Slabware

What Slabware does

SlabWare is a cloud-based vertical SaaS platform purpose-built for the natural stone industry, serving three distinct customer segments: countertop fabricators, slab distributors, and international stone exporters. Founded in 2012 in Vila Velha, Brazil, and operated by DPF Sistemas Ltda., the company offers three product versions — Fabricator, Distributor, and Exporter — priced between $224 and $299 per month, each bundling inventory management, CRM, job tracking, technical drawing, container cost modeling, a 3D visualizer, a built-in customer-facing website, and digital signature/quote capabilities into a single platform. The product is built on ASP.net, C#, jQuery, and Ajax, hosted on AWS with TLS/SSL and AES-256 encryption, and supplemented by native iOS and Android applications with offline mode for field operations.

The platform addresses industry-specific workflows that generic ERPs and CRMs cannot — slab/block/bundle inventory taxonomy, technical certificates, edge profiles, DXF file export to CNC equipment, Matching Veins visualization for countertop layouts, and import/export container profitability tracking. The company distributes entirely through digital self-serve channels, with a 15-day free trial, live demo scheduling, and inside sales support via phone, WhatsApp, and email. Additional revenue streams beyond SaaS subscriptions include QuickBooks/Xero integration add-ons ($69/month each), REST API access, custom website development (starting at $1,500), and advertising placements sold to stone industry vendors on the platform's login page.

SlabWare has grown to 384+ active companies across 20+ countries and 42 US states without external venture capital, relying instead on organic subscription revenue. The company holds no external funding, operates with 1-10 employees, and remains founder-owned and bootstrapped. Named customers report multi-year retention (up to 10+ years), and surveyed fabricators cite $12,000+ in annual savings, a 285% monthly ROI, and a 90%+ reduction in quote generation time as quantified outcomes. The company maintains technology partnerships with AWS, Google (Calendar and Gmail APIs), QuickBooks, Xero, Stripe/PayPal, Zoho (SalesIQ), and the Apple and Google app stores, alongside active content marketing across YouTube, Instagram, Facebook, LinkedIn, and TikTok.

Name

Slabware

Legal name

DPF SISTEMAS LTDA.

Website

https://slabware.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

SlabWare is a cloud-based vertical SaaS platform built exclusively for the natural stone industry, serving 384+ countertop fabricators, slab distributors, and international exporters across 20+ countries with integrated inventory, CRM, drawing, and project management tools.

Ownership category

akta.pro rank

Headquarters

HQ city

João Pessoa

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscriptions (Core): SlabWare generates the majority of its revenue through monthly, semi-annual, and annual SaaS subscription plans. Three product versions are offered at different price points: Fabricator (from $224/month billed annually or $249/month billed monthly), and Distributor/Exporter (from $269/month billed annually or $299/month billed monthly). Each plan includes all features with up to 5 users; additional users cost $35/month per user.
2. QuickBooks Integration Add-on: Optional paid add-on at $69/month for QuickBooks Online synchronization. Requires QuickBooks Online PLUS plan or higher. An equivalent Xero integration is also available at the same price point.
3. API Access: REST API access with secure data integration as a paid monthly add-on. Includes full platform data integration, API documentation, and continuous infrastructure monitoring. Requested via contact form.
4. Website Creation Services: Custom professional website development for stone businesses. Initial development cost starts at $1,500 or more. Monthly hosting and maintenance services are included in a premium service package. Includes SEO, analytics design, custom UI/UX, and domain configuration.
5. Advertising Services: SlabWare sells advertising placements displayed on the login page of its software platform, targeting specific user segments (fabricators, distributors, or exporters). An optional ad creation service is available starting at $200, depending on complexity. This targets stone industry suppliers, equipment makers, and logistics companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

SlabWare is a cloud-based SaaS platform purpose-built for the natural stone industry, delivered in three versions (Fabricator, Distributor, Exporter) that combine slab and block inventory management, technical drawing, quote and invoice generation, job/project tracking, CRM, container management, a 3D visualizer, QR-code labeling, and an integrated customer-facing website. The product is sold on recurring monthly, semi-annual, and annual subscriptions with optional paid add-ons (QuickBooks/Xero integrations, REST API access) and ancillary services such as custom website development and login-page advertising.

Product overview

SlabWare is a cloud-based software platform with three core product versions (Fabricator, Distributor, Exporter) designed specifically for the stone industry. The platform combines inventory management, sales, customer relationship management, project tracking, and operational tools in one unified system. Core modules include Drawing tools with DXF support, 3D Visualizer, Job Tracker, CRM, Container Management, Forms, and Newsletter/Mailing. Additional services include a Website Builder, API for integrations, Advertisement platform, ROI analysis tool, and Mobile Apps (iOS/Android). All versions include built-in website capabilities, QR code labeling, and multilingual support (English, Spanish, Portuguese). The platform integrates with QuickBooks, Xero, Google Calendar, and offers REST API access.

Differentiator

Problem solved

Functional benefit

Products and services

• SlabWare Fabricator Comprehensive SaaS for countertop fabricators, covering slab and remnant inventory with QR labels, technical drawing with DXF export, quote and invoice generation with digital signatures, job tracking with Google Calendar sync, expense and purchase order management, 3D visualizer, and a built-in website for 24/7 quote capture. Designed for shops running jobs from template to installation.
• SlabWare Distributor SaaS for stone distributors and wholesalers, combining slab inventory management, CRM with industry-native pipeline stages, order processing, container import cost tracking, newsletter and email marketing, an integrated website with live inventory, and a 3D visualizer to accelerate the slab sales cycle.
• SlabWare Exporter SaaS for international stone exporters and traders, providing block and bundle inventory tracking, international order management, container-level cost and profitability tracking, export documentation generation (bills of lading, certificates of origin, commercial invoices), and multilingual CRM for global client relationships.
• SlabWare API REST API with JSON responses and token authentication that exposes slabs, inventory, orders, customers, and production workflow data for integration with third-party systems and automation of stone-industry processes. Available across all three SlabWare versions as a paid add-on with full documentation.
• SlabWare Website Service Custom professional website design, development, and managed hosting for stone businesses, including SEO optimization, analytics, custom UI/UX, and domain configuration, with native integration to SlabWare inventory. Sold as a separate service starting at $1,500 with ongoing maintenance.
• SlabWare Mobile App Native iOS and Android mobile applications for the Fabricator, Distributor, and Exporter versions, enabling inventory scanning, order management, job tracking, customer management, and deliveries from the field, including an offline mode that pre-downloads data for continued operation without internet.
• SlabWare 3D Visualizer Interactive 3D visualizer that applies the user's own stone materials to pre-designed kitchen, bathroom, and living room environments, with the ability to customize countertops, cabinets, and floors and share preview or interactive links with clients for approval. Materials can be uploaded directly from SlabWare inventory.
• SlabWare Advertisement Advertising placements on the SlabWare platform login page, targeting segmented audiences of fabricators, distributors, and exporters for stone industry suppliers, equipment makers, and logistics companies, with an optional ad creation service starting at $200.
• SlabWare ROI Analysis Tool ROI analysis tool that quantifies time and cost savings for fabricator prospects, reporting US$960 in monthly savings, a 285% monthly ROI, and 10+ hours saved per week, based on a survey of 15 fabricators, with breakdowns across quoting speed, inventory control, and labor efficiency.

Quantifiable outcome

• 30% higher profits reported by customers using SlabWare to eliminate waste and simplify operations
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core.

• QuickBooks OnlinecoreTechnology or IntegrationQuickBooks Online integration is a flagship optional add-on ($69/month) enabling two-way sync of inventory, orders, received payments, customer data, income and expense accounts. Requires QuickBooks Online PLUS or higher plan. This partnership enables SlabWare customers to eliminate double data entry between sales/inventory and accounting systems. SlabWare connects exclusively with the browser version of QuickBooks Online.
• Google (Calendar API / Gmail API)coreTechnology or IntegrationSlabWare integrates with Google Calendar for job tracker synchronization — users can sync tasks and appointments bidirectionally. Gmail API is used for email sending with user OAuth authorization. Google User Data policies apply to the Job Tracker's Google Calendar integration. These integrations are native to the Fabricator version's workflow automation capabilities.
• Stripe / PayPalcoreTechnology or IntegrationStripe and PayPal (or equivalent payment providers) are used as external payment processors for SaaS subscription billing. SlabWare does not store complete credit card data, relying on these PCI-DSS compliant external providers for secure recurring charge processing. This is mandated by SlabWare's user terms and conditions.
• Amazon Web Services (AWS)coreTechnology or IntegrationSlabWare's cloud infrastructure is hosted on AWS with TLS/SSL encrypted data transmission, AES-256 encrypted data storage, and automated encrypted backups. AWS provides the security, reliability, and scalability that underpins the platform's 24/7 availability claim.
• YouTubecoreGTM or Marketing PartnerSlabWare operates a dedicated YouTube channel (@SlabWare_Software) publishing tutorial videos, product walkthroughs, and how-to guides. The channel serves as both a marketing and customer success channel, providing step-by-step training content for all three product versions. Links to YouTube tutorials appear throughout the website and within in-product help contexts.
• Apple (App Store) / Google (Play Store)coreTechnology or IntegrationSlabWare distributes native mobile applications through both the Apple App Store and Google Play Store. Separate apps exist for each version: SlabWare Fabricator (iOS), SlabWare Distributor, and SlabWare Exporter. Both platforms collect standard analytics data per their respective developer policies.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moraware (CounterGo / JobTracker): Moraware offers CounterGo (countertop quoting) and JobTracker (production management) for stone fabricators. It is the closest direct competitor to SlabWare's Fabricator version, serving the same countertop fabrication customer with overlapping drawing, quoting, and job-tracking capabilities.
• StoneEdge Systems: StoneEdge provides inventory, CRM, and ERP software tailored to stone fabricators and distributors. It competes directly with both SlabWare's Fabricator and Distributor versions on slab inventory, quoting, and customer management workflows.
• SlabSmith: SlabSmith is a slab and tile inventory management system for stone distributors, used in showrooms to track and display material availability. It overlaps directly with SlabWare's Distributor version on slab inventory, labeling, and customer-facing inventory visibility.
• RockSolid / Natural Stone Resource Group: RockSolid (formerly from the Natural Stone Institute ecosystem) provides business and customer management software for stone fabricators. It is a vertical competitor targeting the same countertop-fabrication SMB segment as SlabWare Fabricator.

Emerging players

• Estimator 360 / Affinity Stone Solutions: Affinity Stone Solutions offers cloud-based estimating and shop management tools for countertop fabricators. It is a smaller, emerging vendor with partial overlap on quoting, drawing, and production scheduling for the same fabricator persona.

Broad incumbents

• HubSpot: HubSpot is a horizontal CRM and marketing platform used by many SMBs. While not stone-specific, it competes for CRM, email marketing, and pipeline management spend — functionality SlabWare bundles natively — and could add industry templates to encroach on SlabWare's Distributor and Exporter versions.
• Salesforce: Salesforce is the dominant horizontal CRM. Larger stone distributors and exporters already use Salesforce-adjacent tools; expansion of Salesforce's industry clouds or AppExchange partners into stone workflows represents a long-term competitive threat to SlabWare's CRM-centric modules.
• Procore Technologies: Procore is a leading construction management platform for general contractors and specialty trades. As Procore extends deeper into specialty trade workflows, it could absorb job-tracking and project-management functionality that today sits within SlabWare Fabricator's Job Tracker.
• JobBOSS (by Exact Macola): JobBOSS is an ERP/manufacturing system for small-to-mid shops, including stone fabricators. It overlaps with SlabWare on shop floor workflow, estimating, and production tracking, representing a horizontal incumbent alternative for fabrication customers.

Others

• QuickBooks (Intuit): QuickBooks is already a SlabWare integration partner rather than a head-to-head competitor, but Intuit could over time embed more operational/inventory features that reduce customer willingness to pay separately for SlabWare. It is included as a strategically adjacent ecosystem participant shaping SlabWare's roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SlabWare_Software
• Facebookfacebook.com/SlabWare
• LinkedInbr.linkedin.com/company/slabware
• Instagraminstagram.com/slabware
• TikToktiktok.com/@slabware.software
• Xx.com/slabware

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slabware