Rivoira Group

What Rivoira Group does

Rivoira Group is a fourth-generation family-owned Italian fruit producer and exporter headquartered in Verzuolo, Piedmont. Founded in 1950, the Group coordinates more than 200 farms (including 6 wholly-owned subsidiaries across Piedmont, Lombardy, and Lazio) with a supply-chain workforce exceeding 2,000 people. It markets in excess of 100,000 tonnes of fruit annually, exporting 95% of production (65% overseas) to Spain, Germany, the Middle East, South America, and Southeast Asia.

The portfolio spans conventional apples (Gala, Red Delicious, Fuji, Granny Smith, Braeburn), exclusive club apple varieties (Ambrosia™, Kissabel®, Samboa, Crimson Snow®), green and yellow kiwifruit (Hayward, Dorì, Kikokà), stone fruit (peaches, nectarines, plums), and premium Skylar Rae® cherries. Competitive positioning rests on long-term exclusive plant-variety licenses (Ambrosia exclusive until 2036, Kissabel worldwide, Samboa as Global Master Licensee, Kikokà as global master licensee), the proprietary "Ripe on Tree" certification protocol, a 54+ hectare in-house experimental orchard in Dronero trialling 160+ varieties, and Europe's first fully automated fruit warehouse — a €26 million investment with 18 processing lines, a 6,500-tonne automated tower, and capacity for 150+ trucks and 150 containers weekly.

Rivoira's revenue model is predominantly B2B transactional fresh produce sales supplemented by licensing royalties on club varieties. Distribution combines direct export relationships with major international retailers and wholesale networks, channelled through sub-brands Kiwi Uno (post-2025 merged into the parent) and OP Rivoira, a producer organization of 105 member companies covering 1,000+ hectares. In 2024 the Group inaugurated a 14,000 m² hub in Greece (RS Holding, 13,000 tonnes), and in 2025 consolidated operations into a single integrated hub with a new 5,000 m² cold storage facility. An ambitious 150-hectare cherry planting program is planned over the next five years.

Name

Rivoira Group

Legal name

Rivoira Giovanni e Figli S.p.A.

Website

https://rivoira.it

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Rivoira Group is a fourth-generation Italian family-owned fruit producer and exporter marketing 100,000+ tonnes annually of apples, kiwifruit, cherries, and stone fruit to global retailers and wholesalers, supported by exclusive club-variety licenses and Europe's first fully automated fruit warehouse.

Ownership category

akta.pro rank

Product category

Fresh Fruit Production and Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Tree Nut Farming (1113)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Fruit Wholesale (AFAIACAA)

akta.pro secondary industries

Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB), Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)

Keywords

• Fresh fruit distribution
• Apple production
• Kiwifruit export
• Club apple varieties
• Cold storage logistics

Headquarters

HQ city

Verzuolo

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Produce Sales (Apples): Primary revenue stream from cultivation, storage, processing and sale of apples including club varieties (Ambrosia, Crimson Snow, Kissabel, Samboa) and standard varieties (Gala, Red Delicious, Fuji, Granny Smith, Braeburn). 100,000+ tonnes marketed annually.
2. Kiwifruit Sales: Leading production and export of green kiwifruit (Hayward) since 1984 and yellow kiwifruit (Kikokà, Dorí). Pioneer in kiwifruit distribution in Western markets.
3. Stone Fruit and Cherries: Growing revenue from cherries, peaches, nectarines, and plums sourced from monitored growers. Includes premium Skylar Rae cherries with exclusive European license.
4. Licensing Royalties (Club Varieties): Revenue from exclusive licensing of proprietary club apple varieties: Ambrosia (exclusive until 2036 for Europe, Russia, India, North Africa, Middle East), Kissabel (exclusive worldwide production and distribution), Samboa (Global Master Licensee), Skylar Rae (exclusive for Europe, Mediterranean, Arabian Peninsula).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rivoira Group grows, processes, stores, and exports fresh Italian fruit including apples (conventional and proprietary club varieties), green and yellow kiwifruit, stone fruit, and premium cherries. The company coordinates more than 200 farms, operates Europe's first fully automated fruit warehouse, and holds exclusive licensing rights for proprietary club apple varieties (Ambrosia, Kissabel, Samboa, Crimson Snow), Kikokà yellow kiwifruit, and Skylar Rae cherries, exporting 95% of its production globally.

Product overview

Rivoira Group is an Italian fruit production and export company operating since 1950, coordinating over 200 farms with 6 directly controlled companies. The company offers a diversified fruit portfolio including conventional apples (Gala, Red Delicious, Fuji, Granny Smith, Braeburn) and exclusive club apple varieties (Ambrosia™, Sambóa, Kissabel®, Crimson Snow®). The Group is also a major kiwifruit producer with Hayward, Kikokà yellow kiwifruit, stone fruit, and premium Skylar Rae® cherries. Operations span from field to post-harvest with Europe's first fully automated fruit warehouse capable of handling 100,000 tonnes.

Differentiator

Problem solved

Functional benefit

Brands

• Kiwi Uno: Specialized in kiwifruit (green and yellow varieties including Hayward, Dorí, and Kikokà), stone fruit (peaches, nectarines, plums), and cherries including Skylar Rae®.
• OP Rivoira
• Ambrosia™
• Kissabel®
• Sambóa
• Crimson Snow®
• Kikokà
• Skylar Rae® TipTop

Products and services

• Ambrosia Apple Premium bi-coloured apple variety from Canada with crisp, juicy flesh and distinctly sweet, aromatic taste with honey and nectar notes. Rivoira holds exclusive rights until 2036 for Europe, Russia, India, North Africa, and Middle East.
• Samboa Apple First proprietary varietal project of the Rivoira Group. Three varieties (Luiza, Venice, Isadora) with 'Ripe on Tree' certification protocol. Naturally glossy appearance with yellow-red bicolour skin, reaching up to 17° Brix.
• Kissabel Apple Innovative apple with naturally red flesh available in three varieties: Kissabel Red (bright, crisp with forest berry notes), Kissabel Orange (crisp, juicy with balanced sweet-tart profile), and Kissabel Yellow (yellow skin with sweet flesh and pink hues).
• Crimson Snow Apple

Quantifiable outcome

• 100,000+ tonnes marketed annually with 95% export rate
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• IFORED (International Program)coreStrategic or Co-development Partner · 1 January 2017International group bringing together leading innovative apple growers from all five continents to develop and promote the Kissabel apple brand. Rivoira participates through Novamela consortium in Italy.
• Novamela ConsortiumcoreStrategic or Co-development PartnerItalian consortium through which Rivoira participates in the IFORED Kissabel international program. Key role in the Kissabel project with first pilot orchards established in 2015.
• ViP Consortium (Val Venosta)majorChannel Partner/ Reseller/ DistributorJoined Ambrosia project in 2013. Currently sublicensing 247 hectares in Val Venosta region for Ambrosia cultivation, extending marketing season by two months and optimizing distribution to Central, Eastern, and Northern Europe.
• University of UdinecoreStrategic or Co-development PartnerAcademic research partner in the KiKoKà yellow kiwifruit breeding program. Joint development of new kiwifruit varieties through genetic improvement research.
• NKP – New Kiwi PlantcoreStrategic or Co-development PartnerJoint breeding partner for KiKoKà kiwifruit development. Rivoira signed exclusive global master license agreement in April 2022 for worldwide expansion of the project.
• EPAGRI (Brazil)minorStrategic or Co-development PartnerBrazilian agricultural research center that collaborated in the original Sambóa varietal development project launched in 1999.
• IFO (France)minorStrategic or Co-development PartnerFrench research institute that collaborated in the original Sambóa varietal development project launched in 1999.
• Società Agricola MonasterocoreStrategic or Co-development PartnerHost site for Rivoira's in-house experimental orchard in Dronero. 54+ hectares dedicated to variety trials for apples, kiwifruit, peaches, and cherries from around the world.
• RS Holding (Greece)majorChannel Partner/ Reseller/ DistributorNew hub established in Greece in 2024. 14,000 m² facility with 13,000 tonnes storage capacity for expanded European operations.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• VOG (Verona Orchards / Consorzio VOG): Italian apple and pear consortium from South Tyrol marketing premium club and conventional varieties to global retailers. Directly comparable to Rivoira as a vertically integrated Italian apple grower-exporter operating a multi-producer cooperative model with club variety focus.
• Marlene (VI.P / Val Venosta): Leading South Tyrolean apple brand from the Val Venosta cooperative. Direct peer because Rivoira sublicenses Ambrosia production to ViP, and the two cooperate on club variety distribution across European retail channels.
• Zespri International: New Zealand-headquartered global kiwifruit marketer and the dominant player in the category Rivoira/Kiwi Uno pioneered in Italy. Comparable as a vertically integrated kiwifruit grower-marketer with proprietary SunGold and green varieties and a global licensing structure.
• Jingold: Italian kiwifruit producer and global marketer of yellow and green kiwifruit varieties. Direct peer in kiwifruit licensing, club variety branding, and export-led go-to-market for premium kiwifruit SKUs.
• Consorzio Melinda (Consortium Melinda): Italian apple consortium in Val di Non/Val di Sole marketing branded apples domestically and abroad. Direct peer to Rivoira in the Italian cooperative apple model, club-style branding, and European export of premium Italian apples.

Broad incumbents

• Pink Lady Americas (Apple and Pear Australia): Global club apple brand with an exclusive licensed grower network. Comparable to Rivoira as a globally marketed, IP-protected apple club program, though Pink Lady operates at significantly larger global scale across multiple continents.
• T&G Global: New Zealand-listed fresh produce grower-marketer with apple (Jazz, Envy), grape, and citrus operations. Comparable to Rivoira as a vertically integrated grower-exporter of proprietary apple varieties to global retail.
• Dole plc: Global fresh produce company with diversified fruit and vegetable operations. Comparable to Rivoira as a broad global produce supplier, but at vastly larger scale and across many more categories including bananas and pineapples.

Regional players

• Stemilt Growers: US-based family-owned grower-packer-marketer of apples, pears, cherries, and stone fruit. Comparable to Rivoira in vertical integration, family ownership, multi-fruit portfolio (apples + cherries + stone fruit), and investment in club varieties and automated packing.

Others

• International Fruit Genetics (IFG): Breeder and licensor of proprietary table grape and cherry varieties. Comparable to Rivoira's variety development and licensing model (Samboa, KiKoKà), and a counterparty-like company in the club-variety IP ecosystem rather than a direct produce competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rivoira-giovanni-e-figli-spa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rivoira Group