Ricardo

What Ricardo does

Ricardo Group (legal entity: Ricardo Auto Centre Pte Ltd) is a Singapore-based, founder-owned automotive aftermarket group established in 1975 by Ricardo Soh. The group operates a one-stop automotive platform anchored by its flagship service centre, PIT & GO, at 160 Sin Ming Drive in the Sin Ming AutoCity complex, supported by pre-owned car retail through subsidiary Otopac Motors (formerly Inchcape Pre-owned) and an aftermarket rim e-commerce storefront.

PIT & GO provides car servicing, maintenance, and repair under Japan's Hi-Tech Japan Standard, backed by Toyota Group companies Toyota Tsusho, Aisin, and Denso — providing genuine parts, advanced scan-tool diagnostics, and ongoing Japan-led mechanic training. Differentiated technical capabilities include Road Force Balancing (one of only two Singapore workshops with this capability) and across Continental, Japanese, and Korean makes, with a recognized specialty in Toyota and Lexus vehicles dating to 1975. Beyond the workshop, the group operates a financing arm (COE renewal, in-house financing, EV financing, refinancing, private-hire/Grab financing, balloon scheme, and expat financing), a commission-based general insurance brokerage (vehicle, travel, home, maid, workmen's compensation, public liability), a GAP extended warranty product, and a small e-commerce rim shop stocked with German, Italian, and UK performance wheel brands (AEZ, DOTZ, Eta Beta, Fondmetal, Hawke Styling, HD Wheels, Ispiri, Lexani).

The business model blends professional-services revenue from labour and parts at the single service hub (with low-ticket fixed-price offerings such as a $35 lift-up check, a $39 health check, and tiered oil-change and major-service packages), commission income from insurance and financing referrals, hardware margin on rims, and extended-warranty subscription revenue. Go-to-market is direct-to-consumer: walk-ins and pre-booked appointments at the Sin Ming hub, online booking through the Ricardo Service Booking System, tyre referrals via Tyrepac, and word-of-mouth and Facebook Reviews driving top-of-funnel demand. Customer segments are primarily individual Singapore car owners, with secondary exposure to corporate fleet/leasing operators and to owners of Japanese vehicles seeking specialist service.

Name

Ricardo

Legal name

Ricardo Auto Centre Pte Ltd

Website

https://ricardo.com.sg

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Ricardo Group is a Singapore-based, founder-owned automotive aftermarket group founded in 1975, operating the PIT & GO service centre and supporting car financing, insurance, extended warranty, pre-owned car retail, and an aftermarket rim e-commerce shop for individual owners, fleet operators, and Japanese-vehicle specialists.

Ownership category

akta.pro rank

Product category

Automotive Servicing and Repair

NAICS

Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Automotive servicing
• Car repair workshop
• Vehicle financing
• Car insurance
• Extended warranty

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Car Servicing and Repair: Revenue from automotive repair, maintenance, and servicing including oil changes, major servicing, wheel alignment, and tyre servicing
2. Car Financing: In-house and bank financing for car purchases, COE renewal, car refinancing, EV financing, and balloon scheme financing
3. Car Insurance: Commission-based insurance products covering vehicles, travel, home, maid insurance, workmen, public liability
4. Extended Warranty (GAP): GAP Extended Warranty to protect cars from unforeseen breakdowns of covered components
5. Rim/Wheel Sales: Sale of aftermarket rims and wheels including brands like AEZ, DOTZ, Eta Beta, Fondmetal, Hawke Styling, Ispiri, Lexani, HD Wheels

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ricardo Group is a Singapore-based automotive solutions provider operating a full-service car workshop (Ricardo Auto Centre and PIT & GO) for Continental, Japanese, and Korean vehicles, with specialisation in Toyota and Lexus repairs. The company also offers car financing/loans, car insurance brokerage, GAP extended warranty, an online service booking system, and an e-commerce shop selling aftermarket alloy rims.

Product overview

Ricardo Group is an established Singapore-based automotive solutions provider founded in 1975, operating as an integrated automotive group rather than a single product. The core platform is anchored by Ricardo Auto Centre (a full-service workshop and Toyota & Lexus specialist since 1975) and the PIT & GO one-stop service centre (backed by Toyota Tsusho, Aisin, and Denso). These service operations are supported by a suite of financial and insurance products including car financing/loans (COE renewal, in-house, EV, refinancing, expat), car insurance, and GAP extended warranty. The group also operates an online service booking system and an e-commerce shop selling automotive rims (AEZ, DOTZ, Eta Beta, Fondmetal, Hawke Styling, HD Wheels, Ispiri, Lexani). Pre-owned car sales are handled through Otopac Motors.

Differentiator

Problem solved

Functional benefit

Brands

• PIT & GO: One-stop automotive service center using Japan's state-of-the-art repair technology, backed by Toyota Group companies Toyota Tsusho, AISIN and DENSO. Offers car servicing, maintenance, and repair services.

Products and services

• Ricardo Auto Centre Full-service automotive workshop providing car servicing, repair, oil changes, major servicing, wheel alignment, tyre servicing, and air-conditioning services for Continental, Japanese, and Korean vehicle makes.
• PIT & GO Advanced one-stop service centre at Sin Ming AutoCity, offering Japan-standard car maintenance and repair services using cutting-edge diagnostic technology, backed by Toyota Tsusho, Aisin, and Denso for genuine Japanese parts and technical support.
• Car Financing and Loans Comprehensive car financing solutions including COE renewal loans, in-house financing, electric vehicle financing, car refinancing, direct bank financing, private hire and Grab car financing, balloon scheme financing, expat car financing, and commercial vehicle financing.
• Car Insurance Wide range of general insurance products covering vehicles, travel, home, maid insurance, workmen's compensation, and public liability, offered through leading insurers.
• GAP Car Extended Warranty GAP Extended Warranty product that protects car owners from unforeseen breakdowns of covered components.
• Car Servicing Booking System Online service booking system allowing customers to schedule car service appointments with date and time slot selection, with confirmation via phone or email.
• Otopac Motors (Pre-owned Car Sales) Pre-owned car sales showroom offering quality used vehicles, formerly Inchcape Pre-owned.
• Aftermarket Alloy Rims (Multi-brand) E-commerce shop selling aftermarket alloy rims and wheels from brands including AEZ, DOTZ, Eta Beta, Fondmetal, Hawke Styling, HD Wheels, Ispiri, and Lexani, with prices ranging from $160 to $480.

Quantifiable outcome

• One of only 2 workshops in Singapore with road force balancing capability

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Toyota TsushocoreTechnology or Integration · 1 January 2016Toyota Tsusho is Toyota Group's sole general trading company. They promote development of new business from a global perspective and strive to lead the Group in shaping the evolution of next generation mobility. Provides cutting-edge Japanese technology and quality spare parts to support PIT & GO Singapore operations.
• AisincoreTechnology or Integration · 1 January 2016A global automobile parts company with an extensive range of products and technologies focusing on brake, drivetrain and chassis-related components. Provides high-quality parts for PIT & GO service centre.
• DensocoreTechnology or Integration · 1 January 2016A world-class automobile parts manufacturer whose wide range of products and technologies include electronically controlled automotive devices and industrial and domestic air-conditioning equipment. Provides genuine world-class Japanese automobile parts and ongoing mechanic training for PIT & GO.

Scale indicators3 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• Cycle & Carriage Singapore: Cycle & Carriage is a large Singapore automotive group distributing and servicing multiple brands (Mercedes-Benz, Kia, etc.). It overlaps with Ricardo on passenger car servicing and finance/insurance offerings at greater scale.
• Continental Automotive (Singapore / Tyres): Continental is a global tyre and automotive parts supplier with Singapore tyre retail/service. Overlaps with Ricardo in aftermarket tyre and rim-related categories.
• Inchcape (Singapore): Inchcape is a global automotive distributor with a major Singapore footprint (the parent of Borneo Motors and a former partner of Ricardo via Otopac Motors). Comparable as an authorised multi-brand service and distribution incumbent.

Direct peers

• Borneo Motors Singapore (Inchcape): Borneo Motors is the Toyota (and formerly Lexus) authorised distributor and service network in Singapore. It directly competes with Ricardo for Toyota/Lexus repair, servicing, and parts business in the same city.
• Bosch Car Service: Bosch Car Service is a global multi-brand workshop franchise providing diagnostics, servicing, and repairs. Comparable to Ricardo's multi-brand servicing capability and standardised diagnostic-driven workflow.
• Stamford Tyres (Stamford Industrial Group): Stamford Tyres is a Singapore-headquartered tyre and auto service retailer with workshop operations. Closely comparable to Ricardo for tyre/rim retail and workshop service to retail customers.

Regional players

• Komoco Holdings: Komoco is a Singapore-based automotive group distributing Hyundai, Kia, and other brands with attached service operations. Comparable to Ricardo as a Singapore multi-brand automotive distributor/servicer.
• Wearnes Automotive Singapore: Wearnes distributes and services premium brands (Volvo, Jaguar, Land Rover, etc.) in Singapore. Comparable to Ricardo's authorised-style service capability and one-stop automotive positioning within Singapore.
• MotorImage (TC Subaru): MotorImage distributes and services Subaru (and previously Mitsubishi) vehicles in Singapore. Comparable to Ricardo as a Singapore brand-aligned distributor with workshop servicing.

Others

• Tyrepac: Tyrepac is a Singapore tyre aggregator that refers customers to partner workshops including Ricardo. Comparable as an ecosystem participant in Singapore automotive tyre/service demand generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pg/200063563338685/reviews
• LinkedInlinkedin.com/company/ricardo-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ricardo