What HFP Racing does

HFP Racing is a family-owned multisport event management and production company headquartered at 4737 Reed Rd #320 in Upper Arlington, Ohio, founded in 1988 and operating continuously for over 35 years. The company organizes USA Triathlon-sanctioned triathlon, duathlon, aquabike, and trail/gravel events primarily at Ohio state park venues — including Deer Creek, Maumee Bay, Caesar Creek, Buck Creek, Portage Lakes, and Salt Fork — across Mini (Super Sprint), Sprint, and Olympic distances, plus youth triathlons in partnership with the Delaware YMCA and Grandview Heights Parks & Recreation.

The product portfolio is organized around three core pillars: the Ohio Triathlon & Duathlon Series (the flagship adult race calendar), Youth Triathlons & Duathlons, and the Ohio Dirt & Gravel Series (trail runs, a backyard ultra, and Ohio's only gravel triathlon). Supporting products include the FIT Family Series points competition, All-Ohio Rankings, a Race Results platform, and Club HFP Racing, a $50/year membership launched in 2026 offering 20% entry discounts and VIP perks. All events are timed using RFID chip technology with near-live results displayed at the event, and registration is exclusively online via TriRegistration.com with no race day signup.

The business model is predominantly transactional, monetized through per-event entry fees ranging from $27 to $300 depending on distance and registration timing window, supplemented by USAT one-day memberships, merchandise, beverage sponsorships (Athletic Brewing), and now the Club HFP Racing subscription layer. The go-to-market is community- and content-driven through the company website, an HFP Racing News WordPress blog, social media (Facebook, Twitter), and institutional partnerships with the YMCA, municipal parks departments, and Beginner Triathlete. Customers are individual amateur athletes, families, and youth participants across Ohio, with no enterprise or corporate accounts.

Name

HFP Racing

Legal name

HFP Racing

Website

https://hfpracing.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

HFP Racing is a family-owned, Ohio-based multisport event company founded in 1988 that produces USA Triathlon-sanctioned triathlons, duathlons, aquabike races, youth events, and trail/gravel races at Ohio state parks for amateur athletes and families.

Ownership category

akta.pro rank

Product category

Endurance Sports Event Management

NAICS

Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB), Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Triathlon event management
• Multisport race organization
• Endurance sports events
• Youth triathlon programs
• Race timing services

Headquarters

HQ city

Granville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Race Entry Fees: Primary revenue stream from participant registration fees for triathlon, duathlon, aquabike, and trail running events. Entry fees vary by race distance and registration timing, ranging from $60-$300 per event. Additional revenue comes from USAT one-day memberships ($15) and merchandise sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HFP Racing organizes and hosts USA Triathlon sanctioned triathlon, duathlon, aquabike, and trail running events at Ohio state park venues, offering Mini, Sprint, and Olympic distances for adult, youth, and family participants. The company also runs a Club HFP Racing annual membership program and supporting points-based series (FIT Family Series) and seasonal ranking system (All-Ohio Rankings), with all events timed using RFID chip technology.

Product overview

HFP Racing is a family-owned triathlon and multisport event company founded in 1988, operating primarily in Ohio. Its portfolio is organized around three core product lines: (1) the Ohio Triathlon & Duathlon Series — the flagship series of sanctioned triathlon, duathlon, and aquabike races at Ohio state parks, offering Super Sprint/Mini, Sprint, and Olympic distances; (2) Youth Triathlons & Duathlons — age-specific youth races serving ages 6 and under through 17; and (3) the Ohio Dirt & Gravel Series — trail running and gravel triathlon events including Ohio's only gravel triathlon. Supporting products include the FIT Family Series (a points-based competition across distances), All-Ohio Rankings (a seasonal athlete scoring system), Club HFP Racing (an annual membership with 20% race discounts and VIP perks), and an online Race Results platform. All triathlon events are USA Triathlon sanctioned.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• USA Triathlon (USAT)coreStrategic or Co-development PartnerAll HFP Racing events are sanctioned by USA Triathlon, the national governing body for the sport of triathlon. USAT sanctioning provides liability insurance coverage for event organizers and participants. HFP Racing automatically sends official results to USAT national and regional offices for national and regional ranking points.
• Athletic Brewing CompanyminorGTM or Marketing Partner2022 Partner for the State of Ohio Series. Athletic Brewing Company provides non-alcoholic beverage options at HFP Racing events as part of their sponsorship.
• Race Ready Endurance SportsminorStrategic or Co-development PartnerRace Ready Endurance Sports provides onsite race day bicycle repair services at HFP Racing events, offering technical support for participants during events.
• Beginner TriathleteminorGTM or Marketing PartnerPartner providing custom training plans to help athletes prepare for HFP Racing events. New customers receive a month of Gold Membership at no cost through this partnership.
• Delaware Community Center YMCAcoreStrategic or Co-development PartnerHFP Racing produces the Delaware Community Center YMCA Youth Triathlon event. Proceeds from the event benefit the Delaware YMCA Community Program. Event held at Delaware Community Center YMCA pool and Veterans Park.
• City of Grandview Heights Parks and RecreationcoreStrategic or Co-development PartnerHFP Racing produces the Tri-the-Heights Youth Triathlon for the City of Grandview Heights Parks and Recreation. This is the 7th Annual event held at Grandview Heights Municipal Pool, Wyman Woods Park, and Grandview Heights City Streets. Made possible in part by grants from the Grandview Heights/Marble Cliff Education Foundation.
• GreenswellminorChannel Partner/ Reseller/ DistributorPartner organization referenced for Buckeye Sun & Moon Trail Runs events. Greenswell manages trail running events that are part of the Ohio Dirt & Gravel Series.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Race Roster: Race registration and event management platform that powers a large share of U.S. and Canadian endurance events; comparable to HFP's use of TriRegistration.com as the underlying registration and event-day technology stack.
• RunSignup: Online race registration and timing platform serving thousands of endurance events including many small triathlon organizers, comparable to TriRegistration.com in the technology and service ecosystem that HFP relies on for participant acquisition and timing.

Direct peers

• Why Racing Events: Texas-based multisport race organizer producing triathlons, duathlons and aquabike events with similar pricing tiers and regional state-park venue utilization, comparable in scale and product breadth.
• HITS Triathlon Series: Multi-distance triathlon and multisport event series operating nationally in the U.S., with comparable formats (sprint, olympic, multi-sport) and direct overlap in the mass-participation multisport organizer category where HFP competes.
• Inside-Out Sports: Independent regional triathlon and multi-sport event organizer in the U.S. Southeast that owns and operates race series with community-driven positioning, very similar GTM and business model to HFP.
• Set Up Events: North Carolina-based race management company that owns and produces endurance events (runs, triathlons, multi-sport) through local park and venue partnerships, structurally analogous to HFP's Ohio state park model.

Broad incumbents

• IRONMAN (Competitor Group): The dominant global mass-participation triathlon brand operating the IRONMAN, 70.3 and Sprint series as part of a larger Endurance portfolio; overlaps with HFP on the same core product (triathlon events) but at vastly greater scale and brand reach.

Regional players

• MultiSport Canada: Canada's largest independent triathlon and multi-sport event producer operating multi-distance race series across Canadian provinces, comparable in product breadth and consumer multisport event model despite operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hfpracing
• Facebookfacebook.com/hfpracing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HFP Racing