CENTURY 21 Union Realty
CENTURY 21 Union Realty is a family-owned Century 21 franchise brokerage founded in 1972 and headquartered in Torrance, California, serving residential buyers, sellers, investors, and relocation clients across the South Bay region of Los Angeles County under third-generation family ownership.
- Company typePrivate
- Founded1972
- HeadquartersTorrance, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What CENTURY 21 Union Realty does
CENTURY 21 Union Realty is a family-owned residential real estate brokerage founded in 1972 and headquartered in Torrance, California. Operating under franchise licenses from Century 21 Real Estate LLC and also doing business as Century 21 Coastal Properties and Century 21 Union Realty Co., the firm serves residential buyers, sellers, investors, and relocation clients across the South Bay region of Los Angeles County — including Torrance, Redondo Beach, Hermosa Beach, Manhattan Beach, and the Palos Verdes Peninsula. The company is led by third-generation Broker-Owner Jennette Phillips Toderick, continuing the Phillips family stewardship originally established by founder Ray Phillips. Headcount sits in the 51–100 employee band, with the agent roster supplemented by an in-house real estate licensing school.
The brokerage's core offering is representation in residential real estate transactions, with adjacent services in commercial, investment property, luxury, and relocation categories. Its technology stack is built on the MoxiWorks platform for website, CRM, and agent productivity, and the firm deploys multi-channel digital marketing including dedicated property-search web portals and an Instagram presence to extend consumer reach beyond physical branches.
Revenue is generated through standard real estate commissions on closed transactions, typically split between the brokerage and its independent-contractor agents under a desk-fee / commission-split arrangement that is industry-standard. Customer mix is a long-tail of individual consumers (home buyers and sellers), with no disclosed enterprise or institutional clients; production is sustained by continuous top-tier franchise recognition including Quality Service Pinnacle (since 1994), President's Award (since 1996), Grand Centurion (2020–2021), Double Centurion (1996–2023), the Art Bartlett 2100 Cup (2023), and South Bay's Best (2023 and 2024).
CENTURY 21 Union Realty firmographics
Firmographics- Name
- CENTURY 21 Union Realty
- Legal name
- Union Realty Co.
- Website
- https://c21union.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CENTURY 21 Union Realty is a family-owned Century 21 franchise brokerage founded in 1972 and headquartered in Torrance, California, serving residential buyers, sellers, investors, and relocation clients across the South Bay region of Los Angeles County under third-generation family ownership.
- Ownership category
- akta.pro rank
CENTURY 21 Union Realty industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Traditional Residential Brokerage (Existing Homes)Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate BrokerageLuxury & High-End Residential BrokerageBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage
Keywords
Where CENTURY 21 Union Realty is headquartered
LocationHeadquarters
- HQ city
- Torrance
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CENTURY 21 Union Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions. Agents affiliated with the brokerage sell homes and the company earns a share of transaction fees. Revenue derived from residential and commercial property sales, investment properties, and luxury estates in the South Bay market.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
CENTURY 21 Union Realty product offering
Product offeringCore offering
CENTURY 21 Union Realty (operating as Century 21 Coastal Properties / Union Realty Co.) is a full-service real estate brokerage that helps residential buyers, sellers, investors, and commercial clients transact in properties across the South Bay area of Los Angeles County. The firm earns commissions on property transactions, recruits and supports affiliated licensed real estate agents, and operates a real estate licensing school. Services are delivered by local agents using Century 21 brand systems and the MoxiWorks technology platform.
Product overview
CENTURY 21 Union Realty (operating as Century 21 Coastal Properties) is a real estate brokerage offering residential and commercial property buying, selling, and investment services in the South Bay area of Los Angeles. The company's service portfolio includes property search tools, real estate agent career opportunities, real estate licensing education, financial calculators, neighborhood news, and community events coordination. The firm operates as a franchise of the Century 21 network, combining local market expertise with the global brand's resources and tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Sales Services Full-service representation for buyers and sellers of single-family homes, condos, and residential properties in the South Bay, including first-time homebuyers, move-up buyers, and those downsizing.
- Commercial Real Estate Services Brokerage services for commercial property transactions, helping businesses and individuals find and transact in commercial real estate opportunities across the South Bay market.
- Real Estate Investment Property Services Specialized representation for investors seeking to buy, manage, or sell investment properties and rental portfolios in the South Bay, with market intelligence and valuation support.
- Real Estate Agent Affiliation Program Recruitment and affiliation program for new and experienced licensed real estate agents, providing exclusive leads, customer/transaction management tools, business coaching, and brand support under the Century 21 banner.
- Real Estate Licensing School Real estate pre-licensing education program enabling prospective agents to obtain their California real estate license, feeding the agent recruitment pipeline.
- Luxury Coastal Estate Services Specialized representation for clients seeking luxury coastal estates and high-value properties along the South Bay coastline, including specialized marketing for premium listings.
Quantifiable outcome
- Quality Service #1 South Bay for 29 consecutive years
Companies that use CENTURY 21 Union Realty
Customer profileSegments4 records
Ideal customer profiles5 records
CENTURY 21 Union Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CENTURY 21 Union Realty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Century 21 Real Estate LLCcoreFranchise partnership with Century 21 global real estate brand. The company operates as 'Century 21 Coastal Properties' under the Century 21 franchise system, receiving access to the global brand, technology platforms, marketing resources, lead generation systems, and training programs in exchange for franchise fees and adherence to brand standards.
- MoxiWorkscoreWebsite platform provider powering the company's property search website (century21unionrealtyco.sites.c21.homes). MoxiWorks provides the real estate website technology, property search functionality, agent websites, and CRM tools used by the brokerage.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
CENTURY 21 Union Realty competitors and assessment
Company assessmentEmerging players
- Redfin: Technology-led residential brokerage offering lower-commission seller services. Represents the discount/tech-enabled competitive model threatening traditional full-service brokerages like C21 Union Realty.
- eXp Realty: Cloud-based brokerage rapidly expanding agent count via equity-incentive affiliation model. Competes for productive South Bay agents considering switching brokerages.
Direct peers
- Compass: Tech-enabled national residential real estate brokerage with a major Los Angeles presence. Directly competes for the same South Bay agents, listings, and luxury buyer pool, and is the primary competitive threat in the region.
- Sotheby's International Realty: Luxury-focused global residential brokerage network with active South Bay affiliate offices. Directly comparable in the luxury coastal estate segment where C21 Union Realty also competes.
- Keller Williams Realty: Largest US residential brokerage by agent count with strong California presence. Competes for the same agent affiliation pool and consumer mind-share in the South Bay region.
- RE/MAX: Global franchise-based residential brokerage with significant South Bay franchisee presence. Closely comparable business model (franchise network + commission-based affiliated agents) competing for the same residential buyers and sellers.
- Berkshire Hathaway HomeServices: National franchise brokerage with California footholds. Closely comparable model combining a recognized parent brand with affiliated-agent structure, competing in the same residential segment.
- Coldwell Banker: Major national residential brokerage with strong South Bay and Palos Verdes presence. Competes head-to-head in the same coastal luxury and traditional residential segments.
Regional players
- The Agents: Smaller regional residential brokerage operating in Southern California. Comparable single-market concentration and local-agent-driven model competing for South Bay mind-share.
- Vista Sotheby's International Realty: Regional Sotheby's affiliate serving the South Bay and Beach Cities specifically. Direct overlap on luxury coastal listings and the same buyer demographic in Torrance, Redondo Beach, Hermosa Beach, and Manhattan Beach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CENTURY 21 Union Realty social profiles
Digital presenceCENTURY 21 Union Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
CENTURY 21 Union Realty leadership team
Management profileNumber of profiles
Profiles1 record
CENTURY 21 Union Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CENTURY 21 Union Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CENTURY 21 Union Realty
What does CENTURY 21 Union Realty do?
CENTURY 21 Union Realty (operating as Century 21 Coastal Properties / Union Realty Co.) is a full-service real estate brokerage that helps residential buyers, sellers, investors, and commercial clients transact in properties across the South Bay area of Los Angeles County. The firm earns commissions on property transactions, recruits and supports affiliated licensed real estate agents, and operates a real estate licensing school. Services are delivered by local agents using Century 21 brand systems and the MoxiWorks technology platform.
Is CENTURY 21 Union Realty a public or private company?
CENTURY 21 Union Realty is a private company. It is classified as family owned and is currently operating.
When was CENTURY 21 Union Realty founded?
CENTURY 21 Union Realty was founded in 1972. It employs 51 to 100 people.
Where is CENTURY 21 Union Realty based?
CENTURY 21 Union Realty is headquartered in Torrance, United States, in the North America region.
How does CENTURY 21 Union Realty make money?
One revenue line is on record: real Estate Commission.
Who are CENTURY 21 Union Realty's main competitors?
Emerging players on record are Redfin and eXp Realty. Direct peers are Compass, Sotheby's International Realty, Keller Williams Realty, RE/MAX, Berkshire Hathaway HomeServices and Coldwell Banker. Regional players are The Agents and Vista Sotheby's International Realty.
Does CENTURY 21 Union Realty have an API?
No public API is recorded for CENTURY 21 Union Realty.
What industry is CENTURY 21 Union Realty in?
CENTURY 21 Union Realty's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 53121 and its SIC code is 6531.