Adhesives & Sealants Industry

What Adhesives & Sealants Industry does

Adhesives & Sealants Industry (ASI) is a B2B trade publication serving the global adhesives, sealants, tapes, labels, coatings, and related raw-materials industry. Founded in 1926 and headquartered in Troy, Michigan, ASI is operated as a title within BNP Media, Inc., a privately held diversified publishing group. Its editorial scope covers finished adhesives and sealants, pressure-sensitive adhesives, raw materials and chemicals, meter/mix/dispense, curing, testing/quality control, composites, packaging, and sustainability, targeting formulators, manufacturers, distributors, and end users worldwide across North America, EMEA, Asia-Pacific, and the Middle East.

The core product is the ASI Magazine delivered in print and digital (eMagazine) form, complemented by the ASI eNews newsletter, the Bonding with ASI podcast distributed on Apple Podcasts and Spotify, a YouTube video channel, live and on-demand webinars, the annual ASI Top 20 ranking of leading global manufacturers, and the CASE eBook co-published with Paint & Coatings Industry. Supporting resources include the Buyers' Guide, Global Adhesives & Sealants Directory, Raw Materials Handbook, Equipment Handbook, and Distributor Directory. Educational content is delivered through ASI Academy, offering paid virtual courses on pressure-sensitive adhesive formulation and debonding, alongside technical books and whitepapers.

ASI monetizes through a multi-stream model: advertising and sponsored content via BNP Engage, eMagazine subscriptions and digital product sales (technical books priced $144-$225, whitepapers at $29.95, ASI Academy courses at $200), event sponsorships and registrations for owned conferences including the World Adhesive & Sealant Conference (WAC), Coatings Trends & Technologies Summit, ASC Testing Short Course, and co-branded webinars. The publication maintains core partnerships with the Adhesive & Sealant Council (ASC) and FEICA, plus reciprocal ties with Afera, PSTC, Adhesion Society, and RadTech International, which anchor its editorial authority and event calendar.

Name

Adhesives & Sealants Industry

Legal name

BNP Media, Inc.

Website

https://adhesivesmag.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

Adhesives & Sealants Industry (ASI) is a B2B trade publication founded in 1926, operated by BNP Media, that serves global formulators, manufacturers, and end users in the adhesives, sealants, tapes, and coatings industries via a magazine, podcast, webinars, directories, the annual ASI Top 20 ranking, and industry conferences.

Ownership category

akta.pro rank

Product category

Trade Publication

NAICS

Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Miscellaneous Publishing (2741), Adhesives & Sealants (2891)

akta.pro primary industry

Environmental, Health & Safety (EHS) & Regulatory Reference (OSHA, EPA, Risk) (EDAGAGAJ)

akta.pro secondary industry

Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)

Keywords

• Trade publication services
• Industry news media
• B2b trade media
• Manufacturing directories
• Industry event management

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsored Content: The magazine generates revenue through display advertising, sponsored content, and custom marketing services offered through BNP Engage. Advertisers include companies in the adhesives, sealants, coatings, and related chemical industries.
2. Subscriptions and Products: Revenue from eMagazine subscriptions, digital products including books, whitepapers, and virtual training courses from ASI Academy.
3. Event Sponsorships and Registrations: Revenue from industry events including Coatings Trends & Technologies Summit, World Adhesive & Sealant Conference (WAC), ASC events, and webinars.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Adhesives & Sealants Industry (ASI) is a B2B trade publication that delivers news, market intelligence, technology updates, and regulatory information to the global adhesives, sealants, tapes, labels, and coatings industries. The core offering is the ASI Magazine (print and digital), supplemented by the Bonding with ASI podcast, eMagazine, newsletters, webinars, eBooks, and industry directories. The publication also organizes industry events such as the World Adhesive & Sealant Conference (WAC) and Coatings Trends & Technologies Summit, and provides professional training through ASI Academy.

Product overview

Adhesives & Sealants Industry (ASI) is a B2B media publication serving the global adhesives and sealants industry. The core offering is the ASI Magazine (print and digital), complemented by multimedia content including the Bonding with ASI podcast, webinars, and eBooks. The publication organizes industry events such as the World Adhesive & Sealant Conference (WAC), Coatings Trends & Technologies Summit, and ASC Testing Short Course. Supporting resources include the Buyers' Guide, Global Adhesives & Sealants Directory, Raw Materials Handbook, Equipment Handbook, and Distributor Directory. Educational offerings are provided through ASI Academy with virtual courses on pressure sensitive adhesives and debonding. The publication also produces the annual CASE eBook with Paint & Coatings Industry and the ASI Top 20 ranking of leading global manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Bonding with ASI: The official podcast of Adhesives & Sealants Industry magazine, featuring interviews with industry leaders and discussions on key topics affecting the adhesives and sealants sector.
• ASI Top 20
• ASI Academy

Products and services

• Adhesives & Sealants Industry Magazine The flagship print and digital publication serving the global adhesives and sealants industry with news, feature articles, market analysis, and industry coverage.
• Bonding with ASI Podcast Industry podcast featuring interviews with leading voices discussing key topics and trends affecting the adhesives and sealants business.
• ASI eMagazine Digital edition of the magazine delivered via email subscription, offering online access to current and archived issues.
• ASI eNews Newsletter Email newsletter delivering the latest industry news, headlines, and updates tailored to subscriber preferences.
• ASI Academy Educational division offering virtual courses and training programs including Pressure Sensitive Adhesives formulation courses and Debonding Adhesives training.
• Webinars On-demand and live webinar content covering topics such as AI in materials discovery, margin optimization, and UV/EB manufacturing.
• CASE eBook Annual digital publication in collaboration with Paint & Coatings Industry delivering technical insights, market analysis, and formulation strategies for coatings, adhesives, sealants, and elastomers.
• Buyers' Guide Directory for finding suppliers, manufacturers, and distributors of adhesive and sealant equipment for formulation and production.
• Global Adhesives & Sealants Directory Global directory of suppliers, manufacturers, and distributors covering tapes, labels, structural adhesives, sealants, and specialty bonding solutions.
• Raw Materials, Chemicals, Polymers and Additives Handbook Comprehensive directory of raw materials, chemicals, and additives for adhesives and sealants formulation, manufacturing, and application.
• Equipment Handbook Directory of suppliers and manufacturers of machinery and equipment for adhesive and sealant manufacturing, formulation, and testing.
• Distributor Directory Directory of raw material, chemical, and equipment distributors for the adhesives and sealants industry.
• World Adhesive & Sealant Conference (WAC) Premier international industry event bringing together professionals from every continent to connect, collaborate, and shape the future of the sector.
• Coatings Trends & Technologies Summit Annual Midwest coatings conference combining technical presentations, exhibits, and networking for liquid and powder coatings formulators and manufacturers.
• ASC Testing Short Course Comprehensive overview of adhesive and adhesion testing methods to evaluate performance, durability, and reliability of adhesive systems.
• ASI Top 20 Ranking Annual ranking of leading global adhesive and sealant manufacturers based on sales data, providing industry snapshot of companies driving innovation and market leadership.
• Structural Adhesives: Properties, Characterization and Applications (Book) Technical book providing comprehensive coverage of structural adhesives properties, characterization methods, and applications.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Adhesion SocietyminorOthersIndustry partnership for content collaboration and member outreach. Adhesion Society professionals receive magazine access and event information.
• Adhesive & Sealant Council (ASC)coreOthersThe magazine maintains close ties with ASC, covering the council's events, leadership conferences, and conventions. ASC publishes updates through the publication and collaborates on industry events.
• FEICA (European Adhesives Association)coreOthersMagazine features European Perspectives column by FEICA senior communications manager and covers EU regulatory developments, sustainability initiatives, and industry trends in Europe.
• Afera (European Tape Association)minorOthersCoverage of Afera Tape Week events and collaboration on sustainability initiatives including Product Carbon Footprint toolkit development.
• RadTech InternationalminorOthersPartnership for UV/EB curing technology coverage including webinars and conference collaboration.
• Pressure Sensitive Tape Council (PSTC)minorOthersIndustry coverage of PSTC activities and updates from the pressure-sensitive tape sector.
• PerkinElmerminorGTM or Marketing PartnerSponsored podcast episode on spectroscopy in action for adhesive and sealant formulas, featuring Dr. Krystelle Mafina.
• Nordson EFDminorGTM or Marketing PartnerSponsored content collaboration on assembly automation and quality assembly topics for medical device manufacturing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Adhesion Society: Professional scientific society promoting adhesion science and technology. While not a competing publication, it represents a key content partner and industry voice that shapes the adhesive technology agenda ASI covers.

Direct peers

• Plastics News: Crain Communications' B2B trade publication serving the global plastics industry. Comparable B2B trade media business model covering a related polymer/materials vertical with print, digital, events, and rankings.
• Paint & Coatings Industry (PCI Magazine): BNP Media's sister trade publication covering the global paint and coatings industry. Most directly comparable as a peer BNP Media title serving adjacent specialty chemicals end markets with similar magazine, digital, and event offerings.
• Rubber & Plastics News: Crain Communications' B2B trade publication covering the global rubber and plastics industries. Directly comparable in trade media business model, vertical specialization, and event-driven monetization.
• Coatings World: Informa-owned B2B trade publication covering the global coatings, adhesives, and sealants industry. Closely aligned niche audience, advertiser base, and editorial focus on formulated chemical products.

Broad incumbents

• Chemical & Engineering News (C&EN): American Chemical Society's flagship publication covering the broader chemical enterprise. Comparable trade media business model but with significantly broader scope across all chemistry disciplines rather than ASI's narrow vertical specialization.
• ICIS Chemical Business: Independent commodity intelligence service with publications covering the global chemical markets. Comparable B2B information services model but with broader chemical industry coverage and stronger data/analytics focus.
• Chemical Week: Wiley-owned trade publication covering the global chemical industry with news, analysis, and intelligence. Overlapping audience of chemical industry professionals but with broader coverage than ASI's adhesive/sealant niche.

Regional players

• European Coatings Journal: European-focused B2B trade publication for the coatings industry. Comparable editorial content and audience but geographically concentrated in EMEA rather than ASI's global reach.
• PPCJ (Polymers Paint Colour Journal): UK-based trade publication covering paints, coatings, and inks. Comparable niche B2B media model serving related formulated chemical products but with primarily UK/European market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ASIMagazine
• YouTubeyoutube.com/user/ASImagazine
• Facebookfacebook.com/ASIMagazine
• LinkedInlinkedin.com/company/adhesives-sealants-industry-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adhesives & Sealants Industry