Church Asset Management / Lutheran Trust

What Church Asset Management / Lutheran Trust does

Lutheran Trust, also operating as Church Asset Management, is a privately held dual insurance agency founded in 1989 and headquartered in St. Charles, Missouri. The firm specializes in placing property, liability, and specialty insurance coverage for a defined niche of mission-driven and community-serving organizations, including churches and other religious institutions, K-12 and higher-education schools, nonprofit and human services organizations, senior living communities (skilled nursing, memory care, assisted living, independent living), social service agencies, camps, and small-to-mid-market business owners. The agency serves more than 4,000 clients and has operated continuously for over 35 years under the positioning "Protecting Your Purpose since 1989." Revenue is generated on a commission basis from policies placed with 19 featured carriers, including GuideOne, Church Mutual, Chubb, Hartford, Liberty Mutual, Travelers, Nationwide, Philadelphia Insurance, and Nonprofits Insurance Alliance, with annual billing cycles determined by individual risk assessment.

The product portfolio spans 14 line items, organized into seven core vertical products (Church Insurance, School or College Insurance, Non-Profit Organization Insurance, Senior Living Community Insurance, Camp Insurance, Social Service Agency Insurance, and Business Insurance) and seven add-on modules (Management Liability/D&O, Professional Liability, Cyber Liability, Workers' Compensation, Contractors Insurance, Builders Risk, and Wind & Hail Coverage). As a dual agency, Lutheran Trust does not underwrite risk; rather, it sources coverage from carrier partners matched to each client's risk profile. The underlying technology is a standard insurance agency platform with no disclosed proprietary features, AI/ML capabilities, API, or data assets.

The go-to-market model is sales-led, executed through a team of approximately 8 sales representatives, online quote-request forms, phone-based inbound (800-200-7257), and scheduled appointments. Distribution is reinforced by carrier referrals, a client "Refer A Friend" program, organic social media (Facebook, LinkedIn), and the agency website. Leadership is headed by President Kip Starnes (MBA), with Director of Sales Dave Lehmann, Commercial Lines Manager Christy Kessler (CPCU, CIC, CISR, MBA), Commercial Sales Manager Matt Pahde (CIC), and Policy Services Supervisor Becky Pflum (CIC, CISR MA, CPCU). The firm has no disclosed parent company, no external funding, no M&A activity, and no patents or trademarks.

Name

Church Asset Management / Lutheran Trust

Legal name

Lutheran Trust

Website

https://lutherantrust.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Lutheran Trust is a private, independent dual insurance agency founded in 1989 in St. Charles, Missouri. It places property, liability, and specialty insurance through 19 carrier partners for 4,000+ churches, schools, nonprofits, senior living communities, social service agencies, and small business owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Charles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions and Brokerage Fees: As a dual insurance agency, Lutheran Trust earns commissions from insurance carriers for placing policies with clients. They provide access to multiple insurance carriers including GuideOne, Church Mutual, Chubb, Hartford, and others to serve their niche markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lutheran Trust is a dual insurance agency that places customized property, liability, workers' compensation, professional liability, cyber, management liability, and specialty coverages with multiple carriers for churches, religious organizations, schools, nonprofit organizations, senior living communities, social service agencies, camps, contractors, and business owners. It earns commissions from 19+ carriers and delivers coverage tailored to ministry-specific and niche organizational risks.

Product overview

Lutheran Trust operates as a DUAL insurance agency providing a comprehensive portfolio of insurance products to religious institutions, schools, nonprofits, senior living communities, social service agencies, and business owners. The core product offerings include specialized insurance for churches (Church Insurance), educational institutions (School or College Insurance), camps (Camp Insurance), nonprofits (Non-Profit Organization Insurance), senior living communities (Senior Living Community Insurance), and social service agencies (Social Service Agency Insurance), alongside general Business Insurance. Supporting these core products are specialized add-on coverages including Management Liability/D&O insurance, Professional Liability Insurance, Cyber Liability Insurance, Workers' Compensation Insurance, Contractors Insurance, Builders Risk Insurance, and Wind & Hail Coverage. The company serves over 4,000+ clients and has been protecting their purpose since 1989.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive business insurance coverage including property, buildings, personal property, business income, equipment breakdown, liability, cyber, business auto, and workers' compensation for business owners of all kinds.
• Church Insurance Specialized insurance for houses of worship covering ministers' business property, counseling for pastors and staff, religious expression, parish nurse coverage, and umbrella liability.
• School or College Insurance Insurance for educational institutions from K-12 to higher education, including educators legal/failure to educate coverage and student accident medical coverage.
• Camp Insurance Comprehensive camp insurance covering buildings, personal property, business income, equipment breakdown, liability, directors and officers, sexual misconduct, medical payments, crime coverage, and auto liability.
• Non-Profit Organization Insurance Insurance coverage for nonprofit organizations including professional liability protection against liability lawsuits.
• Senior Living Community Insurance Insurance coverage for senior living facilities including nurses professional liability and accident medical coverage for volunteers across skilled nursing (Alzheimer's and Dementia), assisted living, and independent living.
• Social Service Agency Insurance Insurance coverage for social service agencies providing liability protection for organizations serving communities.
• Management Liability Insurance (D&O) Directors and officers liability insurance covering claims against directors and officers for personal losses, including legal fees, settlements, and judgments.
• Professional Liability Insurance Professional liability coverage for claims arising from negligence, personal injury, incorrect advice, and misrepresentation, including damages, legal representation, and disciplinary proceedings.
• Cyber Liability Insurance Cyber insurance covering customer/employee privacy lawsuits, lost income from network outages, regulatory fines, legal services, ransomware payments, and breach communication expenses.
• Workers' Compensation Insurance Workers' compensation coverage providing medical benefits, wage-loss benefits, vocational rehabilitation, and death/dependent benefits for work-related injuries or illnesses.
• Contractors Insurance Comprehensive insurance for contractors including commercial property, builder's risk, tools and equipment, commercial auto, liability, umbrella, and workers' compensation coverage.
• Builders Risk Insurance Course of construction insurance protecting buildings under construction, materials, supplies, equipment in transit, and structures being built from property damage.
• Wind & Hail Coverage Windstorm insurance covering damage to roofs, windows, possessions inside buildings, and detached structures from high winds.

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, major and minor.

• GuideOnecoreChannel Partner/ Reseller/ DistributorGuideOne is a leading insurer of churches in the U.S. Lutheran Trust represents GuideOne as a carrier partner, providing access to competitive coverage options for religious organizations.
• Church MutualcoreChannel Partner/ Reseller/ DistributorChurch Mutual is an insurance carrier specializing in church and religious institution coverage. Lutheran Trust represents Church Mutual products.
• USLImajorChannel Partner/ Reseller/ DistributorUSLI is an insurance carrier partner providing coverage options through Lutheran Trust.
• ChubbmajorChannel Partner/ Reseller/ DistributorChubb is a global insurance carrier represented by Lutheran Trust for commercial and specialty coverage.
• HartfordmajorChannel Partner/ Reseller/ DistributorHartford is an insurance carrier partner providing commercial and specialty coverage options.
• NationwidemajorChannel Partner/ Reseller/ DistributorNationwide is a national insurance carrier represented by Lutheran Trust.
• Liberty MutualmajorChannel Partner/ Reseller/ DistributorLiberty Mutual is an insurance carrier partner providing commercial and business coverage.
• TravelersmajorChannel Partner/ Reseller/ DistributorTravelers is an insurance carrier partner offering commercial and specialty coverage.
• Philadelphia InsurancemajorChannel Partner/ Reseller/ DistributorPhiladelphia Insurance Companies provides specialized coverage with loss control services through Lutheran Trust.
• Nonprofits Insurance AlliancemajorChannel Partner/ Reseller/ DistributorNonprofits Insurance Alliance specializes in coverage for nonprofit organizations, aligning with Lutheran Trust's niche focus.
• Briggs CorporationminorStrategic or Co-development PartnerBriggs Corporation provides documentation services for continuing care communities, offering resources for Lutheran Trust's senior living clients.
• Care SourceminorStrategic or Co-development PartnerCare Source provides video training resources for senior living communities, serving as a helpful partner for Lutheran Trust's senior living segment.
• Church Law TodayminorStrategic or Co-development PartnerChurch Law Today provides legal, tax, and risk management resources for churches, aligning with Lutheran Trust's mission to serve religious organizations.
• Church PlazaminorStrategic or Co-development PartnerChurch Plaza provides products and services for churches, offering additional resources for Lutheran Trust's church clients.
• Collins Bus CompanyminorStrategic or Co-development PartnerCollins Bus Company provides safe solutions for group travel, serving transportation needs for Lutheran Trust's camp and school clients.
• GuideOne Safety ResourcesminorStrategic or Co-development PartnerGuideOne Safety Resources provides safety resources and training for churches, extending Lutheran Trust's value proposition for church clients.
• Hartford Steam BoilerminorStrategic or Co-development PartnerHartford Steam Boiler provides mechanical, electrical, and equipment breakdown coverage, complementing Lutheran Trust's property coverage offerings.
• International Travel MedicalminorStrategic or Co-development PartnerInternational Travel Medical provides travel medical insurance services for international travel needs.
• Safe ChurchminorStrategic or Co-development PartnerSafe Church provides resources to shield ministries from liability, aligning with Lutheran Trust's church risk management focus.
• SimplexGrinnellminorStrategic or Co-development PartnerSimplexGrinnell provides fire protection services and equipment, serving property safety needs for Lutheran Trust's clients.
• SonitrolminorStrategic or Co-development PartnerSonitrol provides fire detection and security systems, addressing property protection needs for clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lockton Companies: World's largest privately held insurance broker serving commercial, professional, and nonprofit clients. Competes with Lutheran Trust for mid-market and larger nonprofit and faith-based accounts, particularly in senior living and education.
• Marsh & McLennan: Global insurance brokerage and risk advisory firm with sizable faith-based, education, and nonprofit practices. Competes with Lutheran Trust on larger accounts where broker scale and analytics capabilities matter.
• Nonprofits Insurance Alliance: Reciprocal insurance exchange exclusively serving nonprofit organizations. Direct peer in the nonprofit segment, currently also represented by Lutheran Trust as a carrier partner.
• GuideOne Insurance: Major carrier focused on churches, schools, and senior living communities. A current carrier partner of Lutheran Trust that also sells direct, making it both a supplier and competing distribution channel in the same niche.
• Hub International: North American insurance brokerage with strong religious and nonprofit practices. Competes with Lutheran Trust for mid-market and enterprise accounts and has been an active acquirer of niche agencies.
• Church Mutual Insurance Company: Largest specialty carrier for religious institutions in the U.S. Also a Lutheran Trust carrier partner with a captive agency model that competes with independent agencies in the same niche.
• Brown & Brown Insurance: Large publicly traded insurance brokerage with a national footprint that has expanded aggressively in specialty and niche verticals through acquisitions. Direct competitor for nonprofit and church/school accounts.
• Philadelphia Insurance Companies: Carrier specializing in nonprofit, human services, and faith-based coverage. Direct competitor for the nonprofit and social service agency segments of Lutheran Trust's book.

Direct peers

• Brotherhood Mutual Insurance Company: Specialty carrier and direct provider of insurance to Christian churches, camps, and faith-based organizations. Highly comparable to Lutheran Trust given the same target verticals and overlapping product lines (church, school, camp coverage).
• Forrest T. Jones & Company: Independent insurance agency that distributes specialty personal and commercial lines, including faith-based and association products. Comparable to Lutheran Trust as a similarly sized niche-focused agency with carrier partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lutherantrust
• LinkedInlinkedin.com/company/3566985

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Church Asset Management / Lutheran Trust