Keller Williams Integrity Realty

What Keller Williams Integrity Realty does

Keller Williams Integrity Realty is a privately held, independently owned franchise office operating under the Keller Williams Realty, Inc. brand. Based in Rosemount/Eagan, Minnesota, the entity is represented in the data primarily through a single licensed agent, Brian Mulvihill, who holds dual real estate licensure in Minnesota (License #20509014) and Wisconsin (License #59048-90) and operates from the Keller Williams Select Realty office at 1915 Plaza Drive, Suite 200, Eagan, MN. The office is co-located with the KW Commercial Midwest sub-brand, indicating a dual residential and commercial real estate service offering. Its core function is direct-to-consumer residential real estate brokerage: connecting individual home buyers and sellers in the Eagan metropolitan area and surrounding regions with properties listed on the MLS, providing buyer/seller representation, and managing transaction execution.

The technology platform is commodity real estate infrastructure: a cloud-based, agent-branded website (brianmulvihill.kw.com) with property search functionality powered by MLSGrid integration, a mortgage calculator, an agent finder directory, and multilingual support across 35+ languages. Supporting products include a First-Time Homebuyer's Guide blog series (published October 2023), Zillow preview integration for listing syndication, and social media presence on Twitter, YouTube, Facebook, and LinkedIn. The platform is built on Keller Williams' central technology stack and inherits KW brand recognition, training resources, and an agent network across the United States, but the entity itself owns no proprietary technology, patents, or trademarks beyond its franchise affiliation.

The business model is traditional real estate commission: the agent earns a percentage of property sale price on each closed transaction, with rates typically ranging from 2.5% to 6% split between buyer- and seller-side agents and their respective brokerages. Commissions are negotiated per transaction, billed on a pay-as-you-go basis at closing, and not publicly disclosed. There is no recurring revenue, no SaaS component, no subscription product, and no disclosed funding or external investment. The customer base consists entirely of SMB/consumer residential home buyers and sellers in Minnesota and Wisconsin, with no enterprise or institutional clients. The firmographic headcount band of 101-250 appears to reflect the broader Keller Williams Select market center rather than the attributable footprint of this franchise entity, which the website evidence characterizes as a single-agent operation.

Name

Keller Williams Integrity Realty

Legal name

Keller Williams Realty, Inc.

Website

https://brianmulvihill.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Keller Williams Integrity Realty is a privately held, independently owned Keller Williams franchise office in Eagan/Rosemount, Minnesota, providing residential real estate brokerage services (and limited commercial via KW Commercial Midwest) to home buyers and sellers in Minnesota and Wisconsin through a single licensed agent on a traditional commission-based model.

Ownership category

akta.pro rank

Headquarters

HQ city

Rosemount

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate agent commission model where the agent earns a percentage of the property sale price when representing buyers or sellers in residential real estate transactions

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Keller Williams Integrity Realty provides residential real estate brokerage services, representing individual home buyers and sellers in the Eagan, Minnesota metropolitan area and surrounding regions. The firm delivers personalized buyer/seller representation, property search assistance via the MLSGrid-powered KW platform, transaction coordination, and supplementary tools such as a mortgage calculator. Commercial real estate services are offered through the KW Commercial Midwest sub-brand operating from the same Eagan office.

Product overview

Keller Williams operates as a cloud-based real estate platform offering agent-branded websites with integrated property search, agent discovery, and client engagement tools. The platform includes core property search functionality, agent finder services, and supplementary tools like mortgage calculators. The company's product portfolio includes Keller Williams Select/KW Commercial Midwest for commercial services, agent personal websites built on the KW platform, and educational content resources such as the First-Time Homebuyer's Guide series.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer Representation Personalized real estate agent services representing individual home buyers in residential property transactions, including property search, showing coordination, offer negotiation, and closing support. Targeted at consumers and families purchasing single-family homes, townhomes, and condominiums in the Minnesota/Wisconsin market.
• Residential Seller Representation Personalized real estate agent services representing individual home sellers in residential property transactions, including listing services, market analysis, marketing, offer management, and closing support. Targeted at consumers selling single-family homes, townhomes, and condominiums in the Minnesota/Wisconsin market.
• KW Commercial Midwest Commercial Real Estate Services Commercial real estate brokerage services provided through the KW Commercial Midwest sub-brand, operating from the Keller Williams Select office in Eagan, MN. Serves commercial property clients in the Greater Minnesota region.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• MLSGridcoreTechnology or IntegrationMLSGrid provides the multiple listing service data infrastructure powering the property search functionality on the agent website, enabling access to real-time property listings, photos, and market data for home buyers and sellers.
• Keller Williams Select RealtycoreChannel Partner/ Reseller/ DistributorBrian Mulvihill is affiliated with Keller Williams Select Realty, operating under the Keller Williams franchise model which provides brand, technology, training, and support services to affiliated agents.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Re/Max: Re/Max operates a nearly identical franchise-based residential real estate brokerage model with agent-affiliated offices serving local markets. Both Keller Williams and Re/Max earn revenue through commission splits on transactions, and both compete for the same independent agent talent across U.S. markets including the Twin Cities.
• Century 21 Real Estate: Century 21 is a global residential real estate franchise with independently operated offices competing directly with Keller Williams affiliates for buyer and seller representation. Both rely on brand-driven lead generation, standardized agent training, and commission-based compensation in suburban U.S. markets.
• Coldwell Banker: Coldwell Banker is a long-established residential brokerage franchise with comparable agent-affiliated offices serving suburban metros. It competes directly with Keller Williams Integrity Realty in the Eagan/Minnesota market for residential listings and buyer representation.
• Redfin: Redfin is a tech-enabled residential brokerage that competes for the same Eagan-area buyers and sellers with a lower-commission model and digital-first search experience. It represents the most direct disruptive threat to traditional franchise agents like Keller Williams Integrity Realty.
• eXp Realty: eXp Realty is a cloud-based residential brokerage using a similar agent-attraction model but with a virtual, commission-split-heavy structure. It increasingly recruits KW agents nationwide, including in Minnesota, making it a direct competitor for agent talent and consumer mindshare.
• Compass: Compass is a national residential brokerage with a technology-forward platform and aggressive agent recruitment strategy. It competes with Keller Williams for top-producing agents in premium suburban markets and has expanded into the Twin Cities area.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-leaning residential brokerage franchise that competes with Keller Williams at higher price points in the Twin Cities suburbs. Both operate agent-affiliated models serving premium residential segments in the same geographic market.

Broad incumbents

• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage network with strong Midwest presence. It offers overlapping services in Minnesota residential real estate but operates as a broader portfolio brand with extensive corporate support and luxury-segment positioning distinct from KW's local-market franchise model.
• Zillow: Zillow is the dominant U.S. real estate search portal and a key listing syndication partner for Keller Williams agents. While not a traditional brokerage, Zillow's Premier Agent program and Zillow Offers directly compete for both buyer leads and seller listings in the Eagan metro.

Regional players

• Howard Hanna Real Estate: Howard Hanna is a large regional brokerage with strong Midwest presence and a similar agent-attraction franchise structure. While primarily East Coast-focused, its Minnesota expansion competes with Keller Williams for agent recruitment and local market share in suburban Minneapolis-St. Paul.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Xtwitter.com/metrohomes4sale
• YouTubeyoutube.com/watch?v=Et2-ObEO-X4&t=20s
• Facebookfacebook.com/BrianMulvihillRealtor
• LinkedInlinkedin.com/company/keller-williams-integrity-realty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Integrity Realty