What Petroleum RX does

Petroleum RX (Petroleum Rx LLC) is a privately-held software and services firm founded in 2004 in Tempe, Arizona, that builds and supports an integrated accounting platform for petroleum marketers, jobbers, wholesalers, retailers, and distributors in the United States and Canada. Its core product, PRX Software, runs on a Unix/Linux architecture and unifies inventory management (FIFO costing), purchase order management, order entry, invoicing, multi-network cardlock processing (PacPride, CFN, Voyager, NBS), tax reporting, sales analysis, and full general ledger / accounts receivable / accounts payable. The platform is supplemented by proprietary add-ons: ViewFuel (customer self-service portal), RxDocument Manager (electronic document management with zoned OCR), RxRover (mobile delivery application with offline capability), Octane ERP (web-based modernization launched in July 2018), and Online Payments (Authorize.Net integration). The platform integrates with DTN for pricing data, Creditsafe for credit reporting, Esker for fax, and Amazon Web Services for cloud hosting.\n\nThe business operates a hybrid revenue model combining recurring subscription licensing for software and cloud hosting with professional services including tax and accounting consulting, custom programming, technical/IT services, and on-site training. Pricing is quote-based and not publicly disclosed; published hourly rack rates were $170 in 2014 and $195 in 2015, with a 50% project/discovery discount available for extended multi-month engagements. The company maintains a small team (1-10 employees) and reaches customers through direct sales via a web demo request, inside sales contacts, free product webinars, and a content/blog presence. Customer engagement is high-touch, with named contacts (e.g., Patti for sales, dedicated help desk) supporting petroleum marketers ranging from small jobbers under 5 million gallons/year to enterprise-scale operators exceeding 30 million gallons/month.

Name

Petroleum RX

Legal name

Petroleum Rx LLC.

Website

https://petroleumrx.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Petroleum RX is a privately-held software and services firm that builds an integrated accounting, inventory, cardlock, and tax-compliance platform specifically for U.S. and Canadian petroleum marketers, jobbers, and fuel distributors, supplemented by consulting and tax services.

Ownership category

akta.pro rank

Product category

Vertical Industry Software (Petroleum Marketing)

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

Keywords

• Petroleum marketing software
• Integrated accounting software
• Cardlock billing systems
• Fuel inventory management
• Petroleum tax compliance

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Licensing: PRX Software is sold as a complete integrated accounting backend solution for petroleum marketers. Includes various modules including inventory management, order entry, invoicing, tax reporting, general ledger, accounts payable/receivable, and cardlock management. Offered as on-premise server or cloud-based solution.
2. Cloud Hosting Services: Amazon cloud-based server hosting with flexible pricing based on system requirements, software licensing costs, support licensing, and number of users. Eliminates capital expense for server hardware, converts to operational expense.
3. Professional Services: Custom programming services for specific business requirements including custom reports, system integration, data conversions, web applications, special data imports/exports, and system automation. Also includes consulting services, on-site/online training, and process improvement engagements.
4. Project-Based Development: Joint development efforts with clientele for specific solutions. Project rates offered at half the hourly rack rate ($85 in 2014, $97.50 in 2015) for extended projects expected to consume many hours over several months.
5. Tax and Consulting Services: Accounting and tax consulting services including audit support, tax planning and filing, system report setup, abnormality checks, tax return management, internal control analysis, general ledger management, and tax reconciliation.
6. Technical Services: IT services including email solutions, backup solutions and data vaulting, PC/workstation installation, remote monitoring and diagnostics, backup/email/file servers, peripheral device installation, and network services and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Petroleum RX develops and sells PRX Software, a fully integrated petroleum-industry accounting suite covering inventory (FIFO), purchase orders, order entry, invoicing, multi-network cardlock billing, general ledger, accounts receivable/payable, and excise tax reporting. The platform is offered both on-premise and via Amazon Web Services cloud hosting, with proprietary add-on modules (ViewFuel customer portal, RxDocument Manager, RxRover mobile delivery, Online Payments, Octane ERP web platform) and supporting tax, consulting, custom programming, and managed technical services.

Product overview

Petroleum RX offers a platform-plus-modules architecture built around the PRX Software, a complete integrated accounting solution for petroleum marketers. The core PRX Software handles all financial operations from purchasing through delivery and invoicing, with specialized modules including ViewFuel (customer web portal), Online Payments (Authorize.Net payment gateway), RxDocument Manager (electronic document management), and RxRover (mobile delivery application). Octane ERP represents the web-based evolution of the PRX system. Services include Tax Services, Technical Services, Custom Programming, and Consulting. The company also offers Amazon Cloud Server hosting and Fax on Demand via Esker integration.

Differentiator

Problem solved

Functional benefit

Brands

• PRX Software: Core integrated accounting software package for petroleum marketers including inventory management, order entry, invoicing, tax reporting, and more.
• ViewFuel
• Online Payments
• RxDocument Manager
• RxRover
• Octane ERP

Products and services

• PRX Software Complete integrated accounting software for petroleum marketers covering purchasing, delivery, inventory (FIFO), sales, customer service, and financial management, including inventory management, purchase orders, order entry, invoicing, tax reporting, sales analysis, general ledger, accounts receivable, accounts payable, cash disbursements, and multi-network cardlock management. Scalable from under 5 million gallons/year to over 30 million gallons/month on Unix/Linux.
• ViewFuel Proprietary web-based customer portal that provides 24/7 access to sales and A/R data, invoice/document downloads, cardlock management tools, user-controlled reports, data-mining tools, and online ordering for petroleum marketers' customers.
• Online Payments Real-time online payment processing through RxWeb integrated with Authorize.Net, enabling customers to pay invoices using credit cards, ACH, or e-checks, with automated invoice closing via Cash Receipts import.
• RxDocument Manager Electronic document management system for storing, retrieving, and managing scanned images and electronic documents, with tight PRX integration, zoned OCR, flexible indexing linked to customer/vendor accounts, file encryption, and local server storage.
• RxRover Mobile web delivery ticket application for drivers enabling paperless deliveries, offline operation, signature capture for proof of delivery, route management, and PRX integration for Receipts to Stock and BOL entries.
• Octane ERP Web-based version of the PRX system providing inquiry applications for General Ledger View, Sales, Cardlock, Customer, and Vendor, designed to eventually replace traditional PRX system tasks via the browser.
• Tax Services Consulting and accounting support for petroleum industry tax compliance, including audit support, tax planning, tax filing, system report setup, abnormality checks, tax return management, internal control analysis, and general ledger management.
• Technical Services IT services including email solutions, backup solutions and data vaulting, PC/workstation installation, remote monitoring and diagnostics, backup/email/file servers, peripheral device installation, and network services and support.
• Custom Programming Joint development services for specific business requirements including custom reports, system integration, data conversions, web applications, special data imports/exports, and system automation.
• Consulting Services Business analysis, system audit, operational and procedural review, strategic planning, onsite/online training, and process improvement services to help clients better utilize PRX and understand industry practices.
• Amazon Cloud Server Hosting Cloud-based server hosting using Amazon Web Services with configurable instances, advanced monitoring, automatic backups, and anywhere/anytime access, eliminating capital expense for server hardware and converting it to operational expense.
• Fax on Demand Cloud-based fax solution via Esker VSI-FAX that eliminates dedicated phone lines, modems, and fax hardware, with secure cloud fax and mail via FlyDoc on pay-as-you-go billing.

Quantifiable outcome

• Outsourcing 2795 CL Invoice and Statements instead of printing them is saving about $1816 (based on document distribution cost analysis)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• DTNcoreTechnology or IntegrationDTN provides pricing data integration for the PRX system. DTN normalizes pricing from multiple sources including Chevron and Conoco into a common format for import into the system. Credit card imports from DTN support sub-types for filtering by specific fuel suppliers.
• Authorize.NetcoreTechnology or IntegrationAuthorize.Net provides the payment gateway for RxWeb online payments, enabling real-time credit card, ACH, and eCheck processing. Petroleum Rx has teamed up with Authorize.Net to provide secure online payment options for petroleum marketer customers.
• EskersupportingTechnology or IntegrationEsker provides cloud-based fax solutions including Fax on Demand and VSI-FAX. Fax on Demand eliminates the need for modems and phone lines, providing automated faxing directly from enterprise applications with pay-as-you-go pricing.
• Amazon Web ServicescoreTechnology or IntegrationAmazon Web Services provides cloud infrastructure for PRX cloud-based solutions. AWS offers scalable server instances, advanced monitoring tools, automatic backups, and global infrastructure for hosting and running the PRX system.
• CreditsafesupportingTechnology or IntegrationCreditsafe is a European business credit reporting company competing with Experian and Dun & Bradstreet. PRX integrates with Creditsafe to provide unlimited credit reports, 3D Ledger analysis for A/R, and credit score imports to drive credit risk reports.
• Sound IdeassupportingStrategic or Co-development PartnerSound Ideas collaborated with Petroleum Rx to design RxDocument Manager, an electronic document management system. Sound Ideas contributed to the development of the scanning and filing tool with OCR capabilities that integrates with PRX software.
• DFS (Document Fulfillment Services)supportingChannel Partner/ Reseller/ DistributorDFS is a mailing processor based in Sacramento, California. DFS provides Mailbag service for printing and mailing individual documents like invoices, supporting petroleum marketers in outsourcing document distribution with consolidated bulk mailing rates.
• MPC FuelmarcsupportingChannel Partner/ Reseller/ DistributorMailing service used by PRX clients for batch printing and mailing of cardlock invoices and statements. Costs range from $0.20 to $0.34 per piece depending on volume.
• Information OutsourcesupportingChannel Partner/ Reseller/ DistributorThird-party mailing service for batch printing and mailing of cardlock invoices and statements as part of PRX document distribution options.
• Cardlock Networks (PacPride, CFN, Voyager, NBS)coreTechnology or IntegrationPRX supports all major and proprietary card fueling networks including PacPride, CFN (Commercial Fueling Network), Voyager, and NBS. Transactions from all networks can be consolidated into a single invoice, with support for Pacific Pride CSU imports with off-road flag.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PDI Technologies: Largest direct competitor in fuel marketing ERP, convenience retail, and petroleum distribution software. Serves the same petroleum jobber/wholesaler/retailer customer base with a broader, more capitalized platform.
• Kalibrate (formerly FuelQuest): Provides fuel pricing, planning, and tax software to downstream fuel marketers, overlapping directly with PRX's pricing integration and excise-tax capabilities.
• Quorum Software: Energy-focused ERP and operations software suite covering upstream through downstream, with overlapping accounting, inventory, and tax functionality for fuel marketers and distributors.
• AXXIS Software: Petroleum distribution and accounting software vendor with overlapping jobber/wholesaler functionality; named as an integration partner of Petroleum RX, indicating close category overlap.

Emerging players

• GreenTraks: Smaller, petroleum-industry-focused software vendor that interfaces with PRX for pricing and operations, competing for the same jobber customer base with a narrower feature set.
• PowerSource: Niche petroleum distribution software provider that integrates with PRX, addressing similar downstream marketing and accounting use cases for a subset of jobber customers.

Broad incumbents

• SAP S/4HANA for Oil & Gas: Large ERP incumbent with downstream oil & gas templates that can displace vertical solutions at larger marketers seeking to consolidate vendors onto a single enterprise platform.
• Oracle NetSuite: Cloud ERP incumbent whose financial and inventory modules could be adopted by mid-market petroleum marketers looking for a modern, non-vertical platform.
• Microsoft Dynamics 365: Broad ERP/CRM incumbent commonly deployed by mid-market distributors; competes indirectly by offering a general-purpose alternative to vertical petroleum software.
• Wex Inc. Fleet card and payment platform that sits at the same cardlock/fleet fueling layer PRX integrates with (CFN, Voyager, WEX-network); a potential partner or competitor depending on go-to-market direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/petroleum-rx-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petroleum RX