Ardu Recovery

What Ardu Recovery does

Ardu Recovery Center is a privately held, CARF-accredited residential addiction treatment facility operating an 80-bed live-in campus in Provo, Utah, against the Wasatch Mountains. The company provides a full continuum of substance use disorder care — 24/7 medically supervised detox (alcohol, drug, and holistic detox), residential treatment, day treatment / partial hospitalization, intensive outpatient programming (IOP), sober living, and residential support — with same-day admissions available via a dedicated phone line (801-810-1234). The clinical program combines evidence-based modalities (CBT, DBT, trauma therapy, motivational interviewing, family therapy, group therapy) with a proprietary 8-week "Seven Principles" curriculum grounded in Carl Jung's Shadow Work theory, mindfulness-based relapse prevention, and a holistic/integrative medicine layer (IV amino acid therapy, yoga, exercise, nutritional therapy, experiential modalities such as camping and rock climbing). Gender-specific men's and women's tracks, dual-diagnosis / PTSD treatment, and medication-assisted treatment options round out the portfolio.

The business model is a per-patient, insurance-reimbursed clinical services model. Ardu is in-network with nine named payors — Cigna, Tricare, Regence BlueShield, SelectHealth, PEHP, EMI Health, First Health Network, Wise Health System, and University of Utah Health — and accepts Medicaid, supplemented by cash-pay and need-based scholarships. Pricing is individualized based on assessment, length of stay, and level of care, with the company offering insurance verification to prospective patients. Go-to-market is sales-led and direct: phone-driven admissions, healthcare-provider and treatment-facility referrals, community outreach, and content marketing through an active blog and social media presence on Instagram, Facebook, and LinkedIn, with organic search as a national patient-acquisition channel despite the single-site footprint. The company is led by Executive Director Drew Redd, with no disclosed private equity, venture capital, or institutional investment, and operates with a staff sufficient to support 80 residential beds under 24/7 clinical coverage.

Name

Ardu Recovery

Legal name

Ardu Recovery Center

Website

https://ardurecoverycenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ardu Recovery Center is a privately held, CARF-accredited residential addiction treatment facility in Provo, Utah, operating an 80-bed campus that delivers medical detox, residential, outpatient, and sober living care to adults with substance use disorders across the United States.

Ownership category

akta.pro rank

Product category

Residential Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Residential addiction treatment
• Medical detox services
• Outpatient rehab programs
• Sober living housing
• Dual diagnosis treatment

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Insurance-Based Treatment Services: Accepts most private insurance plans including major carriers. Provides insurance verification services to help prospective patients understand their coverage before admission.
2. Medicaid Coverage: Accepts Medicaid for eligible patients seeking addiction treatment services.
3. Cash Pay: Self-pay option available for patients without insurance coverage or those preferring private payment.
4. Scholarships: Need-based financial assistance available for qualifying patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Ardu Recovery Center operates an 80-bed residential addiction treatment facility in Provo, Utah providing a full continuum of care from 24/7 medically supervised detox through residential inpatient, day treatment, intensive outpatient, sober living, and residential support. Programs are delivered for adults with substance use disorders and co-occurring mental health conditions, combining evidence-based therapies (CBT, DBT, trauma therapy), medication-assisted treatment, and holistic offerings (IV amino acid therapy, yoga, nutritional therapy, experiential activities).

Product overview

Ardu Recovery Center is an addiction treatment facility offering a comprehensive continuum of care for substance use disorders. The portfolio consists of medically supervised detoxification (drug detox, alcohol detox, and holistic detox), residential/inpatient treatment, and multiple outpatient levels of care (Day Treatment, Intensive Outpatient Program). Treatment programs include gender-specific tracks (Men's Rehab, Women's Rehab) and Dual Diagnosis/PTSD treatment for co-occurring mental health conditions. These core programs are supported by a rich array of therapeutic modalities including Cognitive Behavioral Therapy, Dialectical Behavior Therapy, Family Therapy, Group Therapy, Experiential Therapy, Trauma Therapy, Mindfulness-Based Relapse Prevention, and Motivational Interviewing. Holistic offerings include IV Amino Acid Therapy, Yoga Therapy, Exercise Therapy, Nutritional Therapy, and Integrative Medicine. The organization also provides sober living transitional housing and residential support services. The Seven Principles curriculum incorporating Carl Jung's Shadow Work, narrative exposure therapy, and purpose-driven treatment underpins the residential program.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detox
• Residential Treatment
• Day Treatment (Partial Hospitalization)
• Intensive Outpatient Program (IOP)
• Sober Living
• Residential Support / Supportive Living
• Dual Diagnosis Treatment
• PTSD Treatment

Quantifiable outcome

• Graduates maintain sobriety - Skyla Child reported 6 months clean and sober after graduating
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• PEHP Health & BenefitscoreOthersIn-network insurance provider accepting PEHP Health & Benefits plans for addiction treatment coverage.
• SelectHealth Medical & Dental InsurancecoreOthersIn-network insurance provider accepting SelectHealth coverage for medical detox, residential, and outpatient treatment services.
• Cigna Insurance CompanycoreOthersIn-network insurance provider accepting Cigna health insurance plans for addiction treatment services.
• First Health Network InsurancecoreOthersIn-network insurance network provider for addiction treatment coverage.
• Wise Health SystemcoreOthersIn-network insurance provider for addiction treatment coverage through Wise Health System plans.
• EMI Health Insurance CompanycoreOthersIn-network insurance provider accepting EMI Health coverage for substance abuse treatment.
• Tricare Health InsurancecoreOthersIn-network insurance provider for military health insurance covering addiction treatment services.
• Regence BlueShieldcoreOthersIn-network insurance provider accepting Regence BlueShield plans for addiction recovery treatment.
• University of Utah HealthcoreOthersIn-network healthcare system providing insurance coverage for addiction treatment at Ardu Recovery Center.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cirque Lodge: Long-established residential addiction treatment facility in Provo/Sundance, Utah offering medically supervised detox, residential, IOP, and adventure/experiential therapies. Closest direct competitor geographically and philosophically, also emphasizing a mountain setting and holistic modalities.
• The Recovery Village: Multi-location residential and outpatient addiction treatment provider offering detox, residential, PHP, IOP, and sober living with strong digital marketing. Closest comparable to Ardu in service mix and patient acquisition strategy, operating at greater scale.
• Banyan Treatment Center: Multi-state residential and outpatient addiction treatment operator offering detox, residential, PHP, IOP, and sober living. Closely comparable in service breadth, payer mix, and patient demographics to Ardu, with stronger geographic diversification.

Broad incumbents

• American Addiction Centers: Public multi-site operator of residential and outpatient SUD treatment facilities across the U.S. Provides full continuum of care similar to Ardu but at significantly greater scale and with national payer leverage. Sets competitive pricing and digital marketing benchmarks in the market Ardu serves.
• Recovery Centers of America: PE-backed (General Atlantic) network of inpatient and outpatient SUD treatment facilities in the Eastern U.S. Demonstrates the capital-backed multi-site expansion model Ardu could pursue. Comparable continuum of care from detox through sober living.
• Hazelden Betty Ford Foundation: Iconic nonprofit residential addiction treatment provider with national footprint, evidence-based programs, and integrated co-occurring disorder care. Sets the clinical credibility benchmark Ardu competes against and operates integrated sober living/aftercare services.
• Summit Behavioral Health: PE-backed multi-site network of residential, PHP, IOP, and detox facilities across multiple U.S. states. Direct strategic comparable showing what a scaled, institutionally-backed SUD platform looks like versus an independent operator like Ardu.

Regional players

• CleanSlate Outpatient Addiction Treatment: Multi-state outpatient addiction medicine provider focused on medication-assisted treatment (buprenorphine, naltrexone, Suboxone). Overlaps with Ardu on medication management and dual diagnosis but operates only in outpatient settings, serving as a referral partner or competitor for the IOP segment.
• Odyssey House of Utah: Long-standing Utah-based nonprofit providing residential, outpatient, and supportive housing for substance use and co-occurring disorders. Directly competes with Ardu in the Salt Lake/Provo market for Medicaid and indigent populations.

Emerging players

• Eleanor Health: Tech-enabled outpatient addiction and mental health provider offering in-person and virtual care with proprietary outcomes tracking. Represents the emerging technology-enabled, outcomes-focused model that traditional facilities like Ardu will need to adopt to remain competitive with payers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ardurecovery
• LinkedInlinkedin.com/company/ardu-recovery-center
• Instagraminstagram.com/ardurecoverycenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ardu Recovery