Fisher Maas Howard Lloyd & Wheeler

What Fisher Maas Howard Lloyd & Wheeler does

Fisher Maas Howard Lloyd & Wheeler P.C. is a privately held civil defense litigation law firm founded in 1993 and headquartered in Carmel, Indiana, on the north side of the Indianapolis metropolitan area. The firm employs approximately 16 people total, including 7 director-attorneys, 1 of-counsel attorney, 2 paralegals, 3 legal assistants, 1 secretary, and 2 administrators, and operates from a single office relocated in October 2019. It is women-owned, as reflected by a director roster that includes multiple female partners, and is independently controlled by its senior attorneys with no external or institutional investment.

The firm delivers professional legal services across fourteen practice areas anchored by insurance defense, including insurance coverage, civil rights / §1983, commercial collections, construction liability and defects, environmental and toxic tort, estate planning and administration, fire loss, premises liability, products liability, transportation and trucking, worker's compensation, CAFO/AFO defense, and appellate work in Indiana and 7th Circuit courts. It also offers mediation and alternative dispute resolution in person and remotely via Zoom and Microsoft Teams. Its technology stack is minimal and human-delivery-centric: no proprietary software, API, or AI tooling is disclosed; remote service is enabled by standard video-conferencing platforms rather than a product platform.

Revenue is generated through hourly and matter-based professional-services billing (pricing is not publicly disclosed) to three primary customer segments: insurance carriers and their insured clients (the primary vertical), corporate defendants across multiple industries, and individuals seeking estate planning, civil rights defense, or mediation. Erie Insurance is a documented enterprise customer with appellate work reaching the Indiana Supreme Court. The firm markets itself via a legal blog, firm news, and a resources page, and pursues corporate mandates through its NAMWOLF membership. The firm explicitly characterizes itself as "small by choice," positioning principal-attorney involvement and Indiana-specific institutional knowledge as its core differentiators.

Name

Fisher Maas Howard Lloyd & Wheeler

Legal name

Fisher Maas Howard Lloyd & Wheeler P.C.

Website

https://fishermaas.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Fisher Maas Howard Lloyd & Wheeler is a women-owned, Carmel, Indiana-based civil defense litigation law firm offering insurance defense, civil litigation, and mediation services across fourteen practice areas, serving insurance carriers, corporations, and individuals primarily within Indiana courts.

Ownership category

akta.pro rank

Product category

Civil Defense Litigation Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Civil defense litigation
• Insurance defense
• Mediation and ADR
• Appellate advocacy
• Insurance coverage law

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services: Professional legal services including insurance defense litigation, civil rights defense, construction liability, environmental/toxic tort, premises liability, products liability, transportation/trucking defense, worker's compensation, commercial collections, estate planning, fire loss claims, and appeals. Also offers mediation and ADR services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fisher Maas Howard Lloyd & Wheeler is a civil defense litigation law firm that provides insurance defense and litigation services in Indiana, defending insurance carriers, businesses, and individuals in matters such as premises liability, products liability, transportation/trucking, construction defects, environmental and toxic tort, worker's compensation, commercial collections, civil rights (§1983), CAFO/AFO defense, fire loss, and appellate advocacy. The firm also offers estate planning and administration, plus mediation and ADR services delivered in person and remotely.

Product overview

Fisher Maas Howard Lloyd & Wheeler is a civil defense litigation law firm that provides legal services across multiple practice areas. The firm's core offering consists of litigation and defense services including Appeals, Insurance Coverage, Civil Rights (§1983), Commercial Collections, Construction Liability, Environmental/Toxic Tort, Estate Planning/Administration, Fire Loss, Premises Liability, Products Liability, Transportation/Trucking, Worker's Compensation, and CAFO/AFO matters. The firm also offers complementary Mediation and Alternative Dispute Resolution (ADR) services, available in-person or remotely via Zoom and Microsoft Teams. The practice specializes in insurance defense and litigation in Indiana, serving individuals, small businesses, and large corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• Appeals Appellate legal services covering matters in the Indiana Court of Appeals, Indiana Supreme Court, and 7th Circuit Court of Appeals in Chicago, for clients needing post-trial and appellate advocacy in Indiana and federal appellate venues.
• CAFO / AFO Defense Legal defense for matters alleging tort damages for odor or trespass due to Concentrated Animal Feeding Operation or Animal Feeding Operation cases in Indiana.
• Civil Rights / §1983 Defense Defense of civil rights cases under 42 U.S.C. §1983 covering police misconduct, excessive force, improper use of restraint, police pursuit, first amendment violations, due process claims, cruel and unusual punishment claims, and equal protection claims.
• Commercial Collections Commercial debt collection services to help businesses collect unpaid accounts expediently, including advice on reducing nonpayment risk.
• Construction Liability / Construction Defects Defense of construction law claims and cases involving construction defects for Indiana defendants.
• Environmental / Toxic Tort Legal representation in environmental and toxic tort cases involving environmental spills, pollution clean-up, cost recovery, and damages in Indiana.
• Estate Planning / Administration Estate planning and administration services, including dispute resolution during the estate process.
• Fire Loss Legal defense in fire claims including causation and damages issues, from inception through trial.
• Insurance Insurance coverage legal services including coverage opinions, declaratory judgments, and defense in coverage lawsuits for insurance carriers and their insureds.
• Mediation / Alternative Dispute Resolution Mediation and ADR services offered in person at the firm's Carmel, Indiana offices and remotely via Zoom and Microsoft Teams, including civil mediation, arbitration, and creative case resolution solutions led by experienced Indiana mediators.
• Premises Liability Defense of premises liability claims for personal injury due to conditions of commercial property in Indiana.
• Products Liability Defense of product liability cases from motor vehicle parts to household goods in Indiana.
• Transportation / Trucking Legal representation for commercial vehicle accident claims, from immediate post-accident response through lawsuit defense in Indiana.
• Worker's Compensation Defense of worker's compensation claims for employers and insurance carriers in Indiana.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NAMWOLF (National Association of Minority and Women Owned Law Firms)coreGTM or Marketing Partner · 1 September 2023The firm actively participates in NAMWOLF's annual meetings, connecting with fellow firm members, forging new relationships with business partners, and strengthening bonds with existing clients. Partners Michael D. Rogers and Aimee Rivera Cole attended the 2023 Annual Meeting in Baltimore, Maryland. The firm also attended the 2018 NAMWOLF National Convention in Chicago. NAMWOLF promotes diversity in the legal profession, particularly by diversifying the legal spend of corporations.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Lewis Brisbois Bisgaard & Smith: National insurance defense firm with 1,500+ attorneys across 55+ offices. A leading panel counsel for major insurance carriers, directly competing for the same insurance defense work Fisher Maas performs in Indiana, but at vastly greater scale and geographic reach.
• Quarles & Brady LLP: Large Midwest law firm with offices across Wisconsin, Illinois, Indiana, Arizona, and Florida. Offers broader services but competes for insurance defense and commercial litigation work in Indiana, particularly for larger carrier and corporate clients.

Direct peers

• Reminger Co., LPA: Midwest-based insurance defense firm with offices across Ohio, Indiana, Kentucky, Illinois, Michigan, and West Virginia. Offers comparable transportation, premises liability, products liability, and insurance coverage defense services and is a frequent competitor for the same regional carrier panel work.
• Segal McCambridge Singer & Mahoney: Chicago-headquartered national insurance defense and civil litigation firm with deep Midwest roots. Directly competes for the same insurance carrier defense, products liability, premises liability, and transportation cases that Fisher Maas handles in Indiana.
• Plunkett Cooney: Michigan-based defense litigation firm with offices in Indiana (Indianapolis) and other Midwest states. Provides directly comparable insurance defense, transportation, premises liability, and municipal/civil rights defense services in the same Indiana market.
• Heyl Royster Voelker & Allen: Illinois-based defense litigation firm with offices in Illinois, Missouri, and Iowa. Closely comparable in size and practice mix to Fisher Maas, with insurance defense, transportation, products liability, and worker's compensation practices serving similar carrier clients.

Regional players

• Ice Miller LLP: Large Indianapolis-based full-service law firm with a substantial litigation practice including insurance defense. Operates in the same Indiana market as Fisher Maas and competes for corporate and insurance carrier work, but offers broader transactional capabilities.
• Frost Brown Todd: Full-service Midwest law firm with offices in Indiana, Ohio, Kentucky, Tennessee, and West Virginia. Insurance coverage and litigation practice competes directly for carrier clients and corporate defendants in Indiana.
• Bose McKinney & Evans LLP: Indianapolis-based full-service firm with a litigation practice serving corporate and insurance clients. Competes in the same Indiana market for defense work and is similarly headquartered in the Indianapolis metro area.

Emerging players

• Jackson Lewis P.C. National labor and employment-focused firm with a growing insurance defense practice. While primarily known for employment law, its civil rights (§1983) and worker's compensation practices overlap directly with several Fisher Maas practice areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fishers-maas-howard-lloyd-wheeler-p-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisher Maas Howard Lloyd & Wheeler