Mom's House

What Mom's House does

Mom's House is a private, founder-owned certification and training platform based in Chesterfield, Missouri, that trains professionals to serve as Senior Transition Specialists across three disciplines: senior living placement, senior real estate (as-is home purchases), and downsizing services. Founded in 2019 by Phillip Vincent, a 30-year senior living industry veteran, the company started as a direct home-buying service before pivoting to a scalable training model that now claims 500+ certified specialists and 500+ partner senior living communities across the United States. Its core product is the Senior Transition Specialist (STS) Certification program, delivered through three tracks (Placement Specialist at 6 weeks/12 modules, Real Estate Specialist at 8 weeks/16 modules, and Downsizing Specialist at 6 weeks/10 modules), available individually or as a Complete Bundle with up to 30% savings. The platform is architected as a certification-as-gateway model: graduates unlock access to the optional Accelerator Program, which provides custom-built websites, qualified seller leads, Senior Living Executive contact lists, daily social media posting across four platforms, group coaching calls, and a private SKOOL community for ongoing mentorship. Underlying technology includes REI BlackBook integration for real estate workflow tools, multi-domain webinar funnels (go.momshouse.com, yes.momshouse.com), and SKOOL-based community infrastructure, but no proprietary AI/ML systems are evidenced.

Name

Mom's House

Legal name

Mom's House Technology LLC

Website

https://momshouse.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Mom's House is a private certification and training platform that trains professionals as Senior Transition Specialists across senior living placement, real estate, and downsizing, serving families navigating senior care transitions and senior living community partners nationwide.

Ownership category

akta.pro rank

Product category

Professional Certification and Training Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)

akta.pro secondary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Senior transition certification
• Senior living placement
• Real estate training
• Downsizing specialist services
• Professional certification programs

Headquarters

HQ city

Lees Summit

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Certification Training Programs: One-time certification fees for three programs: Placement Specialist (6 weeks, 12 modules), Real Estate Specialist (8 weeks, 16 modules), and Downsizing Specialist (6 weeks, 10 modules). Bundle pricing available with up to 30% savings.
2. Placement Referral Fees: Certified placement specialists earn referral fees ($3,000-$10,000 per placement) when matching families with senior living communities. Fee paid by community after resident moves in.
3. Real Estate Transaction Fees: Specialists earn commissions on as-is home purchases ($10,000-$40,000 per deal) and listing commissions ($11,000 average per transaction). Two revenue tracks: organic listings and as-is quick purchases.
4. Downsizing Service Fees: Downsizing specialists charge project fees averaging $4,000 per project (range $2,000-$8,000). Services include initial consultation, sorting, estate sales, donation coordination, and move management.
5. Accelerator Program Access: Optional paid accelerator program providing mentorship, coaching, custom websites, marketing materials, daily social posting, and qualified leads. Only available to certified specialists.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mom's House sells structured training and certification programs that credential individuals as Senior Transition Specialists across three disciplines: senior living placement, senior real estate, and downsizing. The Complete Certification Bundle includes 44 training modules, and graduates gain access to the recurring Accelerator Program that supplies marketing websites, daily social content, qualified leads, mentorship, and a community platform. The company also operates the Resident Readiness Program, a partnership offering that connects senior living communities with its certified specialist network.

Product overview

Mom's House is a certification and training platform that offers a comprehensive Senior Transition Specialist Certification program with three core disciplines: Senior Living Placement Specialist (6 weeks, 12 modules), Senior Real Estate Specialist (8 weeks, 16 modules), and Downsizing Specialist (6 weeks, 10 modules). These are available individually or as a Complete Bundle, which includes all three certifications plus exclusive bundle resources. The platform is structured as a certification-as-gateway model where the initial certification unlocks access to an exclusive Accelerator Program providing mentorship, custom websites, marketing support, qualified leads, and ongoing coaching. The company also operates the Resident Readiness Program for senior living communities and provides direct home buying services (as-is cash offers) for families funding senior care. The ecosystem includes educational blog content and free webinar training as lead generation and educational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Transition Specialist Certification (Complete Bundle)
• Senior Living Placement Specialist Certification 6-week, 12-module certification that trains individuals to assist families in selecting and moving into appropriate senior living communities, led by lead instructor Christine Sevier.
• Senior Real Estate Specialist Certification 8-week, 16-module certification that trains individuals to handle real estate transactions specifically for senior clients, including listing, marketing, and selling homes for older adults in transition.
• Downsizing Specialist Certification 6-week, 10-module certification that trains individuals to manage the physical and logistical process of downsizing a senior's household, led by lead instructor Barry Louks.
• Accelerator Program Recurring subscription program for certified Senior Transition Specialists that delivers ongoing mentorship, custom-built marketing websites, daily social media content, qualified leads, live training events, community access, and REI BlackBook back-office integration.
• Resident Readiness Program Zero-cost partnership program for senior living communities that links them with Mom's House's certified specialist network so that prospective residents can list, market, and sell their existing homes — reducing move-in delays and accelerating occupancy.
• Home Buying Service (As-Is Cash Offers) As-is cash offer service for families needing to sell a senior's home as part of a downsizing, assisted living move, or inherited property transition, delivered through Mom's House's certified specialist network.

Quantifiable outcome

• Break-even on certification investment in approximately 1.0 months based on income calculator
• +4 more outcomes

Named customers7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• 500+ Senior Living CommunitiescoreChannel Partner/ Reseller/ DistributorPartnership network of 500+ senior living communities nationwide. Communities refer prospective residents to Mom's House certified specialists. Mom's House provides Resident Readiness Program to help families sell homes so residents can move in faster. Zero cost to communities.
• Senior Living Executive ContactscoreGTM or Marketing PartnerCertified specialists receive Senior Living Executive contact lists for their state. Provides networking opportunities and relationship-building resources with community decision-makers.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• A Place for Mom: Largest senior living referral and placement service in the U.S., connecting families with senior living communities. Closely comparable to Mom's House Placement Specialist certification track and community partnership model.
• CarePatrol: Senior placement organization that helps families find assisted living, memory care, and in-home care. Directly comparable to Mom's House Placement Specialist offerings and certified local advisor model.
• Senior Living Locators: Senior living advisory and placement service with local advisors across the U.S. Highly comparable to Mom's House in target customer, advisory role, and senior living community referral network.
• Caring.com: Senior care resource and referral platform providing information and connections to senior living, in-home care, and related services. Overlaps with Mom's House placement and family education content.

Broad incumbents

• Opendoor: Large-scale as-is home buying iBuyer. Comparable to Mom's House Real Estate Specialist track and direct home-buying service, but operates as a broad incumbent across all home sellers rather than specializing in senior transitions.
• Offerpad: As-is home buying and listing solutions provider. Comparable to Mom's House direct home-buying service but serves a broad seller base rather than the senior transition niche.
• We Buy Houses: Franchise-style network of local cash home buyers. Comparable to the distributed Mom's House specialist network model for as-is home purchases, though without the senior-specific positioning or certification curriculum.
• HomeVestors / We Buy Ugly Houses: Franchise network of independent real estate investors buying as-is homes. Comparable to the Mom's House Real Estate Specialist model of certified independent buyers, but in a broader, non-senior-focused market.
• Senior Helpers: National senior home care franchise offering personal care, companionship, and transition support. Broader incumbent overlapping with Mom's House's senior-focused service orientation and franchise-like specialist distribution.

Others

• National Association of Senior & Specialty Move Managers (NASMM): Industry membership body for senior move managers. Comparable as the established ecosystem for the downsizing track Mom's House certifies, representing an alternative path for specialists rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mom's House