Amico
amico Personaldienste GmbH is a family-owned German staffing and recruitment firm based in Rietberg with a second branch in Herford, offering temporary staffing, direct recruitment, on-site workforce management, and outsourcing services to businesses and job seekers in the regional North Rhine-Westphalia labor market.
- Company typePrivate
- Founded-
- HeadquartersRietberg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Amico does
amico Personaldienste GmbH is a privately held German staffing and personnel services company headquartered in Rietberg, North Rhine-Westphalia, operating a second branch in Herford. Founded as an owner-managed business by Monika May and Alexander May after their leadership experience in other firms, the company is structured as a Gesellschaft mit beschränkter Haftung (GmbH) and sits within the 11–50 employee range. Its operating scope is narrowly regional, serving businesses and job seekers in the Herford and Rietberg catchment rather than pursuing national reach.
The firm runs four interlinked staffing services: Arbeitnehmerüberlassung (temporary staffing to bridge personnel shortages for days, weeks, or months under Equal Pay compliance), Personalvermittlung (end-to-end direct recruitment for permanent hires, including pre-screening through trial temporary assignments), On-Site-Management (on-site coordination of temporary workers at client facilities with tailored workforce-planning concepts), and Outsourcing (partial business process outsourcing of departments or operational areas). The technology layer is conventional and non-proprietary: a German-language website built by Websmart, hosted on AWS infrastructure, integrated with Europersonal for online job listings and applications, and supplemented with standard compliance and accessibility tooling (Cookiebot, Eye-Able, OpenStreetMap). No proprietary software, AI/ML capabilities, or platform architecture is disclosed.
The commercial model is transaction-based: clients are charged per successful temporary placement or permanent hire, while On-Site-Management and Outsourcing are structured as managed-service engagements with quote-based, individually negotiated multi-year contracts. Distribution is exclusively through the two branch offices and direct outreach; the company emphasizes personal consultation and trust-based relationships rather than scalable digital channels. Customer segments are local German businesses of varying sizes facing personnel shortages and job seekers/temporary workers in the same geographic region, with no segment-level disclosure, named logos, or pricing visibility beyond the existence of downloadable tariff tables.
Amico firmographics
Firmographics- Name
- Amico
- Legal name
- Amico Personaldienste GmbH
- Website
- https://amico-personal.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- amico Personaldienste GmbH is a family-owned German staffing and recruitment firm based in Rietberg with a second branch in Herford, offering temporary staffing, direct recruitment, on-site workforce management, and outsourcing services to businesses and job seekers in the regional North Rhine-Westphalia labor market.
- Ownership category
- akta.pro rank
Amico industry classification
Industry- Product category
- Staffing Services
- NAICS
- Temporary Help Services (56132)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Local & Regional Generalist Staffing Agencies (BPACACAH)
- akta.pro secondary industry
- Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)
Keywords
Where Amico is headquartered
LocationHeadquarters
- HQ city
- Rietberg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Amico business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Arbeitnehmerüberlassung (Temporary Staffing): The company provides qualified temporary employees to bridge personnel shortages for days, weeks, or months, charging clients for the staffing services rendered.
- Personalvermittlung (Direct Recruitment): The company manages the entire application process according to client requirements, finding candidates for direct hire. Clients pay for successful placement services.
- On-Site-Management: Coordination of temporary workers at client sites with tailored concepts for optimizing workforce planning, billed as a managed service.
- Outsourcing: Outsourcing of specific business areas with expertise in staffing, providing sustainable workforce solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized staffing solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Amico product offering
Product offeringCore offering
amico Personaldienste GmbH is a regional staffing and personnel services company that supplies qualified temporary workers to client businesses (Arbeitnehmerüberlassung), manages direct permanent recruitment (Personalvermittlung), provides on-site coordination and workforce planning for temporary staff (On-Site-Management), and offers outsourcing of partial business areas. The company primarily serves businesses and job seekers in the Herford and Rietberg region of Germany through two physical offices and an online portal.
Product overview
amico Personaldienste GmbH is a staffing and personnel services firm — not a software product company. Its service portfolio comprises four interlinked offerings delivered through its staffing agency platform: Arbeitnehmerüberlassung (temporary staffing/leasing of workers to client companies), Personalvermittlung (direct permanent recruitment and placement), On-Site-Management (on-site coordination and workforce planning for client operations), and Outsourcing (partial business process outsourcing). The company operates two physical branch locations (Rietberg and Herford) and its online platform primarily serves as a client/candidate-facing portal for service inquiries, job listings, and downloadable documents (tariff tables, permit documents, references). The portfolio is unified under the amico brand with no distinct software product modules or a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Arbeitnehmerüberlassung (Temporary Staffing) Temporary staffing service in which amico supplies qualified workers to client companies to bridge personnel shortages for days, weeks, or months, ensuring compliance with Equal Pay regulations. Targeted at regional businesses needing flexible workforce capacity.
- Personalvermittlung (Direct Recruitment) Full-cycle direct recruitment service managing the entire application process according to client requirement profiles, including candidate pre-screening, cultural fit assessment, and direct hire placement. Targeted at companies seeking permanent hires.
- On-Site-Management On-site coordination and management of temporary workers at client facilities, including customized workforce planning concepts to optimize staffing processes and reduce operating costs. Targeted at clients with significant temporary workforce needs.
- Outsourcing Business process outsourcing of partial departments or operational areas, providing advisory support and implementation of tailored staffing solutions leveraging amico's staffing expertise. Targeted at companies seeking to outsource specific workforce-related functions.
Quantifiable outcome
- Significant efficiency improvements through on-site management with tailored concepts
- +1 more outcomes
Companies that use Amico
Customer profileSegments2 records
Ideal customer profiles2 records
Amico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amico partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EuropersonalcoreOnline recruitment platform partner where amico posts job listings and accepts applications. Serves as the digital application and job listing platform for the company.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Amico competitors and assessment
Company assessmentRegional players
- GULP (part of Randstad): GULP is a Germany-focused IT and engineering staffing platform (now under Randstad) that competes with Amico for the professional/technical portion of its candidate pool, particularly for direct recruitment and contract placements.
Direct peers
- DIS AG: DIS AG is a German-headquartered generalist staffing and direct recruitment firm with multiple regional offices offering temporary staffing, permanent placement, and on-site managed services — directly comparable to Amico's four core service lines and German SMB/mid-market client base.
- Persona Service: Persona Service is one of Germany's largest privately-held staffing companies with a multi-branch network providing temporary staffing, permanent placement, and on-site workforce management — comparable to Amico's regional branch model and full-service portfolio.
- Tempton Personaldienstleistungen: Tempton is a German regional generalist staffing provider offering Arbeitnehmerüberlassung, direct recruitment, and on-site management across multiple branches — overlapping directly with Amico's service mix and target SME clients.
- Orizon: Orizon is a German staffing and personnel services company operating through a regional branch network, providing temporary staffing, permanent placement, and outsourcing — directly overlapping with Amico's value proposition to regional SMEs.
- Hofmann Personal: Hofmann Personal is a German generalist staffing firm focused on temporary staffing, direct recruitment, and on-site management for industrial and commercial clients — a close regional peer to Amico in service scope and customer type.
Emerging players
- Robert Half Deutschland: Robert Half operates in Germany with a focus on professional, finance, and administrative staffing and direct placement — partially overlapping with Amico's direct recruitment offering but concentrated in higher-skill segments.
Broad incumbents
- Randstad Deutschland: Randstad is a global staffing leader with extensive German operations across generalist and specialist staffing, RPO, and HR solutions — a large incumbent competing for the same regional clients and candidates as Amico.
- Adecco Germany: Adecco is one of the world's largest staffing firms with broad operations in Germany across temporary staffing, permanent placement, and workforce solutions — competing with Amico in the same regional labor market but with substantially broader scale and service portfolio.
- ManpowerGroup Deutschland: ManpowerGroup is a global workforce solutions provider with strong German presence offering temporary staffing, permanent placement, and workforce consulting — competing head-to-head with Amico in the same geographic territory but at vastly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Amico social profiles
Digital presenceAmico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amico leadership team
Management profileNumber of profiles
Profiles5 records
Amico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amico
What does Amico do?
amico Personaldienste GmbH is a regional staffing and personnel services company that supplies qualified temporary workers to client businesses (Arbeitnehmerüberlassung), manages direct permanent recruitment (Personalvermittlung), provides on-site coordination and workforce planning for temporary staff (On-Site-Management), and offers outsourcing of partial business areas. The company primarily serves businesses and job seekers in the Herford and Rietberg region of Germany through two physical offices and an online portal.
Is Amico a public or private company?
Amico is a private company. It is classified as family owned and is currently operating.
When was Amico founded?
Amico was founded in -1. It employs 11 to 50 people.
Where is Amico based?
Amico is headquartered in Rietberg, Germany, in the Europe region.
How does Amico make money?
Four revenue lines are on record. Arbeitnehmerüberlassung (Temporary Staffing) is the primary driver. The others are personalvermittlung (Direct Recruitment), on-Site-Management and outsourcing.
Who are Amico's main competitors?
GULP (part of Randstad) is listed as a regional player. Direct peers are DIS AG, Persona Service, Tempton Personaldienstleistungen, Orizon and Hofmann Personal. Robert Half Deutschland is listed as an emerging player. Broad incumbents are Randstad Deutschland, Adecco Germany and ManpowerGroup Deutschland.
Does Amico have an API?
No public API is recorded for Amico.
What industry is Amico in?
Amico's product category is Staffing Services. Its primary akta.pro industry code is BPACACAH, Local & Regional Generalist Staffing Agencies, with a secondary code of BPACAGAB, Agent of Record (AOR) / Contractor Engagement Services. Its NAICS code is 56132 and its SIC code is 7361.