Be-Atzmi

What Be-Atzmi does

Be-Atzmi is an Israeli nonprofit social organization (registered association No. 580-265-163) founded in 1995 that addresses chronic unemployment, underemployment, and social exclusion through a portfolio of employment-resilience programs delivered at no cost to participants. The organization serves marginalized populations including women from traditional communities (Arab, ultra-Orthodox, Ethiopian), low-income and welfare-dependent families, Arab citizens, ultra-Orthodox individuals, rural/peripheral residents, survivors of domestic violence, and new immigrants — reaching 22,899 participants annually across 149 localities from Kiryat Shmona to Eilat. Its operating model is built around a proprietary Career Resilience methodology (חוסן תעסוקתי) combining individual mentoring, group workshops, vocational training, and employer connections, formalized through the Academy for Career Resilience and delivered through 16+ branded programs including Mifne (cornerstone mentoring), Ta'asuKav (national *2119 career helpline), Eshet Chayil (women's empowerment), Riyan (Arab-community guidance centers), Ma'avarim (7 regional rural centers), Daf Chadash (domestic-violence survivor rehabilitation), Family Employment Empowerment, MatAR (employment-welfare centers), and the 2023-launched Magen LeTa'asuka war-response program.

The business model is a hybrid of philanthropic donations, government contracts, and corporate partnerships rather than a commercially priced offering. A substantial portion of the budget flows from the Ministry of Labor, Social Affairs and Social Services (which leads programs like Maavarim and MatAR), the Ministry of Education, the National Insurance Institute, and 140+ local authorities; the remainder is sourced from philanthropic foundations (Edmond J. Safra, Harry and Jeanette Weinberg, Alstom Foundation), corporate partners (Bank Hapoalim, Bank Leumi, Strauss Group, Shufersal, Mercantile Group, ZIM, L'Oréal Israel), and individual donors recognized under Section 46(a) of the Israeli Income Tax Ordinance. Go-to-market is referral-driven through welfare offices, social services departments, schools, community centers, and employer partners. The organization is governed by a board chaired by Giyora Ofer (former CEO of Discount Group and Visa Cal) and led by Director General Nira Tsimces (former Director General of Manpower Professional), and holds the Midot Seal of Effectiveness through 2026 as Israel's most effective nonprofit (2017 ranking).

Revenue and operating-budget figures are not publicly disclosed. With 51–100 employees, the organization's national infrastructure is comparable to mid-sized Israeli social-sector NGOs operating in the tens-of-millions USD range, though the exact figure cannot be triangulated precisely. The organization has no proprietary technology platform, no AI/ML capabilities, and no AI modalities disclosed in the source material; its value creation is grounded in field methodology, partnership network depth, and human-delivered service rather than technology.

Name

Be-Atzmi

Legal name

Be-Atzmi (Registered Association No. 580-265-163)

Website

https://be-atzmi.org.il

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Be-Atzmi is a 30-year-old Israeli nonprofit that delivers free employment-resilience programs — including mentoring, career counseling, vocational training, and war/crisis response — to underserved populations such as Arab, Haredi, and traditional-community women, welfare-dependent families, and rural residents, serving 22,899 participants annually across 149 localities through 102 government and philanthropic partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Philanthropic Donations: Be-Atzmi relies substantially on donations from individuals, foundations, and corporate philanthropists. Donations are recognized for tax purposes under Section 46(a) of the Israeli Income Tax Ordinance. The organization holds proper management certification and public institution status for donations.
2. Government Partnerships & Contracts: A substantial portion of the organization's budget comes from partnerships with and support from the public sector — government ministries, National Insurance Institute, and local authorities. Programs such as Maavarim are led by the Ministry of Labor and operated professionally by Be-Atzmi.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Be-Atzmi is a nonprofit social organization that delivers free employment integration, career counseling, vocational training, mentoring, and workforce rehabilitation programs to underserved populations in Israel. Its offering is organized around a Career Resilience Model (חוסן תעסוקתי) and delivered through a portfolio of tailored programs (e.g., Mifne, Eshet Chayil, Riyan, Ma'avarim, Daf Chadash, Family Employment Empowerment, Ta'asuKav helpline, MatAR), operating across 149 localities from Kiryat Shmona to Eilat.

Product overview

Be-Atzmi is a nonprofit social organization that has operated for approximately 30 years as an employment-focused NGO. Its offering is a multi-program portfolio rather than a single unified product. The core programs include Mifne (a cornerstone program combining group and individual mentoring), Ta'asuKav (a volunteer-staffed career helpline), Eshet Chayil (women's employment empowerment), Riyan Centers (Arab community employment guidance), Ma'avarim (rural community economic development), Daf Chadash (domestic violence survivor rehabilitation), Family Employment Empowerment, and the Joint Initiative with Charity Funds. These are complemented by the MatAR (Employment-Welfare Centers) program, the Magen LeTa'asuka emergency war-response initiative, and Klitah Meitivah (new immigrant integration). Employer-facing services include Work the Talk (diversity and employee development consulting) and On-Top (supplementary training workshops). The portfolio is structured around a Career Resilience Model and a Wheels for Change professional model, addressing individuals across Israel's geographic and social periphery, with programs tailored to specific populations including Arab, ultra-Orthodox, women, rural residents, immigrants, domestic violence survivors, and welfare-dependent families.

Differentiator

Problem solved

Functional benefit

Brands

• Mifne: A cornerstone program combining group workshops and individual mentoring for significant personal and professional change
• Eshet Chayil
• Riyan
• Ma'avarim
• Ta'asuKav
• Daf Chadash
• MatAR

Products and services

• Mifne (Turning Point) A cornerstone program combining group workshops with individual mentoring to drive significant personal and professional change for diverse demographics across Israel.
• Ta'asuKav Career Helpline A national telephone helpline (*2119) staffed by trained volunteers providing ongoing career counseling, information, job mediation, and webinars for jobseekers in career transition.
• Eshet Chayil (Woman of Valor) Long-term individual and group mentoring program equipping women from traditional communities (Arab, Ethiopian, ultra-Orthodox) with skills to integrate and advance in the modern Israeli workforce.
• Riyan Employment Guidance Centers Employment guidance centers offering career counseling, vocational training, workshops, rights information, and employer connections for the Arab community across nine locations in Israel.
• Ma'avarim (Transitions) A program for rural and peripheral communities promoting economic development and employment integration, operating seven regional employment centers across Israel's geographic periphery.
• Daf Chadash (A New Leaf) A rehabilitative employment program for women survivors of domestic violence, providing individual mentoring, counseling, employment integration, and personal empowerment.
• Family Employment Empowerment Program helping families dependent on welfare or facing employment barriers improve household budget management, navigate employment fluctuations, and attain stable quality employment.
• Joint Initiative with Charity Funds Short-term mentoring program helping ultra-Orthodox men and women who are unemployed or underemployed integrate into the modern workforce and increase family income.
• MatAR (Employment-Welfare Centers) Nationally distributed centers providing tailored employment solutions for underserved populations facing complex employment barriers, combining individual and group mentoring with employer connections and professional training.
• Magen LeTa'asuka (Employment Shield) Emergency employment response program offering holistic vocational rehabilitation including personal mentoring, workshops, group sessions, and small-business support to populations affected by war and conflict.
• Work the Talk Consulting and workshop services for employers and businesses promoting diversity, corporate responsibility, and employee development, including onboarding support, retention programs, and career advancement workshops.
• On-Top Supplementary workshops for vocational training programs that address challenges in training completion and retention, strengthening personal skills for optimal integration into roles after training.
• Klitah Meitivah (Absorption/Integration Support) Holistic support and accompaniment for new immigrants and returning residents, families and individuals after aliyah or return to Israel.
• Yishuvim BaMa'avarim (Communities in Transition) Initiative providing employment and economic support, tools, and practical solutions for kibbutz residents displaced to transition communities following the war, in partnership with the Tkuma Administration, Joint Israel, and the Ministry of Welfare.

Quantifiable outcome

• Over 50% of Eshet Chayil graduates find employment; over 40% of employed participants are promoted
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Ministry of Labor, Social Affairs and Social ServicescoreStrategic or Co-development PartnerGovernment ministry that leads and funds multiple Be-Atzmi programs including Maavarim and Metor. The ministry sets policy direction and provides budgetary support while Be-Atzmi operates programs professionally.
• Ministry of EducationcoreStrategic or Co-development PartnerGovernment ministry partnering with Be-Atzmi on educational and employment initiatives targeting youth and vulnerable populations.
• National Insurance Institute (Bituach Leumi)coreStrategic or Co-development PartnerIsrael's national social security institution partnering on employment programs for welfare recipients and vulnerable populations.
• Bank HapoalimminorStrategic or Co-development PartnerBank Hapoalim partners with Be-Atzmi, notably supporting the Ta'asuKav helpline initiative and providing resources for employment programs.
• Bank LeumiminorStrategic or Co-development PartnerBank Leumi collaborates with Be-Atzmi on corporate responsibility and employment diversity initiatives.
• Mercantile Group (ותק)minorStrategic or Co-development PartnerMercantile Group partners with Be-Atzmi on corporate responsibility and community engagement programs.
• Strauss GroupminorStrategic or Co-development PartnerStrauss Group partners with Be-Atzmi on employment programs and workforce development initiatives.
• ShufersalminorStrategic or Co-development PartnerShufersal collaborates with Be-Atzmi on corporate social responsibility and community employment programs.
• The Jewish Agency for IsraelminorStrategic or Co-development PartnerJewish Agency partners with Be-Atzmi on employment and absorption programs for new immigrants.
• Joint Israel (ג'וינט ישראל)coreStrategic or Co-development PartnerJoint Israel partners with Be-Atzmi on the Klitat Meitivah (Absorption) program for olim (new immigrants) and on settlement recovery initiatives.
• 140+ Local AuthoritiescoreStrategic or Co-development PartnerBe-Atzmi operates programs in partnership with over 140 local authorities across Israel, including municipal social services departments, regional councils, and local welfare offices.
• ZIM Integrated ShippingminorStrategic or Co-development PartnerZIM partners with Be-Atzmi on corporate responsibility and employment diversity initiatives.
• Accenture IsraelminorStrategic or Co-development PartnerAccenture provides professional expertise and support for Be-Atzmi's employment programs and organizational development.
• Boston Consulting Group (BCG)minorStrategic or Co-development PartnerBCG supports Be-Atzmi through strategic consulting and professional advisory services for program development.
• KPMG IsraelminorStrategic or Co-development PartnerKPMG supports Be-Atzmi with professional auditing, accounting advisory, and organizational consulting services.
• L'Oréal IsraelminorStrategic or Co-development PartnerL'Oréal partners with Be-Atzmi on beauty and personal care sector employment programs and professional development.
• Israeli Forum for Employment DiversitycoreStrategic or Co-development PartnerBe-Atzmi co-founded and actively participates in this forum alongside the Ministry of Welfare, promoting workforce diversity and inclusive employment practices across Israeli employers.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goodwill Industries International: Global nonprofit network providing employment training, job placement, and career services for people facing barriers to employment (disabilities, criminal history, low income). Most direct functional peer to Be-Atzmi's workforce integration model, operating at much larger scale and geographic breadth.
• American Jewish Joint Distribution Committee (JDC / Joint Israel): Global Jewish social services organization that is already a Be-Atzmi partner on the Klitah Meitivah absorption program. Operates in similar Israeli welfare/social-assistance space with comparable vulnerable-population mandate.
• Per Scholas: US nonprofit providing no-cost technology workforce training and job placement for adults from underserved communities. Highly comparable model of intensive training plus employer partnership to drive placement outcomes.
• Year Up: US workforce-development nonprofit combining skills training, mentoring, and corporate partnerships for young adults from underserved backgrounds. Direct functional peer in vocational training + employer-facing placement model.
• Jewish Vocational Service (JVS): Network of US-based nonprofits providing employment training, career counseling, and workforce development for immigrants, refugees, and other underserved populations. Highly analogous mission and operating model.

Regional players

• Latet (Israeli Humanitarian Aid): Major Israeli poverty-relief nonprofit addressing food insecurity and economic hardship. Operates in overlapping welfare ecosystem as Be-Atzmi and competes for similar donor pools, though focuses more on material aid than employment integration.
• JCC Association (JCCA Israel Community Centers): Israeli community center network providing social services including employment support across local authorities. Operates as a regional delivery channel comparable to Be-Atzmi's Ma'avarim and Riyan centers.
• ELEM (Youth in Distress in Israel): Israeli nonprofit serving at-risk youth and young adults, including employment-related programs. Operates in adjacent welfare space and shares Israeli donor pools with Be-Atzmi.
• Shavua Tov (Israeli Volunteer Employment Network): Israeli nonprofit mobilizing professionals as volunteer mentors and career counselors for unemployed job seekers. Direct model parallel to Be-Atzmi's Ta'asuKav helpline volunteer-staffed counseling program.

Others

• Rashi Foundation: Israeli philanthropic foundation funding education-to-employment programs in Israel's geographic and social periphery. Adjacent funder/ecosystem participant rather than direct operator, but shares Be-Atzmi's target populations and methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/be-atzmi
• Facebookfacebook.com/beatzmi
• Instagraminstagram.com/beatzmi_org_il

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Be-Atzmi