Tyrepac
Tyrepac is a Singapore-based direct-to-consumer e-commerce platform selling automotive tyres and Cworks batteries to vehicle owners in Singapore and Hong Kong, with delivery to a network of 12 partner fitting stations for installation.
- Company typePrivate
- Founded2008
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tyrepac does
Tyrepac, operating through Tyrepac Pte Ltd from its headquarters at 24 Pandan Road, Singapore, is a direct-to-consumer e-commerce platform that sells automotive tyres and batteries to vehicle owners in Singapore and Hong Kong. The company was founded in 2008 and self-describes as "the largest online shop for tyres and batteries in Hong Kong." Customers search the storefront by tyre dimensions (width, height, diameter) or browse by brand, select products from a catalogue covering nine global tyre brands (Continental, Bridgestone, Michelin, Pirelli, Dunlop, Hankook, Kumho, Firestone, Barum) and the Cworks battery line (SMF, EFB, AGM, and Truck Battery variants), and pay online via credit card or e-wallet. Items are then delivered directly to a customer-selected fitting station; installation labour is billed separately by the fitting partner.
The commercial model is asset-light and retailer-style rather than vertically integrated. Tyrepac does not own fitting assets; fulfilment relies on a curated network of 12 partner fitting stations across Singapore (including Arrow Tyres, Auto Kinetics, Spectrum Tyres & Batteries, Tom's Tyre, and The Tyre Mart among others). Pricing is unit-based per product, with many SKUs displayed at "quote on request" rather than published list prices; the disclosed samples sit in the SGD 70-160 range per tyre unit and SGD 113-157 for Cworks Truck Battery variants. Strategic relationships include a primary battery distribution role for Cworks (Korean-manufactured) and channel relationships with each of the partner fitters.
The technology footprint is deliberately narrow: the public-facing site is a catalogue and transaction interface with no native mobile app, no disclosed proprietary backend, no API or SDK offering, and no documented AI/ML capabilities. No institutional funding, acquisitions, leadership hires, or restructuring events are recorded in the available sources, and revenue, headcount, and ownership composition are not publicly disclosed. The business appears to be an independently operated, founder-controlled SME.
Tyrepac firmographics
Firmographics- Name
- Tyrepac
- Legal name
- Tyrepac Pte Ltd
- Website
- https://tyrepac.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Tyrepac is a Singapore-based direct-to-consumer e-commerce platform selling automotive tyres and Cworks batteries to vehicle owners in Singapore and Hong Kong, with delivery to a network of 12 partner fitting stations for installation.
- Ownership category
- akta.pro rank
Tyrepac industry classification
Industry- Product category
- Online Automotive Tyre & Battery Retail
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industry
- Tire & Wheel-End Preventive Inspections (Rotation/Pressure/Alignment Checks) (TLAKAGAE)
Keywords
Where Tyrepac is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Tyrepac business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Tyre and Battery Sales: Tyrepac generates revenue through the sale of automotive tyres and batteries via its e-commerce platform. Customers purchase products online at listed prices (excluding installation fees) and have items delivered to selected fitting stations for professional installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based pricing for tyres and batteries |
| Unit Pricing | Pay-as-you-go | Cworks battery products (SMF, EFB, AGM, Truck Battery) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Tyrepac product offering
Product offeringCore offering
Tyrepac runs an online retail platform through which individual vehicle owners in Singapore and Hong Kong can search for tyres by size or brand, compare offerings from nine international tyre manufacturers, and purchase Cworks automotive batteries. Orders are paid for online and either delivered to the customer or shipped to one of 12 approved partner fitting stations where professional installation is performed; fitting charges are billed separately by the installer.
Product overview
Tyrepac is an online tyre and battery e-commerce marketplace operating as the largest online shop for tyres and batteries in Hong Kong/Singapore. The platform offers a comprehensive portfolio of tyres from major global brands (Continental, Bridgestone, Michelin, Pirelli, Hankook, Kumho, Dunlop, Firestone, Barum) and batteries under the Cworks brand (SMF, EFB, AGM, and Truck Battery variants). Customers search for products by tyre size, select from available brands and patterns, purchase online, and have items delivered to their chosen fitting location for professional installation. The service integrates online retail with a network of 12 approved installation partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Continental Tyres
- Bridgestone Tyres Japanese premium tyres (Turanza touring, Potenza performance, Ecopia fuel efficiency, Dueler SUV series) sold online to vehicle owners in Singapore/Hong Kong via Tyrepac.
- Michelin Tyres Premium French tyres (Pilot Sport, Primacy, Latitude, Energy Saver, Pilot Super Sport series) sold online to consumers in Singapore/Hong Kong via the Tyrepac platform.
- Pirelli Tyres Italian premium tyres (P Zero performance, Cinturato touring, Scorpion SUV/light truck, P7 series) sold online to Singapore/Hong Kong vehicle owners through Tyrepac.
- Dunlop Tyres Performance and touring tyres (Sport Maxx, Grandtrek SUV, VE, SP Sport, ECONODRIVE series) sold online to consumers in Singapore/Hong Kong via Tyrepac.
- Hankook Tyres Korean tyres (Ventus performance, Optimo touring, Dynapro light truck) sold online to Singapore/Hong Kong vehicle owners via Tyrepac.
- Kumho Tyres Korean tyres (Ecsta performance, Crugen SUV/crossover, Solus touring, Ecowing eco-friendly) sold online to consumers in Singapore/Hong Kong via Tyrepac.
- Firestone Tyres American heritage tyres (FireHawk Sport, TZ700, LE01, LE02, FHGT series) sold online to vehicle owners in Singapore/Hong Kong via Tyrepac.
- Barum Tyres European value tyres (BARUM Bravuris BRAV5 series) sold online to cost-conscious vehicle owners in Singapore/Hong Kong via Tyrepac.
- Cworks SMF Battery Sealed Maintenance Free automotive battery offering reliable starting power with minimal maintenance, sold to vehicle owners in Singapore/Hong Kong via Tyrepac as part of the Cworks product line.
- Cworks EFB Battery Enhanced Flooded Battery designed for vehicles with start-stop systems, providing better cycling performance than standard batteries, sold to vehicle owners in Singapore/Hong Kong via Tyrepac.
- Cworks AGM Battery Absorbent Glass Mat battery for advanced start-stop vehicles and premium applications, offering superior deep cycle performance, sold to vehicle owners in Singapore/Hong Kong via Tyrepac.
- Cworks Truck Battery Heavy-duty Korean-manufactured battery for commercial trucks and large vehicles, available in 55AH, 60AH, and 75AH amp-hour ratings (SGD 113-157), sold via Tyrepac to commercial vehicle operators in Singapore/Hong Kong.
- Tyre Fitting Services Professional tyre installation through 12 approved partner fitting locations across Singapore (including Arrow Tyres, Auto Kinetics, Spectrum Tyres & Batteries, Tom's Tyre, The Tyre Mart, Tong Hin & Co, and others). Products purchased on Tyrepac are delivered to the customer's selected installer and fitting is performed at a scheduled time; fitting charges are paid separately to the installer.
Companies that use Tyrepac
Customer profileSegments1 record
Ideal customer profiles1 record
Tyrepac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tyrepac partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Arrow Tyres Pte LtdcorePartner fitting station for tyre installation services. Based on 57-85 user reviews across two locations (Jurong and Ang Mo Kio). Provides professional tyre fitting and installation services for Tyrepac customers.
- Auto KineticscorePartner fitting station with 44 user reviews. Provides tyre installation services for Tyrepac online customers.
- Spectrum Tyres & Batteries Pte Ltd (Sin Ming)corePartner fitting station with 78 user reviews. Provides professional tyre fitting services for Tyrepac customers.
- Spectrum Tyres & Batteries Pte Ltd (Toh Guan)corePartner fitting station with 54 user reviews. Provides tyre installation services for Tyrepac online purchases.
- The Tyre Mart Pte LtdcorePartner fitting station with 44 user reviews. Offers tyre fitting and installation services for Tyrepac customers.
- Tom's Tyre Pte LtdcorePartner fitting station with 77 user reviews. Provides professional tyre installation services.
- Tong Hin & CocorePartner fitting station with 31 user reviews. Provides tyre installation services for Tyrepac customers.
- Autotrend Enterprise Pte LtdminorPartner fitting station with 1 user review. Provides tyre fitting services.
- Ricardo Auto Centre Pte LtdminorPartner fitting station for tyre installation services.
- Kranji Tyre Trading EnterpriseminorPartner fitting station for tyre installation services.
- Hurry Tyre & Battery (1998)minorPartner fitting station for tyre and battery installation services.
- CworkscorePrimary battery brand sold on Tyrepac platform. Cworks offers SMF, EFB, AGM, and Truck Battery products manufactured in Korea. Tyrepac serves as the exclusive or primary online distribution channel for Cworks batteries in Singapore/Hong Kong.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Tyrepac competitors and assessment
Company assessmentBroad incumbents
- Firestone Direct: Firestone Direct is Bridgestone's own online tire sales channel for its brands. As a manufacturer D2C offering, it competes with Tyrepac's portfolio of those same brands via direct pricing and authorized installer networks.
- Shopee Auto Parts: Shopee is the dominant Southeast Asian generalist marketplace that increasingly hosts auto parts and tire listings from third-party sellers. As a super-app, it competes with Tyrepac for consumer search traffic and discovery in tire and battery categories.
- TyrePlus: TyrePlus is Continental's global authorized tire retail and service network. As a manufacturer-backed chain, it competes with Tyrepac for installation services while controlling upstream brand supply, representing a strategic threat and potential channel partner.
- Autobacs (Japan/Singapore): Autobacs is a Japanese-origin automotive aftermarket chain operating in Singapore with retail stores offering tires, batteries, and installation services. It is a broader-format incumbent with both online and offline presence in the same geography Tyrepac serves.
Direct peers
- MyTyre.sg: MyTyre.sg is a Singapore-focused online tire retailer offering price comparison and installation booking. It is a head-to-head competitor in Tyrepac's primary Singapore market with overlapping brand selection and fitting model.
- SimpleTire: SimpleTire is a US online tire marketplace aggregating multiple brands with mobile installation services. Its combination of broad SKU coverage and on-demand installation aligns closely with Tyrepac's value proposition.
- Blackcircles: Blackcircles is a UK-based online tire retailer that pioneered the buy-online-fit-at-partner-garage model in Europe. It is a direct functional analogue of Tyrepac's e-commerce + partner installer approach in a different geography.
- Tire Rack: Tire Rack is the largest US online tire retailer, offering comparison shopping across multiple brands with delivery to installer partners. It is the canonical example of Tyrepac's online aggregator + fitting-network model, though operating at much greater scale and focused on the US market.
- Tyre Shopper: Tyre Shopper (US) is an online tire comparison site enabling price comparison across brands and connecting buyers to local installers. It shares Tyrepac's price-transparency + installation-routing model, though at earlier stage of feature depth.
- Tirendo: Tirendo is a European online tire retailer operating in Germany and other markets, offering brand-aggregated tire sales with delivery-to-garage fulfillment. It is comparable to Tyrepac in operating model and target customer, though focused on European markets.
Market position
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Tyrepac social profiles
Digital presenceTyrepac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tyrepac leadership team
Management profileNumber of profiles
Tyrepac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tyrepac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tyrepac
What does Tyrepac do?
Tyrepac runs an online retail platform through which individual vehicle owners in Singapore and Hong Kong can search for tyres by size or brand, compare offerings from nine international tyre manufacturers, and purchase Cworks automotive batteries. Orders are paid for online and either delivered to the customer or shipped to one of 12 approved partner fitting stations where professional installation is performed; fitting charges are billed separately by the installer.
Is Tyrepac a public or private company?
Tyrepac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tyrepac founded?
Tyrepac was founded in 2008.
Where is Tyrepac based?
Tyrepac is headquartered in Singapore, Singapore, in the Asia region.
How does Tyrepac make money?
One revenue line is on record: tyre and Battery Sales.
Who are Tyrepac's main competitors?
Broad incumbents on record are Firestone Direct, Shopee Auto Parts, TyrePlus and Autobacs (Japan/Singapore). Direct peers are MyTyre.sg, SimpleTire, Blackcircles, Tire Rack, Tyre Shopper and Tirendo.
Does Tyrepac have an API?
No public API is recorded for Tyrepac.
What industry is Tyrepac in?
Tyrepac's product category is Online Automotive Tyre & Battery Retail. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAGAE, Tire & Wheel-End Preventive Inspections (Rotation/Pressure/Alignment Checks). Its NAICS code is 441340 and its SIC code is 7500.