Name

Massage Tools

Legal name

Massage Tools

Website

https://massagetools.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Massage and Spa Equipment Retail

NAICS

Health and Personal Care Retailers (4561), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Professional massage equipment
• Spa equipment retail
• Massage tables
• Chiropractic tables
• Esthetician supplies

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time sale of professional-grade massage, spa, and medical equipment directly to practitioners. Products include massage tables, chairs, treatment tables, facial equipment, and accessories. The company is a manufacturer-authorized dealer offering warranty coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Massage Tools is an online retailer of professional-grade massage, spa, and medical equipment, selling directly to licensed practitioners through its massagetools.com e-commerce storefront. As a manufacturer-authorized dealer, it distributes over 1,000 products from brands such as Earthlite, Oakworks, Stronglite, Master Massage, Living Earth Crafts, SacredEarth Botanicals, and its own Spa Luxe line, covering massage tables, chairs, facial equipment, treatment chairs, chiropractic and physical therapy tables, and consumables. The company supplements transactional sales with consultative guidance from licensed practitioner staff, price matching, equipment financing, and lifetime technical support.

Product overview

Massage Tools is a professional-grade e-commerce platform offering a comprehensive portfolio of massage, spa, medical, and wellness equipment. The product lineup centers on massage tables (electric, stationary, and portable), massage chairs (portable and electric recliners), and spa equipment (spa tables, loungers, facial machines). The portfolio extends to medical and therapy equipment (chiropractic tables, exam tables, physical therapy tables, electrotherapy), electric treatment chairs (medi-spa chairs, medical chairs, tattoo chairs), and salon equipment (barber chairs, styling chairs). Accessories include massage supplies (oils, creams, lotions), table accessories (face cradles, armrests), hygiene products (sterilizers, hot towel cabinets), and support furniture (stools, carts, bolsters). The company operates as a manufacturer-authorized dealer offering price matching, equipment financing, and consultative sales with licensed practitioner support. The platform does not offer a unified software platform but rather a curated multi-brand product catalog across 7 major equipment brands including Spa Luxe, Earthlite, Oakworks, Stronglite, Master Massage, SacredEarth Botanicals, and Living Earth Crafts.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Massage Tables Electric-powered massage tables with adjustable height functionality and smooth motor operation for precise positioning during treatments; designed for licensed massage therapists and spa practitioners.
• Stationary Massage Tables Fixed-position massage tables for permanent installation in spas, clinics, and wellness centers, built for durability under frequent professional use.
• Portable Massage Tables Foldable, lightweight massage tables with carrying cases and tool-free assembly for mobile therapists providing on-site and chair massage services.
• Portable Massage Chairs Lightweight, foldable massage chairs designed for mobile therapists and on-site chair massage services.
• Electric Massage Chairs Powered reclining massage chairs with advanced functions including kneading, rolling, and heat therapy for relaxation and therapeutic use.
• Portable Massagers Hand-held and electric massagers for professional and personal use, including electric massagers and hand-held massagers.
• Spa Tables Professional spa tables designed for comfort and durability in spa and wellness environments.
• Spa Loungers Spa loungers including zero gravity recliners designed for relaxation and therapeutic positioning.
• Facial Steamers Professional facial steamers for skincare treatments, including replacement parts, used by estheticians and skincare professionals.
• Magnifying and Infrared Lamps Professional magnifying and infrared lamps for estheticians and dermatologists performing detailed skin care work.
• High Frequency Facial Machines Professional high frequency facial machines for skincare treatments.
• Microdermabrasion Machines Professional microdermabrasion machines for exfoliation and skin rejuvenation treatments.
• Multi-function Facial Machines Combined facial treatment machines offering multiple skincare functions in one unit.
• Medi Spa Chairs and Facial Beds Electric treatment chairs designed for medi-spa and facial treatments with adjustable positioning.
• Medical Chairs and Tables Medical examination chairs and tables including options with stirrups for OB/GYN and gynecology practices.
• Tattoo Chairs Adjustable electric chairs designed for tattoo artists with ergonomic positioning features.
• Chiropractic Tables Specialized tables for chiropractic adjustments and treatments.
• Exam Treatment Tables General examination and treatment tables for medical and therapy practices.
• Physical Therapy Tables Therapy tables designed for physical rehabilitation and therapeutic exercises.
• CPM Equipment Continuous Passive Motion equipment for joint rehabilitation.
• Electrotherapy and Ultrasound Electrotherapy and ultrasound equipment for pain management and rehabilitation.
• Compression Therapy Compression therapy equipment for enhanced circulation and recovery.
• Hot and Cold Treatments Hot and cold therapy products for muscle treatment and pain relief.
• Stone Warmers Warmers for hot stone massage therapy.
• Table Accessories Face crests, armrests, and other accessories for massage tables.
• Hot Towel Cabinets Heated cabinets for warming towels in spa and massage settings.
• Sterilizers and Autoclaves UV sterilizers and autoclaves for sanitizing equipment in medical spas.
• Creams, Lotions and Oils Massage creams, lotions, oils, and essential oils for professional treatments.
• Diffusers Aromatherapy diffusers and lamps for spa ambiance.
• Barber Chairs Professional barber chairs for hair salons.
• Shampoo and Backwash Chairs Specialized chairs for shampoo stations and backwash in salons.
• Styling Chairs Salon styling chairs for hair services.
• Bolsters, Pillows and Body Cushions Support bolsters, pillows, and body cushions for massage positioning.
• Sheets, Covers and Warmers Massage table sheets, covers, and warming products.
• Vichy Showers Full-body Vichy shower systems for spa treatments.
• Stools Rolling, swivel, folding, and saddle massage stools for practitioners.
• Trolley Tables and Spa Carts Mobile carts and trolleys for spa and treatment room organization.
• Pilates Equipment Professional Pilates equipment for wellness and fitness studios.
• Office Furniture Office furniture for medical and spa reception areas.

Quantifiable outcome

• 20 years of business experience
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Broad incumbents

• Amazon Business: Mass-market e-commerce marketplace that lists many of the same massage tables, chairs, and accessories from the same manufacturers. Represents the dominant competitive gravity on commodity equipment SKUs.
• SalonCentric: Multi-channel distributor of professional beauty and salon products (operated by L'Oréal). Overlaps with Massage Tools' salon-equipment category (barber chairs, styling chairs, shampoo chairs) but is much broader and focused on consumables.

Direct peers

• Massage Warehouse: Long-running online retailer of massage tables, chairs, and supplies for therapists. Directly comparable authorized-dealer e-commerce model targeting the same licensed practitioner customer.
• Oakworks: Manufacturer and direct seller of professional massage tables, spa tables, and treatment furniture. Sells through authorized dealers like Massage Tools while also operating its own e-commerce storefront for practitioners.
• SpaEquip: Online retailer of spa, salon, and massage equipment for professionals. Competes in the same authorized-dealer-plus-private-label model targeting spas and wellness practitioners.
• Master Massage: Brand of professional massage tables, chairs, and bodywork equipment selling both directly online and through authorized resellers. Directly comparable assortment and practitioner customer base.
• Living Earth Crafts: Manufacturer of spa tables, wet treatment tables, and massage furniture. Sells both direct and through authorized dealers, overlapping heavily with Massage Tools' spa equipment and table categories.
• Pure Spa Direct: Online retailer of professional spa, massage, and salon equipment serving practitioners and consumers. Closest direct competitor in terms of e-commerce-first business model, assortment breadth, and target customer.
• Earthlite: Manufacturer of professional massage tables, chairs, and spa equipment sold through authorized dealers including Massage Tools. Operates a direct-to-consumer site while also supplying the same professional channel, making it both supplier and competitor.
• Stronglite: Manufacturer of professional massage tables and portable massage equipment. Operates a direct e-commerce site while also distributing through authorized dealers, competing in the same practitioner-grade table category as Massage Tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/massagetools
• YouTubeyoutube.com/@massagetools
• Facebookfacebook.com/massagetools
• Instagraminstagram.com/therealmassagetools
• LinkedInlinkedin.com/company/massage-tools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massage Tools