Image Orthodontics
Image Orthodontics is a privately held, multi-location orthodontic practice operating 16 Bay Area clinics, delivering braces and clear aligner treatments to children, teens, and adults using CBCT imaging, AI diagnostics, and virtual consultations.
- Company typePrivate
- Founded2001
- HeadquartersSouth San Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Image Orthodontics does
Image Orthodontics is a privately held, multi-location orthodontic practice headquartered in South San Francisco, California, operating 16 clinic locations across the San Francisco Bay Area and Central Valley. Founded in 2001 by Dr. Yan Kalika (Harvard DMD, UCSF-trained orthodontic specialist), the firm provides comprehensive orthodontic care to children, teens, and adults, including traditional metal and ceramic braces, self-ligating braces, same-day braces, and clear aligner therapy through Invisalign, ClearCorrect, SureSmile, and its own SmileStruck brand. It is recognized as a Diamond+ Top 1% Invisalign Provider by Align Technology and has been voted Best Orthodontist in the Bay Area for seven consecutive years.
The practice is built on a technology-augmented clinical platform that integrates digital scanning, Cone Beam CT (CBCT) imaging, AI-powered diagnostics through a partnership with Diagnocat, breath analysis, genetic testing, and HIPAA-compliant virtual consultations. Beyond cosmetic teeth straightening, the firm addresses clinical conditions including sleep apnea, temporomandibular joint disorders (TMJ/TMD), and Phase 1 early orthodontic intervention in children as young as seven. The Retain My Smile Program creates a recurring post-treatment revenue stream through retainer replacement.
Image Orthodontics generates revenue through professional orthodontic services priced per treatment case, accepting most dental insurance and offering payment plans to reduce access friction. Its go-to-market is direct-to-consumer, relying on a strong digital marketing presence across Facebook, Instagram, TikTok, YouTube, Yelp, and Google (with 4,306 reviews averaging 4.8/5), SMS marketing, blog-driven content marketing, and podcast features of Dr. Kalika. The firm is independently owned by Dr. Kalika with no disclosed institutional investment, no parent company, and no subsidiaries.
Image Orthodontics firmographics
Firmographics- Name
- Image Orthodontics
- Legal name
- Image Orthodontics
- Website
- https://imageorthodontics.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Image Orthodontics is a privately held, multi-location orthodontic practice operating 16 Bay Area clinics, delivering braces and clear aligner treatments to children, teens, and adults using CBCT imaging, AI diagnostics, and virtual consultations.
- Ownership category
- akta.pro rank
Image Orthodontics industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)
- akta.pro primary industry
- Comprehensive Orthodontic Clinics (HLABABAA)
- akta.pro secondary industries
- Orthodontic Group Practices (HLABAKAC), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Orthodontic Imaging & Treatment Planning Centers (HLABAIAI)
Keywords
Where Image Orthodontics is headquartered
LocationHeadquarters
- HQ city
- South San Francisco
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Image Orthodontics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Orthodontic Treatment Services: Primary revenue from providing orthodontic treatments including braces, clear aligners, and related dental services. Services are priced individually based on treatment complexity, with payment plans and insurance acceptance available.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Image Orthodontics product offering
Product offeringCore offering
Image Orthodontics provides direct-to-consumer orthodontic treatment services through 16 Bay Area clinic locations. The practice offers multiple clear aligner systems (Invisalign, ClearCorrect, SureSmile, SmileStruck), various braces options (metal, ceramic, self-ligating, same-day), and ancillary treatments including sleep apnea, TMJ/TMD therapy, and Phase 1 early intervention for children, supported by digital scanning, CBCT imaging, and AI-powered diagnostics.
Product overview
Image Orthodontics is an orthodontic practice offering a comprehensive portfolio of teeth straightening and oral health treatments. The core offerings include multiple clear aligner systems (Invisalign, ClearCorrect, SureSmile, SmileStruck) and various braces options (metal, ceramic/clear, self-ligating, same-day). The practice also provides ancillary services including retainers, sleep apnea treatment, TMJ/TMD treatment, and Phase 1 orthodontics for children. Additional offerings include digital scanning, CBCT imaging, and HIPAA-compliant virtual consultations. The practice operates multiple Bay Area locations and is led by Dr. Yan Kalika.
Differentiator
Problem solved
Functional benefit
Brands
- Retain My Smile Program: Retainer replacement program to help patients maintain their smile after orthodontic treatment.
- Invisalign Diamond+ Provider
Products and services
- Invisalign
Quantifiable outcome
- Same-day braces available for faster treatment start
- +3 more outcomes
Companies that use Image Orthodontics
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Image Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Image Orthodontics partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Image Orthodontics competitors and assessment
Company assessmentEmerging players
- Byte: Direct-to-consumer clear aligner brand. Competes with Image Orthodontics' clear aligner offerings in the mild-correction segment where price sensitivity is highest, applying pressure on patient acquisition and per-case pricing.
- Candid: Direct-to-consumer clear aligner company that pairs remote treatment with in-office orthodontist oversight. Comparable as it targets the same adult mild-correction patient pool that Image Orthodontics serves with Invisalign and SmileStruck, competing for the same consumer funnel.
Broad incumbents
- Western Dental & Orthodontics: Large multi-state DSO offering general dentistry and orthodontics across hundreds of California locations. Directly comparable as a multi-location orthodontic provider in California, though significantly larger and broader in scope than Image Orthodontics' specialty-focused model.
- Sonrava Health: Multi-state DSO operating Western Dental, Brident, and other branded dental/orthodontic groups across the western and southern U.S. Comparable as a roll-up acquirer and operator of multi-location orthodontic clinics in markets overlapping Image Orthodontics' footprint.
- Aspen Dental: Large multi-location dental practice brand with embedded orthodontic services. Comparable as a scaled, branded dental/orthodontic consumer-facing platform, though broader in services and geography than Image Orthodontics.
- Align Technology (Invisalign maker): Manufacturer of Invisalign clear aligners and iTero scanners. Comparable as a critical supplier and ecosystem anchor — Image Orthodontics' Diamond+ provider status derives from Align, and Dr. Kalika is a consultant to the company.
- Heartland Dental: Largest U.S. dental support organization providing non-clinical support to affiliated dental and orthodontic practices. Comparable as a multi-site dental/orthodontic platform with a fundamentally different ownership/support model.
- Smile Brands (SmileDirectClub-aligned DSO operations): Multi-brand DSO supporting general and orthodontic practices across the U.S. Comparable as a multi-site dental/orthodontic operator with affiliated locations, though broader in service mix and more geographically diversified than Image Orthodontics.
- Pacific Dental Services: Large U.S. DSO providing business support to dental and orthodontic practices. Comparable as a multi-site dental/orthodontic platform, though it operates a partnership model rather than direct clinical ownership similar to a corporate orthodontic group.
Others
- Revere Partners: Investment firm focused on oral and systemic health innovation, co-founded by Dr. Yan Kalika. Comparable as a capital/strategic partner in Image Orthodontics' ecosystem rather than a direct competitor — relevant for any future expansion or M&A activity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Image Orthodontics social profiles
Digital presenceImage Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Image Orthodontics leadership team
Management profileNumber of profiles
Profiles1 record
Image Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Image Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Image Orthodontics
What does Image Orthodontics do?
Image Orthodontics provides direct-to-consumer orthodontic treatment services through 16 Bay Area clinic locations. The practice offers multiple clear aligner systems (Invisalign, ClearCorrect, SureSmile, SmileStruck), various braces options (metal, ceramic, self-ligating, same-day), and ancillary treatments including sleep apnea, TMJ/TMD therapy, and Phase 1 early intervention for children, supported by digital scanning, CBCT imaging, and AI-powered diagnostics.
Is Image Orthodontics a public or private company?
Image Orthodontics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Image Orthodontics founded?
Image Orthodontics was founded in 2001. It employs 11 to 50 people.
Where is Image Orthodontics based?
Image Orthodontics is headquartered in South San Francisco, United States, in the North America region.
How does Image Orthodontics make money?
One revenue line is on record: orthodontic Treatment Services.
Who are Image Orthodontics's main competitors?
Emerging players on record are Byte and Candid. Broad incumbents are Western Dental & Orthodontics, Sonrava Health, Aspen Dental, Align Technology (Invisalign maker), Heartland Dental, Smile Brands (SmileDirectClub-aligned DSO operations) and Pacific Dental Services. Revere Partners is listed as an others.
Does Image Orthodontics have an API?
No public API is recorded for Image Orthodontics.
What industry is Image Orthodontics in?
Image Orthodontics's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABAKAC, Orthodontic Group Practices. Its NAICS code is 621210.