Senior Living Locators
Senior Living Locators is an independently owned senior housing placement service founded in 2016 that helps families in Columbus, Ohio and the Pacific Northwest find Assisted Living, Memory Care, and Nursing Home options at no cost, compensated via facility referral commissions.
- Company typePrivate
- Founded2016
- HeadquartersDublin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Senior Living Locators does
Senior Living Locators is an independently owned senior housing placement service founded in January 2016 by co-founders Sherri Mauger CSA and Nanette Wickline. The company operates as a free referral service for families, helping them place elderly loved ones into Assisted Living, Independent Living, Memory Care, or Nursing Home facilities primarily in the greater Columbus, Ohio area, with a second regional headquarters on Bainbridge Island, Washington serving the Pacific Northwest. Service delivery is structured around four modules — Needs Assessment, Analysis & Recommendations, Selection Process, and Ongoing Advocacy Support — delivered through certified Senior Advisors who meet families in person and conduct personal facility visits.
The company does not operate a proprietary technology platform; it is a service business whose core asset is the trust-based advisor relationship and an accumulated qualitative database of family placement experiences. Recommendations are validated against state facility records and the firm's own on-site visits. There are no patents, software products, apps, APIs, or AI/ML capabilities disclosed in the available source material.
Senior Living Locators monetizes through referral commissions paid by senior living facilities in its network for successful placements, allowing the service to remain free to families. Distribution is primarily regional and relies on word-of-mouth, an educational content website, a Facebook presence, and referrals from healthcare providers. The company is privately held with no disclosed institutional funding, no parent company, and no disclosed revenue figures, and serves two customer segments: families seeking senior care (primary) and veterans/military families seeking benefits-eligible placements (secondary).
Senior Living Locators firmographics
Firmographics- Name
- Senior Living Locators
- Legal name
- Senior Living Locators
- Website
- https://seniorlivinglocatorsoh.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Senior Living Locators is an independently owned senior housing placement service founded in 2016 that helps families in Columbus, Ohio and the Pacific Northwest find Assisted Living, Memory Care, and Nursing Home options at no cost, compensated via facility referral commissions.
- Ownership category
- akta.pro rank
Senior Living Locators industry classification
Industry- Product category
- Senior Living Placement Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
- akta.pro secondary industries
- Senior Living & 55+ Community Brokerage (BPAJAAAH), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Senior Living Locators is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Senior Living Locators business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Facility Referral Commission: Senior Living Locators receives reimbursement from senior living facilities within their network for placements made. This allows the company to offer all services free of charge to families seeking senior care placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free comprehensive placement services for families |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Senior Living Locators product offering
Product offeringCore offering
Senior Living Locators provides a free senior housing placement service for families in the greater Columbus, Ohio area (with a secondary presence in the Pacific Northwest). Certified Senior Advisors conduct in-person needs assessments, analyze care options (Assisted Living, Independent Living, Memory Care, Nursing Homes), accompany families on facility tours, and provide ongoing advocacy support. The service is offered at no charge to families, with compensation received from senior living facilities in the company's network for successful placements.
Product overview
Senior Living Locators is a single, unified senior housing placement service focused on the greater Columbus, Ohio area. The company offers four integrated service modules: Needs Assessment (initial evaluation with a certified advisor), Analysis & Recommendations (objective facility review using state records and personal inspections), Selection Process (guided facility tours with hands-on assistance), and Ongoing Advocacy Support (scheduled check-ins with status reports). The service helps families navigate Assisted Living, Independent Living, Memory Care, and Nursing Home options at no cost to families, as facilities in their network reimburse them for services.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Living Locators Placement Service
Quantifiable outcome
- Facilities recommended are verified against state records for good standing
- +1 more outcomes
Companies that use Senior Living Locators
Customer profileSegments2 records
Ideal customer profiles2 records
Senior Living Locators technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Senior Living Locators partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Senior Living Locators competitors and assessment
Company assessmentDirect peers
- A Place for Mom: Largest US senior living referral and placement service. Directly competes with Senior Living Locators by connecting families with assisted living, memory care, and nursing home communities; operates a free-to-family model funded by participating facilities, mirroring the subject's revenue approach.
- Assisted Living Locators: National senior placement franchise placing families into assisted living, memory care, and independent living communities. Competes head-to-head with Senior Living Locators in the same niche, with a similar free-to-family, facility-commission revenue model.
- CarePatrol: National senior placement franchise that helps families find assisted living, memory care, and in-home care. Uses certified senior advisors and in-person assessments — a service model nearly identical to Senior Living Locators.
- Caring.com: Major online senior care resource and referral platform (including SeniorAdvisor.com). Competes for the same family-driven placement demand via content marketing and a national referral network.
- Seniorly: Tech-enabled senior living placement marketplace with a searchable database of communities and advisory support. Targets the same family-customer segment and serves as a more digitally sophisticated alternative to traditional advisory-led placement services.
Regional players
- Elder Care Alliance: Nonprofit operator of assisted living and memory care communities primarily in California and the Pacific Northwest. Comparable to Senior Living Locators because it intersects family-facing senior care decisions in the same Bainbridge Island/PNW catchment area.
Emerging players
- FamilyAssets: Smaller, technology-driven senior living directory and advisory service. Overlaps with Senior Living Locators in helping families compare and choose senior living options, but leans more heavily on a self-serve digital experience.
Broad incumbents
- Brookdale Senior Living: Largest US operator of senior living communities (assisted living, memory care, independent living). Adjacent rather than directly competitive: Brookdale operates facilities that placement services steer families into, and increasingly markets its own direct-to-family placement capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Senior Living Locators social profiles
Digital presenceSenior Living Locators financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Living Locators leadership team
Management profileNumber of profiles
Profiles2 records
Senior Living Locators funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Living Locators M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Living Locators
What does Senior Living Locators do?
Senior Living Locators provides a free senior housing placement service for families in the greater Columbus, Ohio area (with a secondary presence in the Pacific Northwest). Certified Senior Advisors conduct in-person needs assessments, analyze care options (Assisted Living, Independent Living, Memory Care, Nursing Homes), accompany families on facility tours, and provide ongoing advocacy support. The service is offered at no charge to families, with compensation received from senior living facilities in the company's network for successful placements.
Is Senior Living Locators a public or private company?
Senior Living Locators is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senior Living Locators founded?
Senior Living Locators was founded in 2016. It employs 1 to 10 people.
Where is Senior Living Locators based?
Senior Living Locators is headquartered in Dublin, United States, in the North America region.
How does Senior Living Locators make money?
One revenue line is on record: facility Referral Commission.
Who are Senior Living Locators's main competitors?
Direct peers on record are A Place for Mom, Assisted Living Locators, CarePatrol, Caring.com and Seniorly. Elder Care Alliance is listed as a regional player. FamilyAssets is listed as an emerging player. Brookdale Senior Living is listed as a broad incumbent.
Does Senior Living Locators have an API?
No public API is recorded for Senior Living Locators.
What industry is Senior Living Locators in?
Senior Living Locators's product category is Senior Living Placement Services. Its primary akta.pro industry code is HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF), with a secondary code of BPAJAAAH, Senior Living & 55+ Community Brokerage. Its NAICS code is 624120 and its SIC code is 8300.