Mobile Trend

What Mobile Trend does

mobile TREND GmbH is a German privately held mobile entertainment service provider founded in 2010 in Flensburg and now headquartered in Hamburg at Zirkusweg 1–3, with a second office in Flensburg focused on engineering and app development. The company operates a diversified portfolio across three core verticals: mobile gaming, mobile dating, and mobile payment infrastructure. Its gaming arm operates under the Xmobb sub-brand, which licenses retro mobile games and distributes them through proprietary portals, while also offering white-label gaming portals to partners. The dating vertical is anchored by yoomee.love, a dating application for iOS and Android launched in January 2017 with freemium, subscription, and pay-per-message monetization. The mobile payment layer consists of a proprietary direct carrier billing solution integrated with mobile network operators globally.

The technology stack is PHP/Symfony-based with custom-built database administration systems managing multiple international portals. Mobile Trend generates revenue across five streams: mobile advertising, payment transaction fees from carrier billing, app development and database administration professional services, licensing royalties on white-label portals and game content, and dating app subscriptions. Customer and partner segments include independent game developers seeking mobile distribution, dating platform operators, entertainment content providers seeking white-label portals, mobile network operators integrating billing, and end consumers using the dating and gaming apps.

The go-to-market is primarily channel-driven: B2B partnerships with game developers and MNOs, white-label OEM deployment of portals, and event-led partner acquisition at major industry conferences including dmexco, Affiliate World Europe, Gamescom, code.talks, and European Summit. The company self-describes as one of the market leaders in the German-speaking area for digital entertainment content, with operations in multiple European countries and partnerships extending payment infrastructure globally. The managing directors are Christoph Matthiesen and Jannis Kiesow, and the company operates as an independent GmbH without disclosed external investors.

Name

Mobile Trend

Legal name

mobile TREND GmbH

Website

https://mobiletrend.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobile Trend GmbH is a German mobile entertainment service provider operating the Xmobb gaming portal network, the yoomee.love dating app, proprietary direct carrier billing integrated with global mobile network operators, and white-label gaming portal solutions for partner deployment.

Ownership category

akta.pro rank

Product category

Mobile Entertainment Services

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAFABAB

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Publishing & Distribution

SECONDARYMPACAJAH

Dating & Relationship Networking

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Social Networking & Community Platforms

SECONDARYBPAMADAC

Game & In-App Content Stores

Business & Public Services/Web, Mobile & Digital Platforms/App Stores, Distribution & Developer Platforms

SECONDARYBPAMAKAB

Mobile Game Publishing & App Game Stores

Business & Public Services/Web, Mobile & Digital Platforms/Gaming Platforms & Digital Worlds

Keywords

• Mobile payment services
• Mobile gaming platforms
• Carrier billing solutions
• White-label game portals
• Mobile entertainment apps

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile Advertising: Mobile advertising services and app promotion for mobile entertainment products
2. Mobile Payment/Transaction Fees: Revenue from mobile payment processing via carrier billing for digital entertainment content
3. App Development Services: Custom app development and database administration services for clients
4. Content Licensing (White-Label): Licensing of game portals as white-label solutions to third parties; game licensing for third-party developers
5. Dating Services: Mobile dating apps with various monetization models including freemium, subscriptions, and pay-per-message

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Mobile Trend develops and operates mobile entertainment products and services, including the Xmobb mobile gaming brand, the yoomee.love dating application, and proprietary mobile payment/carrier billing infrastructure connected to global network operators. The company also provides white-label gaming portals, video portal solutions, and end-to-end app development services for network operators, publishers, and content partners worldwide.

Product overview

Mobile Trend GmbH operates as a Mobile Entertainment Service Provider with a diversified portfolio spanning three core verticals: Gaming, Dating, and Mobile Payment. The company's gaming operations are anchored by the Xmobb brand, which licenses and distributes mobile games through owned gaming portals, while also offering White-Label Gaming Portal solutions to partners. Their Dating vertical includes the yoomee.love app for iOS and Android. The Mobile Payment infrastructure enables Direct Carrier Billing transactions globally. Additional services include App Development and Videoportal Solutions. The company operates from offices in Flensburg and Hamburg, Germany, and distributes products internationally across European markets.

Differentiator

Problem solved

Functional benefit

Brands

• Xmobb: Mobile-Games-Brand under which licenses are acquired and games are marketed through proprietary portals.

Products and services

• Xmobb mobile gaming brand Consumer-facing mobile gaming portal and brand under which Mobile Trend distributes mobile games directly to end users.
• yoomee.love dating app Mobile dating application connecting singles worldwide via chat, matching, and premium subscription features such as pay-per-message and credits.
• Mobile Payment / Carrier Billing Solutions Proprietary mobile payment infrastructure integrated with global mobile network operators, enabling carrier billing, in-app purchases, and microtransactions for digital content.
• White-Label Gaming Portal Customizable white-label gaming portal platform licensed to operators and publishers to launch their own branded mobile games storefront under their own identity.
• Videoportal Solutions Video portal solution offered as a custom-built product for partners seeking mobile video content distribution with integrated billing and monetization.
• App Development Services End-to-end mobile app development and consulting service, from concept through design, development, backend integration, and go-live for external clients and partners.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Ströer MediaminorGTM or Marketing Partner · 14 September 2016Digital marketing partnership for media placement and brand promotion. Collaboration discussed at dmexco 2016 with plans for continued cooperation.
• SmarketerminorGTM or Marketing Partner · 14 September 2016Digital marketing agency partnership. Mobile Trend visited Smarketer's stand at dmexco 2016 for collaboration discussions.
• Mobile Network Operators (International)coreStrategic or Co-development PartnerPartnerships with mobile network operators globally to enable carrier billing payment infrastructure. This allows Mobile Trend to offer mobile payment solutions for their entertainment products across multiple countries and networks.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TapNation: French mobile game publisher specializing in casual/hyper-casual titles distributed through proprietary channels and partnerships. Comparable to Mobile Trend's licensing and portal-distribution model in mobile gaming.
• Lovoo: Dresden-based dating app with strong DACH market presence offering geolocation-based matching. Direct competitor to Mobile Trend's yoomee.love dating vertical in the German-speaking market.
• HandyGames: German mobile game publisher developing and licensing casual/retro-style titles for mobile platforms — directly comparable to Mobile Trend's Xmobb game-licensing and portal-distribution model.
• Spil Games: Global mobile and online game portals operator licensing and distributing casual games — closely comparable to Mobile Trend's Xmobb portal business model and white-label proposition.
• Flirtfair: German online dating platform with freemium, subscription and pay-per-message monetization models — directly aligned with how yoomee.love monetizes and operates in the DACH market.
• Goodgame Studios: Hamburg-headquartered mobile and online game developer/publisher in the DACH region. Operates in the same mobile gaming publishing space as Mobile Trend's Xmobb brand with comparable European distribution footprint.

Broad incumbents

• Badoo: One of the world's largest dating and social discovery apps with hundreds of millions of users. Sets the competitive context for Mobile Trend's yoomee.love dating app in the broader European market.
• Badoo / Bumble (operator: Magic Lab): Large European dating-app operator that monetizes through freemium, subscriptions and in-app payments similar to yoomee.love, setting the benchmark for the dating vertical of Mobile Trend.
• InnoGames: Hamburg-headquartered major browser and mobile game publisher. Comparable as a larger DACH-based gaming incumbent against which Mobile Trend's mobile gaming portal business competes for developer relationships and user attention.

Emerging players

• Digital Turbine: Provider of mobile carrier-billing and on-device media/advertising infrastructure integrated with mobile operators globally — directly comparable to Mobile Trend's Direct Carrier Billing payment infrastructure offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mobiletrendgmbh
• YouTubeyoutube.com/user/MobileTrendGmbH
• Facebookfacebook.com/mobiletrend.gmbh
• LinkedInlinkedin.com/company/mobile-trend-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Trend