Tartine Bakery
Tartine Bakery is a privately held artisan bakery and café chain operating 17 locations across the San Francisco Bay Area, Los Angeles, and Seoul. It sells signature sourdough bread, pastries, and café fare through direct-to-consumer retail storefronts, online ordering, catering, and nationwide Goldbelly shipping.
- Company typePrivate
- Founded2002
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tartine Bakery does
Tartine Bakery is a privately held artisan bakery and café chain founded in 2002 by Elisabeth Prueitt and Chad Robertson in San Francisco's Mission District, operating 17 locations across the San Francisco Bay Area (4), Los Angeles (7), and Seoul, South Korea (6). Its core product is the signature Tartine Country Loaf — a sourdough bread with a blistered mahogany crust and open, chewy crumb — produced through long natural fermentation using flour milled by Cairnspring Mill in Washington's Skagit Valley, with which Tartine collaborates daily on grain sourcing and sustainability. Beyond bread, the menu spans buttery croissants, morning buns, special-order cakes (seven-day lead time), and savory café fare, with full-service restaurant formats at Tartine Manufactory (San Francisco) and various breakfast/lunch/brunch concepts in LA and Seoul.
The business operates a direct-to-consumer model with multiple revenue streams: in-store retail sales, online ordering for pickup, catering and events, nationwide shipping through a Goldbelly partnership, digital gift cards, and DoorDash Drive last-mile delivery in select markets. Tartine Manufactory (a wholly-owned Coffee Manufactory subsidiary covers coffee operations) extends the brand into a full-service dinner concept, while the Seoul footprint includes a hotel-embedded Coffee Bar at Ryse Hotel and dedicated locations in premium retail complexes (SSG Dogok, AK Plaza). Customer segments span general local consumers, food enthusiasts and home bakers who engage through Tartine's cookbook library (Tartine, Tartine Bread, Book No. 3, All Day, A Classic Revisited), and distant customers reached via Goldbelly. The legal entity is Tartine Holdings JV LLC, the company is founder-controlled with no disclosed institutional funding rounds beyond a 2019 Ying Fund event, and Dar Vasseghi serves as CEO alongside the founding co-founders.
Tartine Bakery firmographics
Firmographics- Name
- Tartine Bakery
- Legal name
- Tartine Holdings JV LLC
- Website
- https://tartinebakery.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tartine Bakery is a privately held artisan bakery and café chain operating 17 locations across the San Francisco Bay Area, Los Angeles, and Seoul. It sells signature sourdough bread, pastries, and café fare through direct-to-consumer retail storefronts, online ordering, catering, and nationwide Goldbelly shipping.
- Ownership category
- akta.pro rank
Tartine Bakery industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
Keywords
Where Tartine Bakery is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Tartine Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Storefront Sales: In-store purchases of bread, pastries, coffee, and prepared foods across 17 locations. Customers dine in or take out.
- Online Ordering and Pickup: Customers place orders online for pickup at specific locations, including special order cakes (7-day lead time) and pre-order cakes and tarts.
- Catering and Events: Full-service catering for events, on-site events, and venue buy-outs at various Tartine locations.
- National Shipping via Goldbelly: Nationwide shipping partnership with Goldbelly for customers who don't live near SF or LA locations.
- Gift Cards: Digital gift cards sold online, redeemable at all Tartine locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | In-store and online purchases |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Tartine Bakery product offering
Product offeringCore offering
Tartine Bakery is an artisan bakery and café founded in 2002 in San Francisco that produces and sells handcrafted sourdough bread, pastries, cakes, and café fare across 17 retail locations in the Bay Area (4), Los Angeles (7), and Seoul, South Korea (6). The company also offers catering services, gift cards, national shipping through a Goldbelly partnership, and a line of bestselling cookbooks documenting its bread-making techniques.
Product overview
Tartine Bakery is a bakery and restaurant chain offering artisan bread, pastries, and café fare. The core products include the iconic Country Bread (sourdough), croissants, and morning buns, complemented by special order cakes and pre-order pastries. The business operates multiple sub-brands including Tartine Manufactory (full-service restaurant) and Tartine Inner Sunset (all-day café), with locations across the Bay Area (4), Los Angeles (7), and Seoul (6). National shipping is available through Goldbelly, and the company publishes cookbooks including Tartine Bread and Tartine All Day.
Differentiator
Problem solved
Functional benefit
Products and services
- Country Bread Iconic Tartine sourdough Country Loaf with a blistered mahogany crust and chewy, moist interior, made using traditional long fermentation methods and flour from Cairnspring Mills. Sold daily at retail locations and shipped nationally via Goldbelly.
- Croissants Buttery, layered croissants recognized by Saveur as among the best in America, made using traditional French lamination techniques and sold at Tartine retail locations.
- Morning Buns Signature Tartine morning pastry featuring caramelized orange zest and cinnamon, a Tartine classic sold at retail locations.
- Special Order Cakes Custom cakes available for special events with a seven-day lead time, available for pick-up from Tartine Bakery at 600 Guerrero St, San Francisco.
- Pre-Order Cakes & Tarts Pre-orderable cakes and tarts for pick-up from Tartine Bakery at 600 Guerrero St, allowing customers to reserve pastries in advance.
- Catering and Events Full-service catering for events, on-site events, and venue buy-outs offered at various Tartine locations, targeting event hosts and organizations.
- National Shipping via Goldbelly Nationwide shipping partnership with Goldbelly enabling customers outside the San Francisco and Los Angeles metro areas to order Tartine bread and pastries for direct home delivery.
- Tartine Gift Cards Digital Tartine gift cards sold online and redeemable at Tartine Bakery in San Francisco, Tartine Manufactory, Tartine Inner Sunset, and the five Los Angeles locations.
- Tartine Bread Cookbook Cookbook published in 2010 by Chad Robertson sharing the recipe and detailed instructions for the iconic Tartine Country Loaf for home bakers.
- Tartine All Day Cookbook Modern recipes cookbook by Elisabeth Prueitt featuring all-day recipes from Tartine for home cooks.
Quantifiable outcome
- James Beard Foundation Award for Outstanding Pastry Chef of the Year in 2008
- +2 more outcomes
Companies that use Tartine Bakery
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Tartine Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tartine Bakery partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GoldbellycoreNational shipping partnership enabling customers nationwide to order Tartine products through Goldbelly's platform. Customers outside SF and LA can have Tartine bread and pastries shipped directly to their homes.
- DoorDash DrivecoreThird-party delivery partner used by Tartine Manufactory for delivery services. Current delivery radius is 5 miles from the store, covering most of San Francisco.
- CairnspringcoreFlour supplier and milling partner based in Skagit Valley. Tartine works closely with Cairnspring, speaking daily to millers and collaborating on each weekly shipment of grain to ensure quality and sustainability.
- Hedlin Family Farms (Dave Hedlin)minorGrain farmer partner supplying sustainable, traceable grain for Tartine's flour. Part of Tartine's commitment to paying farmers a premium for premium products.
- Ryse HotelcoreHotel partnership hosting Tartine's Coffee Bar in Seoul. The Coffee Bar is located on the 1st floor lobby of Ryse Hotel on Hongdae Street side.
Scale indicators5 records
Recent moves12 records
Expansion highlights5 records
Tartine Bakery competitors and assessment
Company assessmentDirect peers
- Maison Kayser: French-founded artisan bakery café chain with global locations serving traditional sourdough and viennoiserie. Comparable to Tartine in long-fermentation craft technique, premium positioning, and international multi-location expansion.
- Mr. Holmes Bakehouse: San Francisco-born premium bakery known for the 'cruffin' and high-profile Instagram-driven brand. Comparable to Tartine as a Bay Area craft bakery with cult following, signature product innovation, and millennial consumer base.
- Levain Bakery: NYC-founded bakery specializing in signature cookies and pastries, with multiple US retail locations and Goldbelly shipping. Comparable to Tartine in cult-brand artisan bakery positioning, premium pricing, and Goldbelly-led national shipping model.
- La Brea Bakery: Los Angeles-based artisan bakery and producer of branded breads distributed nationally through grocery and foodservice. Comparable to Tartine in craft positioning, bread-first identity, and wholesale-plus-retail model.
- Dominique Ansel Bakery: James Beard Award-winning chef-founded bakery known for the Cronut and viennoiserie innovation, with locations in NYC, London, and Tokyo. Comparable to Tartine in chef-founder identity, signature pastry IP, and global premium expansion.
- Boudin Bakery: Iconic San Francisco-based artisan bakery chain known for sourdough. Comparable to Tartine as a Bay Area heritage bakery with retail storefronts, branded bread, and broader menu café operations.
Others
- Goldbelly: National e-commerce marketplace for artisanal and regional foods. Comparable to Tartine as Tartine's primary shipping partner, representing the channel through which Tartine's brand reaches non-local consumers.
Broad incumbents
- Panera Bread: National bakery-café chain owned by JAB Holding. Comparable to Tartine as a broad incumbent in the bakery-café category with daily foot traffic, though positioned at lower price points and broader menu.
Regional players
- Paris Baguette: Major Korea-headquartered bakery-café chain with global locations. Comparable to Tartine as a competitor for bakery-café occasions in Seoul and as a benchmark for cross-border bakery-café scaling in Asia.
- Bakers Dozen: Specialty bakery-café concept with Korean-market presence. Comparable to Tartine as an artisanal bakery-café operator competing in the Seoul premium segment where Tartine also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tartine Bakery social profiles
Digital presenceTartine Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tartine Bakery leadership team
Management profileNumber of profiles
Profiles3 records
Tartine Bakery subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tartine Bakery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tartine Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tartine Bakery
What does Tartine Bakery do?
Tartine Bakery is an artisan bakery and café founded in 2002 in San Francisco that produces and sells handcrafted sourdough bread, pastries, cakes, and café fare across 17 retail locations in the Bay Area (4), Los Angeles (7), and Seoul, South Korea (6). The company also offers catering services, gift cards, national shipping through a Goldbelly partnership, and a line of bestselling cookbooks documenting its bread-making techniques.
Is Tartine Bakery a public or private company?
Tartine Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tartine Bakery founded?
Tartine Bakery was founded in 2002. It employs 1 to 10 people.
Where is Tartine Bakery based?
Tartine Bakery is headquartered in San Francisco, United States, in the North America region.
How does Tartine Bakery make money?
Five revenue lines are on record. Retail Storefront Sales are the primary driver. The others are online Ordering and Pickup, catering and Events, national Shipping via Goldbelly and gift Cards.
Who are Tartine Bakery's main competitors?
Direct peers on record are Maison Kayser, Mr. Holmes Bakehouse, Levain Bakery, La Brea Bakery, Dominique Ansel Bakery and Boudin Bakery. Goldbelly is listed as an others. Panera Bread is listed as a broad incumbent. Regional players are Paris Baguette and Bakers Dozen.
Does Tartine Bakery have an API?
No public API is recorded for Tartine Bakery.
What industry is Tartine Bakery in?
Tartine Bakery's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 2050.