TreeRunner Parks

What TreeRunner Parks does

TreeRunner Parks (legal name: TreeRunner Adventure Parks) is a privately held US operator of outdoor aerial adventure parks, founded in 2014 by Michigan outdoor enthusiasts. The company owns and operates five physical park locations across three states: Grand Rapids, Rochester, and West Bloomfield in Michigan; Raleigh in North Carolina; and Grand Park in Westfield, Indiana. Its core offering is the "Aerial Forest," a treetop obstacle course and zipline attraction built around a proprietary self-guided continuous belay safety system that keeps climbers connected to course cables throughout their visit, with difficulty levels ranging from beginner (yellow) to expert (double black diamond).

The business operates a direct-to-consumer model with on-site ticketing and an online booking and waiver platform (hightrekpos.com). Revenue is generated through multiple streams: general admission tickets (2-hour and 3-hour climbs at $38-52 per person), annual multi-location Season Passes ($300-350), birthday party packages ($168-382), Summer Adventure youth camps ($238-298), Night Climbs and themed events ($32-35), group/team-building bookings, and on-site ancillaries including Putt Forest mini golf ($8-10), Gem Mining ($10+), and food, beverage, and merchandise. The company also operates branded sub-experiences such as Norwood Mining Co. (Raleigh) and Beltline Mining Co. (Grand Rapids), plus a Junior Park for children ages 4-7.

TreeRunner Parks targets four primary customer segments: individual/family consumers (birthday parties, family outings), school and youth groups (field trips with curriculum-aligned activities), corporate and team-building groups (facilitated leadership and bonding programs), and scout/recreational groups. The go-to-market motion is direct-to-consumer via website, social media, email newsletters, and group inquiry forms, with marketing concentrated on Instagram, Facebook, YouTube, and SEO. The company operates with 51-100 employees and has no disclosed external funding, parent company, or M&A activity, indicating it has grown organically to date.

Name

TreeRunner Parks

Legal name

TreeRunner Adventure Parks

Website

https://treerunnerparks.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

TreeRunner Parks is a US operator of outdoor aerial adventure parks with five locations across Michigan, North Carolina, and Indiana, serving families, schools, corporate groups, and youth through treetop obstacle courses, ziplines, camps, and themed events.

Ownership category

akta.pro rank

Headquarters

HQ city

West Bloomfield

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. General Admission Tickets: Individual and group admission tickets for aerial forest climbing experiences. Tickets are sold for 2-hour or 3-hour time slots during weekdays and weekends, with varying price points based on duration and day of visit.
2. Season Passes: Annual passes valid at all TreeRunner Park locations, including multi-location access and buddy codes for bringing friends. Season passes are valid except on Saturdays and special events.
3. Birthday Party Packages: Package deals for aerial forest and junior park birthday parties including climbing sessions, mini golf, gem mining, and personal party guides. Flat rates plus per-person fees for additional guests.
4. Summer Adventure Camps: Multi-day youth programming camps for children ages 7-14, including climbing instruction, activities, and age-based分组. Priced at tiered early-bird rates.
5. Night Climbs and Themed Events: Special evening events including Glow Nights, Night Climbs with themed music, and seasonal events like Wizarding World Night and HallowGlow. Premium pricing for after-dark experiences.
6. Food, Beverages, and Retail: Snacks, beverages, gloves, and merchandise sold at park Welcome Centers and Yurts
7. Group Bookings and Team Building: Discounted group rates for 7+ participants, plus facilitated team building programs with ground initiatives and supervised climbing experiences for corporate groups
8. Gem Mining: Gem mining activity where visitors sift through sand and water to uncover gemstones and fossils at mining sluice stations
9. Mini Golf (Putt Forest): 18-hole forested mini golf course operated at park locations, with tickets sold separately from climbing admissions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

TreeRunner Parks operates aerial adventure parks featuring self-guided treetop obstacle courses and ziplines across five US locations (Michigan, North Carolina, Indiana). The core experience is climber-led aerial courses ranging from beginner to expert difficulty, supported by a continuous belay safety system, junior courses for children ages 4-7, and ancillary offerings including mini golf, gem mining, night climb events, birthday party packages, summer youth camps, and facilitated team building and school programs.

Product overview

TreeRunner Parks is a national owner and operator of aerial adventure parks offering a multi-location portfolio of outdoor recreational experiences. The core product is the Aerial Forest (aerial adventure park) featuring treetop obstacle courses and ziplines at varying difficulty levels, complemented by the Junior Park for young climbers (ages 4-7). Additional offerings include the Putt Forest (18-hole forested mini golf), Gem Mining geological exploration, Night Climbs/Glow Nights (evening light events), and structured programs including Birthday Party Packages, Summer Adventure Program youth camps, Team Building corporate programs, and School & Team Outings. The company operates five locations across Michigan (Grand Rapids, Rochester, West Bloomfield), North Carolina (Raleigh), and Indiana (Grand Park). Season Passes provide multi-location access across all parks.

Differentiator

Problem solved

Functional benefit

Brands

• Norwood Mining Co. Gem mining experience at the Raleigh location, offering hands-on geological exploration where visitors sift through sand and water to uncover gemstones and fossils.
• Beltline Mining Co.
• Putt Forest

Products and services

• Aerial Adventure Park (Aerial Forest) Self-guided treetop obstacle courses and ziplines suspended in forest canopies, with difficulty levels ranging from beginner (yellow) to expert (double black diamond). Climbers use a continuous belay safety system. Available at all five park locations.
• Junior Park Entry-level aerial adventure courses designed for children ages 4-7, located only 2-3 feet off the ground with a parent-led experience. Features 4-6 individual trails including Scooby Doo, Chipmunk, Stinky Feet, The Triangle, and French Fry courses.
• Putt Forest 18-hole forested miniature golf course located beneath the zipline courses at select locations, offering a nature-integrated recreational add-on experience.
• Gem Mining Hands-on geological exploration activity where visitors sift through sand and water at a mining sluice to uncover gemstones and fossils, available at select locations including Norwood Mining Co. (Raleigh) and Beltline Mining Co. (Grand Rapids).
• Night Climbs (Glow Nights) Evening climbing events where the park is illuminated with colored LED lights and music, creating a themed nighttime aerial adventure experience including Glow Nights, Wizarding World Night, and HallowGlow.
• Birthday Party Packages Celebration packages including Aerial Forest or Junior Park climbing sessions, mini golf, and optional gem mining, with Standard and Ultimate tiers available for ages 7+ and a Junior Park birthday option for ages 4-7. Includes personal party guides.
• Summer Adventure Program Structured multi-day youth camp programs for children ages 7-14 featuring climbing instruction, safety protocols, team-building activities, and age-grouped sessions (Yellow Youth 7-9, Green Gang 10-11, Blue Bunch 12-14). Available at Grand Rapids and Raleigh.
• Season Passes Annual access passes valid at all TreeRunner Park locations, including buddy codes for single-use guest passes. Aerial Forest Season Pass priced at $300-350 annually; Junior Park Season Pass at $150 annually. Not valid on Saturdays or special events.
• Team Building Programs Corporate team development experiences including Team Bonding (ground initiatives plus self-guided climb) and Team Development (facilitator-led activities with supervised skill-based challenges), targeting communication, leadership, and trust building outcomes.
• School & Team Outings Educational field trip programs for school and youth groups featuring discounted rates, curriculum-aligned activities covering physics of ziplines, environmental sustainability, botany, and ecology, with group sizes from 2 to 100+ participants.

Quantifiable outcome

• 95% of campers level up to the next age group through youth programming

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Go Ape: Go Ape is the largest aerial adventure park operator in the United States (and the UK), offering treetop obstacle courses, ziplines, and climbing experiences at multiple state park and resort locations. It is the closest direct peer to TreeRunner in terms of core product, multi-location operating model, and target customer segments (families, groups, corporate team building).
• TreeTop Quest: TreeTop Quest operates multiple aerial adventure parks across the southeastern United States, featuring self-guided zipline and obstacle courses for families and groups. It directly competes with TreeRunner in the treetop adventure category with a comparable self-guided course model and family/corporate customer focus.
• The Adventure Park at Sandy Springs: The Adventure Park at Sandy Springs is a self-guided aerial adventure park near Atlanta offering 13+ treetop trails and ziplines for climbers of varying ages and skill levels. It is a direct competitor with the same continuous belay safety system, multi-age course structure, and family/group go-to-market approach as TreeRunner.
• Boundless Adventures: Boundless Adventures operates aerial adventure parks in the Mid-Atlantic and Southeast U.S., featuring self-guided treetop obstacle courses with ziplines. It competes directly with TreeRunner in target customer, course technology, and multi-location operator positioning.
• The Adventure Park at Long Island: The Adventure Park at Long Island operates a multi-trail aerial forest with ziplines, climbing obstacles, and junior courses designed for families, schools, and corporate groups. It mirrors TreeRunner's product configuration, age-tiered course structure, and group bookings focus.
• Adventure Center at Skytop Lodge: The Adventure Center at Skytop Lodge operates treetop adventure courses, ziplines, and climbing experiences as part of a Pocono Mountains resort destination. It is comparable to TreeRunner in core aerial adventure offering, target families and groups, and Northeast U.S. operating geography.
• ZipZone Outdoor Adventures: ZipZone Outdoor Adventures offers zipline canopy tours and aerial obstacle courses in the Midwest U.S., directly overlapping with TreeRunner's Michigan, Indiana, and North Carolina markets in both product mix and customer segments.
• The Adventure Park at West Bloomfield: The Adventure Park at West Bloomfield (Maryland) is a self-guided aerial adventure park with treetop trails, ziplines, and junior courses. Despite the geographic name distinction, it is a direct competitor in the aerial adventure park category with the same continuous belay, multi-age course, and group-oriented model.

Regional players

• Kersey Valley Zipline: Kersey Valley Zipline operates aerial adventure and zipline experiences in North Carolina, overlapping geographically with TreeRunner's Raleigh park. It is a regional competitor with comparable treetop and zipline offerings targeted at families, schools, and corporate groups.

Others

• HighTrek Adventures: HighTrek Adventures is the technology/POS vendor behind TreeRunner's online booking and waiver management platform (hightrekpos.com). It is an ecosystem enabler and adjacent service provider rather than a direct competitor, but is relevant as a peer in the aerial adventure operations technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TreeRunnerRaleigh
• Facebookfacebook.com/treerunnerraleigh
• LinkedInlinkedin.com/company/treerunnerparks
• Instagraminstagram.com/treerunnerrochester
• Xx.com/treerunnerral

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TreeRunner Parks