Semifreddi's Bakery
Semifreddi's Bakery is a privately held, family-owned artisan bakery founded in 1984, producing 75+ styles of handcrafted bread and pastries daily in Alameda, CA and serving Bay Area consumers, restaurants, and retailers through a Kensington café, wholesale distribution, and online ordering.
- Company typePrivate
- Founded1984
- HeadquartersAlameda, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Semifreddi's Bakery does
Semifreddi's Bakery (legal entity Semifreddis Inc.) is a privately held, family-owned artisan bakery founded on October 15, 1984 by Tom Franier, Barbara Rose, and Mike in a 450-square-foot shop in Kensington/Berkeley, California. From a single production facility at 1980 North Loop Rd, Alameda, the company produces more than 75 styles of bread and pastry daily across distinct categories: baguettes, loaves, crostini, hearth loaves, deli and restaurant breads, sandwich rolls, pastries, biscotti, cookies, and granola. Production is hand-crafted, beginning at 4:30 AM, using traditional methods including proprietary sourdough starters cultivated continuously since 1984 (the O.G. "Old Faithful" starter and a rye sour), wild Bay Area yeast, and daily quality control based on proof box conditions, temperature, humidity, and fermentation activity. The bakery holds Kosher certification (ORC Kosher) and operates 363 days per year (closed only on Christmas and Thanksgiving).
The company's revenue model combines three channels: direct-to-consumer retail at the Bakery Café at 372 Colusa Ave, Kensington (open daily 7:30 AM-3:00 PM, selling fresh-baked goods, coffee, and pressed panini); wholesale distribution to small businesses, restaurants, and delis across the Bay Area (Alameda and Contra Costa counties); and a small e-commerce storefront shipping shelf-stable items such as biscotti, crostini, and granola at unit prices ranging from $3.99 to $50. Pricing is unit-based with no subscription or tiered SaaS-style structure; wholesale pricing is inquiry-based. Customer segments are horizontal — individual consumers and SMB food-service buyers — with no disclosed enterprise or institutional anchors. The company is also the Official Bread Partner of the Oakland Roots soccer club, a community-marketing relationship rather than a revenue contract.
In 2024, the original founders retired after 40 years, with ownership transitioning to internal successors Mike Rose (CEO) and Cary (Plant Engineer-turned-owner), while the founders continue a weekly advisory and product-tasting role. The same year, the company executed a full brand redesign and celebrated its 40th anniversary. Headcount is in the 11-50 range with deep tenure (50% of employees at 10+ years, including 25%-at 25+ years). Semifreddi's reports no external institutional investment, no parent company, no subsidiaries, no patents or trademarks on file, and no AI, software, or API offerings. Revenue is undisclosed.
Semifreddi's Bakery firmographics
Firmographics- Name
- Semifreddi's Bakery
- Legal name
- Semifreddis Inc.
- Website
- https://semifreddis.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Semifreddi's Bakery is a privately held, family-owned artisan bakery founded in 1984, producing 75+ styles of handcrafted bread and pastries daily in Alameda, CA and serving Bay Area consumers, restaurants, and retailers through a Kensington café, wholesale distribution, and online ordering.
- Ownership category
- akta.pro rank
Semifreddi's Bakery industry classification
Industry- Product category
- Artisanal Bakery
- NAICS
- Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Baked Goods Retailers (445291), Cookie and Cracker Manufacturing (311821)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Dessert Cafes (Coffee + Desserts) (THAFADAH)
Keywords
Where Semifreddi's Bakery is headquartered
LocationHeadquarters
- HQ city
- Alameda
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Semifreddi's Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail Bakery Sales: Direct sales to consumers at the Bakery Café location and online ordering
- Wholesale to Businesses: Sales to small businesses, restaurants, and retail stores who depend on Semifreddi's for bread and pastry products
- E-commerce Online Sales: Direct online ordering of products like biscotti, crostini, and granola for consumer purchase
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 4-pack Biscotti |
| Unit Pricing | Pay-as-you-go | 25-pack Biscotti |
| Unit Pricing | Pay-as-you-go | Crostini and Granola |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Semifreddi's Bakery product offering
Product offeringCore offering
Semifreddi's Bakery is a Bay Area artisan bakery that hand-crafts over 75 varieties of bread and pastries daily starting at 4:30 AM using traditional methods and a sourdough starter cultivated since 1984. The company sells through a retail Bakery Café in Kensington, CA, an online storefront, and wholesale distribution to restaurants and retail stores across the Bay Area.
Product overview
Semifreddi's Bakery is a Bay Area artisan bakery founded in 1984, operating as a single unified production bakery rather than a technology platform. The company produces over 75 different styles of bread and pastry across distinct product categories: Baguettes (sourdough and sweet varieties), Loaves (challah, cinnamon twist, rosemary focaccia), Crostini (garlic, Kalamata olive, sourdough butter), Hearth Loaves (batards, ciabatta, country sour, Odessa rye), Deli & Restaurant breads (miche, deli sour, deli wheat, deli multigrain, deli rye), Sandwich Rolls (ciabatta, francese, challah, panini, french, dutch crunch, wheat panini, pantofolina), Pastries (danish, pecan swirl, muffins, morning buns, croissants), Biscotti (almond and chocolate dipped), and Cookies & Granola. Products are handcrafted daily starting at 4:30 AM using traditional baking methods. The company operates from Alameda, CA and serves the Bay Area through retail locations, online ordering, and wholesale distribution to small businesses and restaurants.
Differentiator
Problem solved
Functional benefit
Products and services
- Baguettes Hand-crafted baguettes including Sourdough Baguette, Sourdough Seeded Baguette, and Sweet Baguette varieties, made with the O.G. sourdough starter and simple ingredients.
- Loaves Specialty loaves including Challah, Cinnamon Twist, and Rosemary Focaccia, hand-formed and made with simple, quality ingredients.
- Crostini Crunchy toasted breads including Super Garlic Crostini, Kalamata Olive Crostini, and Sourdough Butter Crostini for croutons, soup toppers, or bruschetta bases.
- Hearth Loaves Artisan hearth-baked breads including Sweet Batard, Kalamata Olive Bread, Rustic Sour, Ciabatta, Country Sour, Sour Batard, and Odessa Rye, baked fresh daily with the O.G. sourdough starter and wild local yeast.
- Deli and Restaurant Breads Wholesale-focused bread line including Miche, Sour Baguette (Grande and Baton), Sweet Baguette, Deli Sour, Deli Wheat, Deli Multigrain, Deli Rye, and Large Ciabatta, designed for restaurants, delis, and sandwich shops.
- Sandwich Rolls Rolls and buns for sandwiches including Ciabatta Roll, Francese Roll, Challah Rolls and Buns, Sour Panini, French Roll, Dutch Crunch, Wheat Panini, and Pantofolina.
- Pastries Hand-crafted viennoiserie pastries including Blueberry Cream Cheese Danish, Pecan Swirl, Blueberry Muffin, Morning Bun, Cinnamon Morning Bun, Chocolate Croissant, Almond Croissant, and classic Croissant.
- Biscotti Twice-baked cookies including Almond Biscotti and Chocolate Dipped Biscotti, available in 4-pack and 25-pack sizes for online retail.
- Cookies and Granola Cookies including Chocolate Chip Cookie, Snickerdoodle, Ginger Cookie, and Oatmeal Raisin Cookie, plus maple-sweetened Granola, made with real butter, whole eggs, and pure vanilla.
Quantifiable outcome
- 75 different styles of bread and pastry
- +1 more outcomes
Companies that use Semifreddi's Bakery
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Semifreddi's Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Semifreddi's Bakery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oakland RootsminorSemifreddi's acts as the Official Bread Partner for Oakland Roots, a professional soccer club. This partnership provides brand visibility and community connection through sports sponsorship.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Semifreddi's Bakery competitors and assessment
Company assessmentDirect peers
- Arizmendi Bakery: Worker-cooperative bakery with multiple Bay Area locations (original in Berkeley), producing artisan breads, pastries, and pizzas. Comparable as a Bay Area artisan bakery with retail storefronts and a community-focused mission.
- Tartine Bakery: San Francisco-based artisan bakery known for country loaves and pastries, with retail bakeries in SF and additional locations. Comparable as a high-profile Bay Area artisan bakery producing bread and pastries through retail cafés and wholesale.
- Boudin Bakery: Iconic San Francisco sourdough bakery founded in 1849, operating retail bakery cafés and wholesale distribution across the Bay Area. Comparable as a Bay Area institution specializing in sourdough bread with retail and wholesale channels.
- Acme Bread Company: Berkeley-based artisan bread bakery founded in 1983, producing sourdough and traditional breads primarily for Bay Area wholesale and farmers markets. Directly comparable as a Bay Area heritage artisan bakery with similar wholesale and retail bakery operations.
- La Brea Bakery: Los Angeles-based artisan bread manufacturer founded in 1989, producing sourdough, rustic loaves, and specialty breads for grocery retail and foodservice nationwide. Comparable as an artisan bread manufacturer combining retail and wholesale channels at larger scale.
Broad incumbents
- Trader Joe's: National specialty grocery chain with a strong bakery and in-store baked goods program. Comparable as a broad incumbent in specialty food retail and a competitive channel for premium artisan bread.
- Panera Bread: National bakery-café chain operating 2,000+ locations across the US, serving soups, sandwiches, and baked goods. Comparable as a broad incumbent in the bakery-café space, though operating at much larger scale and as a national chain rather than an artisan specialist.
- Whole Foods Market: National premium grocery retailer with in-store bakeries and a curated bread assortment including artisan and private-label brands. Comparable as a broad incumbent and a key distribution channel partner for premium artisan bread brands.
Emerging players
- Bread SRSLY: San Francisco-based gluten-free sourdough bread company founded in 2011, producing naturally leavened gluten-free loaves distributed nationally. Comparable as a Bay Area sourdough-focused emerging brand with wholesale and online retail presence.
Regional players
- Brioche Pasquier: French industrial bakery group specializing in brioche, viennoiserie, and packaged breads distributed across Europe and select international markets. Comparable as a commercial bakery with wholesale distribution and packaged consumer products, though focused on European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Semifreddi's Bakery social profiles
Digital presenceSemifreddi's Bakery compliance and trust
Trust signalCompliance1 record
Semifreddi's Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Semifreddi's Bakery leadership team
Management profileNumber of profiles
Profiles1 record
Semifreddi's Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Semifreddi's Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Semifreddi's Bakery
What does Semifreddi's Bakery do?
Semifreddi's Bakery is a Bay Area artisan bakery that hand-crafts over 75 varieties of bread and pastries daily starting at 4:30 AM using traditional methods and a sourdough starter cultivated since 1984. The company sells through a retail Bakery Café in Kensington, CA, an online storefront, and wholesale distribution to restaurants and retail stores across the Bay Area.
Is Semifreddi's Bakery a public or private company?
Semifreddi's Bakery is a private company. It is classified as family owned and is currently operating.
When was Semifreddi's Bakery founded?
Semifreddi's Bakery was founded in 1984. It employs 11 to 50 people.
Where is Semifreddi's Bakery based?
Semifreddi's Bakery is headquartered in Alameda, United States, in the North America region.
How does Semifreddi's Bakery make money?
Three revenue lines are on record. Retail Bakery Sales are the primary driver. The others are wholesale to Businesses and E-commerce Online Sales.
Who are Semifreddi's Bakery's main competitors?
Direct peers on record are Arizmendi Bakery, Tartine Bakery, Boudin Bakery, Acme Bread Company and La Brea Bakery. Broad incumbents are Trader Joe's, Panera Bread and Whole Foods Market. Bread SRSLY is listed as an emerging player. Brioche Pasquier is listed as a regional player.
Does Semifreddi's Bakery have an API?
No public API is recorded for Semifreddi's Bakery.
What industry is Semifreddi's Bakery in?
Semifreddi's Bakery's product category is Artisanal Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply). Its NAICS code is 311811 and its SIC code is 2050.