises SamBox (bend-back connection systems), Easy-FIT/EasyBOX, JDA Durchstanzbewehrung, JBW Bewehranschluss, SIGMAFOR prefabricated masonry reinforcement (including earthquake-resistant Heavy Duty and INOX variants), Stellbügel STB support stirrups, and Distanzkörbe spacers.
The company serves construction companies, builders, and general contractors across Switzerland, with project references spanning multi-family residential developments, senior centers, an automotive hall, single-family homes, underground garage extensions, the Eawag laboratory building, and railway-center redevelopments. Distribution combines direct enterprise sales with an own online shop at shop.samara-ag.ch; pricing is not publicly disclosed. Revenue mechanics are one-time product sales of physical reinforcement accessories, supplemented by contract manufacturing for Jordahl H-Bau AG (which also serves as a distribution partner), and a curated technology-and-distribution partner network including MAXFRANK, SCHÖCK, SDL DRAHTWAREN, BASYS, and Constri Bau. The team is small—approximately 7 individuals—and the firm is privately held by its two founders with no disclosed institutional investors.
Samara firmographics
Firmographics- Name
- Samara
- Legal name
- Samara AG
- Website
- https://samara-ag.ch
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Samara AG is a Swiss manufacturer and distributor of reinforcement technology accessories—connection systems, spacers, punched shear reinforcement, and masonry reinforcement—serving construction companies and builders across Switzerland from its production facility in Wohlen.
- Ownership category
- akta.pro rank
Samara industry classification
Industry- Product category
- Construction Reinforcement Accessories
- akta.pro primary industry
- Masonry Accessories & Reinforcement (Lintels, Ties, Mesh, Rebar) (IMADABAK)
- akta.pro secondary industries
- Concrete Reinforcement Accessories & Fibers (IMADAAAF), Rebar Fabrication & Reinforcing Products (IMADACAH)
Keywords
Where Samara is headquartered
LocationHeadquarters
- HQ city
- Wohlen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Samara business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Reinforcement Accessories and Prefabricated Elements: Sale of reinforcement accessories including SamBox, EasyFit/EasyBox, JBW connections, JDA punching shear reinforcement, SIGMAFOR masonry reinforcement, welded 3-D reinforcement, support brackets, and spacers. Products are sold both directly and through an online shop.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Samara product offering
Product offeringCore offering
Samara AG manufactures and supplies reinforcement accessories for concrete and masonry construction, including samboxes (bend-back connection systems), screwed sleeve systems (EasyFit/EasyBox), punching shear reinforcement (JDA), prefabricated 3-D welded reinforcement elements, masonry reinforcement (SIGMAFOR), spacers, support stirrups, and JBW reinforcement connections. The company combines in-house production at its Wohlen AG facility with international partner relationships to deliver both standard and custom solutions to the Swiss construction industry.
Product overview
Samara AG is a manufacturer and supplier of reinforcement accessories for the construction industry. The company operates with a portfolio of specialized products for reinforced concrete and masonry construction. The product range includes SamBox (bend-back connections), Distanzkörbe (distance baskets), Easy-FIT/EasyBOX (screw sleeve systems), JDA Durchstanzbewehrung (punching reinforcement), Geschweisste Bewehrung 3-D (welded reinforcement), Mauerwerksbewehrung/SIGMAFOR (masonry reinforcement), JBW Bewehranschluss (reinforcement connections), and Stellbügel STB (support stirrups). Some products are manufactured in-house at Wohlen AG, while others are produced in partnership with companies like Jordahl H-Bau AG.
Differentiator
Problem solved
Functional benefit
Products and services
- SamBox
Companies that use Samara
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Samara technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Samara partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Jordahl H-Bau AGcoreJordahl H-Bau AG is a key partner for whom Samara produces several products including JDA punching shear reinforcement and EasyFit/EasyBox screwed sleeve systems at the Wohlen AG facility. Jordahl H-Bau AG also serves as a distribution partner listing Samara products on its homepage.
- BASYSminorBASYS is listed as a distribution partner with a link from Samara's partner page.
- Constri BauminorConstri Bau is listed as a partner with a link from Samara's partner page.
- HBT-ISOLminorHBT-ISOL is listed as a partner with a link from Samara's partner page.
- Mobile TrendminorMobile Trend is listed as a partner with a link from Samara's partner page.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Samara competitors and assessment
Company assessmentDirect peers
- Peikko Group: Finnish manufacturer of concrete connections, rebar couplers, and steel structures for concrete construction. Highly comparable product line to Samara's SamBox, JBW, and Easy-FIT connection systems, serving similar concrete construction contractors across Europe.
- HALFEN (Leviat): German-based manufacturer of concrete reinforcement accessories, anchoring systems, and connection technology, now part of Leviat (CRH). Directly competes with Samara in concrete reinforcement and connection accessories for European construction projects.
- Ancon (Leviat): UK-based manufacturer of stainless steel rebar, couplers, and reinforcement accessories, now part of Leviat. Direct overlap with Samara's rebar connection and reinforcement accessory portfolio, serving similar concrete and masonry construction markets.
- Jordahl H-Bau AG: German/Swiss-based manufacturer of reinforcement technology, anchoring systems, and punching shear reinforcement. Both a Samara core partner (contract manufacturing) and a direct competitor in the same product categories (JDA, Easy-FIT).
- Dextra: Thailand-headquartered manufacturer of rebar couplers, headed bars, and concrete connection systems with global distribution. Directly comparable to Samara's rebar connection products and serves the same concrete construction customer base internationally.
- MAX FRANK: German manufacturer of construction accessories including reinforcement technology, spacers, and formwork products. Listed as a Samara partner and a direct competitor in many of the same reinforcement accessory categories.
- SCHÖCK: German-based manufacturer of reinforcement technology and structural components, including punching shear and impact sound insulation. Listed as a Samara partner and a competing supplier of reinforcement accessories in the DACH region.
Broad incumbents
- Leviat: Global leader in engineered concrete connections, reinforcement, and anchors (CRH subsidiary, parent of HALFEN, Ancon, and Jordahl). Competes broadly across all of Samara's product categories and represents both the most significant competitive threat and a potential acquirer.
Emerging players
- Terwa: Dutch/German manufacturer of reinforcement technology and connection systems for concrete and precast construction. Comparable niche player to Samara in the European reinforcement accessories market with overlapping specialty product offerings.
- BPC Fixings: UK-based specialist supplier of construction fixings, reinforcement couplers, and accessories. Comparable product mix and customer base to Samara, though primarily UK-focused rather than DACH/Swiss like Samara.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Samara social profiles
Digital presenceSamara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samara leadership team
Management profileNumber of profiles
Profiles7 records
Samara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samara
What does Samara do?
Samara AG manufactures and supplies reinforcement accessories for concrete and masonry construction, including samboxes (bend-back connection systems), screwed sleeve systems (EasyFit/EasyBox), punching shear reinforcement (JDA), prefabricated 3-D welded reinforcement elements, masonry reinforcement (SIGMAFOR), spacers, support stirrups, and JBW reinforcement connections. The company combines in-house production at its Wohlen AG facility with international partner relationships to deliver both standard and custom solutions to the Swiss construction industry.
Is Samara a public or private company?
Samara is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Samara founded?
Samara was founded in 2017. It employs 11 to 50 people.
Where is Samara based?
Samara is headquartered in Wohlen, Switzerland, in the Europe region.
How does Samara make money?
One revenue line is on record: reinforcement Accessories and Prefabricated Elements.
Who are Samara's main competitors?
Direct peers on record are Peikko Group, HALFEN (Leviat), Ancon (Leviat), Jordahl H-Bau AG, Dextra, MAX FRANK and SCHÖCK. Leviat is listed as a broad incumbent. Emerging players are Terwa and BPC Fixings.
Does Samara have an API?
No public API is recorded for Samara.
What industry is Samara in?
Samara's product category is Construction Reinforcement Accessories. Its primary akta.pro industry code is IMADABAK, Masonry Accessories & Reinforcement (Lintels, Ties, Mesh, Rebar), with a secondary code of IMADAAAF, Concrete Reinforcement Accessories & Fibers.