Urban Visions

What Urban Visions does

Urban Visions is a Seattle-based commercial real estate development firm, operating under the legal entity Gregory Broderick Smith Real Estate Inc. and founded by Greg Smith. The company acquires, develops, leases, and manages commercial, residential, retail, and mixed-use real estate assets exclusively within the Seattle metropolitan area, with a stated portfolio of 16 developed projects, 7 million square feet, and $1.25 billion in total net valuation. Its product portfolio includes Class A office buildings (The Jack, 200 Occidental, 5th & Broad, The Net vertical campus), multi-building campuses (S Campus), and residential towers (West Edge, 831 Airport), with sustainability, behavioral-science-informed design, and urban place-making as stated design principles.

The firm's core technology and design approach centers on sustainable, high-performance building practices — including LEED Platinum and Gold certifications, WiredScore Platinum digital connectivity, Salmon-Safe accreditation, fossil-fuel-free construction (200 Occidental), and behavioral-science-based design for The Net. Operational technology is augmented by an investor portal via Juniper Square for LP communications, but no proprietary software, API, or data platform is offered.

Urban Visions generates revenue through three streams: one-time development sales (sale of completed properties such as West Edge and IDX Tower), recurring leasing income from in-house leasing of office, retail, and residential spaces, and managed asset management services for properties held in the portfolio. The firm uses a direct enterprise sales motion with an in-house leasing and marketing team, supplemented by institutional capital partners such as JLL (capital markets and brokerage) and Mitsui Fudosan (joint venture on The Net). Pricing is project-specific and negotiated on a quote basis with no public rate cards; tenant logos include Hard Rock Cafe, Goldman Sachs, and Orrick Herrington & Sutcliffe LLP. Geographic focus is solely Seattle, and ownership is founder-led with no disclosed institutional or PE backing.

Name

Urban Visions

Legal name

Gregory Broderick Smith Real Estate Inc

Website

https://urbanvisions.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Visions is a Seattle-based commercial real estate development company that acquires, develops, leases, and manages office, retail, residential, and mixed-use properties. Founded by Greg Smith, the firm has developed 16 projects totaling 7 million square feet and $1.25 billion in net portfolio valuation.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Development

NAICS

Commercial and Institutional Building Construction (236220), New Housing For-Sale Builders (236117)

SIC

Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Office & Corporate Building Construction (IMAFACAA)

akta.pro secondary industries

Retail & Mixed-Use Commercial Construction (IMAFACAB), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Commercial real estate development
• Sustainable building design
• Mixed-use development
• Urban place-making
• Property leasing and management

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Development: Developing commercial, residential, retail, and mixed-use properties in Seattle urban areas. Revenue generated from property sales or retained assets.
2. Leasing & Marketing: Leasing office, retail, and residential spaces to tenants. Revenue from rental income.
3. Asset Management: Property owners looking for operational opportunities that maximize efficiency for residents, tenants and returns for investors through the life of the investment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Urban Visions acquires, develops, leases and manages commercial real estate properties in the Seattle metropolitan area. The company delivers office, retail, residential, and mixed-use buildings emphasizing sustainable, high-performance design, with an integrated service offering spanning acquisitions, capital stack and financing, development, leasing and marketing, and asset management.

Product overview

Urban Visions is a Seattle-based real estate development company offering a portfolio of commercial and residential properties. Their product portfolio consists of individual real estate assets including office buildings (The Jack, 200 Occidental), multi-building campuses (S Campus, The Net vertical campus), mixed-use developments (5th & Broad Life Science workspace), and residential towers (West Edge, 831 Airport). The company provides integrated services including acquisitions, capital stack and financing, development, leasing and marketing, asset management, and community engagement. Their current active developments range from 135,000 SF to over 1.2 million SF, with properties targeting LEED certification levels from Silver to Platinum and emphasizing sustainability, wellness, and urban place-making.

Differentiator

Problem solved

Functional benefit

Products and services

• The Jack An 8-story, 145,500 RSF commercial office building on Seattle's new waterfront with 22,000 SF average floor plates and a 16,000 SF roof terrace, designed by Olson Kundig for enterprise tenants seeking modern, amenity-rich office space.
• S Campus A predevelopment multi-building campus opportunity adjacent to Sound Transit's multi-directional station connection in Seattle's SODO area, offering 24,000 SF floor plates across 9-11 stories with 682 parking stalls, designed by NBBJ with Hoffman Construction as contractor.
• 200 Occidental A 185,000 RSF LEED Platinum commercial office building completed in 2016 in Seattle's Pioneer Square historic district, built fossil fuel free with 26,000 SF floor plates and 68 parking stalls, designed by Mithun for enterprise and mid-market tenants.
• West Edge A 340-unit, 39-story LEED Silver certified luxury apartment tower located two blocks from Pike Place Market with three levels connecting to nature, developed by Sellen.
• The Net A 36-story, 807,580 SF vertical campus with a 16,000 SF Sky Park and 392 parking stalls, designed based on behavioral science and human health research, targeting Class A office space in downtown Seattle.
• 5th & Broad A 197,000 RSF Class A office and Life Science workspace with 9 stories, 25,000 SF floor plates, and 185 parking stalls, located adjacent to the Gates Foundation at the intersection of South Lake Union and Seattle Center, designed by Perkins + Will.
• 831 Airport A 26,000 SF development site in Seattle's International District with design underway for a 180-foot tall, 340-unit residential building at 831 Seattle Boulevard S.

Quantifiable outcome

• NAIOP Developer of the Year 2018
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Olson KundigcoreStrategic or Co-development PartnerArchitecture firm serving as the architect for The Jack building. Designed the 145,500 SF office building on Seattle's new waterfront, blending seamlessly with historic surroundings while accommodating innovative companies with modern amenities.
• JTM ConstructioncoreStrategic or Co-development PartnerGeneral contractor for The Jack project. JTM removed the tower crane from The Jack near the waterfront in March 2023 and built 'visual mock-up' of The Jack building's skin.
• Lease Crutcher LewiscoreStrategic or Co-development PartnerContractor for The Net project, a 36-story vertical campus with design based on behavioral science, human health and wellness research.
• NBBJcoreStrategic or Co-development PartnerArchitecture firm for S Campus project - a multi-building campus near Sound Transit's multi-directional station connection.
• Hoffman ConstructioncoreStrategic or Co-development PartnerGeneral contractor for S Campus development in SODO area of Seattle.
• Perkins + WillcoreStrategic or Co-development PartnerArchitecture firm for 5th & Broad project - Class A office/Life Science workspace adjacent to Gates Foundation.
• MithuncoreStrategic or Co-development PartnerArchitecture firm for 200 Occidental - LEED Platinum building in Pioneer Square.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hines: Global commercial real estate developer and investor named explicitly in Urban Visions' deal history as a buyer (IDX Tower). Operates broadly across geographies and asset classes with overlapping office and mixed-use capabilities.
• Lowe Enterprises: National real estate investment, development, and management firm with mixed-use and office portfolios in major West Coast and gateway markets. Similar integrated development-to-asset-management service offering.
• Lincoln Property Company: National commercial real estate developer and operator with significant office and mixed-use development activity. Comparable in offering integrated development, leasing, and asset management services to enterprise tenants.
• Kilroy Realty Corporation: West Coast-focused publicly traded office REIT and developer with a portfolio concentrated in Seattle, San Francisco, and Los Angeles. Direct overlap on Class A office product in Seattle and similar sustainability-focused repositioning strategy.
• Tishman Speyer: Global commercial real estate developer and investor with comparable Class A office and mixed-use development activity in major U.S. urban markets. Operates at larger scale but competes for similar trophy-office enterprise tenants.

Others

• Mitsui Fudosan: Major Japanese real estate developer and joint venture partner with Urban Visions on The Net (807,580 SF, 36-story tower). Strategic capital partner rather than direct competitor; represents the institutional capital model Urban Visions is increasingly working with.
• JLL: Global commercial real estate services firm and named Urban Visions partner (secured $90M financing for The Jack and serves as broker). Ecosystem participant providing capital markets and leasing services rather than direct development competition.

Direct peers

• Skanska USA Commercial Development: Development arm of Skanska focused on Class A office and mixed-use commercial projects in U.S. urban markets. Comparable in developing sustainable, transit-oriented commercial real estate with similar GTM to enterprise tenants.
• Vulcan Real Estate: Paul Allen's Seattle-based commercial real estate developer with a similar mix of office, life science, and mixed-use urban projects in the Seattle market. Closest comparable in geography, scale, and product type.
• Swinerton: West Coast-headquartered commercial builder and developer with strong Seattle presence and similar project profile (Class A office, mixed-use, life science). Closely matches Urban Visions' development-and-build integrated model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/urban_visions
• Facebookfacebook.com/urbanvisionsseattle
• Instagraminstagram.com/urbanvisionsseattle

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Visions