Friedman Realty Group

What Friedman Realty Group does

Friedman Realty Group is a privately held, family-owned multifamily real estate investment and property management company headquartered in Gibbsboro, New Jersey. Founded in 1975 by Brian K. Friedman initially as a third-party management firm, the company today owns and operates a portfolio of more than 20 individually branded apartment communities totaling over 2,000 units across the Philadelphia metropolitan area and the New Jersey Shore — specifically Pennsylvania counties of Chester, Delaware, and Montgomery, and New Jersey counties of Atlantic, Burlington, and Camden. The portfolio spans garden-style apartments, renovated Class-B/C units with quartz counters and stainless steel appliances, ranch-style townhomes, and value-add acquisitions currently undergoing renovation (most recently North Crossing Apartments in Willow Grove, PA, acquired in 2025). Resident-facing services include the Friedman Five Star Guarantee (30-day move-in guarantee, no-hassle community transfer, flexible lease addendums, maintenance pledge, no-additional-deposit guarantee), online leasing through ProspectPortal, tour scheduling via MeetElise, and partner integrations with Jetty (security-deposit alternative), American Furniture Rental (furnished/corporate housing), and Homebody Insurance (renters insurance).

The company's revenue model is recurring residential rent, charged monthly per apartment unit, with starting rents ranging from approximately $1,352 (Phoenix View studios) to over $2,525 (Wessex House) and application fees of $55, holding fees of $250-$400, plus pet, parking, and ancillary fees. The go-to-market is direct-to-consumer and digital-first: the company website (frginc.com) is the primary discovery and conversion surface, with organic social on Facebook and LinkedIn supporting brand awareness. The customer base is 100% individual residential renters — working professionals, families, students, and commuters seeking proximity to SEPTA rail, the Jersey Shore, and top-rated school districts — with no disclosed enterprise or institutional tenants. Friedman Realty Group holds the IREM Accredited Management Organization (AMO®) credential and is currently led by Chairman and CEO Brian K. Friedman, President David B. Friedman (named President in 2022), and COO Nick Katsikis, with Eric Friedman (third generation) joining in 2023 to continue the family ownership tradition.

Name

Friedman Realty Group

Legal name

Friedman Realty Group, Inc.

Website

https://frginc.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Friedman Realty Group is a family-owned multifamily real estate firm operating 20+ apartment communities with 2,000+ units across Pennsylvania and New Jersey. Founded in 1975, it offers renovated residential rentals supported by its proprietary Five Star Guarantee.

Ownership category

akta.pro rank

Product category

Multifamily Residential Property Management and Rental

NAICS

Real Estate Property Managers (53131), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro industry

PRIMARYBPAJAFAA

Multifamily Apartment Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

Keywords

• Multifamily housing
• Apartment rentals
• Property management
• Residential real estate
• Rental communities

Headquarters

HQ city

Gibbsboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Apartment Rentals: Friedman Realty Group generates revenue primarily through monthly residential apartment rentals across its owned portfolio of multi-family communities in Pennsylvania and New Jersey. Rent is the core recurring revenue stream, supplemented by fees including pet fees, parking fees, holding fees, application fees, and security deposit alternatives such as Jetty Deposit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Friedman Realty Group owns and operates a portfolio of more than 20 multifamily residential apartment communities across Pennsylvania and New Jersey, leasing studio, one-, two-, and three-bedroom apartments, townhomes, and ranch-style homes to individual residents. Core offerings include renovated apartment interiors (stainless steel appliances, quartz countertops, in-unit laundry), pet-friendly amenities, and the Friedman Five Star Guarantee resident program covering move-in, transfers, flexible leases, maintenance, and deposits.

Product overview

Friedman Realty Group operates a portfolio of 20+ apartment communities across Pennsylvania and New Jersey, primarily focused on multifamily residential properties. The core offering consists of individually branded apartment communities (core products) supplemented by value-added service programs including the Friedman Five Star Guarantee (resident promise program with move-in guarantee, flexible lease terms, and maintenance commitments) and Jetty Deposit (security deposit alternative). The company offers diverse housing options ranging from garden-style apartments to luxury renovated units and ranch-style townhomes, all managed under the family-owned FRG brand with common resident services including online leasing via ProspectPortal, tour scheduling via MeetElise, and renters insurance partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• North Crossing Apartments Apartment community in Willow Grove, PA now under Friedman Realty Group ownership and management, currently undergoing full renovations and offering renovated 1- and 2-bedroom apartments with plank flooring, designer kitchens, stainless steel appliances, tiled bathrooms, and in-unit washers/dryers.
• Wessex House Luxury apartment community in Wayne, PA (St. Davids area) featuring renovated apartments with quartz counters, EV charging stations, secure garage parking, and a multi-elevator facility. Located near SEPTA's St. Davids station. 1, 2, and 3 bedroom apartments starting from $2,525/month.
• Aberwyck Apartments Apartment community in Wayne, PA offering renovated 1, 2, and 3 bedroom interiors including stainless steel appliances, quartz countertops, ceramic tile bathrooms, in-unit washers/dryers, and EV charging stations. Starting rent from $2,090/month.
• Crestwood Apartments Pet-friendly apartment community in Wayne, PA featuring renovated 1, 2, and 3 bedroom apartments with chef-inspired kitchens, designer tile backsplashes, upgraded bathrooms, and luxury plank flooring. Starting rent from $2,400/month; current move-in special of 1 month free plus free carport for 3 months.
• Brookdale Apartments Apartment community in Wayne, PA offering recently renovated 2- and 3-bedroom interiors with chef-inspired kitchens, stainless steel appliances, quartz countertops, spa-like bathrooms, in-unit washers/dryers, EV charging stations, and elevator access. Starting rents: 2BR from $1,993, 3BR from $2,400/month.
• Delmont Apartments Apartment community in Wayne, PA featuring newly renovated apartments with stainless steel appliances, quartz countertops, ceramic tile bathrooms, in-unit washers/dryers, EV charging stations, and an outdoor grilling area.
• Woods Edge Apartment community in Lansdale, PA offering renovated 2- and 3-bedroom apartments with chef-inspired kitchens, updated bathrooms, private entrances, in-unit washers/dryers, off-street parking, and a pet-friendly dog park. Starting rent from $2,070/month.
• Willowyck Ranch-style apartment and townhome community in Lansdale, PA featuring newly renovated 1, 2, and 3 bedroom units with quartz countertops, gourmet kitchens, resort-style pool, fitness center, clubhouse, bark park, and nature trail. Now leasing 1 and 3 bedroom homes; starting rent from $2,070/month.
• Village Square Apartment community in Harleysville, PA featuring renovated 1 and 2 bedroom apartments with quartz countertops, private entrances, resort-style pool, fitness center, clubhouse, bark park, and playground. Located in the Souderton Area School District. Starting rent from $1,943/month; current move-in special of 1 month free plus waived application fee.
• Phoenix View Apartments Apartment community in Phoenixville, PA offering newly renovated studio, 1 and 2 bedroom apartments with stainless steel appliances, quartz countertops, in-unit washers/dryers, private balconies, and a dog park. Starting rent from $1,352/month; current move-in special of $1,000 off first month's rent.
• Mystic Point Townhome-style apartment community in Somers Point, NJ offering spacious 1, 2, and 3 bedroom layouts with in-unit laundry, private balconies/patios, upgraded kitchens, and pet-friendly living near Ocean City beaches. Starting rent from $1,579/month; 2024 NJAA Garden State Curb Appeal Award winner.
• Sea Aire Apartment community in Somers Point, NJ featuring spacious 1 and 2 bedroom layouts, in-unit laundry, stylish finishes, private balconies, and a pet-friendly atmosphere near the Jersey Shore. Starting rent from $1,698/month; 2024 NJAA Garden State Curb Appeal Award winner.
• The Preserve at Darby Creek Townhome-style apartment community in Prospect Park, PA offering renovated 2 bedroom kitchens, private entrances, energy-efficient windows, bark park, playground, and barbecue area. Near SEPTA transit. 2BR starting around $1,687/month.
• 42 West Apartment community in Merchantville, NJ featuring renovated 1 and 2 bedroom units with in-unit laundry, energy-efficient appliances, private balconies, and ceramic tile bathrooms. Starting rent from $1,625/month.
• Maple Grand Apartment community in Maple Shade, NJ offering spacious 1 and 2 bedroom units with in-home washers/dryers, central air, free gas heat, cold water included, and pet-friendly accommodations. Starting rent from $1,815/month.
• Maple Terrace Apartment community in Maple Shade, NJ offering spacious 1 and 2 bedroom apartments with modern touches, beautifully maintained grounds, and convenient access to shopping, dining, and transportation. Starting rent from $1,660/month; 2024 NJAA Garden State Leasing Excellence Award winner.
• Haynes Run Apartment community in Medford, NJ featuring spacious 1 and 2 bedroom apartments with a pet-friendly bark park, modern kitchens, full-sized washers/dryers, and private balconies/patios. Starting rent from $1,817/month; 2024 NJAA Garden State Leasing Professional Award winner.
• The Villager at Barton Run Apartment community in Marlton, NJ offering spacious 1 and 2 bedroom residences with modern kitchens, in-unit laundry, private balconies, and pet-friendly policies. Starting rent from $1,818/month; current move-in special of 1 month free.
• Audubon Arms Apartment community in Audubon, NJ offering affordable apartment rentals in Camden County. Starting rent from $1,371/month.
• Clements Court Apartment community in Barrington, NJ offering apartment rentals in Camden County. Starting rent from $1,511/month.
• Gladmar Court Apartment community in Haddon Heights, NJ offering apartment rentals in Camden County. Starting rent from $1,550/month.
• Chestnut House Apartment community in Haddonfield, NJ offering apartment rentals in Camden County. Starting rent from $2,554/month.
• Friedman Five Star Guarantee Resident promise program available to all Friedman Realty Group residents offering five commitments: 30-day move-in guarantee (terminate lease without penalty within 30 days); no-hassle community transfer policies; flexible lease addendums for home purchase, military transfer, job transfer, and medical termination; prompt maintenance response pledge; and a security deposit guarantee that no additional deposit funds will be requested during residency.
• Jetty Deposit Security deposit alternative offered across all Friedman Realty Group properties, enabling residents to pay a small monthly or one-time non-refundable fee instead of a traditional large upfront security deposit, reducing move-in costs. Residents sign up through jetty.com/frg.

Quantifiable outcome

• Acquired nearly 1,400 units between 2014-2023, growing total portfolio from ~600 to over 2,000 units under ownership and management

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered minor.

• JettyminorGTM or Marketing PartnerJetty provides a security deposit alternative program, allowing residents to pay a small monthly or one-time non-refundable fee instead of a traditional large upfront security deposit. This reduces move-in costs and is marketed as a Friedman Five Star Guarantee feature. Jetty is offered across all FRG properties.
• American Furniture RentalminorGTM or Marketing PartnerAmerican Furniture Rental partners with FRG to offer furnished apartment options and corporate housing. Residents at multiple properties (including Phoenix View, The Preserve at Darby Creek, The Villager at Barton Run) can arrange furniture rental for an additional monthly fee through this partnership.
• Homebody InsuranceminorGTM or Marketing PartnerHomebody Insurance is FRG's preferred renters insurance partner. FRG recommends residents obtain renters insurance through Homebody, which provides pre-approved affordable and comprehensive coverage. Residents must insure at minimum $100,000 for personal liability, with FRG and the property community listed as 'Additional Insured.'

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• JVM Realty: Mid-market multifamily owner-operator and third-party manager with ~13,000 units across the Midwest and Mid-Atlantic. Closest comparable in scale and integrated owner/operator business model to FRG.
• Bozzuto Group: Family-influenced multifamily developer, owner, and manager concentrated in the Mid-Atlantic and Northeast. Closest direct comparable to FRG by ownership structure, geography (PA/MD/NJ/VA), and integrated owner-operator model.

Regional players

• Wasserman Real Estate / MFL Realty: Family-style NJ/PA multifamily owner-operator with a portfolio of garden-style apartment communities. Comparable in geographic focus, unit count, and ownership profile to a family-run FRG-style operator.
• Veris Residential: Public multifamily REIT headquartered in Jersey City, NJ with a portfolio concentrated in the New York metro and Northeast. Strong geographic overlap with FRG's NJ footprint and serves similar renter demographics.
• BRT Apartments: Multifamily REIT with a multi-state portfolio including New Jersey assets. Comparable as a smaller-scale, regionally focused apartment owner with similar unit-count band to FRG.

Broad incumbents

• Camden Property Trust: Public multifamily REIT with ~58,000 apartment homes, predominantly in the Southeast and Mid-Atlantic. Comparable multifamily owner-operator with branded property websites and resident-service programs analogous to the Five Star Guarantee.
• Greystar Real Estate Partners: Largest multifamily property manager and operator in the US with ~$320B AUM. Comparable as a multifamily owner-operator with a strong management platform; vastly larger and institutionally backed, but operates the same apartment rental business model.
• AvalonBay Communities: Public multifamily REIT with ~90,000 apartment homes across coastal US markets including the Northeast. Operates the same multifamily rental model in overlapping geographies but at vastly greater scale and with public-market capital.
• Apartment Investment and Management Company (Aimco): Public multifamily REIT and operator with a portfolio of stabilized apartment communities in select US markets. Comparable multifamily owner-operator at much greater scale with public-market capital access.
• Equity Residential: Public multifamily REIT operating ~80,000 apartment units in high-density coastal markets. Overlaps with FRG in the Philadelphia metro and offers an institutional benchmark for portfolio operating metrics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FriedmanRealtyGroup
• LinkedInlinkedin.com/company/friedman-realty-group-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friedman Realty Group