What Dunn Orthodontics does

Dunn Orthodontics is a private, family-owned orthodontic practice founded in 2006 by board-certified orthodontists Dr. Matthew Dunn and Dr. Courtney Dunn, operating under the legal entity AZ Specialty Dental Services, LLC. The practice delivers comprehensive orthodontic treatment for children (age 7+), teens, and adults across four physical locations in the Greater Phoenix metropolitan area: Arcadia/Phoenix, Litchfield Park, central Phoenix, and Scottsdale. Core service offerings include metal braces, Clarity Advanced ceramic clear braces, Damon System self-ligating braces, six-month cosmetic braces, and Invisalign/Invisalign Teen clear aligners, supported by iTero digital scanning and nickel-titanium archwires. The practice also offers Virtual Consult (remote new patient assessment) and Virtual Visit (existing patient remote monitoring) digital service channels.

The business operates on a direct-to-consumer professional services revenue model, charging per-treatment fees with in-house financing starting at $99/month at 0% interest and accepting PPO dental insurance. Pricing varies with case complexity, appliance type, and treatment duration, and the practice offers free initial consultations (a $249 value including exam and digital X-ray) to reduce acquisition friction. The go-to-market motion combines location-based SEO, a Phoenix Orthodontics Blog, video patient testimonials, community sponsorships (50+ schools and sports organizations), and structured referral programs from both patients and general dentists. Over its history, the practice has served 10,000-15,000+ patients from 35+ states, including professional athletes, dentists, physicians, and executives, and is recognized as a multi-time Top Phoenix Orthodontist in Phoenix Magazine, an Inc. 5000 honoree, and a Phoenix Business Journal Largest Family-Owned Business. The practice maintains a community impact program delivering over $100,000 annually in free orthodontic care through partnerships with Challenge Foundation and Boys Hope/Girls Hope, and operates the Women in Orthodontics sub-brand (2,800+ members globally) founded by Dr. Courtney Dunn in 2016.

Name

Dunn Orthodontics

Legal name

AZ Specialty Dental Services, LLC

Website

https://dunn-orthodontics.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Dunn Orthodontics is a private, family-owned orthodontic practice founded in 2006, operating four locations across the Greater Phoenix metro area and offering braces (metal, ceramic, Damon), Invisalign, and six-month cosmetic braces for children, teens, and adults.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Clear Aligner Orthodontics (HLABABAD), Adult Orthodontics (HLABABAC)

Keywords

• Orthodontic treatment services
• Braces and aligners
• Clear aligner therapy
• Orthodontic care
• Specialty dental services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (metal, ceramic, Damon, six-month cosmetic), clear aligners (Invisalign/Invisalign Teen), and retainers. Revenue is generated through treatment fees, with flexible financing options including monthly payment plans starting at $99/month with 0% interest. Insurance claims are filed on behalf of patients for PPO plans. Same-day braces available for qualified patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Dunn Orthodontics provides comprehensive orthodontic treatment services for children, teens, and adults across four offices in the Greater Phoenix metro area. Core offerings include Invisalign clear aligners, traditional metal braces, Clarity Advanced clear ceramic braces, Damon System self-ligating braces, and accelerated Six Month Braces. The practice supports patients with free initial consultations, in-house interest-free financing, and remote virtual consultation and virtual visit options.

Product overview

Dunn Orthodontics offers a comprehensive portfolio of orthodontic treatment services for children, teens, and adults across four Phoenix-area locations. The core offerings include Metal Braces, Clear Braces (Clarity Advanced), Six Month Braces, and Damon System Braces as fixed appliance options, alongside removable aligner treatments through Invisalign and Invisalign for Teens. Age-specific programs cover Orthodontics for Children, Teens, and Adults, with specialized approaches tailored to each developmental stage. The practice also provides digital orthodontic services including Virtual Consult (remote new patient assessment) and Virtual Visit (remote monitoring for existing patients). All treatments incorporate modern techniques using technologies such as iTero digital scanning and nickel-titanium wires for improved accuracy and comfort.

Differentiator

Problem solved

Functional benefit

Brands

• Women in Orthodontics: An online study group and conference for female orthodontists founded by Dr. Courtney Dunn in 2016, with over 2,800 members across the globe.

Products and services

• Metal Braces Traditional metal braces orthodontic treatment for children, teens, and adults seeking tooth alignment correction.
• Clear Braces (Clarity Advanced) Clear ceramic braces using Clarity Advanced brackets for patients seeking a less visible orthodontic treatment option.
• Invisalign Clear aligner therapy for teens and adults seeking removable, virtually invisible orthodontic treatment at the practice.
• Invisalign for Teens Clear aligner therapy tailored for adolescent patients, with features designed for teen compliance and growth.
• Damon System Braces Self-ligating braces using the Damon System, designed for more comfortable treatment with fewer adjustments.
• Six Month Braces Accelerated short-term orthodontic treatment option focusing on the visible front teeth for patients wanting faster cosmetic results.
• Orthodontics for Children Orthodontic evaluation and treatment services designed for pediatric patients, including early intervention as appropriate.
• Orthodontics for Teens Comprehensive orthodontic treatment for adolescent patients, including Invisalign Teen and traditional braces options.
• Orthodontics for Adults Orthodontic treatment services for adult patients, including Invisalign, clear braces, Damon System, and Six Month Braces.
• Virtual Consult Remote initial consultation service allowing prospective patients to begin the orthodontic evaluation process without an in-office visit.
• Virtual Visit Remote follow-up appointment option for existing orthodontic patients to check treatment progress without an in-office visit.

Quantifiable outcome

• Over 15,000 happy customers served across the Greater Phoenix area
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Challenge FoundationcoreStrategic or Co-development PartnerDunn Orthodontics partners with Challenge Foundation to provide over $100,000 annually in free orthodontic treatment to children living near the poverty line who have shown academic excellence and community involvement but could not afford treatment otherwise.
• Boys Hope/Girls HopecoreStrategic or Co-development PartnerDunn Orthodontics partners with Boys Hope/Girls Hope to provide free orthodontic treatment to scholars who are children living near the poverty line with a deep commitment to academic excellence and community involvement.
• Crownridge CoachingminorGTM or Marketing PartnerFounded by Grace Dunn (daughter of Dr. Matthew and Dr. Courtney Dunn), Crownridge Coaching provides one-on-one SAT, ACT, and PSAT tutoring for students aiming for selective colleges. Referenced as an educational resource for families whose children receive orthodontic treatment during high school years.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Image Orthodontics: Multi-location orthodontic practice serving the San Francisco Bay Area with a similar menu of metal braces, clear braces, and Invisalign. Comparable to Dunn in being a regional, multi-doctor orthodontic group focused on consumer orthodontic services.
• E&S Orthodontics: Phoenix-based orthodontic practice with multiple Valley locations offering braces, Invisalign, and clear aligners. Directly comparable given shared Greater Phoenix geography, similar service mix, and multi-location consumer positioning.
• Superior Smiles Orthodontics: Multi-location orthodontic practice in the Phoenix metro area providing metal braces, clear braces, and Invisalign. Direct competitor in the same geography with similar patient demographic focus.
• Bracewell Orthodontics: Orthodontic practice offering braces and Invisalign in the Phoenix metro area with comparable technology stack and patient services. Direct competitor with overlapping service offering and geographic footprint.
• Wheeler Orthodontics: Multi-location orthodontic practice offering comprehensive orthodontic care including metal braces, clear braces, and Invisalign. Comparable as a regional, doctor-led orthodontic group with multi-location consumer positioning.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company offering remote orthodontic treatment at lower price points. Comparable to Dunn's adult clear aligner offering but with a fully remote model; represents both competitive pressure and adjacent market signal.

Others

• Align Technology (Invisalign): Manufacturer of the Invisalign clear aligner system used by Dunn Orthodontics. Indirect ecosystem participant — not a competitor but a key supplier whose commercial terms, technology roadmap, and DTC initiatives (SmileDirectClub) shape Dunn's competitive environment.
• Ormco (Envista): Manufacturer of the Damon System self-ligating braces used by Dunn Orthodontics. Ecosystem participant — not a competitor but a key supplier whose product innovation directly shapes Dunn's clinical offering.

Broad incumbents

• Heartland Dental: Largest dental support organization (DSO) in the US supporting general dentistry and specialty practices including orthodontics. Comparable as a multi-site dental services platform; represents the institutional/DSO consolidation model that competing independent orthodontic groups may face pressure to join.
• Affordable Dentures & Implants: Multi-location dental service organization with a national footprint. Comparable as a scaled dental services brand emphasizing affordability and accessibility; relevant to Dunn's positioning around $99/month financing and broad insurance acceptance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwU4fQXZV8xCSRW3xPG4k7w
• Facebookfacebook.com/DunnOrthodontics
• LinkedInlinkedin.com/company/dunn-orthodontics
• Xx.com/DunnOrthoAZ

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunn Orthodontics