Wullkopf & Eckelmann Immobilien

What Wullkopf & Eckelmann Immobilien does

Wullkopf & Eckelmann Immobilien GmbH & Co. KG is an owner-managed, family-run real estate firm headquartered at Friesenweg 5.2 in Hamburg-Altona, operating continuously in the Hamburg metropolitan market since its founding in 1964. The company delivers a full-service residential and commercial property offering organised around four integrated lines: Verkauf (sales brokerage), Vermietung (rental brokerage and tenant placement), Verwaltung (long-term property management for Zinshäuser and WEG condominium associations, covering approximately 2,000 units), and Neubau (branded new-construction development and project marketing). Supporting capabilities include Immobilienbewertung (property valuation) and a Suchauftrag (search mandate) system that pre-matches registered buyers and renters with inventory before public listing.

The underlying technology stack is deliberately conventional: a WordPress-based marketing site (wullkopf-eckelmann.de) hosts property listings and search, while Casavi is integrated as the tenant and WEG-owner portal for property management operations. No public API, proprietary AI, or developer-facing platform exists. The product surface is therefore a service offering rather than a software platform, with brand, local knowledge and personal consultation as the principal value drivers.

The business model is transaction- and managed-services based. Brokerage revenue is generated on buyer commissions of 3.57% (incl. VAT) of purchase price and tenant commissions of 3.19% on rental transactions, with new-construction projects (PULSE HafenCity, Hummel², 11 Freunde Othmarschen, Berner Studios) adding higher-ticket, project-level commissions. Verwaltung contributes recurring per-unit fees on the ~2,000 managed units. The go-to-market is sales-led, with a single Hamburg office, a website-driven top-of-funnel, a proactive search-mandate system at the bottom-of-funnel, and direct personal consultation closing transactions. Customers are primarily Hamburg-area individual buyers, sellers, renters and property owners, with a secondary segment of capital investors acquiring income-producing multi-family assets.

Name

Wullkopf & Eckelmann Immobilien

Legal name

Wullkopf & Eckelmann Immobilien GmbH & Co. KG

Website

https://wullkopf-eckelmann.de

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Wullkopf & Eckelmann is an owner-managed, family-run Hamburg real estate firm (founded 1964) offering brokerage, rental, and property management services for residential and commercial properties, plus branded new-construction development across the Hamburg metropolitan area.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), New Construction & Builder Sales (BPAJAAAB)

Keywords

• Real estate brokerage
• Property management services
• Residential property sales
• Rental brokerage
• New construction development

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Sales Commission: Commission-based revenue from residential and commercial property sales in Hamburg area. Buyer commission is 3.57% including VAT. The company also develops and sells new construction projects (Neubau) including PULSE HafenCity, Hummel², and Berner Studios.
2. Rental Commission: Commission revenue from rental transactions. Tenant commission is 3.19% for rental properties.
3. Property Management: Long-standing property management services for Zinshäuser (multi-family rental buildings) and WEGs (condominium associations). The company has managed properties for decades with loyal partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wullkopf & Eckelmann Immobilien is a Hamburg-based real estate firm offering full-service brokerage and property administration. Core services include property sales (Verkauf) with valuation and marketing, rental brokerage (Vermietung), ongoing property management (Verwaltung) for multi-family rental buildings (Zinshäuser) and condominium associations (WEGs), property valuation (Immobilienbewertung), and the development and sale of new construction projects (Neubau) including branded developments such as PULSE HafenCity, Hummel², Berner Studios, and 11 Freunde Othmarschen.

Product overview

Wullkopf & Eckelmann is a Hamburg-based, owner-managed real estate company founded in 1964 offering a comprehensive suite of residential and commercial property services. The core portfolio spans four integrated service lines: Verkauf (sales brokerage), Vermietung (rental management), Verwaltung (property management for Zinshäuser and WEGs), and Neubau (new construction project marketing and development). Supporting these is a dedicated Immobilienbewertung (valuation) service and a Suchauftrag (property search alert) tool that notifies registered users of matching properties before public listing. The company also develops and markets branded new construction projects including PULSE HafenCity, Hummel², Berner Studios, and 11 Freunde Othmarschen. The offering is structured as a unified full-service model under a single brand rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• PULSE HafenCity: New construction project - residential tower with 56 apartments, two penthouses, and four townhouses in Hamburg's HafenCity district.
• Hummel²
• 11 Freunde Othmarschen
• Berner Studios

Products and services

• Verkauf (Property Sales Brokerage)

Quantifiable outcome

• 60+ years in Hamburg real estate market
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Engel & Völkers: Hamburg-headquartered German luxury residential brokerage franchise with a comparable premium-segment focus. Competes directly for high-end seller mandates and HNW buyer representation in the same Hamburg micro-markets (Harvestehude, Nienstedten, Othmarschen).
• Grossmann & Berger: Long-established Hamburg real estate firm with a similar full-service model (sales, rental, management, valuation). Direct competitor in the Hamburg residential market, particularly for WEG management and mid-to-upper-tier brokerage mandates.
• Dahler & Company: German franchise brokerage focused on premium and luxury residential properties with offices across major German cities including Hamburg. Competes for HNW seller mandates, marketing of high-end listings, and project sales of new-construction developments.
• von Poll Immobilien: National German luxury and premium residential brokerage with strong Hamburg presence. Competes for the same high-end sales mandates, valuation services, and seller-side commissions, with a similar full-service model spanning sales, rental, and management.

Others

• Sprengnetter Real Estate Valuers: Germany's leading property valuation specialist and software provider. Comparable as an adjacent, enabling provider in the valuation and analytics layer that supports brokerage mandates, with overlapping client base of sellers, banks, and brokers in Hamburg.

Emerging players

• McMakler: Tech-enabled German residential brokerage with national reach. Competes for seller mandates at lower fee points and poses a structural threat via digital listing/marketing automation that traditional Hamburg brokers have not yet matched.

Regional players

• E+R Immobiliengruppe: Hamburg-based real estate firm offering brokerage, property management, and development services. A direct regional competitor for WEG/Zinshaus management contracts and mid-market residential transactions in the Hamburg metro.
• Janssen & Partner Immobilien: Northern German residential and commercial real estate firm with Hamburg operations. Competes in the same Hamburg residential brokerage and management space, with comparable mid-market positioning and local-market expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wullkopf-eckelmann-immobilien-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wullkopf & Eckelmann Immobilien