The Quaker Oats Company
The Quaker Oats Company is a Chicago-based, wholly-owned PepsiCo subsidiary (since 2001) that manufactures and markets a broad portfolio of oat-based cereals, granolas, granola bars, and rice snacks to mass-market and health-conscious consumers through U.S. and global retail grocery channels.
- Company typePrivate
- Founded1901
- HeadquartersChicago, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
The Quaker Oats Company firmographics
Firmographics- Name
- The Quaker Oats Company
- Legal name
- The Quaker Oats Company
- Website
- https://quakeroats.com
- Company type
- Private
- Founded year
- 1901
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The Quaker Oats Company is a Chicago-based, wholly-owned PepsiCo subsidiary (since 2001) that manufactures and markets a broad portfolio of oat-based cereals, granolas, granola bars, and rice snacks to mass-market and health-conscious consumers through U.S. and global retail grocery channels.
- Ownership category
- akta.pro rank
The Quaker Oats Company industry classification
Industry- Product category
- Breakfast Cereals & Oat Products
- NAICS
- Breakfast Cereal Manufacturing (311230), Breakfast Cereal Manufacturing (31123), Other Snack Food Manufacturing (311919), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)
- SIC
- Grain Mill Products (2040), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)
- akta.pro secondary industries
- Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)
Keywords
Where The Quaker Oats Company is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Quaker Oats Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Consumer Packaged Goods Sales: Quaker generates revenue through the manufacture and sale of oat-based food products including hot cereals (Old Fashioned Oats, Instant Oatmeal, Steel Cut Oats), cold cereals (Life Cereal, Oatmeal Squares), granola products, granola bars, and rice snacks. Products are distributed through retail grocery channels and sold directly to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for oat-based food products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Quaker Oats Company product offering
Product offeringCore offering
The Quaker Oats Company manufactures and sells a diversified portfolio of oat-based and grain food products including hot cereals (Old Fashioned Oats, Quick Oats, Steel Cut Oats, Instant Oatmeal, Organic and Gluten Free varieties), cold cereals (Life Cereal, Oatmeal Squares), granolas (Simply Granola and Protein Granola), snacks (Chewy Granola Bars, Protein Granola Bars, Rice Crisps, Rice Cakes), and specialty grains (Grits, Barley, Corn Meal, Oat Flour). Products target general consumers, health-conscious consumers, and families seeking convenient, wholesome breakfast and snack options with heart-health, fiber, and whole-grain functional benefits.
Product overview
The Quaker Oats Company offers a diversified portfolio of oat-based and grain products organized into several categories: hot cereals (including Old Fashioned Oats, Quick Oats, Steel Cut Oats, Instant Oatmeal, and specialty options like Organic and Gluten Free varieties), cold cereals (Life Cereal, Oatmeal Squares), granolas (Simply Granola and Protein Granola lines), snacks (Chewy Granola Bars, Protein Granola Bars, Rice Crisps, Rice Cakes), and specialty items (Grits, Barley, Corn Meal, Oat Flour). The company also offers protein-enhanced products targeting fitness and health-conscious consumers, including Protein Instant Oatmeal and Protein Granola. Quaker positions itself around the functional wellness benefits of oats, particularly heart health and digestive health.
Differentiator
Problem solved
Functional benefit
Brands
- Chewy: Chewy granola bars product line
- Life Cereal
- Simply Granola
- Quaker Oats Center of Excellence
Products and services
- Old Fashioned & Quick Oats Rolled oats available in old fashioned and quick-cooking formats, serving as the foundational product line for Quaker Oats, intended for general consumers preparing breakfast at home.
- Instant Oatmeal Pre-packaged single-serving oatmeal with various flavor options for quick preparation, for consumers seeking fast breakfast solutions.
- Steel Cut Oats Whole grain oats cut into pieces for a chewier texture and longer cooking time compared to rolled oats, for consumers preferring a heartier breakfast.
- Organic Oatmeal Certified organic oats meeting USDA organic standards, for consumers seeking organic breakfast options.
- Gluten Free Oatmeal Oats processed in a certified gluten-free facility for consumers with gluten sensitivities.
- Instant Oatmeal Cups Convenient single-serve cups of instant oatmeal with added protein options, for on-the-go consumers.
- Hot Oat Bran High-fiber oat bran cereal designed for digestive health benefits, for health-conscious consumers.
- Grits Ground cornmeal available in old fashioned, quick, and instant formats, for traditional Southern-style breakfast preparation.
- Oat Flour Ground oats used for baking as a whole grain flour alternative, for home bakers.
- Life Cereal Multi-grain breakfast cereal made with oats, wheat, and corn, for consumers seeking cold cereal breakfast options.
- Oatmeal Squares Crunchy oat-based cereal in square shape, sweetened with real brown sugar, for cold cereal consumers.
- Simply Granola Basic granola product with simple ingredients for breakfast or snacking, for consumers seeking straightforward granola.
- Protein Granola Protein-enhanced granola targeting fitness-conscious consumers with higher protein content.
- Barley Whole grain barley for soups, stews, and side dishes, for home cooking.
- Corn Meal Ground corn used for cornbread, polenta, and other preparations, for home cooking.
- Chewy Granola Bars Ready-to-eat snack bars made with oats and various flavor mix-ins, for on-the-go snackers and families.
- Protein Granola Bars Protein-enriched granola bars positioned as a protein-rich snack option, for fitness- and health-conscious snackers.
- Rice Crisps Light, crispy rice-based snack crisps, for consumers seeking low-calorie snacking.
- Rice Cakes Lightweight rice cakes available in various flavors for low-calorie snacking, for health-conscious snackers.
- Quaker Protein Instant Oatmeal - Banana Nut Protein-fortified instant oatmeal with banana nut flavoring, for consumers seeking added protein in a hot breakfast format.
- Quaker Protein Granola - Oats, Chocolate & Almonds Protein-enriched granola with chocolate and almond flavors targeting active consumers seeking protein-forward breakfasts.
- Quaker Organic Instant Oatmeal - Original Certified organic instant oatmeal in original unflavored variety, for consumers seeking organic instant oatmeal.
Companies that use The Quaker Oats Company
Customer profileSegments3 records
Ideal customer profiles3 records
The Quaker Oats Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Quaker Oats Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Common GoalflagshipQuaker partnered with Common Goal, a soccer-based community organization collective, to identify youth participants for the FIFA World Cup 26 Player Escort Program. The partnership also supports 40,000 hours of educational programming focused on nutrition fundamentals for more than 4,000 youth from underserved communities.
Scale indicators3 records
Recent moves3 records
Expansion highlights5 records
The Quaker Oats Company competitors and assessment
Company assessmentEmerging players
- Cascadian Farm: Organic cereals and granola brand (owned by General Mills) competing directly with Quaker's organic oatmeal and granola lines in the premium organic segment.
- Bob's Red Mill: Specialty grain and oat products manufacturer targeting health-conscious and whole-food consumers with premium, often gluten-free oat-based offerings. Directly competes with Quaker in the premium and specialty oat segments.
- Kashi: Better-for-you cereals and snacks brand owned by Kellanova, focused on whole grains, protein, and organic positioning. Competes with Quaker in the health-positioned cereal and breakfast segment.
- Nature's Path: Organic and better-for-you cereals, granola, and snack brand competing with Quaker's Organic and Gluten-Free product lines. Targets the same health-conscious consumer segments with a premium organic positioning.
Direct peers
- KIND Snacks: Granola bars and better-for-you snacks brand directly competing with Quaker Chewy and Protein Granola Bars. Also competing for breakfast and on-the-go occasions traditionally served by Quaker oatmeal products.
- General Mills: Major packaged foods competitor with brands like Cheerios, Nature Valley, and Fiber One directly competing against Quaker's oatmeal, granola bars, and high-fiber SKUs. Named alongside Quaker as a key player in the global oats market.
- Post Holdings: Cereal-focused packaged foods company (Honey Bunches of Oats, Grape-Nuts, Great Grains) competing directly with Quaker in the breakfast cereal category, particularly in oat-based and multi-grain formats.
- Kellanova (Kellogg's): Global cereal and snacks major with overlapping product categories including breakfast cereals, granola bars, and crackers. Direct head-to-head competitor in the U.S. breakfast aisle and a key player explicitly named alongside Quaker in the global oats market.
Regional players
- McCann's Irish Oatmeal: Steel-cut and traditional Irish oatmeal specialist with strong presence in Europe and select U.S. premium channels. Competes with Quaker in the premium and steel-cut oatmeal sub-segment but primarily serves European markets.
Broad incumbents
- Nestlé: Global food and beverage conglomerate with breakfast cereal brands (e.g., Cheerios-equivalents globally, Fitnesse, Nesquik) and a portfolio of granola and oat-based products. Named as a key player in the global oats market alongside Quaker.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Quaker Oats Company social profiles
Digital presenceThe Quaker Oats Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Quaker Oats Company leadership team
Management profileNumber of profiles
Profiles1 record
The Quaker Oats Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Quaker Oats Company M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Quaker Oats Company
What does The Quaker Oats Company do?
The Quaker Oats Company manufactures and sells a diversified portfolio of oat-based and grain food products including hot cereals (Old Fashioned Oats, Quick Oats, Steel Cut Oats, Instant Oatmeal, Organic and Gluten Free varieties), cold cereals (Life Cereal, Oatmeal Squares), granolas (Simply Granola and Protein Granola), snacks (Chewy Granola Bars, Protein Granola Bars, Rice Crisps, Rice Cakes), and specialty grains (Grits, Barley, Corn Meal, Oat Flour). Products target general consumers, health-conscious consumers, and families seeking convenient, wholesome breakfast and snack options with heart-health, fiber, and whole-grain functional benefits.
Is The Quaker Oats Company a public or private company?
The Quaker Oats Company is a private company. It is classified as corporate owned and is currently operating.
When was The Quaker Oats Company founded?
The Quaker Oats Company was founded in 1901. It employs 5,001 to 10,000 people.
Where is The Quaker Oats Company based?
The Quaker Oats Company is headquartered in Chicago, United States, in the North America region.
How does The Quaker Oats Company make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are The Quaker Oats Company's main competitors?
Emerging players on record are Cascadian Farm, Bob's Red Mill, Kashi and Nature's Path. Direct peers are KIND Snacks, General Mills, Post Holdings and Kellanova (Kellogg's). McCann's Irish Oatmeal is listed as a regional player. Nestlé is listed as a broad incumbent.
Does The Quaker Oats Company have an API?
No public API is recorded for The Quaker Oats Company.
What industry is The Quaker Oats Company in?
The Quaker Oats Company's product category is Breakfast Cereals & Oat Products. Its primary akta.pro industry code is CRADAAAE, Breakfast Foods & Cereals (Cereal, Granola, Oatmeal), with a secondary code of AFAKABAI, Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars). Its NAICS code is 311230 and its SIC code is 2040.