CENTURY 21 Masters

What CENTURY 21 Masters does

CENTURY 21 Masters (legal entity Full Realty Services) is the largest CENTURY 21 franchisee in California, operating a traditional residential and commercial real estate brokerage with over 2,000 independent Realtors across more than 50 offices spanning the entire state from San Francisco to San Diego. The company, headquartered in Murrieta, CA, serves home buyers, home sellers, relocation clients, and commercial real estate customers through a network organized into seven regional clusters (Bay Area, Central Coast, Ventura-North LA, Greater Los Angeles, Inland Empire North, Inland Empire South/San Diego, and Monterey Bay). Customer acquisition is sales-led, relying on agent-driven referrals, local market expertise, and the global Century 21 brand (79 countries, 125,000+ sales professionals).

The company's product surface combines four core brokerage service lines — Buy A Home, Sell Your Home, Relocation, and Commercial — delivered through its agent network and supported by a property search portal (search.c21masters.com) and an agent directory website. Revenue is generated primarily through real estate commissions on transactions completed by affiliated independent agents (transaction-fee model), with pricing negotiated per transaction and following industry-standard commission structures. The brokerage has built a vertically integrated ecosystem of wholly-owned ancillary subsidiaries that capture wallet share beyond the transaction: 21st Century Lending (mortgage, licensed in 30+ states), 21st Century Coverage (homeowner insurance including high-risk areas), three affiliated escrow companies (Diamond Valley Escrow, All Valley Escrow, 21st Century Escrow), and 21st Century Property Management.

Operationally, the business is a franchise under Century 21 Real Estate LLC, itself a subsidiary of Compass International Holdings. The franchise relationship provides brand licensing, marketing infrastructure, technology, and a national/international referral network, while CENTURY 21 Masters owns and operates the local offices and affiliated service companies. Recent corporate activity includes the April 2025 acquisition of Century 21 Real Estate Alliance and the announcement in April 2026 of a merger with another top Century 21 affiliate, signaling an active consolidation strategy within California. The company is privately held, founded in 1971, and reports 251–500 corporate employees (excluding the 2,000+ independent agent contractors).

Name

CENTURY 21 Masters

Legal name

Full Realty Services (operating as CENTURY 21 Masters)

Website

https://century21masters.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

CENTURY 21 Masters (Full Realty Services) is the largest Century 21 franchisee in California, operating 50+ offices and 2,000+ Realtors statewide. It provides residential, commercial, and relocation brokerage services, supplemented by in-house lending, insurance, escrow, and property management affiliates.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Mortgage and Nonmortgage Loan Brokers (522310), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Multifamily Brokerage (BPAJABAD)

Keywords

• Real estate brokerage
• Residential property sales
• Commercial real estate
• Mortgage lending services
• Property management services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions completed by affiliated agents. Agents receive commission splits with the brokerage taking a portion of each transaction.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

CENTURY 21 Masters operates as a full-service residential and commercial real estate brokerage in California, providing agent-led home buying, home selling, relocation, and commercial real estate services through a network of 2,000+ Realtors across 50+ offices statewide. The company complements its brokerage with affiliated services spanning mortgage lending, homeowners insurance, escrow, and property management to support clients across the transaction lifecycle.

Product overview

CENTURY 21 Masters operates as a full-service real estate brokerage platform offering residential and commercial real estate services. The core product portfolio includes home buying, home selling, relocation, and commercial real estate services. The company also provides integrated ancillary services through affiliated entities including mortgage lending (21st Century Lending), insurance (21st Century Coverage), escrow services (Diamond Valley Escrow, All Valley Escrow, 21st Century Escrow), and property management (21st Century Property Management). An online property search tool enables clients to browse listings. The company serves the entire state of California through a network of over 2,000 Realtors spanning 50+ offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy A Home Residential home buying service providing expert agent guidance through every step of the purchase process, from initial property search to closing day, for first-time buyers, move-up buyers, forever home seekers, and investment property purchasers in California.
• Sell Your Home Residential home selling service using proven marketing strategies and comprehensive expertise to maximize home value for California homeowners. Includes support for local sellers and out-of-state estate sellers.
• Relocation Services Specialized relocation service for local and long-distance moves within California and to or from other states, providing seamless transitions for individuals and families.
• Commercial Real Estate Professional commercial real estate brokerage solutions for investors, businesses, and developers seeking commercial property opportunities in California.
• 21st Century Lending Affiliated mortgage lending service licensed in 30+ states, providing residential, commercial, and manufactured home financing for clients referred through CENTURY 21 Masters offices and agents.
• 21st Century Coverage Affiliated insurance service specializing in solutions for California homeowners, including coverage for high-risk areas, integrated with CENTURY 21 Masters transactions.
• Property Search Platform Online property search platform (search.c21masters.com) enabling clients to browse available real estate listings across the CENTURY 21 Masters California network.
• Diamond Valley Escrow Affiliated escrow services provider integrated with CENTURY 21 Masters transactions in the Inland Empire region of California.
• All Valley Escrow Affiliated escrow services provider serving CENTURY 21 Masters clients across California.
• 21st Century Escrow Affiliated escrow services provider under the Century 21 brand, serving the transaction needs of CENTURY 21 Masters clients.
• 21st Century Property Management Affiliated property management service for residential and commercial properties, supporting investors and landlords using CENTURY 21 Masters for property sales.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• 21st Century LendingcoreChannel Partner/ Reseller/ DistributorLicensed in 30+ states with expertise in residential, commercial, and manufactured home financing. Provides integrated lending services for clients referred through CENTURY 21 Masters offices and agents.
• 21st Century CoveragecoreChannel Partner/ Reseller/ DistributorInsurance services specializing in solutions for California homeowners even in high-risk areas. Provides integrated insurance services for clients of CENTURY 21 Masters.
• Diamond Valley EscrowcoreChannel Partner/ Reseller/ DistributorEscrow services provider integrated with CENTURY 21 Masters transactions in the Inland Empire region.
• All Valley EscrowcoreChannel Partner/ Reseller/ DistributorEscrow services provider serving CENTURY 21 Masters clients across California.
• 21st Century EscrowcoreChannel Partner/ Reseller/ DistributorEscrow services provider affiliated with the Century 21 brand serving transaction needs of CENTURY 21 Masters clients.
• 21st Century Property ManagementminorChannel Partner/ Reseller/ DistributorProperty management services for investors and landlords using CENTURY 21 Masters for property sales.
• Compass International HoldingsmajorStrategic or Co-development PartnerParent company of Century 21 Real Estate LLC. The CENTURY 21 Masters franchise is affiliated with Century 21 Real Estate LLC, a subsidiary of Compass International Holdings. The Century 21 network spans 79 countries and territories with over 125,000 independent sales professionals.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Compass: Parent company of Century 21 Real Estate LLC and one of the largest US residential brokerages. Compass competes directly for California agents and listings while also setting the franchisor relationship that governs CENTURY 21 Masters, making it both competitor and licensor.
• Keller Williams Realty: Largest US brokerage by agent count with massive California presence. Operates on an agent-centric, market-center model and competes for the same independent Realtor pool and California buyer/seller base as CENTURY 21 Masters.

Direct peers

• Coldwell Banker: National residential brokerage franchise with deep California presence. Competes with CENTURY 21 Masters for the same agent recruitment pool and buyer/seller clients across California markets, operating under an analogous franchise-supported brokerage model.
• Berkshire Hathaway HomeServices: National brokerage franchise with strong California footholds. Operates with a similar franchise-supported, agent-driven model targeting residential buyers and sellers across the same California geographies as CENTURY 21 Masters.
• Better Homes and Gardens Real Estate: National residential brokerage franchise with active California franchisees. Competes directly for California market share, agent affiliations, and brand-driven buyer/seller relationships in similar suburban and mid-tier price segments.
• RE/MAX: Global residential brokerage franchise with significant California agent network. Directly comparable franchise model, commission structure, and target customer base, competing for the same independent contractors and home-buying clientele in California markets.
• HomeSmart: Large US brokerage with substantial California operations and tech-enabled agent tools. Competes for the same California agent recruitment and residential transaction volume with a lower-overhead model attractive to independent Realtors.

Emerging players

• eXp Realty: Cloud-based brokerage with rapidly growing California agent count. Competes on agent economics (higher commission splits, low overhead) and is gaining share among independent California Realtors that CENTURY 21 Masters relies on for its network.
• Redfin: Tech-enabled residential brokerage with deep California presence. Operates a different model (employed agents, rebate-oriented pricing) that pressures traditional brokerages like CENTURY 21 Masters on consumer pricing and agent productivity expectations.

Regional players

• Sotheby's International Realty: Luxury-focused residential brokerage with California affiliate offices. While focused on high-end properties, it competes for premium California listings and top-producing agents in markets like Beverly Hills, Carmel, and coastal regions where CENTURY 21 Masters also operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/neilschwartzc21
• Facebookfacebook.com/bestrealestatecompany
• LinkedInlinkedin.com/company/century-21-masters

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY 21 Masters